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B U I L D I N G . B U S I N E S S . F A M I LY. THESE ARE THE 3 MOST IMPORTANT WORDS I N T H E FA R R EL L VO C A B U L A R Y. THERE’S NO QUESTION THAT EVERY SINGLE ONE O F YO U AT FA R R EL L A R E C R A Z Y A B O U T BUILDING, BUT YOU ARE ALSO ROOTED IN TRADITION THROUGH YOUR FAMILY VALUES AND BUSINESS EXPERTISE. THESE 3 IDEALS, W H EN B ROU GH T TOGE T HER, COMPRISE THE CORE OF THE FARRELL PHILOSOPHY. WE HAVE DEVELOPED THESE EXTENSIVE B R A ND GU IDEL INES, W I T H T HE FA RREL L MENTALITY IN MIND, TO STAND THE TEST OF TIME. AND, JUST LIKE YOUR HOUSES, YOUR B R A ND M US T M A IN TA IN T HE GRE AT ES T AT TENTION TO DE TAIL.
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CONTENTS INTRODUCTION Overview Brand Values Mission Statement Brand Offerings
6 8 9 10 12
SERVICE Joe Farrell Customer Service Press & Homeowners
14 16 18 22
LOGO Version 1 & 2 Reversed Clear Space
24 26 27 28
TYPOGRAPHY Typefaces Type Treatment Stationary Type Hierarchy
30 32 36 38 40
COLOR Color Breakdown
42 44
C A M PA I G N 2 0 1 5 Full page Double page
46 48 50
C A M PA I G N 2 0 1 6 Full page Double page
52 54 58
MARKETING Luxury Listing Guide
60 62
DIGITAL Website E-Newsletter Broker Blast E-Blast Animated Banner Ad
74 76 78 82 84 85
VIDEOS 88 Overview & Virtual Tours 90 Testimonials 91
Brand Guidelines prepared by Spear Design Group 16 Greene St. New York, New York 10013 212 431 0512 SpearDesignGroup.com
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FA RRE LL B R A N D S TA N DA RDS . T H E FA R R EL L B R A N D SH O U L D CO N V E Y YOUR CHAR ACTER, YOUR PERSONALIT Y A N D YOUR UNPAR ALLELED CUSTOMER SERVICE. YOU ARE A BIG FAMILY, AND A BIG FAMILY N EEDS A S T RO N G I D EN T I T Y. I N ORDER TO MAINTAIN A STRONG BRAND, IT IS IMPORTANT TO LOOK PAST JUST A LOGO AND A NAME. WHO YOU ARE, WHAT YOU BELIE VE IN, AND THOSE YOU SERVE ALL PL AY AN INTEGR AL ROLE IN CRE ATING A CO M PR EH ENSI V E U N D ER S TA N D I N G O F THE TRUE FARRELL BR AND. YOUR BRAND PL AT F O R M W I L L B E T H E C ATA LY S T I N MEE TING YOUR GOALS AND ACHIE VING SUSTAINABLE SUCCESS NOW AND IN THE FUTURE.
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Brand Objectives To establish a strategic platform that will frame the foundational building blocks to take the Farrell brand to the next level and empower the organization to successfully achieve business goals.
Brand Identity To establish a strong and ownable, uniform and cohesive 360 Farrell brand identity, that is demonstrative of the value you bring, across all channels and communications.
Brand Messaging To connect on a human level and broaden Farrells’ existing target audience by clearly communicating the breadth of your offers.
Brand Positioning To further strengthen Farrell’s positioning as the number one building company in the Hamptons.
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BR AND VALUES
QUALITY EXPERIENCE RELIABLE SAVVY VISIONARY
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M I S S I O N S TAT E M E N T
TO OFFER SIMPLICIT Y
HOME AND TR ANSPARENC Y IN THE
BUILDING PROCESS AND ENGAGE THE CUSTOMER, IN THE
CREATIVE EXPERIENCE
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SIGNATURE SPEC IN-HOUSE ARCHITECT
INTERIOR DESIGN
BUILD TO SUIT
CUSTOM BUILD
LEGAL DEPARTMENT
CUSTOMER SERVICE EXCLUSIVE RENTALS
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FARRELL BR AND OFFERING. WITH A VERY STRONG FOUNDATION OF SUCCESS, YOUR BRAND AND ITS STORY HAS A LOT TO TELL. BUT GRE AT BR ANDS A RE MORE T H A N J US T T HE SU M OF T HE SERVICES THEY PROVIDE. IN YOUR C ASE, FA R R EL L SER V E S I T ’ S C US TO M ER S O N DIVERSE LEVELS, AND THIS, DIVERSIT Y IS REFLECTED IN YOUR BR AND STR ATEGY. YOUR FOUR CORE OFFERINGS INCLUDE: SIGNATURE SPEC, BUILD TO SUIT, CUSTOM BUILD AND E XCLUSIVE RENTALS. BUT IN ORDER TO BE EFFECTIVE AND POWERFUL IN TODAY’S COMPE TITIVE CLIMATE YOUR BRAND IDENTIT Y NEEDS TO BE CLE ARLY COMM U NI C AT ED IN A S T RONG, A ND CO NSIS T EN T M A N N ER T H RO U G H A L L OF YOUR TOUCH POINTS. AN OWNABLE AND MEMOR ABLE 360 BR AND IDENTIT Y.
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CUSTOMER SERVICE Farrell Building Company is acknowledged as the finest builder in the Hamptons for a reason, we’re strongly committed to the superior craftsmanship and a “customer first” philosophy.
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FARRELL CUS TOMER SERVICE. WHEN YOU WALK INTO A FARRELL HOUSE WITHIN SECONDS THERE IS SOMETHING THAT CLICKS IN YOUR HEAD THAT MAKES YOU FEEL GREAT. FOR ALL THE PEOPLE WHO SUMMER OUT HERE, THESE ARE THE GREATEST TIMES OF THEIR LIVES, FROM MEMORIAL DAY TO LABOR DAY WITH THEIR FAMILIES IN THESE HOMES. AND THEY WANT THAT SUMMER. IT MEANS EVERYTHING TO THEM. PEOPLE DON’T WANT TO LOSE A DAY OR A WEEK OR THEIR LIVES. THAT IS REALLY SOMETHING THAT WE PUT EXTREME IMPORTANCE ON...THE VALUE OF TIME. WE BUILD QUALITY HOMES, EFFICIENTLY. YOU WANT TO GET IT DONE…KNOW EXACTLY WHAT IT WILL COST…NO SURPRISES. WE MAKE IT SIMPLE AND STRESS-FREE. WE REVOLUTIONIZED THE BUILDING PROCESS. PEOPLE COME TO ME BECAUSE THEY KNOW WHAT THEY’RE GOING TO GET. NO HEADACHES. GOOD RELATIONSHIPS. GOOD INVESTMENT. A NICE, SEAMLESS PROCESS. WE’VE CREATED A FAMILY OVER THE YEARS, AN INCREDIBLE GROUP OF PEOPLE…THERE’S NOTHING LIKE IT IN THE HAMPTONS. WE ARE DIVERSE. WE ARE WELL-ROUNDED. AND WE CARE ABOUT EACH OTHER.
JOE FARRELL
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”It’s a home… not a house… and you get that feeling in a Farrell home right way… it couldn’t have been more pleasant to have Joe build our home. We told him when we needed to move in and, with no questions asked, we were in. Joe’s family of employees really stand behind the property and the build.” JACK & JODI WASSERMAN, Farrell homeowners
”Open and accessible… Farrell worked with us to make our dream come true. Their win-win approach is what won us over. Joe understands“ the big picture” that is our home…instant rapport and understanding.” BOB & DAWN MCGUIRE, Farrell homeowners
”It went fabulously… I received updates and pictures of the building process daily… Farrell interiors always inspire me. I believe Joe is build ing the best homes – with quality and value.” SHARON HELD, Farrell homeowner
”Once I sell this house, I’m ready to build another one with Farrell right away. The process (of designing and building my own spec home) has been absolutely perfect. Farrell is there when you need them, organized, focused, detailed. The customer service is really out-standing I would absolutely recommend Joe to build anybody’s house. The team used to say, “Don’t worry Jeanie. We’ll take care of it.” And that made it easier for me.” JEANIE SACKS, Farrell homeowner
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”It’s done to perfection. It’s a new home every time we walk through that door. It’s an environment where no one wants to leave.” B OB & DAWN MCGUIRE, Farrell homeowners
”Joe was so open and accessible. His passion for what he does was communicated in every meeting. He worked with us to make our dream come true.” DAWN DOHERTY, Farrell homeowner
“Farrell is very warm, genuine, honest. We got an owner’s manual for the house with an index that people you could call… a plumber… an electrician… a painter…a cleaning service… even a masseuse!” PETER & CAROL DRAY, Farrell homeowners
“Being big has helped us be efficient, build quickly, and maintain an incredible level of quality because we have so many people who work just for us. We’ve had relationships with customers for 20 years. We provide customers with a level of comfort that they know that somebody is going to be there have their backs.” KYLE MESSINGER, Farrell Director of Operations Far rellBuilding.com
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”It’s my job to make sure each house looks different and fresh and that we’re providing something new to the market… simplicity & sophistication. We don’t want to follow anyone else’s trend. We set our own trends.” KRISTEN FARRELL, Farrell Design Director
”Farrell has tremendous purchasing power… and the best practices we’ve established over the years enable us to provide a standard of excellence from home to home.” KYLE MESSINGER, Farrell Director of Operations
”We have a standard contract that we find understandable by non-attorneys and our customers don’t get a migraine trying to understand it. It’s crystal clear.” JANE KRANTZ, Farrell In-House Counsel
“Walking into the house…we just fell in love. It exceeded all our expectations of buying a home, a brand new home, and having first-hand contact with the actual builder. The broker/Farrell relationship works perfectly. It was seamless. PETER & CAROL DRAY, Farrell homeowners
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“Farrell makes life easy. When you’re building a house in a custom way, you just want to get everything you wanted and you can just let him do his thing. That’s what they do.” SCOTT & SAMMI SELTZER, Farrell homeowners
“Farrell can best be compared to a Golden Age Hollywood Studio.” SHELTER MAGAZINE ”Value…simplified process…turn-key… a natural affinity for how the Hamptons homeowner wants to live.” HAMPTONS COTTAGES & GARDENS
”Our favorite part of the Farrell Building Company (besides them building a great house and being very honorable) is the service… the ability to make a call and get an answer and have something taken care of immediately if not sooner is wonderful. And I’m talking about years after you’re in a house.” JACK & JODI WASSERMAN, Farrell homeowners Far rellBuilding.com
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QUOTES: MEDIA
”(When you build a Farrell home) YOU insert your own experience. The man (Joe Farrell) has his hands in every aspect of Farrell Building Company, every day, and he likes nothing more than to get those hands dirty…the enthusiasm is infectious. Custom trims, exclusive hardware, their ongoing quest to bring unique aspects to the market while always imparting the Farrell style. It all derives from their concept of personality, of design making a home not merely a place for living, but a living entity itself.” DAN’S PAPERS “It’s their painstaking process along the way that results in not something you can see but something you can feel when you walk into a Farrell kitchen.” HAMPTONS REAL ESTATE SHOWCASE ”Farrell runs an A+ business. His staff is incredibly responsive, smart, and nice. They are really professional and easy to work with.” HAMPTONS CURBED ”Reliable... expeditious... experienced... responsive... savvy... energy-conscious... visionary... building at a whole new level.” REAL ESTATE BROKER
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QUOTES: HOMEOWNERS
”We meditate in the morning and just being able to do that with this beauty in front of us is a great way to start the day. We love to cook and entertain, so the farm stands and the fresh food give us so much to work with. When someone comes over, it’s a first class experience. We play music and get goofy and the kids play in the pool. It’s a great time.” BOB & DAWN MCGUIRE, Farrell homeowners ”Joe is known for getting a house done when he says he’s going to get a house done. He’s very reliable, very dependable, very punctual. He is someone who can deliver a house.” SCOTT & SAMMI SELTZER, Farrell homeowners “Joe has built a lot of homes and this is all he does, so you know that it would take a burden off us. Just tell him what we want to do, and he’ll do it. We still walk in and go, wow…this place is gorgeous.” SCOTT & SAMMI SELTZER, Farrell homeowners ”What’s great about Farrell is that they are always evolving according to what people like and what Farrell loves to build so everything is always changing.” SCOTT & SAMMI SELTZER, Farrell homeowners
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”Living in the city and having a full-time job there, I could not be in the Hamptons all the time to manage the project. Every week I would get an update with photos about what had transpired during that week and what was proposed for the coming week… seamless from start to finish and a very enjoyable experience all along the way (which I know many people are very shocked at). I don’t think I could have had the confidence to build if I didn’t have the right builder” SHARON HELD, Farrell homeowner “It was very, very seamless from start to finish and a very enjoyable experience all along the way. I am hoping to do another project soon.” SHARON HELD, Farrell homeowner ”This is the first time I can say that the process of building a home has been absolutely perfect.” JEANIE SACKS, Developer & homeowner
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02
THE LOGO The Farrell logo is the public face of your business and defines how your clients, customers and partners view your business.
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LOGO VERSION 1
LOGO VERSION 2
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LOGO VERSION 1 RE VERSED
LOGO VERSION 2 RE VERSED
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LO G O V ER S I O N 1 C L E A R S PAC E
X
X
3.75X
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LO G O V ER S I O N 2 C L E A R S PAC E
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5X
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TYPOGRAPHY As with our logo, consistent use of Farrell’s corporate typeface — Avenir — reinforces your brand identity. It should be used in all materials to maintain consistency in your messaging and branding.
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LOGOT Y PE : FA RRELL
GARAMOND BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890!@£$%%^&*()
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LO G OT Y P E : B U I L D I N G C O M PA N Y
UNIVERSE EXTENDED Download free font www.myfontfree.com
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890!@£$%%^&*() Far rellBuilding.com
FARRELL BUILDING
AVENIR REGULAR P R I N T: P R I M A R Y T Y P E F A C E
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890!@£$%%^&*()
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AVENIR BOLD P R I N T: S E C O N D A R Y T Y P E F A C E
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890!@£$%%^&*() Far rellBuilding.com
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W EB S I T E : PR I M A RY T Y PEFACE
Kepler Bold Live The Life abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890!@£$%%^&*()
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T Y P O G R A P H I C T R E AT M E N T: M A S T H E A D S
A L E R T
N E W S L E T T E R
2 0 1 6
Mastheads E-Blast E-Newsletter Pricelist
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BUSINESS CARDS & LET TERHEAD
Business Card Front Type: Printed Dimensions: 3” x 2.5” Weight: 320gsm Detail: 1 color + 1 foil
Letterhead Type: Printed Dimensions: 8.5” x 11” Weight: 120gsm Detail: 1 color
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Joseph G. Farrell. Jr President
www.farrellbuilding.com jgf@farrellbuilding.com
CO.
P.O. Box 14 2317 Main Street Bridgehampton, NY 11932
PHONE: 631 537.1068 FAX: 631 537 2963 CELL: 599 1488
P.O. Box 14 . 2317 MONTAUK HIGHWAY . BRIDGEHAMPTON, NY 11932 Phone: 631.537.1068 Fax: 631.537.2963 www.farrellbuilding.com
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T Y P O G R A P H I C T R E AT M E N T: L I S T I N G S
423
PARSONAGE LANE SAGAPONACK VILLAGE F U L LY F U R N I S H E D
$13, 495, 000
1.8 acres 6,060 sf 8 bedrooms, 10 bathrooms 2,800 sf lower level 400 bottle wine room heated gunite pool & spa sunken tennis court reserve views elevator
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T YPOGR APHIC HIER ARCHY HOUSE NUMBER Avenir regular Size 13 point Tracking 270 STREET NAME Avenir regular Size 24 point All caps Tracking 50 TOWN Avenir heavy Size 13 point All caps Tracking 270 F U L LY F U R N I S H E D Avenir regular Size 13 point Tracking 270 Line spacing 20 PRICE Avenir regular Size 13 point Tracking 100 Line spacing 20 D E TA I L S Avenir regular Size 10 point Tracking 0 Line spacing 13.5
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PARSONAGE LANE SAGAPONACK VILLAGE
F U L LY F U R N I S H E D
$13, 495, 000
1.8 acres 6,060 sf 8 bedrooms, 10 bathrooms 2,800 sf lower level 400 bottle wine room heated gunite pool & spa sunken tennis court reserve views elevator
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COLOR Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective communication.
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FARRELL BLUE PRIMARY COLOR
PANTONE COATED PMS 2738 C
PANTONE UNCOATED PMS 2738 U
CMYK C100 M90 Y8 K0
HEX 06038D
RGB R6 G3 B141
WEBSAFE 000099
75% TINT
50% TINT
25% TINT
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COOL GREY SECONDARY COLOR
PANTONE COATED PMS Cool Grey 10 C
PANTONE UNCOATED PMS Cool Grey 10 U
CMYK C40 M30 Y20 K66
HEX 002855
RGB R99 G102 B106
WEBSAFE 666666
75% TINT
50% TINT
25% TINT
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ADVERTISING CAMPAIGN 2015 Live The Life. Double page & Full page Ads.
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D O U B L E PAG E A D : 1 P R O P ER T Y
live the life Residences from: $3,150,000 to $19,995,000
In a FARRELL home
amagansett east Hampton sagaponack bridgeHampton Water mill soutHampton sag Harbor
f a r r e l l b u i l d i n g . c o m
Live The Life - Residences from $3,150,000 to $19,995,000
building company
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D O U B L E PAG E A D : 1 P R O P ER T Y
Residences from: $3,150,000 to $19,995,000
Live The Life - Residences from $3,150,000 to $19,995,000
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F U L L PAG E A D : 1 P R O P ER T Y
Residences from:
Live The Life - Residences from $3,150,000 to $19,995,000
$3,150,000 to $19,995,000
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F U L L PAG E A D : C O M P L E T E L I S T O F P R O P ER T I E S
live the life
â„¢
We invite you to visit these select properties
WATER MILL 47 Crescent Ave 24 Mecox Bay Ln Polo Court Lot 2 Polo Court Lot 3 Polo Court Lot 5 Halsey Ln 104 Watermill Towd Rd Lot 1 Watermill Towd Rd Lot 3 Watermill Towd Rd Lot 4 971 Deerfield Rd Lot 17 917 Deerfield Rd Lot 14 953 Deerfield Rd Lot 16 33 Bob White Dr
Live The Life - We invite you to visit these select properties
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$15,995,000 $10,950,000 $8,995,000 $9,495,000 $9,995,000 $6,495,000 $5,995,000 $4,995,000 $4,995,000 $3,995,000 $3,995,000 $3,995,000 $3,995,000
AMAGANSETT 158 Meeting House Ln 112 Miankoma Ln
$8,995,000 $5,950,000
BRIDGEHAMPTON 280 Highland Terrace 101 Hildreth Ave Lot 1
$19,995,000 $6,995,000
EAST HAMPTON 37 East Hollow Rd 41 East Hollow Rd
$7,495,000 $7,495,000
SAGAPONACK 423 Parsonage Ln
$13,995,000
SOUTHAMPTON 437 Hill St 483 Hill St Polo Club C1
$6,950,000 $6,950,000 $2,095,000
PALM BEACH FLORIDA 900 South Ocean Blvd 920 South Ocean Blvd 825 West Oyster Lane 719 Pelican Dr 961 Lands End Rd
$29,995,000 $29,995,000 $4,495,000 $4,495,000 $4,295,000
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ADVERTISING CAMPAIGN 2016 Peace - Masterpiece Perfect - Perfection Double page & Full page Ads.
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D O U B L E PAG E A D : L AU N C H
Peace / Masterpiece
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D O U B L E PAG E A D : L AU N C H
Perfect / Perfection
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D O U B L E PAG E A D : 1 P R O P ER T Y
PERFECT FLOW What we love about our Farrell home is the flow... ”especially in the summertime when we have all the
children here and the guests and company... the kitchen, the open doors, the pool... all the views... very liveable. J OD I & JAC K WAS SE R MAN, Farrell homeowners
”
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D O U B L E PAG E A D : 1 P R O P ER T Y
GENUINE EXPERIENCE
”You really want to have a face-to-face with the people you are dealing with… Farrell is very warm, genuine, honest. ” C A R O L D R AY, Farrell homeowner
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F U L L PAG E A D : 1 P R O P ER T Y
PERFECT PROCESS The process (of designing and building my own ”spec home) has been absolutely perfect. Farrell is there
when you need them - organized, focused, detailed. The customer service is really outstanding. JEA NI E S AC K S , Farrell homeowner/developer
”
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F U L L PAG E A D : 4 P R O P ER T I E S
Listed high to low - Highland Terrace - Crescent Avenue - Parsonage Lane - Polo Court
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LUXURY LISTING GUIDE Establishing a strong and consistent first impression is very important in reflecting a cohesive brand.
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LUXURY LISTING GUIDE FRONT COVER
Brochure Specifications Size 8” x 10” Full color 32 page self cover Front Cover Lead visual
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LUXURY LISTING GUIDE CONTENTS & INTRODUCTION
Contents Luxury Listing Guide: August 2016 Introduction Letter with Joe Farrell signature
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LUXURY LISTING GUIDE SPREAD 1 PROPERT Y
280 Highland Terrace Bridgehampton $18,495,000
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LUXURY LISTING GUIDE SPREAD 1 PROPERT Y
47 Crescent Avenue Water Mill $14,900,000
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LUXURY LISTING GUIDE SPREAD 2 PROPERTIES
483 Hill Street Southampton $5,995,000 437 Hill Street Southampton $5,995,000
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LUXURY LISTING GUIDE SPREAD 2 PROPERTIES
29 Broadway Southampton $3.295,000 510 Park Avenue New York City $8,995,000
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LUXURY LISTING GUIDE SPREAD 3 PROPERTIES
799 Edge of Woods Road Water Mill $3,995,00 190 hands Creek Road East Hampton $3,995,00 211 Roses Grove Road Water Mill $3,995,00
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LU X U R Y L I S T I N G G U I D E S P R E A D M A N A L A PA N
Manalapan Letter with Joe Farrell signature
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LUXURY LISTING GUIDE SPREAD 1 PROPERT Y
900 South Ocean Blvd. Palm Beach, Manalapan, Florida $29,995,000
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LUXURY LISTING GUIDE SPREAD BUILD TO SUIT
Build To Suit Letter with Joe Farrell signature
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LUXURY LISTING GUIDE SPREAD CUSTOM BUILD
Custom Build Letter with Joe Farrell signature Customer quotes
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LUXURY LISTING GUIDE BACK COVER
Back Cover Grid of interiors, exteriors and aerials
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DIGITAL In this section we will explore how your brand is executed throughout your Website, e-Newsletter, e-Blast, Broker Alerts and animated banner ads
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W EB S I T E H O M E PAG E
OPENER Lead visual Final design to come
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W EB S I T E H O M E PAG E
ROTATOR Featured star properties Final design to come
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W EB S I T E H O M E PAG E
OPENER Lead visual Final design to come
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W EB S I T E H O M E PAG E
ROTATOR Featured star properties Final design to come
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E - N E W S L E T T E R : F O U N D AT I O N S
MASTHEAD Edition Summer 2016 Letter with Joe Farrell signature SECTION 1 Market: The Hamptons
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SECTION 2 Featured properties Link to video SECTION 3 Custom Build Link to video SECTION 4 Summer rentals
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SECTION 5 New LLG out now SECTION 6 Service SECTION 7 Design Link to video SECTION 8 Friends: Summer events Link to video
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E - N E W S L E T T E R : F O U N D AT I O N S
SECTION 9 Manalapan and New York City SLUG Link to Luxury Listing Guide Link to price list Address, website, email and phone
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E - B L A S T: B R O K E R A L E R T
LINK 1 Luxury Listing Guide LINK 2 Farrell Video
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LINK 3 Video Featured Properties LINK 4 Luxury Listing Guide LINK 5 Contact Email LINK 6 Website
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E - B L A S T: S O C I A L L I F E M A G A Z I N E
LINK 1 Luxury Listing Guide LINK 2 Price list LINK 3 Farrell website
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BRAND GUIDELINES
Banner Ad2 JULY: Animated Gif 30 seconds / Parsonage
B A N N E R A D : A N I M AT E D
FARRELL BUILDING COMPANY
WELCOME HOME
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ARRELL BUILDING COMPANY
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F A R R E L L
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FRAME 1 Farrell Building Company FRAME 2 Welcome home FRAME 3 Luxury Listing Guide Far rellBuilding.com
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FARRELL BUILDING
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VIDEOS
Links to all the latest Brand and Design videos, Virtual tours, Farrell TV comercial, and Homeower testimonials.
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VIDEOS: OVERVIE W & VIRTUAL TOURS
TV Ad 2016 vimeo.com/170968554
Taste of Two Forks https://vimeo.com/176041242
Brand: Joe Farrell vimeo.com/178334278
Design: Kris Farrell vimeo.com/178334279
Polo Court api.smugmug.com/services/embed/4895854743_ fVJXKfM?width=2081&height=1173
Polo Court my.matterport.com/show/?m=NAdrZCAG95s&brand=0 Dollhouse and Floorplans
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BRAND GUIDELINES
VIDEOS: HOMEOWNER TESTIMONIALS
COMBO TESTIMONIAL
JEANIE SACKS
The Zen of Joe vimeo.com/170969007/8282392041
A Developer’s Experience vmeo.com/171415826/a439da5e9b
JACK & JODI WASSERMAN No Overages vimeo.com/171417582 Custom Done in 7 Months vimeo.com/171416978 Farrell After Purchase Service vimeo.com/171416228/b0d8ebcd20 I Love The Flow vimeo.com/171416010/02c9e99597 BOB & DAWN MCGUIRE This is Home vimeo.com/171413006/0745684d3b Grateful to Farrell vimeo.com/170971379/c671db064b
Your Builder Is The Key to Happiness vimeo.com/171415482/a88efcbd8c Truly Open Houses vimeo.com/171415322/4a1c6d56e0 Outstanding Customer Service vimeo.com/171414745/3fbb4684f0 My Custom House vimeo.com/171413596/a90ab5e03a Only Farrell Builders vimeo.com/170971236/f6e7aa039b
PETER & CAROL DRAY This Makes Sense vimeo.com/170975775/b836f07418 A Gift vimeo.com/170969370/fd6ec4fea8
Hamptons Lifestyle vimeo.com/170970882/46eda8dd25
SHARON HELD
Extended Farrell Family vimeo.com/170970641/e5dfc7f3cd
Service vimeo.com/170970273/35d54f18b2
5 Star experience vimeo.com/170970536/2bd85b9590
First Custom Spec House vimeo.com/170969807/6d7ceac261
SCOTT & SAMMI SELTZER
EVENTS
Love of Home Theatre vimeo.com/171404471/0260cdde2a
A Day at the Pool vimeo.com/169597770
Custom Building vimeo.com/170969233/e53c36b550
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THANK YOU
Farrell Building Company Luxury homes designed to reflect the way you live & entertain.
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