TPC
REALITY: Our planet did not come with a WARRANTY.
Truth + Passion + Courage
Proprietary & Confidential
TRUTH + PASSION + COURAGE
TPC 2
Truth + Passion + Courage
TPC
Proprietary & Confidential
Truth
MANIFESTO Truth + Passion + Courage
TPC
Proprietary & Confidential
passion
MANIFESTO Truth + Passion + Courage
TPC
MANIFESTO
courage
Proprietary & Confidential
S E TTING THE E N TER PR ISE STAGE
01 6
Truth + Passion + Courage
TPC
Proprietary & Confidential
All That We Do Has Global Consequences
7
Truth + Passion + Courage
TPC
TPC
CONSCIOUS CONSUMERISM
BELIEF PILLARS
ENGAGEMENT COMMUNITY
BELIEF ELEMENTS
Earth
Behavior
Focus
People
Truth
Concern
Consequences
Fashion
Movement
Passion
Knowledge
Sustainability
Physics
Marketplace
Courage
8
Truth + Passion + Courage
STEWART BRAND
CONSENSUS
DISCUSSION
Proprietary & Confidential
PART ONE
Truth + Passion + Courage
Proprietary & Confidential
TPC
History CO N CERN FO R “MO T HER EART H” IS N O T N EW
1967
Stewart Brand, A Stanford biologist and an ex-army paratrooper who understood that the earth was in likely peril from the uninformed actions of its inhabitants, asked himself two questions: How can I help my friends who are currently moving back to the land? And, more importantly, how can I help save the planet?
1968
He published a six-page pamphlet that blended liberal social values with emerging ideas about “appropriate technology” and “whole systems thinking”.
10
Truth + Passion + Courage
TPC
Reality W E S TIL L L IV E IN A FRAGIL E FEEDB AC K S YS T EM
“
The Whole Earth Catalog was a knowledge base of technology, skills, products and ideas. It was all the stuff you needed to know but didn’t know where to obtain it...
11
”
Steve Jobs
Truth + Passion + Courage
TPC
02
B R I N GIN G S TRUCTURE T O T H E ENT ER PR ISE
12
Truth + Passion + Courage
Proprietary & Confidential
TPC
Truth + Passion + Courage
Proprietary & Confidential
TPC
13
Truth + Passion + Courage
Proprietary & Confidential
TPC
14
Truth + Passion + Courage
Proprietary & Confidential
TPC
15
Proprietary & Confidential
Live with less 20
Truth + Passion + Courage
TPC
Proprietary & Confidential
Live with less Truth + Passion + Courage
TPC
SUSTAINABILITY: Is the foundation of enlightened STEWARDSHIP.
18
Truth + Passion + Courage
Proprietary & Confidential
TPC
Truth + Passion + Courage
Proprietary & Confidential
TPC
19
TPC
SUSTAINABILITY
RESPONSE
THE PEOPLE
THEIR KNOWLEDGE
THEIR BEHAVIOR
STIMULUS
CIRCULAR ECONOMY
Critical Issues
Resources Limitations
Purchasing Options
GLOBAL NETWORK
Equality
Fresh Air
Minimum Impact
Population
Clear Water
Natural Ingredients
Profiteering
Clear Energy Design For Recyclability
20
Truth + Passion + Courage
Proprietary & Confidential
GLOBAL IMPACT
Proprietary & Confidential
R U N W A Y
21
Truth + Passion + Courage
TPC
Truth + Passion + Courage
Proprietary & Confidential
TPC
22
Proprietary & Confidential
TRUTH + PASSION + COURAGE
TPC 23
Truth + Passion + Courage
TPC
Proprietary & Confidential
TRUTH + PASSION + COURAGE
TPC Truth + Passion + Courage
TPC
BEFORE
BEFORE
BEFORE
BEFORE
Spear Design Group
Cheers! FIONA SPEAR Spear Design Group 16 Greene St, New York, NY 10013 Fiona@SpearDesignGroup.com SPEARDESIGNGROUP.COM