DEMO Press Kit by Anja Bodenmüller

DEMO CARBON

WHO IS IT FOR?

The Demo is about pushing the boundaries, and is for the Downhill racer seeking a competitive edge. These riders are looking to shave every tenth of a second out of their time by racing a bike capable of handling the gnarliest terrain, while being lightweight enough to accelerate out of corners and maneuver down the sportâ&#x20AC;&#x2122;s most technically demanding terrain.

FRAME DETAILS – ASYMMETRICAL We came up with an all-new asymmetrical frame with a lower center of gravity, while simultaneously simplifying shock access and maintaining overall frame stiffness. The frame’s fully internal, no-hassle cable routing keeps the cables off the paint and makes the drivetrain and brakes easier to set up. The BB30 bottom bracket pivot works in conjunction with the chainstay to connect the front and rear triangles. And, it looks freakin rad!

HANDLING

Three main contributors making the new Demo the ultimate in handling DH terrain.

DH S3 GEOMETRY • The low geometry is headlined with a 63.5° headtube angle, a low, 343mm BB height, and a short, 430mm rear end • The geometry is built around 650b wheels • The S3 Geometry is Style-Specific Sizing. The frame sizes are dependent on the rider’s style, not how tall they are. With a low seat tube and standover height on all sizes, the rider should first consider if they prefer a shorter, snappier-handling top tube and wheelbase or a longer, more stable top tube and wheelbase • Short & Medium sizes share the same seat tube height, while the Long & X-Long are the same at 1 inch higher

ALL-NEW FSR LAYOUT The engineering team wanted to reduce weight and lower the center of gravity of the rear end, so they designed an all-new concentric BB pivot with matching kinematics as the previous Demo. The 200mm of FSR travel remains active and independent, while the main pivot is lower than before, rotating around the bottom bracket. The floating seatstay keeps the pedaling and braking forces separate from suspension activity, while the standard size 135x12mm axle has been engineered to stiffen the rear end with a unique L7 axle construction.

MATED ÖHLINS SUSPENSION By building the FSR linkage and Öhlins shocks together, the shocks can be tuned for the needs of the Demo rider, providing the range needed for varied race courses, while not including unnecessary clicks or adjustments. The low-hysteresis, twin-tube system is unparalleled in its control and consistency. It’s still the TTX shock, but has been tuned for the new Demo platform: • 5mm off-set head to tuck up into the frame with updated spherical bearings • Rvemoval of the shock yoke extension & off-set geo cam • Shorter rebound knob for easier spring removal • Reduced mid-speed compression for more control on initial hits • Increased high-speed compression for increased control when “at the limit”

LIGHTWEIGHT FRAME Creating a lighter chassis is important for maneuverability and acceleration. Three major contributors: • The FACT 11m frame is a full front and rear carbon frame, complete with carbon link. The FACT 10m frame has the same front triangle and carbon seatstay, with an aluminum alloy chainstay and link • S-Works frame (medium) is 7.6 pounds with full paint (no shock or protectors) • The asymmetrical seat tube may seem like it would have to be overbuilt to support the seat post and rider. However, the loads on those tubes, combined with the new FSR configuration, allows us to make one tube with more surface area than two smaller tubes. The result: a lighter-weight frame and easier-to-access shock, plus takes the legendarily unique style of the Demo to new heights • Includes an integrated downtube protector for both FACT 11m + 10m frames

CUSTOMIZABLE It’s important that every rider be able to add their own touches to their bike, that’s part of what makes it theirs! • The standard size 12x135mm rear end will fit a wide variety of hubs with the unique L7 square axle square axle compatibility • The shock rides on ball bearings for extra smooth action, but doesn’t require a unique length or mounting hardware—it’s the standard 9.5x3” design • The 1.5” headtube will work with any standard fork, as we use 1-1/8” steerer tubes • The Demo uses a focused 7-gear system to be narrow, fast, and only have the gears

needed. We use a 135mm rear end with an 83mm BB30 bottom bracket • The seat tube is 30.9mm

WE GOT QUESTIONS Q: NO WAY THE FRAME IS STIFF ENOUGH, IT’S MISSING HALF OF THE SEAT TUBE!! RIGHT? A: We went through years of testing, and the results are impressive and super cool!

The frames were tested through simulation, in the lab, and (of course) by our in-house pro riders and Factory DH team. The rear triangle is stiffer than the

previous demo, the front slightly less stiff. Overall, the new frame is close to the same stiffness

Q: SO SIZING ISN’T BASED ON MY HEIGHT… WHICH ONE SHOULD I GET? A: We kept the t-shirt sizing from before, so a good starting point is to look at your old DH bike (small, medium, large, etc.) and match that to Short, Medium, Long, etc. Even better, would be to look at the reach measurement, as height (also the stack measurement) is not as important. Finally, look at our riders for inspiration: Troy Brosnan (5’7) - rides a medium Aaron Gwin (5’10) - rides a long as he likes the longer, more stable wheelbase Mitch Ropelato (5’8) - rides a medium as he likes a tighter, whippy bike Brad Benedict (6’1) - rides a long in the park and an X-Long for racing

GEOS AND SUCH

SIZE

SHORT

MEDIUM

LONG

X-LONG

SEAT TUBE LENGTH - CENTER TO TOP

394MM

419MM

TOP TUBE LENGTH (HORIZONTAL)

577MM

588MM

613MM

633MM

TOP TUBE LENGTH (ACTUAL)

495MM

525MM

545MM

560MM

CHAINSTAY LENGTH

430MM

BOTTOM BRACKET HEIGHT

343MM

SEAT TUBE ANGLE (ACTUAL)

61.0°

SEAT TUBE ANGLE (EFFECTIVE)

76.0°

HEAD TUBE ANGLE

63.5°

WHEEL BASE

1184MM

1209MM

1233MM

1253MM

STANDOVER HEIGHT

702MM

707MM

712MM

718MM

HEAD TUBE HEIGHT

105MM

115MM

HANDLEBAR WIDTH

780MM

STEM LENGTH

45MM

CRANK LENGTH

165MM

SEATPOST LENGTH

300MM

STACK

614MM

623MM

REACH

395MM

420MM

440MM

460MM

S-WORKS DEMO 8

RED/CARB

• FACT 11m carbon frame w/ 650b S3 Geometry for elite DH racing • Legendary suspension tuners Öhlins make the ultimate bike and shock combo • RockShox Boxxer Team 650b, 200mm-travel fork is tuned for the world's gnarliest terrain • Roval 650b rims w/ DT Swiss quick-engagement Star Ratchet rear hub makes for a lightweight and durable for smooth handling at speed • World Cup-proven Specialized Butcher DH front and Slaughter DH rear tires

DEMO 8 I CARBON

CARB/GRN/WHT

• FACT 10m carbon frame w/ 650b S3 Geometry for elite DH racing • Legendary suspension tuners Öhlins make the ultimate bike and shock combo • RockShox Boxxer RC fork w/ 200mm of travel & 20mm Maxle is tuned for gnarly terrain • Roval 650b rims w/ Hi Lo hubs are lightweight and durable for smooth handling at speed • World Cup-proven Specialized Butcher DH front and Slaughter DH rear tires

CARB/CHAR

S-WORKS DEMO 8 FRAME

CARB/BLK

• FACT 11m carbon frame w/ 650b S3 Geometry for elite DH racing • Legendary suspension tuners Öhlins make the ultimate bike and shock combo • Micro-adjustable Thomson alloy seatpost is super strong and light weight CARB/YEL/WHT

2F0

FOOT OUT, FLAT OUT

WHY IT'S GREAT PEDAL CONNECTIVITY WHY: All-Mountain and Gravity riders need to control their bikes through challenging terrain. Riders need the ability to get their feet on and off the pedals quickly and easily,

HOW: For 2FO Flat, our Slipnot rubber is tuned to provide pedal grip and durability, and uses a directional “sharkskin” profile for additional grip when riding with dropped heels. The hexagonal tread pattern is tight in the pedal zone to provide consistent feel and uses a more open pattern in the toe and heel for off the bike traction. 2FO Clip focuses on the shoe/pedal interface with a dual durometer Slipnot sole specifically tuned to make clipping in and out effortless. Our “Landing Strip” design uses a firmer durometer rubber and low-profile tread design around the cleat pocket to help guide rider’s feet into the pedals quickly and easily. Additionally, the rounded edge of the outsole reduces friction while engaging the pedals.

WHAT: Slipnot compound is used in both 2FO models and is specifically tuned based on the rider’s pedal preference. The different rubber blends have been developed with the compounding experts on our tire team.

RIDER COMFORT WHY: Riders need footwear that is comfortable in variable conditions and terrain, both on and off the bike. Whether lapping the bike park or out for an all-day ride, comfort and efficiency can make or break the ride.

HOW: 2FO is built on a new last with our relaxed fit that provides riders with a balance of pedal feel and off-bike performance. The upper and tongue are constructed with an “air mesh” material that has the cushioning of foam, but is highly breathable and does not retain water. This material allows the shoes to keep riders cool and keeps the wet weight of the shoes light and aids faster drying times. Like all Specialized mountain bike shoes, the 2FO family is built with our Body Geometry system, that decreases fatigue, increases comfort, and improves pedaling performance by supporting the riders arch and balancing the foot and knee for optimal pedaling efficiency. The clip version uses an extended 4mm cleat slot that allows for a rearward (Body Geometry Neutral) cleat setup. Riding with the included Body Geometry footbeds allows riders to position their cleats rearward for increased comfort without sacrificing pedaling performance. 2FO Clip uses our “Lollipop” sole construction; a 3/4 nylon plate in the pedaling zone that is dropped into the EVA sole. This construction allows for efficient pedaling performance, while providing impact absorption and flex in the toe and heel for hiking.

WHAT: The fit, performance, and Body Geometry features found in all Specialized shoes built into a platform perfect for the on and off bike needs of All-Mountain and Gravity riders.

PROTECTION WHY: Riders want confident protection in technical, rocky terrain, allowing them to focus on their lines, instead of worrying about injuring their feet.

HOW: At the front of the shoe, 2FO uses an injection molded toe bumper that protects riders against anything from rock strikes to trail obstacles. Over the forefoot, an anti-tear polyurethane coated mesh provides ventilation without sacrificing durability. At the cuff, the shoes use an increased collar height on the medial side to deflect crankarm and chainstay strikes.

WHAT: Toe to heel protection and durability features that provide confidence without a weight (Clip 450g / Flat 395g) or breathability penalty.

GRAVITY EQUIPMENT

2FO CLIP

BLK/RED

• Landing Strip cleat pocket is optimized for effortless foot-out riding style with platform clippedals. Dual durometer sole uses firm rubber to control clip-in, and softer rubber for toe and heel traction

• Cushioned EVA midsole is sealed with a protective skin for support and tear resistance

• Stiff Lollipop™ 3/4 cycling plate for high performance pedaling sits in a bed of EVA to soften landings and keep off-bike traction high

• Lacelock™ elastic keeps laces in place and clear of snags. Extra set of color laces included

• Injection molded toe kick, anti-tear toe, and high side cuff for lightweight armoring • Air mesh upper construction adds protection while quickly shedding water weight • Smooth thermobonded upper for lightweight durability and a snag-free profile

• Body Geometry equipped to optimize comfort and performance

• Relaxed-fit for a balance of pedal feel and offbike comfort • 2-bolt cleat pattern for compatibility with all major pedals

RED/BLK

WHT/BLK

BLK/NEON BLU

BLK/RED

• Approximately 450g (1/2 pair 9US/42EU)

2FO FLAT

LT GREY/GREY

• Slipnot™ rubber compound developed in our tire lab to optimize shoe to pedal connectivity

• Cushioned EVA midsole is sealed with a protective skin for support and tear resistance

• Directional sharkskin tread profile grips pedals, with open rear hex pattern for traction

• Body Geometry equipped to optimize comfort and performance

• Injection molded toe kick, anti-tear toe, and high side cuff for lightweight armoring

• Lacelock™ elastic keeps laces in place and clear of snags. Extra set of color laces included

• Air mesh upper construction adds protection while quickly shedding water weight

• Relaxed-fit for a balance of pedal feel and offbike comfort

• Smooth thermobonded upper for lightweight durability and a snag-free profile

• Approximately 395g (1/2 pair 9US/42EU)

DEMO PRO LONG SLEEVE JERSEY

DEMO PRO SHORT

NEON BLU/HYP GRN

BLK/WHT

MOTO GRN/ WHT

HYP GRN/BLK

MOTO GRN/PUR

BLK

WHT/BLK

Just like the new world-class Demo 8 Downhill bike, the Demo apparel line is born from speed, style, and pushing the boundaries of conventional design. Tested and refined by pro Gravity athletes like Kyle Norbraten and the Coastal Crew, the Demo gear was perfected for the rigors of the sport’s most demanding big-bike terrain.

• Demo uses a higher volume fit that can

• Comfort and mobility were not overlooked,

accommodate the use of pads while keeping a

with laser-cut venting and stretch materials to

performance feel on anything from bike park laps,

keep riders cool and in control while riding

shuttle runs, or your favorite back-country mission

• Durability is key for gravity riders and the fabrics in the Demo collection were chosen because of their abrasion resistance and ability to withstand abuse

BUTCHER DH

The tread of choice for our World Cup DH Team. The Butcher tires excel in even the gnarliest terrain with fast rolling, ramped center knobs and perfectly sized shoulder knobs for bite in the corners. • Casing: 60 TPI, Dual Ply • Compound: Base 70a / Top 42a • Bead: Wire • Pinch Protection: Butyl inserts at bead

SLAUGHTER DH

The Slaughter provides riders with a tire option that rolls fast and still offers confident cornering. A low-profile center tread ensures low-rolling resistance and secure braking, while tall side knobs provide the bite needed for cornering traction. • Casing: 60 TPI, Dual Ply • Compound: Base 70a / Top 42a • Bead: wire • Pinch Protection: Butyl Inserts at bead

ÖHLINS DEMO TTX SHOCK ABSORBER

The new benchmark in DH shock technology, developed by the leader in performance suspension. • The original gold, and new mountain bike, suspension standard • Ball joint on the upper eyelet allows shock to float and reduces side loading • Motocross-inspired internal bladder • Ultra-fine spring rates to ensure proper spring rates for all weights (springs sold separately) • Adjustments: high and low speed compression, rebound damping

ÖHLINS DEMO SPRING

A new benchmark for spring rate accuracy. • Ultra-fine spring rates to ensure perfect set up for all weights • Spring rates are broken down to 4 N/mm (23 lbs./in) • Only fits Öhlins TTX shock absorber