Immersion PHASE 1: RESEARCH & ANALYSIS Existing Branding & Top Competitors
Research & Analysis: Competitors
NS Nancy Sharon Collins
Strategy PHASE 2: DESIGN STRATEGY Key Brand Benefits & Product Offerings Brand Image & Creative Brief
Spear Design Group. All rights reserved. Proprietary & Confidential
Design Strategy: Creative Brief
CREATIVE BRIEF: - To introduce Bespoke Designs (locally & regionally) - In sync with fashion trends: colors, styles, themes - Modern approach to traditional communication - Build brand awareness - Create strong brand name recognition - Design needs to be “inviting� - Look and feel luxurious but approachable - Designed to stand out from your competitors
Spear Design Group. All rights reserved. Proprietary & Confidential
Design Strategy: Target Audience
TARGET AUDIENCE: Female demographics Affluent women & Event planners Organizing life milestone events: - Birthdays - Graduations - Engagement, brides & newlyweds - New mums, birth announcements - Mother of bar mitzvah
Spear Design Group. All rights reserved. Proprietary & Confidential
Design Strategy: Brand Image
BRAND IMAGE: - Understated & uber chic - Fresh & sophisticated - Impeccable & exclusive - Classical but really fresh, just a bit of a quirk - Traditional but with a ZING - Consistently elegant - Cutting edge - Visually eye catching
Concept A PHASE 3: Logo Design Exploration
Concept A: Logo
+
+
=
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept A: Logo variation with shadows
BESPOKE DESIGNS 2017
E S T
LEAD VISUAL: Celebratory
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept A: Business Card
Shari Lebowitz Co.Chief
BESPOKE DESIGNS E S T
Spear Design Group. All rights reserved. Proprietary & Confidential
2017
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 Shari@BespokeDesigns.com BespokeDesigns.com
Concept A: Stationary
BESPOKE DESIGNS E S T
2017
BESPOKE DESIGNS E S T
2017
Spear Design Group. All rights reserved. Proprietary & Confidential
Shari Lebowitz Co.Chief
BESPOKE DESIGNS E S T
2017
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 Shari@BespokeDesigns.com BespokeDesigns.com
BESPOKE DESIGNS
E S T
2017
Spear Design Group. All rights reserved. Proprietary & Confidential
CONCEPT A: Shopping Bag
B E SP O KE D S 201 T 7
E
E SIG N S
Concept B PHASE 3: Logo Design Exploration
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept B: Logo
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Spear Design Group. All rights reserved. Proprietary & Confidential
Concept B: Logo
E S T 2017
Spear Design Group. All rights reserved. Proprietary & Confidential
LEAD VISUAL: Colored Paper
Concept B: Business Card
Shari Lebowitz Co.Chief
Spear Design Group. All rights reserved. Proprietary & Confidential
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 Shari@BespokeDesigns.com BespokeDesigns.com
E S T 2017
Concept B: Stationary
E S T 2017
Spear Design Group. All rights reserved. Proprietary & Confidential
Shari Lebowitz Co.Chief
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 E S T Shari@BespokeDesigns.com BespokeDesigns.com 2017
E S T 2017
Spear Design Group. All rights reserved. Proprietary & Confidential
CONCEPT B: Shopping Bag
E S T 20 17
Concept C PHASE 3: Logo Design Exploration
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept C: Logo
+ + =
Spear Design Group. All rights reserved. Proprietary & Confidential
Concept C: Logo
B E S P O K E D E S I G N S E S T 2 0 1 7
INSPIRATION: Max Bill
B E S P O K E D E S I G N S
Spear Design Group. All rights reserved. Proprietary & Confidential
E S T
2 0 1 7
B E S P O K E D E S I G N S E S T
2 0 1 7
Concept B: Business Card
Shari Lebowitz Co.Chief
B E S P O K E D E S I G N S
Spear Design Group. All rights reserved. Proprietary & Confidential
E S T
2 0 1 7
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 Shari@BespokeDesigns.com BespokeDesigns.com
Concept C: Corporate Stationary
B E S P O K E D E S I G N S E S T
2 0 1 7
Spear Design Group. All rights reserved. Proprietary & Confidential
Shari Lebowitz Co.Chief
B E S P O K E D E S I G N S E S T
2 0 1 7
5A Sconset Square Westport, CT 06880 917 318 8600 Shari@BespokeDesigns.com BespokeDesigns.com
B E S P O K E D E S I G N S E S T
2 0 1 7
Spear Design Group. All rights reserved. Proprietary & Confidential
CONCEPT C: Shopping Bag
B E S P O K D E E S I G N S E S T 2 0 1 7
Spear Design Group. All rights reserved. Proprietary & Confidential
BD LOGO: Tissue Paper
Concept D PHASE 4: Logo Design Exploration
Design Development: Logo Exploration
BESPOKE
BESPOKE
BESPOKE
Spear Design Group. All rights reserved. Proprietary & Confidential
OPTION 3 Lower case b x 4
Spear Design Group. All rights reserved. Proprietary & Confidential
OPTION 3
OPTION 3: Shopping Bag
Spear Design Group. All rights reserved. Proprietary & Confidential
OPTION 4 Intertwined B’s
Spear Design Group. All rights reserved. Proprietary & Confidential
OPTION 4: Shopping Bag
Bespoke Designs BRAND IDENTITY
Spear Design Group. All rights reserved. Proprietary & Confidential
FINAL LOGO Full Color
Spear Design Group. All rights reserved. Proprietary & Confidential
FINAL LOGO One Color
Spear Design Group. All rights reserved. Proprietary & Confidential
FINAL LOGO
Spear Design Group. All rights reserved. Proprietary & Confidential
FINAL LOGO Circle
BUSINESS CARD 2.5” x 2.5”
SHARI LEBOWITZ Paperpreneur
Spear Design Group. All rights reserved. Proprietary & Confidential
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880 203 557 6777 Shari@BespokeDesigns.com www.BespokeDesigns.com
Spear Design Group. All rights reserved. Proprietary & Confidential
LETTERHEAD 8.5” x 11”
Bespoke Designs LLC, 5A Sconset Square, Westport, CT 06880 203 557 6777 Info@BespokeDesigns.com www.BespokeDesigns.com
ENVELOPE 9.5” x 4.125”
Spear Design Group. All rights reserved. Proprietary & Confidential
Bespoke Designs LLC 5A Sconset Square Westport, CT 06880
MAILING LABEL 6.25” x 4.25”
Spear Design Group. All rights reserved. Proprietary & Confidential
Bespoke Designs, LLC. 5A Sconset Square Westport, CT 06880
203 557 6777 Hello@BespokeDesigns.com www.BespokeDesigns.com
Spear Design Group. All rights reserved. Proprietary & Confidential
STICKER SHOPPING BAG 4.25” x 4.25”
Spear Design Group. All rights reserved. Proprietary & Confidential
STICKER SHOPPING BAG 4.25” x 4.25”
HANG TAG 2.5” x 2.5”
Spear Design Group. All rights reserved. Proprietary & Confidential
STICKERS LARGE & SMALL 2.5” x 2.5” & 1.25” x 1.25”
STICKER 1.25” x 1.25”
Spear Design Group. All rights reserved. Proprietary & Confidential
OPTION 5: Photography
Bespoke Designs BRAND IDENTITY
Thank You NEXT PHASE 5: Artwork for venders