2012 SJ online Ad rates

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Ad Positions

Homepage

Sunjournal.com

Top Leaderboard

728x90 pixels, $250/day

Corner Ad

300x78 pixels, $200/month

Medium Rectangle (above fold) 300x250 pixels, $400/month

Medium Rectangle (below fold) 300x250 pixels, $200/month

Corner Ad

300x78 pixels, $25-$100/month

Top Leaderboard

728x90 pixels, $50-$200/month

Ad Position 1

Medium Rectangle/Half Page 300x600 or 300x250 pixels, $75-$350/month

Center Ad

300x78 pixels, $200/month

Bottom Leaderboard

728x90 pixels, $100/month

Ad Position 2

Medium Rectangle/Half Page 300x600 or 300x250 pixels, $50-$200/month

Share Tool Logo

60x40 pixels, $150 month

Skyscraper

160x600, $75-$175/month

Bottom Leaderboard

728x90 pixels, $50-$150/month

Story Page


Rates Sunjournal.com Homepage (50k impressions) Top Leaderboard: $250/day (unlimited impressions) Corner ad: $200/month Center ad: $200/month Medium Rectangle, Above Fold: $400/month Medium Rectangle, Below Fold: $200/month Bottom Leaderboard: $100/month

Story/Section Pages Lewiston-Auburn (50k impressions) Corner ad: $100/month Top Leaderboard: $200/month Share Tool Logo: $150/month Ad position 1 1. MR size: $250/month 2. Half-page size: $350/month Ad position 2 1. MR size: $100/month 2. Half-page size: $200/month 3. Skyscraper size: $175/month Bottom Leaderboard: $150/month Franklin (40k impressions) Corner ad: $75/month Top Leaderboard: $160/month Share Tool Logo: $150/month Ad position 1 1. MR size: $200/month 2. Half-page size: $280/month

Ad position 2 1. MR size: $80/month 2. Half-page size: $200/month 3. Skyscraper size: $150/month Bottom Leaderboard: $120/month

Oxford (30k impressions) Corner ad: $50/month Top Leaderboard: $90/month Share Tool Logo: $150/month

Ad position 1 1. MR size: $90/month 2. Half-page size: $150/month

Ad position 2 1. MR size: $60/month 2. Half-page size: $140/month 3. Skyscraper size: $100/month Bottom Leaderboard: $90/month River Valley (4 available) Corner ad: $25/month Top Leaderboard: $50/month Share Tool Logo: $150/month Ad position 1 1. MR size: $75/month 2. Half-page size: $125/month Ad position 2 1. MR size: $50/month 2. Half-page size: $100/month 3. Skyscraper size: $75/month Bottom Leaderboard: $75/month

Other pages (Sports, Community, Blogs)

$100/month, all positions. Page sponsorships available. Video 15 second ads: $150/week 20 second ads: $200/week Three month contracts earn 15% discount. Share Tool Logo: $150/month

FAQs

Q: How many people read SunJournal.com? A: We draw approximately 650,000 visits every month. Q: Is this audience growing? A: Visits grew 25% in 2011 to over 7.5 million. Pageviews increased 10% to almost 25 million. Q: Who reads SunJournal.com? A: Over 60% of our online audience visited from Androscoggin, Franklin and Oxford counties, or bordering towns in New Hampshire. Q: What sections are most read, in order? A: News, obituaries, sports, opinion and specialty sections. Q: Does SunJournal.com offer videos? A: Yes. Our video production doubled and our video viewers increased 220% in 2011. Q: What about mobile? A: Our new mobile site saw its traffic grow over 300% in 2011. Mobile is now 10% of our audience, and growing. Q: Do you offer e-mail advertising? A: Yes. We can deliver 14,000 e-mails each day to over 7,000 unique subscribers. Q: Can you tell me who looked at the advertisement? A: Absolutely. We track overall clicks, impressions, click through rates and trends.

Glossary

Impression: A request to load a single page of a website. Visit: A session initiated by a visitor to your site. Users who leave and return to a site within 30 minutes are still counted as one session. Visitor: The first session by a person on a website, on a given date. Subsequent sessions from the same user during the same period are counted as additional visits, but not additional visitors. Visitors are sometimes called “unique� but this can be a misnomer because one individual can be counted multiple times if they use different browsers or devices to browse the site.

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