2
RECORD-BREAKING SALES HAVE MADE THE
ALEXANDER TEAM ONE OF THE TOP-PRODUCING MOST RECOGNIZED REAL ESTATE BRANDS
IN THE NEW YORK & MIAMI MARKETS
& AROUND THE WORLD
THE ALEXANDER TEAM
SETS RECORDS IN 2019
$50M Miami
Indian Creek Estate
$600M Active
Listings
$122M $640M London
Townhouse
Sales
in 2019
$240M $2.5B+ New York
Penthouse
Total
Sales
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ONE TEAM
T WO B ROT H E RS
# 1 I N N YC & M I A M I
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OUR PROCESS M A R K E T I N G & S E L L I N G A P P ROAC H
A N I N N OVAT I V E M A R K E T I N G
R E S E A RC H , A N A LY S I S & I N S I G H T S
& S E L L I N G A P P ROAC H F O R
Providing a complete understanding of the current
L U X U RY P RO P E RT I E S C R E AT E D
market trends, comparable properties, and digital
BY T H E A L E X A N D E R T E A M .
campaign tactics that will deliver results.
ST R AT E G I C P L A N N I N G We will develop a pre, during and ongoing approach, ensuring accountability and optimization.
INTELLIGENT MARKETING C A M PA I G N S Backed by data-driven strategies, we will implement a campaign that leverages geo-targeting combined with demographic and behavioral data to target the right individuals at the right place and time, combined with an extensive print campaign including direct mailers and tailored advertising plan.
L E V E R AG I N G R E L AT I O N S H I P S Armed with strong experience in marketing and selling new construction, when partnering with developers, a new level of strategy and planning is implemented.
E X C L U S I V E AC C E S S By partnering with the Alexander Team, you get access to the top team in the New York and Miami markets.
OVERVIEW M A R K E T I N G & S E L L I N G S E RV I C E S
V I D E O P RO D U CT I O N
P RO P E RT Y W E B S I T E S
F LO O R P L A N S
L U X U RY R E N D E R I N G S
D I G I TA L M A R K E T I N G
C O PY W R I T I N G
V I RT U A L STAG I N G
SERVICES
P H OTO G R A P H Y
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MARKETING PLAN , EACH PRO P E RTY S C U STOM I Z E D M AR K E TI NG CAM PAI G N START S , WITH A C OM MO N F RAM E WO R K THAT S P ROVE N TO D E LI VE R
05
0 1
02
03
PRE-LAUNCH
. Developing the property narrative and copy . Creating the custom luxury real estate brochure custom designed by The Alexander Team and aimed at attracting the relevant buyer
. Documenting the space via photo-graphy, floor plans, and video
. Conducting highly targeted initial outreach to list
06
07
04
LAUNCH
. Begin targeted, customized campaign across select digital channels including email, IG, IGTV, Facebook, including email campaigns to Alexander team database, launch paid promotion on WSJ/ Mansion Global and Streeteasy
. Launch email and digital campaigns geo-target specific audiences that are actively searching for real estate & based on HHI in this zip code,
including specific top brokers in the community
regardless of their location, and relevant broker
and in the Alexander team network, as well as
community plus high net worth individuals and
specific top luxury real estate brokers globally
all top-tier buyers and sellers within our network
. Begin high-touch outreach with "Coming Soon" digital campaign
. Leveraging the team's network to begin whisper promotion of property through very specific networks
. Target broker community with emails and 1:1 phone calls about the property
. Schedule open houses with select top brokers in the community and select prospective buyers
. Work with the Elliman PR team for relevant press coverage, editorial opportunities, and select event engagements if applicable
. Print material onsite handed to brokers and prospective buyers during open houses and showings
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. Placing select, targeted advertisements and seeking new press opportunities with Elliman PR team and broader Elliman channels (Elliman magazine, Art Basel Magazine, our media partner Modern Luxury Magazine and distribution, select national media outlets)
. Distribution of print collateral (just listed postcard) and inclusion in luxury portfolio booklet to be distributed through select media partners in the Hamptons, NYC and relevant high-net worth communities
. Consistently emailing brokers and buyers alike . Monthly reporting of campaign data and feedback from market
. The Alexander Team to provide an update on any showings, market feedback and next steps for marketing approach and opportunities in the coming weeks
TIME LINE
ONGOING
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PRE -LAUNCH P RO P E RT Y M A R K E T I N G D E V E LO P M E N T & P R E - SA L E S TACT I C S
THE ALEXANDER TEAM
M A R K E T I N G M AT E R I A LS
W I L L C R E AT E A ST R AT E G Y
Customized print materials and digital content
A N C H O R E D BY A U N I Q U E
designed to captivate perspective buyers,
P RO P E RT Y STO RY T H AT
inclusive of:
T R A N S L AT E S I N TO A ONE-OF-A-KIND EXPERIENCE T H RO U G H D I G I TA L & P R I N T M A R K E T I N G M AT E R I A LS .
. Lifestyle and editorial photography plus 4K video and drone shots.
. Customized print and digital brochures with interactive data that is designed to captivate perspective buyers.
. Copy writing done by our luxury copy editor, a former editor at several real estate publications.
. Development of unique digital 'pages, to include all materials plus a custom domain landing page.
SA L E S & M A R K E T I N G ST R AT E G Y Executing a tailored sales and marketing strategy inclusive of social.
. 1 : 1 phone calls. . Email campaigns. . Paid advertising inclusive of geo-targeting campaigns.
. Mailers to select addresses in the surrounding areas and additional zip-codes areas that fit the buyer profile.
C U STO M I Z E D T I M E L I N E
. Time line for all activities to be finalized upon partnership agreement.
$240M New York
Penthouse
12
POST -LAUNCH N E T WO R K & M A R K E T E X P O S U R E
T H E A L E X A N D E R T E A M TA K E S
P R I N T & M A I L E R D I ST R I B U T I O N
PRIDE IN SEEKING OUT THE
We will include the property in the Alexander Team
C L I E N T E L E LO O K I N G AT
Luxury Listing booklet that will be distributed
P RO P E RT I E S O F T H I S L E V E L &
across several select locations in NYC, during Art
D I R E CT LY I N T RO D U C I N G T H E P RO P E RT Y TO T H E M T H RO U G H T H E F O L LOW I N G TACT I C S :  
Basel in Miami, and select national/VIP individuals from our network.
TA RG E T E D E M A I L C A M PA I G N S An email campaign will be delivered to our tailored list of real estate buyers and agents, and contacts, totaling over 16,000 recipients worldwide.
D I G I TA L M A R K E T I N G C A M PA I G N S We will run sponsored campaigns across social-media targeting specific buyers based on behavioral attributes (actively searching for real estate in Miami zip codes) and select demographic information such as HHI.
D I G I TA L E X P O S U R E The property content and marketing materials will be posted online on the following websites, ensuring the broadest exposure digitally:
. Elliman.com . KnightFrank.com . AlexanderTeam.com . TheNewYorkTImes.com . TheWallStreetJournal.com . Zillow.com . Trulia.com . Realtor.com . Samaki.com
SALES STRATEGY O U R A P P ROAC H
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THE ALEXANDER TEAM IS AN
S E L L L E V E R AG I N G TA I LO R E D
A L L E N C O M PAS S I N G R E S O U RC E
M A R K E T I N G M AT E R I A LS &
F O R S E L L I N G YO U R R E S I D E N C E .
P RO P E RT Y C O N T E N T
O U R ST R AT E G Y I S TA I LO R E D , TO E V E RY C L I E N T S S P E C I F I C
We will ensure a unique property narrative is shared
NEEDS WITH A FULL SUITE OF
can generate relevant buzz and exposure for the
C A PA B I L I T I E S ,
with this exclusive network of individuals so we property all in an effort to secure the relevant buyer.
SHARED WITH OUR E X C L U S I V E N E T WO R K One of the key tactics we employ is ensuring our networks of interior designers, art consultants, financial advisors, plane & yacht brokers, previous clients, and current clients, for example, all understand the product we are selling.
E X P E R I E N C I N G T H E P RO P E RT Y I N P E R S O N & V I RT U A L LY We will invite them to tour the property in person and virtually; follow ups will include the necessary collateral and pieces of information they can send to relevant networks and contacts.
1 : 1 B RO K E R O U T R E AC H We will reach out to brokers who currently hold exclusive listings with similar asking prices in the NYC, The Hamptons and Miami areas.
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ON THE GROUND U SA & U K M A R K E T S
T H E H A M P TO N S
N E W YO R K
LO N D O N
MIAMI
ON THE WEB O U R G LO BA L C O M M U N I T Y
C O N N E CT I O N TO O U R TA RG E T C O M M U N I T Y R E Q U I R E S AC C E S S . , W E R E E V E RY W H E R E T H E Y A R E . O N E V E RY P L AT F O R M .
15,000+
ENGAGED NETWORK
SUBSCRIBERS High-net worth and Influential individuals
15 350,000
FOLLOWERS On social media channels across the country
3,000,000
PAGE VIEWS
MONTHLY ON ELLIMAN WEBSITE Douglas Elliman website page views monthly
65,000+ INSTAGRAM
Combined Alexander Team Instagram followers
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INTERNATIONAL
W E B E L I E V E H E AV I LY I N U T I L I Z I N G & D E V E LO P I N G PA RT N E R S H I P S W I T H T H E I N T E R N AT I O N A L B RO K E R AG E C O M M U N I T Y TO TA RG E T
M A R K E T S & R E L AT I O N S H I P S
21,000 Individual agents across the globe
W E A LT H Y B U Y E R S . We will capitalize on our partnership with Knight Frank to identify the international, network that is best positioned for the property. Knight Frank, one of the leading independent global property consultancies, which encom-
700+ Database of 700 Billionaires
passes 244 global offices and handles over $817 billion worth of transactions annually. Knight Frank has a centralized database of all clients that every agent works with which we are permitted access to, enabling us target specific clients directly. We also have the ability to pay for targeted advertising through aggregated data that targets pockets of high net worth families in specific interna-
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Global network across 60 countries
tional markets. Knight Frank also works with several international PR agencies that we will leverage to expand the property exposure internationally.
523
Combined offices globally between Douglas Elliman & Knight Frank
$122M London
Townhouse
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PRINT MARKETING BY D O U G L AS E L L I M A N & T H E A L E X A N D E R T E A M
E L L I M A N M AG A Z I N E Approximately 110,000 copies are distributed to all DE markets through the following channels: 10,000 nationwide to DE office and sales gallery. 80,000 direct mail campaign to households in DE markets with an home value of $1M+ and net worth of $500K+.
S E M I - A N N U A L L I ST I N G P O RT F O L I O
JUST LISTED J U ST L I ST E D P O STC A R D
20 TA RG E T E D E - B L AST S
DIGITAL MARKETING BY T H E A L E X A N D E R T E A M
P RO P E RT Y W E B S I T E S , TO U R S & V I D E O S
@ A L E X A N D E R I N STAG R A M STO R I E S
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DIGITAL MARKETING
C O N N E CT I N G T H E WO R L D ' S M O ST A F F L U E N T R E A L E STAT E B U Y E R S . Mansion Global is the award-winning,
BY M AS I O N G LO BA L O U R K E Y N E T WO R K PA RT N E R
2.3M
Monthly unique users around the world
premier digital destination connecting the world's most affluent real estate buyers, with prestigious properties around the globe through relevant, timely listings and compelling content. Our multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and
$418K Average Household Income
entertaining stories - all to empower and inspire our users to make informed real estate decisions. Ranked 1st among all 300 measured digital platforms.
50%
Visitors plan to build/buy in the next year
43 Average Age
M AS I O N G LO BA L . C O M
M AS I O N G LO BA L L I ST I N G S
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DIGITAL MARKETING
T H E L A RG E ST LO C A L L U X U RY M E D I A C O M PA N Y D E L I V E R I N G TO T H E M O ST A F F L U E N T A U D I E N C E S I N T H E M O ST
BY M O D E R N L U X U RY O U R ST R AT E G I C M E D I A PA RT N E R
95M
Email addresses across the U.S.
P RO M I N E N T C I T I E S I N T H E U . S . Our strategic media partner provides access to 95 million email addresses across the U.S. with advanced targeting capabilities covering 130 data points allows us to microtarget niche demographics, and those specifically searching for real estate, in specific zip codes with a specific HHI.
TA RG E T
67
Magazine Titles
With our advanced geographic and demographic filtering technology
R E AC H R E M I N D Intelligent and unified email, social media and website advertising delivered to your target.
D R I V E SA L E S Engage this targeted consumer with special offers or promotions.
130 Data Points
W E B S I T E D I S P L AY A D S
S M A RT TA RG E T I N G
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ALEXANDER TEAM STA F F M E M B E R S
ALL MARKETS
N YC
MIAMI
TA L A L E X A N D E R
J A R E D S C H WA D RO N
I SA AC L U STG A RT E N
L I C . AS S . R E .
L I C . AS S . R E . B RO K E R
L I C . AS S . R E . B RO K E R
M I K A I L A H OW I E
J AC KS O N K E D D E L L
L I C . R E . SA L E S P E R S O N
L I C . AS S . R E .
SA L E S P E R S O N OREN ALEXANDER L I C . AS S . R E . B RO K E R
SA L E S P E R S O N J U ST I N H O P WO O D
SA R A G O L D FA R B
L I C . R E . SA L E S P E R S O N
HEAD OF MARKETING & O P E R AT I O N S
VA L E N T I N A G U T I E R R E Z O P E R AT I O N S M A N AG E R
AND REW D E LUCA L I C . R E . B RO K E R J AS O N P E N N E R L I C . R E . B RO K E R ALEXANDER KURZ L I C . R E . SA L E S P E R S O N M A RC O N AS S O
Copyright 2019 Douglas Elliman Real Estate. All Material presented herein is intended for information purposes only. While this information is believed to be correct, it is represented subject to errors, omissions, changes, or withdrawal without notice. All property information, including but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect, or zoning expert. Equal housing opportunity.
Design by Spear Design Group
L I C . R E . SA L E S P E R S O N
$50M
Miami
Indian Creek Estate
N E W YO R K 575 Madison Avenue, New York, NY 10022 Phone (212) 350 8531
MIAMI 1111 Lincon Road, Miami Beach, FL 33139 Phone (305) 695 6013
HA M P TO N S Hamptons address goes here Phone (XXX) XXX XXXX
TheAlexanderTeam.elliman.com @AlexanderTeam
NEW YORK
. THE HAMPTONS . MIAMI . LONDON