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Rebranding
BEAUTY BARRAGE: Logo Before & After
Design Strategy: Target Audience
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PRIMARY DEMOGRAPHIC: WHO: Beauty Executives, whose job is on the line NEEDS: To increase sales, customer loyalty & reduce costs WANTS: A turnkey solution that provides transparency, accountability and an experienced team SECONDARY DEMOGRAPHIC: WHO: Talented Beauty Advisors, Makeup Artists, Aestheticians & Hair Stylists NEEDS: Part-time or full-time work WANTS: Good pay, good hours, benefits, stability
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Design Strategy: Creative Brief
CREATIVE BRIEF: - A direct reflection of the Beauty Barrage brand - Sharp, Sleek, Smart, Sophisticated, Spirited - Visually eye catching, bold and engaging - Look and feel hip, friendly and relatable - Make a dramatic statement - Make an impact in your sector - Show you are a force to be reckoned with - Designed to stand out from your competitors
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Lips: Lipstick kiss / Humanises the logo / Fresh & Modern Beauty mark removed / Too retro
Typography: Font more angular / Elegent & Contemporary Words stacked / Letter splacing increased / More unified
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B
E
A
U
T
Y
B A
R
R
A G E
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Typography: Customize the letter ‘A’ / More Unique & Memorable
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Logo: Beauty Barrage brand name more dominate Kiss becomes the period / A sexy sign-off / Sealed with a kiss
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Logo: Before / After
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Design Strategy: Mood Boards
MOOD BOARDS: - A collection of curated images - Related to an overall theme - To help establish the look & feel of the Ad campaign - That visually and emotionally best capture your brand - To best resonate with your target audience - To act as a starting point for the creative strategy - A launching pad for creative ideas - To open up a dialogue for group discussion
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Design Strategy: AD Campaign
HOW TO MAKE YOUR AD STAND OUT: - You have 3 seconds to get the reader’s attention - Get to the point... fast - Visually start with a compelling image - Short headlines and text, less is more - Make it about them, relatable - Tease please, arouse their interest to learn more - Bait and hook, to drive them to your website - Goal to generate new business - Done and Done!
Concept 1
BEAUTY BARRAGE: AD Campaign
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 1: Headline
FACE TO FACE
We bring out your inter beauty
Concept 1: Subhead
TOP BE AU T Y PROF E S SI ON ALS
Spear Design Group. All rights reserved. Proprietary & Confidential
AT YOUR F IN G E RT IP S
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 1: Mood Board / Full Glam Makeup
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Concept 1: Cropped Dramatic Shape / Eye Catching / More Compelling
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Concept 1: Cropped Dramatic Shape / Eye Catching / More Compelling
Concept 1: Campaign AD1
FACE TO FACE We bring out your inter beauty
TOP
Spear Design Group. All rights reserved. Proprietary & Confidential
BE AU T Y
PROF E S SI ON ALS
AT YOU R
F I N G E RT IP S
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Concept 1: Campaign AD2
FACE TO FACE We bring out your inter beauty
TOP
Spear Design Group. All rights reserved. Proprietary & Confidential
BE AU T Y
PROF E S SI ON ALS
AT YOU R
F I N G E RT IP S
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Concept 1: Campaign AD3
FACE TO FACE We bring out your inter beauty
TOP
BE AU T Y
PROF E S SI ON ALS
Spear Design Group. All rights reserved. Proprietary & Confidential
AT YOU R
F IN G E RT IP S
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Concept 2
BEAUTY BARRAGE: AD Campaign
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Headline
THE BEST KEPT BEAUTY SECRET
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Subhead
W E M A K E Y O U S H I N E B E A U T I F U L LY
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Mood Board / Classic Beauty B&W
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: High Contrast / Signature Pink
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: High Contrast / Signature Pink
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Campaign AD1
THE BEST KEPT BEAUTY SECRET W E M A K E Y O U S H I N E B E A U T I F U L LY Combining high tough services with high tech management for beautiful results. Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Campaign AD2
THE BEST KEPT BEAUTY SECRET W E M A K E Y O U S H I N E B E A U T I F U L LY Combining high tough services with high tech management for beautiful results. Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: Campaign AD3
THE BEST KEPT BEAUTY SECRET W E M A K E Y O U S H I N E B E A U T I F U L LY Combining high tough services with high tech management for beautiful results. Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Concept 3
BEAUTY BARRAGE: AD Campaign
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 3: Headline
A B O UT FAC E
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 3: Subhead
NOT YOUR AVERAGE SALES FORCE
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 3: Mood Board / Creative Fantasy Makeup
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 3: Creative Fantasy Makeup by BB Professionals
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 3: Creative Fantasy Makeup by BB Professionals
Concept 3: Campaign AD1
MAKEUP BY BEAUTY BARRAGE
NOT YOUR AVERAGE SALES FORCE
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
A B O UT FAC E
Concept 3: Campaign AD2
MAKEUP BY BEAUTY BARRAGE
NOT YOUR AVERAGE SALES FORCE
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
A B O UT FAC E
Concept 3: Campaign AD3
MAKEUP BY BEAUTY BARRAGE
NOT YOUR AVERAGE SALES FORCE
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
A B O UT FAC E
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 4
BEAUTY BARRAGE: AD Campaign
Concept 4: Mixing Wit with Wisdom / Typographical Bold & Playful
BB your bff
Concept 4: Campaign AD1
B
Client Testimonials
B your bff
“
Your dedication and focus to our
brands success was pivotal to meeting the goals set forth.
”
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
VP of Accounts / Thyme @ Ulta Beauty
Concept 4: Campaign AD2
O
Client Testimonials
saw high double digit growth that continued well after the test period ended.
”
Spear Design Group. All rights reserved. Proprietary & Confidential
VP of Sales / Dr. Brandt @ Sephora
310-779-1721
BEAUTY BARRAGE.COM
K “
The first time we used Beauty Barrage was in our NY market. During this test we
INFO@BEAUTYBARRAGE.COM
we got this!
Concept 4: Campaign AD3
B
Client Testimonials
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
A brand ambassadors
“
Everything with the pop-up shop was great and your team was an overall success.
Spear Design Group. All rights reserved. Proprietary & Confidential
REVOLVE Beauty Pop-up Shop
”
Concept 4: Campaign AD4 Client Testimonials
X 2
Sales Doubled
“
”
non-Beauty Barrage locations VP of Retail Development
Macadamia @ Ulta Beauty
BEAUTY BARRAGE.COM
310-779-1721
INFO@BEAUTYBARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
On average, Beauty Barrage Ambassador’s visited locations sold double the units than
3
Concept 4: Campaign AD5
O
30 Years of Experience
“
With over 30 years of experience in launching, growing, and selling retail brands and managing field teams, we understand the demands and challenges of driving sales in store.
�
Sonia Summers Founder/CEO @ Beauty Barrage
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
Beauty Experts
Overview
BEAUTY BARRAGE: AD Campaign Concepts 1 - 4
Concept 1: AD Campaign / Face To Face
FACE TO FACE
FACE TO FACE
We bring out your inter beauty
We bring out your inter beauty
FACE TO FACE We bring out your inter beauty
TOP
TOP
BE AU T Y
TOP PROF E S SI ON ALS
B E AU T Y
BE AU T Y
AT YOU R
PROF E S SI ON ALS
PROF E S SI ON ALS
F I N G E RT I P S
AT YOU R
AT YOU R F I N G E RT I P S
Spear Design Group. All rights reserved. Proprietary & Confidential
F IN G E RT IP S
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Combining high touch services with high tech management for beautiful results.
Our proprietary App gives you full insight into your field team activities in real time.
INFO@BEAUTYBARRAGE.COM
310-779-1721
To learn more about how our out sourced beauty sales force can help improve your bottom line!
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept 2: AD Campaign / The Best Kept Beauty Secret
THE BEST KEPT BEAUTY SECRET
THE BEST KEPT BEAUTY SECRET
THE BEST KEPT BEAUTY SECRET
W E M A K E Y O U S H I N E B E A U T I F U L LY
W E M A K E Y O U S H I N E B E A U T I F U L LY
W E M A K E Y O U S H I N E B E A U T I F U L LY
Combining high tough services with high tech management for beautiful results Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Combining high tough services with high tech management for beautiful results Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Combining high tough services with high tech management for beautiful results Our proprietary App gives you full insight INFO@BEAUTYBARRAGE.COM
into your field team activities in real time. Learn how our outsourced Beauty Sales force can help improve your bottom line!
310-779-1721
BEAUTY BARRAGE.COM
Concept 3: AD Campaign / About Face
MAKEUP BY BEAUTY BARRAGE
MAKEUP BY BEAUTY BARRAGE
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
BEAUTY BARRAGE.COM
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
310-779-1721
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
310-779-1721
MAKEUP BY BEAUTY BARRAGE INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
who create content, drive traffic to stores, and in turn improve sales. We’re the human touch you need in store, with the technology you demand or transparency, and the case studies to prove we drive sales.
A B O UT FAC E
A B O UT FAC E
A B O UT FAC E
We provide an immersive, consultative sales experience with bespoke brand ambassadors leading the way. Forget the term “sales force,” - we offer brands a crew of highly-trained, professional influencers
NOT YOUR AVERAGE SALES FORCE
NOT YOUR AVERAGE SALES FORCE
INFO@BEAUTYBARRAGE.COM
NOT YOUR AVERAGE SALES FORCE
Concept 4: AD Campaign / Client Testimonials
B O
X B K 2 310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
we got this!
your bbf
“
“
Your dedication and focus to our brands success was pivotal to meeting the goals set forth.
was in our NY market. During this test we saw high double digit growth that continued
VP of Accounts / Thyme @ Ulta Beauty
VP of Sales / Dr. Brandt @ Sephora
”
Sales Doubled
The first time we used Beauty Barrage
”
well after the test period ended.
“
310-779-1721
INFO@BEAUTYBARRAGE.COM
BEAUTY BARRAGE.COM
VP of Retail Development
Macadamia @ Ulta Beauty
BEAUTY BARRAGE.COM
310-779-1721
INFO@BEAUTYBARRAGE.COM
Spear Design Group. All rights reserved. Proprietary & Confidential
On average, Beauty Barrage Ambassador’s visited locations sold double the units than non-Beauty Barrage locations
”
Thank You
Fiona Spear Founder/Creative Director SPEAR DESIGN GROUP 16 Greene St, New York, NY 10013 speardesigngroup.com 212 431 0512