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Sara Goldfarb BRAND IDENTITY Client Presentation
Concept A ROUND 1: Logo Exploration
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CONCEPT A: Starting point lowercase letter “g”
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CONCEPT A: Simplified becomes abstract floorplan or furniture
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CONCEPT A: Logo Linear
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CONCEPT A: Positive & Negative
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CONCEPT A: Typeface Kobe / Circular letterforms / All lowercase
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CONCEPT A: Logotype
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CONCEPT A: Business Card
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CONCEPT A: Launch
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CONCEPT A: Candle Packaging
CONCEPT A: Brochure Cover / Shadows / Pared-down / Reduced to a very simple form
STUDIO
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2021
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CONCEPT A: Brochure Cover
STUDIO
2021
Spear Design Group. All rights reserved. Proprietary & Confidential
CONCEPT A: Brochure Cover
STUDIO
2021
Concept B ROUND 1: Logo Design Exploration
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CONCEPT B: Starting point initials “SG” stacked
S
G
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CONCEPT B: Logotype / Studio
S STUDIO
G
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CONCEPT B: Positive & Negative
S S
G G
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CONCEPT B: Typeface Chatoyer / Modern serif
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CONCEPT B: Logotype
S
G
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CONCEPT B: Business Card
S
G
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CONCEPT B: Launch
S
G
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CONCEPT B: Candle Packaging
S
G
S
G
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CONCEPT B: Brochure Cover / Art reference / Brushstrokes
S STUDIO
G
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CONCEPT B: Brochure Cover
S STUDIO
G
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CONCEPT B: Brochure Cover
STUDIO
Concept C ROUND 1: Logo Design Exploration
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CONCEPT C: Starting point simplified letter “G”
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CONCEPT C: Geometric shapes form a graphic letter “G”
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CONCEPT C: Positive & Negative
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CONCEPT C: Custom Typeface / Circular & angular letterforms match “G” logo
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CONCEPT C: Logotype
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CONCEPT C: Custom Typeface / Studio
S T U D I O
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CONCEPT C: Logotype Studio
S T U D I O
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CONCEPT C: Logotype Studio
S T U D I O
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CONCEPT C: Business Card
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CONCEPT C: Launch
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CONCEPT C: Candle Packaging
H O M E
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CONCEPT C: Brochure Cover / Visionary / Creative thinker
S T U D I O
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CONCEPT C: Brochure Cover
S T U D I O
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CONCEPT C: Brochure Cover / Visionary / Creative thinker
S T U D I O
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CONCEPT C: Tissue Paper
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CONCEPT C: Custom Scarves
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CONCEPT C: Custom Scarves
Overview ROUND 1: Logo Design Exploration
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OVERVIEW: Logo Concepts
A B C
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OVERVIEW: Business Cards
A B C
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OVERVIEW: Brochure Covers A
STUDIO STUDIO STUDIO
2021 2021 2021
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OVERVIEW: Brochure Covers B
STUDIO STUDIO STUDIO
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OVERVIEW: Brochure Covers C
S T U D I O S T U D I O S T U D I O
Concept B Logo Finalization
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LOGOTYPE: Custom Typeface Solyaris
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LOGOTYPE: Custom Typeface Solyaris
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LOGOTYPE: Custom Typeface Solyaris
LOGO: Initials SG
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LOGOTYPE: Initials SG
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LOGO: Business Card
L U X U R Y R E A L E S T A T E A D V I S O R
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LOGO: Brochure Cover
L U X U R Y R E A L E S T A T E A D V I S O R
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LOGO: Brochure Cover
L U X U R Y R E A L E S T A T E A D V I S O R
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LOGO: Brochure Cover
L U X U R Y R E A L E S T A T E A D V I S O R
OVERVIEW: Brochure Covers
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LOGO: Brochure Spread / Case Study
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Spear Design Group. All rights reserved. Proprietary & Confidential
LOGO: Brochure Spread / Case Study
Thank You FIONA SPEAR: Creative Director