Spear Design Group
D
Agency Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
D
Results We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
D
Our Offers BRAND
IDENTITY
DIGITAL
DESIGN
STRATEGY
ADVERTISING
TRADE SHOW
D
Offers Strategy Brand Strategy Naming Messaging Brand Positioning
Identity Logo Brand Guidelines Template Design Press Kits
Design Marketing Collateral Package Design Pitch Decks 360 Branding
Digital Website Design email Campaigns e-Newsletters
Advertising Ad Campaigns Print Ads Banner Ads
Trade Shows Booth Design Promotional Items Apparel
Case Studies Spear Design Group
L’Oréal Paris
Complete package re-design Salon exclusive product range Série Expert haircare system Features innovative molecular precision technology
Our strategic focus became:
ADI, Anti-Degenerative Immune complex.
Raquel Welch
Hollywood legend Beauty icon Introduces a new line 100% human hair wigs The Couture Collection
ROI:
The best-known wig brand.
NYBG
New York Botanical Gardens Home Fragrance Line Exclusively for Bloomingdales Scented candles, hand cream Body lotion & Soaps
Our strategic focus became:
Historical garden plans & etchings from the NYBG archives
Y+B wine
Yellow + blue make green. 100% organic. Hand picked grapes. Halved the carbon footprint. 33% more wine, than bottle.
Meanwhile, the core issue was:
Getting over Tetrapak phobia. “cheep plonk�.
ROI:
Y+B wines has doubled it’s product line-up.
W
I
N
E
S
Caliche Rum
Completely clear white rum. Aged 20 years. Sixth-generation rum maker. Destileria Serralles, Puerto Rico. Greatest & greenest distillery.
Our strategic focus became:
Aged well. Not well behaved.
ROI:
Caliche Rum is named the world’s best aged white rum.
. D E V A H E B L L E W T O N . L L E W AGED
Lavain Bakery
National brand extension. Signiture chocolate chip cookie. Weigh a massive 6 ounces each. #1 chocolate chip cookie in NYC. Ship to foodies world-wide.
Our strategic focus became:
It’s all about the cookie.
Results/ROI:
Sold $100,000 worth of cookies in the 1 week. Between Christmas and New Years
Brief Magazine
The first shoppable online fashion magazine devoted entirely to lingerie. A unique platform Select global brands
Our strategic focus became:
Curated, one of a kind collections
Clients Spear Design Design Group. Group. All All rights rights reserved. reserved. Proprietary Proprietary & & Confidential Confidential Spear
D
Auctionata Beauty Counter Brief Magazine Casco Panama Caliche Rum Citation Air CodeSmart Context Matters Farrell Building FMA Hallmark Havas Media Ignition
Iridium JQA Partners Koda L’Oreal Paris Levain Bakery Lumina Macy’s Maloney & Fox MH Studio MoMA Netaid NY Botanical Garden NY Dept of Health
NY Public School PS3 ODA Raquel Welch Rewire Me SafeBus Smithsonian Museum Target Thomas Riley URTA Volvo Yellow+Blue Wines 241 Fifth Ave 92 l Y
Awards Spear Design Group. All rights reserved. Proprietary & Confidential
D
Art Directors Club 72nd Design Annual Graphis Letterhead/Logo 4 Print Magazine Design Annual Print Magazine Computer Art American Institute Graphic Arts A Decade of Entertainment Graphics American Institute Graphic Arts One+Two Color Competition PDN/PIX digital photography Best photo web site Broadcast Designers Association Gold, Silver & Bronze International Greeting Card Museum of Modern Art The Clarion Award Marketing Communications Platinum Hermes Award Company Branding Davey Award Silver Award
“
Spear can be counted on to consistently deliver smart, sophisticated and elegant design solutions. A highly strategic thinker who’s able to marry great design with great ideas. A delight to work with; as dependable as rain and completely unflappable. David Shavrick, Global Executive Creative Director at Ignition
”
“
You are a Design Guru! We bow at your design alter! We love having you as a partner and a friend. You are our go-to designer for all our design needs, from branding to package design, and then some. Margie Fox, Founder, Maloney & Fox
�
Cheers! FIONA SPEAR Spear Design Group 16 Greene St, New York, NY 10013 Fiona@SpearDesignGroup.com SPEARDESIGNGROUP.COM