Spear Design Group Version 2.0 2020
Brand Guidelines
Paramount
Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932
Email — info@paramounthamptons.com Web — paramounthamptons.com Instagram — @paramounthamptons
Hello! 2
What’s a brand?
Paramount Hamptons
Brand Guidelines Version 1.0
A brand is a shorthand representation of everything a company is, does and stands for. More than a name or a logo on a page. And more, ultimately, than what that page contains. The guidelines that govern all communications for Paramount are part of a much larger effort to build awareness, understanding and preference for the brand in markets in which you compete. To build a brand that endures.
1.0 2.0 3.0 4.0 5.0 6.0 7.0
Brand Logo Color Typography Visuals Layout Photography
04 06 17 18 25 36 73
Section Contents
Paramount Hamptons
Brand Guidelines Version 1.0
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Brand Guidelines Version 1.0
1.1 Overview
1.0 Section Brand
Paramount Hamptons
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4
1.1
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Brand Overview
These are your brand guidelines which explain how to use the new visual identity with confidence and clarity. Your guidelines have been designed to ensure consistency within your brand, helping to create strong, recognizable and innovative communications. The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression. Your unique identity and typographic style creates a distinctive framework for your brand which help you stand out from your competitors.
2.0
Logo Usage Logo Vertical Logo Horizontal Clearspace Incorrect Usage Minimum Sizes Color
07 08 10 12 14 16 17
2.0
Section Logo
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Brand Guidelines Version 1.0
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2.1 2.2 2.3 2.4 2.5 2.6 3.0
2.1
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Logo Usage
The new logo is the most important asset to your organization and should serve as a foundation for all visual communications. The identity can only make a positive impact if used consistently and correctly throughout all brand communications.
2.2
Logo Vertical Black
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Usage
Paramount Hamptons
Brand Guidelines Version 1.0
To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position and size are all specified within this document.
Paramount Hamptons
Brand Guidelines Version 1.0
2.2
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Logo Vertical White
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Brand Guidelines Version 1.0
2.3
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Logo Horizontal Black
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Brand Guidelines Version 1.0
2.3
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Logo Horizontal White
Paramount Hamptons
Brand Guidelines Version 1.0
2.4 Logo Horizontal Primary Clearspace X
12
X
X X X
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Brand Guidelines Version 1.0
2.4 Logo Horizontal Clearspace
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X
X
X
X X X
2.5
Logo Vertical Incorect Usage
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Why? Incorrect usage of the Paramount Logos compromises their integrity and effectiveness
Type Size
Type Size
Brand Guidelines Version 1.0
Type Size Don’t change the size of Paramount or Hamptons PARAMOUNT HAMPTONS
Type Position Don’t change the position of the type
Paramount Hamptons
Type Position
Type Position
2.5
Logo Horizontal Incorect Usage
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Why? Incorrect usage of the Paramount Logos compromises their integrity and effectiveness.
Type Size
Type Size
PARAMOUNT HAMPTONS
Brand Guidelines Version 1.0
Type Size Don’t change the size of Paramount or Hamptons.
Logo Position Don’t change the position of the Logo.
Paramount Hamptons
Logo Position
Logo Position
2.6
Logo Minimum Sizes
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Logo Minimum 0.25” high
Logo
Logo Vertical
Logo Horizontal Minimum 0.25” high 0.25”
Brand Guidelines Version 1.0
Logo Vertical Minimum 0.75” wide
Type Minimum 0.75” wide.
0.75”
Paramount Hamptons
Logo Horizontal
Type
0.25”
0.75”
3.0
Logo Color
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Background
Paramount Hamptons
Brand Guidelines Version 1.0
When the logomark is placed on a white background, the color of the stylized P should also be white.
CMYK
RGB
HEX
PANTONE
CMYK 00 / 00 / 00 /100
RGB 00 / 00 / 00
#000000
Pantone Black
4.0
4.1 4.2 4.3 4.4
Introduction Primary Typeface Secondary Typeface Use of Type
19 20 22 24
4.0
Section Typography
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4.1
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Typography Introduction
Consistent, frequent use of our corporate typeface creates trust and familiarity with viewers. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.
4.2
Typography Primary Typeface
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Usage Brandon Grotesque should be used for headlines, sub headers, secondary headlines, and CTAs.
Paramount Hamptons
Brand Guidelines Version 1.0
Use all caps for short headlines or labels. Never use Brandon Grotesque for body copy.
Brandon Grotesque Thin abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0
Brandon Grotesque Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0
Brandon Grotesque Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 0
4.2
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Typography Primary Typeface
THIN MEDIUM BOLD
4.3
Typography Secondary Typeface
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Usage Lato should be used for body copy only. In sizes smaller than 8 point please use 20 tracking in order to help legibility.
Paramount Hamptons
Brand Guidelines Version 1.0
Never use Lato for headlines, sub headers, secondary headlines, or CTAs.
Lato Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10
Lato Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10
Lato Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10
Lato Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 10
Paramount Hamptons
Brand Guidelines Version 1.0
4.3
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Light Regular Italic Bold
4.4
Typography Use of Type
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Usage
Brand Guidelines Version 1.0
Brandon Grotesque is our corporate typeface, it should be used in all instances where typography is required. It is simple, clean and legible typeface that compliments our logo. We use three weights of Brandon Grotesque . Thin, Regular and Bold. Loto can be used as a substitute for Brandon Grotesque on digital applications, such as websites and email.
Body copy Lato regular and Italic weights
Paramount Hamptons
It is important to adhere to the leading, tracking and text arrangement specified in this document to help achieve brand consistency throughout.
HEADLINES BRANDON GROTESQUE BOLD
Captions and small bodies of text Lato Light.
5.0
Introduction Business Cards Stationery Note Card Signage Promotional Items Digital
26 27 28 29 31 32 34
5.0
Section Visuals
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5.1 5.2 5.3 5.4 5.5 5.6 5.7
5.1
Visuals Introduction
Visuals are the tangible manifestations of our brand. Everything from logo treatments, stationery, and business cards to digital and environmental designs. Color, design, words, and symbols merge to make a compelling and lasting impression on the viewer.
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5.0
5.2
Visuals Business Cards
Brand Guidelines Version 1.0
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Peter Criscuolo Office 631.909.7115 Cell 631.438.7865
info@paramounthamptons.com
Paramount Hamptons
Front
Back
Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com
5.3
Visuals Stationery Large Envelope
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Letterhead
Paramount Hamptons
Brand Guidelines Version 1.0
P.O. Box 3010 Paramount Hamptons
Bridgehampton, NY 11932
P.O. Box 3010
paramounthamptons.com
Bridgehampton, NY 11932 paramounthamptons.com
Paramount Hamptons
Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com
Envelope
5.4
Visuals Note Card Front
Note Card
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Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 paramounthamptons.com
5.4
Visuals Note Card Back
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Logo Pattern
Paramount Hamptons
Brand Guidelines Version 1.0
Custom step and repeat logo pattern
5.5
Visuals Signage Hamptons
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Black Sign
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White Logo Grey Phone Number
6 3 1 . 4 3 8 . 7 3 6 5
5.6
Visuals Promotional Items
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Description
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T’shirt Baseball cap Coffee cup
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5.6
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Visuals Promotional Items
5.7
Visuals Digital Web Design
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Brand Guidelines Version 1.0
Services
QUALITY IS
Paramount Hamptons
PARAMOUNT
Products
About
Contact
5.7
Visuals Digital Mobile Design
Brand Guidelines Version 1.0
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Services Services
Products
About
Products
About
Contact
Contact
QUALITY IS
QUALITY
Paramount Hamptons
IS PARAMOUNT
PARAMOUNT
6.0
6.1 6.2 6.3 6.4 6.5
Introduction Ad Campaign Brochure 1 Services Brochure 2 Details Brochure 3 Portfolio
37 38 45 52 66
6.0
Section Layout
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6.1
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Layout Introduction
With a compelling balance of image and typography, a well-designed layout can be one of the most effective tools for clearly communicating a message. Our designs feature layouts that are simple yet dynamic, concise yet informative.
6.2
Visuals Ad Campaign 2020
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QUALITY IS
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020
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PERFECTION IS
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020
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DETAILS ARE
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020
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HARMONY IS
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020
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CREATIVIT Y IS
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020
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THE HAMPTONS ARE
Paramount Hamptons
PARAMOUNT
6.2
Visuals Ad Campaign 2020 QUALITY
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PERFECTION
IS
IS
PARAMOUNT
PARAMOUNT
DETAILS
HARMONY
ARE
IS
PARAMOUNT
PARAMOUNT
Headlines
Paramount Hamptons
Brand Guidelines Version 1.0
1) Quality is Paramount 2) Perfection is Paramount 3) Details are Paramount 4) Creativity is Paramount 5) Harmony is Paramount 6) The Hamptons are Paramount
CREATIVIT Y IS PARAMOUNT
THE HAMPTONS ARE PARAMOUNT
Paramount Hamptons
Brand Guidelines Version 1.0
6.3
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Visuals Brochure 1 Services
6.3
Visuals Brochure 1 Services
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Brand Guidelines Version 1.0
THE HAMPTONS ARE PARAMOUNT
WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you. We look forward to working with you,
Paramount Hamptons
The Paramount Team
6.3
Visuals Brochure 1 Services
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Brand Guidelines Version 1.0
QUALITY IS PARAMOUNT
THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we
Paramount Hamptons
can work together with your architect and design team on any project.
Paramount Hamptons
Brand Guidelines Version 1.0
6.3
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Visuals Brochure 1 Services
6.3
Visuals Brochure 1 Services
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Brand Guidelines Version 1.0
TRANSPARENCY & TRUST ARE PARAMOUNT
COMPLETE
CUSTOM
DEVELOPMENT
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining
Paramount Hamptons
walls / Roof replacements / Interior renovations / Exterior renovations.
DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.
Paramount Hamptons
Brand Guidelines Version 1.0
6.3
50
Visuals Brochure 1 Services
6.3
Visuals Brochure 1 Services
THE HAMPTONS ARE PARAMOUNT
WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you.
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We look forward to working with you,
Transparency & trust are Paramount.
Brand Guidelines Version 1.0
Introduction letter signed by owners. Design and architectural services. Paramount renovation division. Complete custom Development.
The Paramount Team
QUALITY IS PARAMOUNT
THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we can work together with your architect and design team on any project.
Paramount Hamptons
TRANSPARENCY & TRUST ARE PARAMOUNT
COMPLETE
CUSTOM
DEVELOPMENT
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.
DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.
Paramount Hamptons
Brand Guidelines Version 1.0
6.4
52
Visuals Brochure 2 Details
6.4
Brand Guidelines Version 1.0
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Visuals Brochure 2 Details
DETAILS ARE PARAMOUNT
“
lf there is one thing that stands out about the projects that I’ve had the
privilege of working on with Paramount, it is that they put relationships first. I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation
Paramount Hamptons
without reservation each and every time.
”
Todd Nagy Hampton’s Architect
Paramount Hamptons
Brand Guidelines Version 1.0
6.4
54
Visuals Brochure 2 Details
Paramount Hamptons
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6.4
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Visuals Brochure 2 Details
Paramount Hamptons
Brand Guidelines Version 1.0
6.4
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Visuals Brochure 2 Details
6.4
Brand Guidelines Version 1.0
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Visuals Brochure 2 Details
DETAILS ARE PARAMOUNT
“
The speed at which your team moves is amazing, THANK YOU so much for
putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.
�
Paramount Hamptons
Suzanne Client, Paramount Hamptons
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6.4
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Visuals Brochure 2 Details
Paramount Hamptons
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Visuals Brochure 2 Details
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Visuals Brochure 2 Details
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Visuals Brochure 2 Details
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Visuals Brochure 2 Details
6.4
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Visuals Brochure 2 Details
DETAILS ARE PARAMOUNT
COVER
PAGE 2
PAGE 4 - 5
PAGE 6 - 7
PAGE 8 - 9
PAGE 10 - 11
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6.4
Visuals Brochure 2 Details
DETAILS ARE PARAMOUNT
“
lf there is one thing that stands out about the projects that I’ve had the
privilege of working on with Paramount, it is that they put relationships first. I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time.
Details are Paramount.
Brand Guidelines Version 1.0
64
Paramount Hamptons
DETAILS ARE PARAMOUNT
“
The speed at which your team moves is amazing, THANK YOU so much for
putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.
”
Suzanne Client, Paramount Hamptons
”
Todd Nagy Hampton’s Architect
6.4
Visuals Brochure 2 Details
65
Description
Brand Guidelines Version 1.0
Woodwork, stonework, etc. Photo credits with details of the finish and materials used.
Paramount Hamptons
DETAILS ARE PARAMOUNT
COVER
PAGE 2
PAGE 4 - 5
PAGE 6 - 7
PAGE 8 - 9
PAGE 10 - 11
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Visuals Brochure 3 Portfoilo
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Visuals Brochure 3 Portfoilo
PERFECTION IS PARAMOUNT
CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on.
Paramount Hamptons
6.5
Visuals Brochure 3 Portfoilo
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CASE STUDY 1
Private Residence
Paramount Hamptons
Brand Guidelines Version 1.0
Water Mill
6.5
Visuals Brochure 3 Portfoilo
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CASE STUDY 2
Private Residence
Paramount Hamptons
Brand Guidelines Version 1.0
Bridgehampton
6.5
Visuals Brochure 3 Portfoilo
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CASE STUDY 3
Paramount Hamptons
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Private Residence Bridgehampton
6.5
Visuals Brochure 3 Portfoilo
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CASE STUDY 4
Paramount Hamptons
Brand Guidelines Version 1.0
Private Residence Southampton
6.5
Visuals Brochure Portfoilo
PERFECTION IS PARAMOUNT
CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to
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every project that we work on.
Case Studies
1) 121 Noyac Path 2) 85 Jennifer Lane 3) 64 Jennifer Lane 4) 66 Rosko Lane CASE STUDY 1
CASE STUDY 2
Private Residence Bridgehampton
Brand Guidelines Version 1.0
Private Residence Water Mill
CASE STUDY 3
Paramount Hamptons
Private Residence Bridgehampton
CASE STUDY 4
Private Residence Southampton
7.0
7.1 7.2 7.3 7.4 7.5
Introduction Interiors Primary Interiors Secondary Nature Details
74 75 76 77 78
7.0
Section Photography
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7.1
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Photography Introduction
Paramount photography represents the brand with a distinct, consistent, and proprietary visual language, creating an emotional connection with people in ways that words alone can’t. It is a key tool for showcasing our caliber of work. Our photography style is light, airy and natural.
7.2
Photography Library Interiors Primary
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Photography Primary 01
02
03
04
05
06
07
08
09
Paramount Hamptons
Brand Guidelines Version 1.0
These are the primary interior photos used in the Advertising Campaign.
7.3
Photography Library Interiors Secondary
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Photography Secondary 01
02
03
04
05
06
07
08
09
Paramount Hamptons
Brand Guidelines Version 1.0
These are the secondary interior photos used in the case studies.
7.4
Photography Library Nature
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The Hamptons 01
02
03
04
05
06
07
08
09
Stock photos scourced from - DepositPhotos.com - Pexels.com
Paramount Hamptons
Brand Guidelines Version 1.0
These nature images capture the Hamptons natural beauty, creates visual impact and drama, that resonates with your target audience.
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Photography Library Details
Usage Rights 01
02
03
04
05
06
07
08
09
Paramount Hamptons
Brand Guidelines Version 1.0
Usage rights must be negotiated as part of the contract with the photographer.
7.5
Photography Library Details
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12
13
14
15
16
17
18
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Paramount Hamptons P.O. Box 3010 Bridgehampton, NY 11932 Office 631 909 7115 Web paramounthamptons.com Email info@paramounthamptons.com Spear Design Group 16 Greene Street New York, NY 10013 Office212 431 0512 Web speardesigngroup.com Email contact@speardesigngroup.com