Sun Journal Profile 2003 Section A by Sun Journal

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Construction

Gamache

By LINDA GALWAY Special Sections Editor

Albert Lessard— founded Gamache & Lessard in 1945. “They were selling paint and began manufacturing Venetian blinds,” noted Jeannine. “Their business was very successful with a repuWhen oppportunity knocks, it’s probably best tation for quality.” to answer. That’s what Since purchasing Jeannine and Ron Gamache & Lessard in Peyser of Auburn have 1983 from the only other discovered. owner, the Peysers As the owners of have added flooring the long-established and greatly expanded “Gamache & Lesthe window treatment sard” — one of central aspect, striving to Maine’s premiere winmaintain and exceed dow decorating and the same level of qualflooring centers— the ity service started by Peysers took advanthe original owners. tage of an opportunity The Peysers are not in the early 80s and the only relatives workhave never regretted Founders of Gamache & Lessard brothersing together. Their their decision. in-law Alfred Gamache and Albert Lessard daughter and son-in“Ron went to school law, Amy and Chris Bilodeau, have also joined at the New England School of Art in Boston,” the fold. explained Jeannine. “He has an artist’s eye.” Al“Everybody does everything,” noted Jeannine. though he had been working with Creighton Shoe “We all share the load.” in Auburn, his background was in commercial In addition to helping people decide what they art and decorating. The shoe industry didn’t offer want to do with their decorating schemes, “Amy much in that direction, so when the couple had and I do the sewing, Ron estimates and installs, an opportunity to purchase Gamache & Lessard Chris and Amy manufacture the cellular shades, from then owner Robert Cloutier, the Peysers and Paul Chabot manfuactures pulls shades and agreed it was a perfect match. helps Chris and Ron with installations,” she add“I was a stay-at-home mom, but always was ed. Sub-contractors handle floor and wallpaper artistically inclined and handy with a sewing mainstallations, she added. chine,” she added. “Once we owned the business, As in the beginning, shades and blinds have I started coming to work and have been here ever been a mainstay of the business. At first, those since,” learning on the job and attending workearly Venetian blinds provided privacy or light, shops sponsored by the vendors with whom they but not both; today’s blinds and shades are more do business. versatile, allowing light to diffuse into a room, “We’ve more than quadrupled the bottom line providing privacy and often saving a homeowner since we started,” Ron added of the 58-year-old 10-25% on home energy bills — money otherwise company now located at 995 Center Street in Auwasted by drafty windows. burn. “The longevity of the business speaks for “The cellular shades are very insulating,” itself.” noted Ron, “as much as window quilts,” which Two brothers-in-law — Alfred Gamache and are also available at Gamache & Lessard. “These

Lessard

new cellular materials are rated by the governstyle of the house and their own tastes dictating ment for energy efficiency,” he added, noting that what they select.” Gamache & Lessard is a certified fabricator for In addition to helping homeowners, GamComfortex Cellular Shades. ache & Lessard has a far-reaching reputation For those interested merely in an appropriate for commercial work. You can see it at the new window treatment, there are racks upon racks of courthouse on Lisbon Street in Lewiston or fabric swatches — solids, plaids, large and small at Central Maine Medical Center’s new heart prints, checks, stripes, ginghams and moires — to center. The Auburn Home for Aged Women, St. suit every decor imaginable. Dominic Regional High School, Bates College, “We try to have a great selection,” said JeanGoodall Hospital, Rumford Hospital, the Portland nine, noting traditional mini-blinds, cellular Public Market, Bowdoin College, Bridgton Hosshades and ‘sheer-weave’ fabric shades are bepital and Franklin Memorial Hospital, as well coming increasingly popular, “especially when as numerous offices and financial institutions people want to diffuse sunlight into a room but across the state and beyond, have all benefited not totally block off all light.” The sheer-weave from their expertise. With the addition of a web shades come in varying degrees of intensity — the page and Internet sales, Gamache & Lessard tighter the weave, the less light comes through. products are available on the world wide web at Cleaning blinds isn’t such a terrible chore eiwww.windowdecorators.com ther. “Many now come with dust-guard finishes,” From top to bottom, Gamache & Lessard can Jeannine said. Otherwise, simply attach the soft outfit an entire room, including decorative and vacuum brush and use that to clean first one side, standard window hardware, homemade craft acand then the other. cessories by Amy and Jeannine, wall coverings Whether you and a variety of floorchoose blinds, ing options ranging shades, draperies or from ceramic tile to a combination, “evlaminates, vinyl and erything is really up carpeting. Repeat to the person’s taste,’ business is a given. said Jeannine, “but “The customers we have seen a trend keep coming back toward brighter because we provide colors. People are bedependable services coming a little more they can rely on,” exdaring with fabrics. plained Jeannine. “We They’re also lookback up our products ing for easier care, a and have good ideas.” functional treatment “It’s not always the — perhaps just a least expensive price valance with fabric that sells a job,” added panels. Others opt Ron. “People want for a more complete quality, service and and dramatic drapsomeone to depend Paul Chabot, Ron and Jeannine Peyser, ery treatment,” she on.” Amy and Chris Bilodeau. continued, “with the

Custom Laminates

Their work speaks for itself By BARBARA LIVINGSTON Freelance Writer

little more than a year has passed since Rick and Cheryl Breton moved their business, Custom Laminates to 995 Center Street in Auburn. And what a

year it has been! “Our business has probably increased by 30 percent since we’ve been in this location,” said Jerimiah Morrisette, one of Custom Laminates’ designers. “This location is so perfect for drive-by and walk-in traffic. Many people never even knew where we were in Lewiston.” But there’s much more to the enormous growth and continued success of Custom Laminates than just a great location. The word has gotten around that when someone wants a unique custom kitchen or bath that is of the highest quality and at a fair price, Custom Laminates is where they will find it. When Elaine and Gary Hemenway of Lewiston built their new home, they wanted their kitchen and master bath to replicate not only the superior quality of the rest of their home, but also to reflect their own creative ideas and needs. “I went to three different vendors,” said Elaine, “and by the time I got to Custom Laminates I was so confused. I walked in carrying armloads of books and magazines to try to get across what I had in my mind. Bruce

Landry (another one of Custom Laminates’ designers) was so patient with me. He worked and worked with me on my ideas and he also had some wonderful suggestions of his own. Together we worked out a kitchen and master bath that is exactly what Gary and I wanted and that complements our entire home.” Elaine is proud of her home and with the superb quality of the craftsmanship of Custom Laminate’s work. “And to top it off, their service is remarkable. There was a slight problem with one cabinet door and they had it replaced in less than a week. We are happy to recommend Custom Laminates to everyone,” smiles Elaine. Even though the quality and individualized service are well above average, their prices are not. “We go the extra mile for our customers,” says Cheryl, “but we always remain competitive price-wise. We invite people to shop around and compare and we’re confident they will decide to work with us.” Custom Laminates Kitchen & Bath Center carries products from such top-rated manufacturers as Schrock, Candelight, Prestige and Merillat. And if a customer can’t find what they’re looking for from these lines, nearly anything can be fabricated in the Lewiston shop, still located on Whipple Street, where they construct

custom cabinetry, moldings, mantels and counter tops. The old showroom there is now used for seconds, damaged and discontinued styles that are sold at discount prices. Be sure to make Custom Laminates Kitchen & Bath Center the place to see for your customized kitchen and bath needs. Visit them at 995 Center Street in Auburn or call 782-5791 for an appointment.

995 Center St., Auburn 782-5791 Reg. Hours:

Monday-Friday 7:30 to 5; Saturday 9 to 2, Evenings by Appointment

Kitchen and Bath Center

www.customlaminates.com Our Large Showroom Features The Best Brand Names In The Business!

WE OFFER • Kitchen Cabinets • Custom Woodworking • Solid Surface Countertops • Laminate Materials • Cabinet Refacing • Flooring • Authorized Corian® Fabricator & Installer • Certified 20/20 Computer Designer

Years of Over 20 In Kitchen ce Experiengn and Building si Bath De Materials

Kitchens & Corian ® You Can Afford!!

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

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Rollins Furniture

By MIKE BOURGOIN Freelance Writer

ometimes going the extra mile is worth the effort, time and patience are amply rewarded for the extra effort spent. Rollins Furniture is just such a place. Located on the Litchfield Road in Hallowell, Rollins is an out of the way location for a furniture store to be sure. The setting for Rollins Furniture is idyllic, occupying former farmland. First time visitors to Rollins are surprised to find a tremendous selection of quality furniture just inside the converted barn. Clarence and Doris Rollins started Rollins Furniture in 1956. The state of Maine was building the Turnpike and decided to carry the route through the Rollins’s chicken farm. Clarence soon realized that the traffic was affecting the chickens in the form of decreased egg production. No one knows what motivated Clarence into the furniture business; he had no previous experience in the business. It might have

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with their pledge to quality, Rollins Furniture only deals with the best manufacturers. Customers to Rollins can choose from the best by manufacturers like: Flexsteel, Athol, Tom Sealy, Temple, and a host of others. Customers can choose from a wide variety of bedroom sets, sofas, tables, clocks, and other room pieces. Quite simply, if it’s in the showroom it’s the best there is. Lesser furniture manufactures don’t make the cut with Rollins and that is what sets them apart from other furniture stores. Selling high quality items is only one part of the equation. Quality does not count for much if there is no service to back it up. As Boucher explains “We stand by every piece….we take care of customers needs.” In other words, if it isn’t right Pat and the staff will not rest until you are satisfied. Not only does Rollins carry furniture for the home, they also carry office furniture as well. Like their line of home furnishings, their office furnishings are top quality. Customers can choose from traditional roll top desks to more contemporary offerings. They also offer a complete line of desks and workstations for

computers users. Customers to Rollins can easily get lost in the converted hay barn that is used as a showroom today. With so much gorgeous furniture around, it’s hard to know where to start. The biggest challenge facing customers is trying to decide which piece out of the hundreds is right for them. Luckily for the customers, Pat Boucher and his staff can help with the decision process. This large selection also means that customers don’t have to travel far for that perfect piece. Rollins isn’t just about furniture, they also have a bedding section featuring Serta mattresses and their own personal mattress line the Handcrafted Collection. Like the rest of the items they sell, these mattresses represent the Rollins commitment to quality as is evidenced by the 20-year warranty on the mattress. Also located on the grounds is the Candle Shop. Visitors here can shop for a wide selection of candles and accessories. One of the newest additions to the grounds is the Bargain Shed. Recently opened, the Bargain Shed features factory closeouts at greatly reduced prices. Getting to Rollins Furniture may require the extra mile or maybe even a couple of extra miles but if you want to find one of the best furniture selections at good prices, the trip is worth it. Make the trip, you won’t be disappointed.

I n d ex o f Ad ve r t i s e r s

ABC Pools . . . . . . . . . . . . . . A9 Aqua-Vend . . . . . . . . . . . . . A4 Bedderest . . . . . . . . . . . . . A8 Black Stove Shop . . . . . . . . A7 Chilton’s Furniture . . . . . . . . A8 Davis Landscape . . . . . . . . . A3 DM Home Appliance . . . . . . A3 Downeast Marketing . . . . . A6 Downeast Sunspace . . . . . . A5 Rollins’ Furniture . . . . . . . . . A2 R. S. Osgood & Son . . . . . . A6 Ripley & Fletcher . . . . . . . . A11 Saint Mary’s Regional Medical Center . . . . . . . A10 Waterman Farm . . . . . . . . . A7 Woodfloor Superstore . . . . A9

Real Estate Century-21Advantage . . . E11 Fontaine Family . . . . . . . . . E11 Martin’s Country Homes . . . E11 Worden Realty . . . . . . . . . . E1

Retail

been divine inspiration - who knows. Whatever the reason, customers have been reaping the benefits of this inspiration for years. He stocked the barn with furniture and appliances and waited. His first month in business defined the word meager, he sold one radio. Clarence was undaunted; he kept selling furniture and building the business. Clarence’s son Merlin returned to Maine to run the business after Clarence suffered a heart attack in the early 60’s. Together with his sister Beverly, they decided to carry on their father’s idea expand to other locations. They expanded to a location in Portland and North Hampton, NH. While the Portland store was eventually closed, the New Hampshire store remains a strong producer. In fact, the New Hampshire store is so profitable that plans are currently underway to expand it. Rollins has also recently expanded to the mid-coast region of Maine opening a store in Newcastle. Rollins Furniture took over an existing furniture store and is currently in the process of building a larger store in Newcastle to house their tremendous selection. When asked what the key to success has been at Rollins, Vice President and Director of Marketing Pat Boucher narrows it down to “quality and service.” Pat joined Rollins over 30 years ago working his way up to his current position. His vast experience in the furniture business has taught him what customers want. His insight that customers are looking for quality and service must be right on the mark. Rollins has thrived in an unlikely location for a furniture store for almost 50 years. Rollins specializes in Early American traditional, casual, and country styles. In keeping

Athletic Barn . . . . . . . . . . . . E9 Auburndale Cleaners . . . . . . E9 Blais Flowers . . . . . . . . . . . . E7 Century-21 Rea . . . . . . . . page Murdock Country Creations E10 Petland . . . . . . . . . . . . . . . . .E7 Rooper’s . . . . . . . . . . . . . . E10 Spiller’s . . . . . . . . . . . . . . . E8 Wallingford Equipment . . . . .E8 Western Auto . . . . . . . . . . . .E6

Auto

E Maine Autos . . . . . . . . . . A5 Motor Home Center . . . . . . A12

Animals

Greater Androscoggin Humane Society . . . . . C4

Finance

Androscoggin Bank . . . . . . . D9 Community Credit Union . . . . D3 FAME . . . . . . . . . . . . . . . . . D9 FISC . . . . . . . . . . . . . . . . . . D7 Franklin Savings Bank . . . . . D3 Great Falls Credit Union . . . . D6 Hartford Agency . . . . . . . . D12 Healey & Assoc. . . . . . . . . D10 Mechanic Savings Bank . . . D12 Modern Woodmen . . . . . . . D8 MONY Group /Greg Strong . D6 Northeast Bank . . . . . . . . . . D4 Pinetree Retirement . . . . . . D5 Rainbow Credit Union . . . . D11 Skowhegan Savings Bank . . D5 United Kingfield Bank . . . . D11

Construction

Custom Laminates . . . . . . . . Gamache & Lessard . . . . . . Hammond Lumber . . . . . . . . Moreau Electric . . . . . . . . . . Rick’s Swimming Pools . . . . .

Media

B2 B2 B4 B3 B3

Sun Journal . . . . . . . . . . . . . D2

Recreation

Whorff Stables . . . . . . . . . . B9

Health

Androscoggin Home Health . . . . . . . . . . . . . C6 Atlantis Day Spa . . . . . . . . .C11 Dr. Robert Beebe . . . . . . . . C1 Central Maine Medical Center . . . . . . . . . . . . C8-9 Curves for Women . . . . . . . .C12 Fitness World . . . . . . . . . . . C3 Gentiva . . . . . . . . . . . . . . . C5 Gil Poliquin Hearing & Optical Center . . . . . . C10 Hearing Healthcare . . . . . .C11 Kennebec Pharmacy . . . . . . C6 Maine Medical Center . . . .C14 Majors Mobility . . . . . . . . . C12 Marshwood Rehabilitation & Health Care Facility . . . C7 Medical Rehabilitation . . . . 15 Montello Heights . . . . . . . .C15 Occupational H&R . . . . . . . C13 Richardson Hollow (Manic Designs) . . . . . C13 Saint Mary’s Regional Medical Center . . . . . . . C2 The Meadows . . . . . . . . . C16 Women’s Fitness Center . . . B3 Yoga Center of Maine . . . . . B3

Technology

Livebridge . . . . . . . . . . . . B12 MidMaine Communication . . B1 Northeast Data Solutions . . . . . . . . . . B10 Oxford Telcom . . . . . . . . . . B10 Sun Press . . . . . . . . . . . . . . B9

Education

Andover College . . . . . . . . . B7 FAME . . . . . . . . . . . . . . . . . B8 UMA-Lewiston-Aub College . . . . . . . . . . . . B11 Maine Technical Colleges . . B5 Mid-State College . . . . . . . B11 NelNet Superloan . . . . . . . . B6 Univer. of Maine Augusta . . B8 Univ. of Southern Maine . . . B5

Community/ Government

Advocates for Children . . . . E6 Androscoggin Valley Chamber of Commerce . . . E4 Androscoggin Valley Council of Governments . . E2 Coastal Enterprises . . . . . . . E3 Department of Economic Development . . . . . . . . . .E5 Empower Lewiston . . . . . . . E4 Lewiston-Auburn Economic Growth Council . . . . . . . . E3 Geiger . . . . . . . . . . . . . . . . D1 River Valley Growth Council . E2

Industry

CREDIT: The majority of photos appearing in this section were taken by Denise Scammon, Elizabeth B. Webster, J.R. Handy, Barbara Livingston, Donna Rousseau, Michael Bourgoin, Patricia Kemp, Linda Galway, Jody Goodwin and Sun Journal staff photographers. Others were provided by the businesses themselves. The cover and page headers were designed by Lindsey Durnbaugh, Sun Journal graphic artist. Editors: Jody Goodwin and Linda Galway

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

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Davis Landscape Company

A CUT ABOVE THE REST By BARBARA LIVINGSTON / Freelance Writer If Conrad Davis II hadn’t developed a love for the land at an early age, he just as easily could have become a modern-day philosopher, a true Renaissance man. There is no question this man is driven by an ethic, philosophy and values that are as alive and well today in his business, Davis Landscape Company, Inc., as they were nearly 30 years ago when he first started the company. When Conrad was only 12 years old he began growing and selling vegetables at the family home on Lisbon Street, next door to the current offices of Davis Landscape. “I knew even then I would always have to work with the land,” says Davis. “But I also knew I had a knack for business because that little vegetable stand thrived for many years, even long after Davis Landscape was becoming successful.” He saved every cent he made from this venture and was able to buy his first truck before he graduated from high school – paid for in cash! With a truck of his own and a degree from the University of Maine as a plant and soil technician, Conrad headed to Sears in Lewiston to purchase his own tools and a wheelbarrow. Thus armed, he made a few posters, stuck them up at his vegetable stand and – voila! – he was in business. Literally. With those very first customers, Conrad’s business ethics were born. His customers got top quality service at a fair price and they kept coming back. Word of mouth began to build the business and soon Conrad had to hire an employee. He hired his friend’s brother, then 15 year-old Scott Thomas who, to this day remains a dedicated and essential part of Davis Landscape. In 1980 when Conrad’s parents decided the business had grown too large to operate from their home as he had done for years, they offered him the wooded lot next door. Today that original small 2-bay garage that Conrad and Scott built almost entirely themselves has grown to the spacious facility from which the business currently operates. With his innate business sense, Conrad realized that in addition to providing a quality service at a fair price, he also needed to set himself apart by letting the public know his company was professional. He also knew it was important to visually reflect that professional image. So, when he bought his first commercial-sized truck in 1979, he ordered it from Ford Motor Co. because they had an uncommon shade of green available. Today, the Davis fleet consists entirely of Fords all painted that distinctive green. That same green is used in his logo and promotional materials and there’s still no mistaking Davis trucks and equipment when they’re on the road. In the early

80’s, Davis Landscape began to change focus from almost solely residential work to more landscape design and commercial business. Again, Conrad’s instincts proved to be correct as the design piece of the business grew rapidly. And as business grew, so did the number of employees. “I realized early on that this company was not just me,” says Davis. “It was then and is still only as strong as the people who work here.” The increased number of employees created a whole new dilemma for Davis. Since the landscaping business is so seasonal, Davis found that he was losing people over the slow winter months. He needed and wanted a way to keep his good people employed year ‘round as well as supplementing his own income. “During those years if people had looked out their window when their oil was being delivered, they’d probably have seen me, Scott or one or several other employees,” says Davis with a grin. Ironically, after years of developing a successful snow removal business to provide winter work, Davis and his employees have come full circle. Through a co-operative agreement with Down East Energy, many Davis employees are again delivering oil during the cold winter months, an arrangement that benefits both companies. In the same way that Davis values his staff, he also never looses sight of who and what gave him his start. “One reason Davis Landscape was able to weather the last recession was because of our customer base of the smaller residential jobs,” said Davis. “These are the jobs that got us started and we’ll never lose sight of that.” Another Conrad-ism “the only constant is change” has always been the motto of the business. After he married the former Benita Lyons in 1982, Davis had to learn one of the toughest lessons in his life. “I had to learn to leave work at the office,” he says. “I realized I needed and wanted to spend time with my family and even though the business had been my heart and soul all my life, I learned to walk away at the end of the day.” So, to ensure the continued growth and success of the business, changes were implemented. Through restructuring, things became departmentalized, less dependent on one or two people. “Priorities change constantly. One must recognize priorities as they change and act and react accordingly,” says the wise Davis. In the early 90’s in addition to its solid landscaping business, the company began focusing energy on non-green landscaping – hardscaping as it’s known – meaning walls, walks, ponds, and patios. “Our people do beautiful work for which we’ve won a number of awards,” says Davis proudly. As with every aspect of Davis Landscape, quality and professionalism are the creed. “It takes time and energy to build a reputation” said Davis, “but it takes only seconds to destroy it.” Maintaining the Davis reputation is foremost in this man’s mind. Expansion again is in the wind. The “location, location, location” motto of the real estate industry holds true for Davis’ business as well. With his location on the second busiest road in Maine (Route #196 in Lisbon), Davis realizes his business is centrally located between L-A and Topsham/Brunswick as well and between Augusta and Portland making it easy enough to service the entire central and southern part of the state. Now, also as the Davis children are older there is family help for dad. Daughter Nicole, who has worked in the office since high

school, is completing her degree in Business Management and will eventually work full time in the business. Fifteen-yearold Lyndsey helps in the office as well and thirteen-yearold Christopher is following in his father’s footsteps. “Since Christopher was three he’s Conrad Davis’ son Christopher began been following me his love of landscaping at an early age. around the office – digging in the dirt, growing things. He comes by every day just to check things out.” More than ever it seems, Davis has an eye to the future as he sees the next generation beginning to get involved in the business that he’s loved since he was a teenager. It is with great pride that Conrad Davis talks about his life and what he has created. It is evident that this successful business known as “The Landscape Professionals” has mirrored his values and integrity. As he looks to the future he can see continued growth for the company under the stewardship of his children and he, quite frankly, will be happy to have a winter off. As reminders to everyone who enters the Davis Landscape offices, posted on the walls are examples of Conrad’s creed for living: Quality...Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives. Excellence...”The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. Vincent T. Lombardi Success . . . Success lies in doing what others consider to be great but what you consider to be right. John Gray And his personal favorite ... A quitter never wins, A winner never quits. Visit the website at www.davislandscape.com to learn more about the many services available, the wonderful Davis family of employees, and view some of their award winning designs.Davis Landscape Company, Lisbon Road, Lisbon, Maine – (207) 353-4848 or (800) 675-4885.

DM Home Appliance Center looks out for its customers By J.R. HANDY / Freelance Writer Customers come first at DM Home Appliance Center in Topsham. The store, located at the Topsham Fair Mall, has spent the last five years building a solid reputation in sales and service. Owned by Bob and Kim Chesley of Auburn, the store offers a wide variety of appliances plus DVDs and televisions. The store carries the most recognizable names in the appliance industry: Maytag, Frigidaire, Jenn-Air, Kitchen Aid, Amana, Cuisinart and Whirlpool. Catering to the consumers’ needs is the motto at DM Home Appliance. They take the time to listen to their customers to find out just what kind of appliance they are looking for. After the sale, DM Home Appliance Center offers first-rate service. In fact, the store’s service department has grown from one service technician when the business opened in 1998 to four service technicians now. The store’s 5,000-square-foot showroom allows ample space for customers to get a good look at a host of built-in appliances and other items. One appliance that is growing in popularity

is the front-load washer. Although this type of washing machine is somewhat more expensive than the more common top-loading machine, it possesses a number of attractive features. First, front-load washers use considerably less water, which appeals to homeowners who rely on septic systems. In fact, says Bob, front-load loaders use 7,000 fewer gallons of water a year than their toploading counterparts. Second, front-load washers use less energy and require less detergent, which makes them environmentally friendly. Third, front-load washers can accommodate much larger loads than top-loaders. A front-load washer could easily handle 22 bath towels. And fourth, frontload loaders cause less wear-and-tear on clothing since they don’t have agitators. DM Home Appliance carries three brands of front-load washers: Maytag, Frigidaire and Whirlpool. The store offers free delivery of major appliance to customers in the Lewiston-Auburn area. At DM Home Appliance, they will outfit you for what you need and follow-up with service after the sale.

• Full Lines of most major brands • Full parts and service department • FREE delivery and regular set up • FREE removal of old appliance

“Where quality doesn’t cost you more.” Purchase any new major appliance and save - even sale items!

Excludes some products that are price established by the manufacturer.

Purchase Amount:

$100.00 - $250.00 $250.01 - $500.00 $500.01 - $750.00 $750.01 - UP DM Home Appliance Center

Save: $ 25.00 Save: $ 50.00 Save: $ 75.00 Sale: $100.00

Expires 6/30/03 - Limit (1) per customer

HOME APPLIANCE CENTER Sales, Service & Parts

The staff at DM Home Appliance, in front, Connie Moran, Bob Chesley, and Abram Ward; in back, Ryan Demers, Roland Thurlow, Randy Demers, Tim Wade, Gerry Hayden and Gary Davis.

Topsham Fair Mall, Topsham

725-7901 or 1-800-974-7901

P R O F I L E 2003

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Lewiston, Maine, Saturday, March 8, 2003

Aqua-Vend The purer the water, the better

By DENISE SCAMMON

general public that bottled spring water is you up to 75% on soap products and eliminate the soap curd somehow better than tap water. Consumers causing dry skin, spotted dishes and silverware, and diaper Staff Writer need to get the facts from unbiased sources rash. You’ll be able to rinse away soap film for a smoother shave, and decide what is acceptable, and what softer, shinier hair, and increase razor blade life. “The savings an and Brenda isn’t, in the water they drink,” Cote said. may pay for the unit,” said Cote. Cote, water spe“Don’t Say No Until You Know” the facts Hague’s “WaterMax” water conditioning unit offers a solution cialists, believe about Reverse Osmosis treated water is one to hard water problems and numerous other water issues frediet and health of my favorite slogans.” quently found in Maine’s well water. Designed by an engineercan affect a From their first water vending machine ing team to be the world’s most efficient water treatment system, person’s longevity, so they opened at a local grocery store and a shop in their WaterMax is a multi-stage filtration system processing water Aqua-Vend of New England in home, the Cote’s business has grown. through several assorted layers of filters. It has been tested and 1994 as a way to offer affordable Aqua-Vend’s RO treated “Pure Water” validated by the Water Quality Association, NSF, UL, CSA, and purified water — and a better can be bought at 37 locations throughout other quality associations. quality of life — to people with the Maine,including Hannaford grocery stores, Because they believe improving the quality of life should not same beliefs. health food stores, and kiosks, from York to be an expensive endeavor, the Cotes love to offer quality Aqua“Our Reverse Osmosis water Bar Harbor to Old Town. The kiosk at the Vend products at affordable prices, such as the recently added vending machines utilize a puMedicine Shoppe on Sabattus Street in Lewline of bottleless water cooler units. “We have continued to add rifying system which uses more iston has proven, “Customers at pharmacies new products to our inventory that offer more value for the buck than one type of filter in its purifiare often concerned enough about health such as our bottleless water cooler units, which were rented alcation process, as there is no one Brenda and Dan Cote test water in their new lab. issues to be interested in the purity of their most as soon as we received them,” said Dan. filter which will remove all imdrinking water,” said Cote. Unlike other bottled water units, Aqua-Vend’s bottleless water purities from your water. It preThe water is dispensed in one gallon increments, in containers cooler units come with an attached verification chart that must filters to remove sediment, filters with charcoal and filters with provided by the consumer — an example of an economical and be signed by the person cleaning the unit. Plus, the specially the RO membrane,” said Dan. “It then polishes the water before environmental philosophy — Think Refill Instead of Land Fill. designed filtration system incorporates UV disinfection within it disinfects with Ultra Violet light and fills a container. RO is an “We believe in environmentally friendly packaging. The galthe stainless steel reservoir, which is constantly monitored for efficient way to reduce impurities, using no energy other than lon or five-gallon size containers can be filled and refilled at an cleanliness. “It’s one more piece of proof that we go that extra normal water pressure.” Aqua-Vend machine.” step for our customers,” said Dan. “When was the last time your Besides arsenic, RO removes bacteria, viruses, sugars, proAqua-Vend offers home equipment small enough to be inbottled water company sanitized your cooler?” teins, particles, dyes, salts and other impurities. The removal stalled beneath a sink, benefiting all home owners and renters, In going that extra step for their customers, the Cotes recently of impurities improves the color and properties of water. Cote no matter what size home they have. Another advantage of the renovated their business location at Sabattus Street in Lewiston describes the RO filter “as a semi-permeable membrane, similar small unit is its portability. “For home to skin.” RO — the water purifying system used in space shuttles owners and renters who move often, and space stations, as well as in kidney dialysis — allows water it is an added plus to know that they being purified to pass through the membrane while rejecting can easily take their home purificacontaminants. Crossflow allows the membrane to continually tion system to their new home,” noted clean itself, flushing away contaminants. Cote. As members of the Water Quality Association, the Cotes stay While Dan teaches home purificainformed about water industry issues through trade shows, contion system maintenance to customers ventions, magazines, at the time of purchase or installation newsletters and trainso the customers can avoid costly longing to maintain indusdistance service calls, Brenda phones try certification. Dan’s customers for periodic maintenance goal is to educate conreminders. “We give them the option sumers about the RO of doing maintenance chores themand water conditioning selves or setting an appointment for processes, “My opinion our maintenance services. We also are has always been that available for re-testing their water and the purer the drinking upgrading their systems.” water, the better.” A water purifying system is for When tested, wells drinking water and a water condiand springs typically tioning system is for working water. show many dissolved Working water is used throughout minerals in the groundthe home — for laundry and bathing water, such as chlo— and should be circulated through a rides, sulfates and biWaterMax unit. Customize the filters carbonates of calcium, to solve virtually any water problem, magnesium, sodium, including pH, acidity, iron, tastes, and potassium and iron. A odors. The filter used to trap dirt and common form of wasediment is self cleaning. A high cater pollution in wells pacity ultra-soft fine mesh resin with and springs is sewage a 25 year limited warranty is used for leaching from outdated septic tanks, broken sewers, outhouses, maximum conditioning of water. Carand farm wastes, Coted noted. Knowing the water issues for a bon and bacteriostat filters are used to geographic location is a key factor in selecting a water purificaclarify and clean water. Combine an tion system. The WaterMax, far left, with cutaway superimposed, Aqua-Vend drinking water filtration “With untreated water, you might not see the bacteria when stands next to two competitors’ models. system with a WaterMax conditioning you turn on the tap, but chances are it’s there,” warned Cote. unit to resolve more than one water “If you have gotten a sulfur smell when you turn on the tap, one professional who then instructs the owner issue at the same time. “Consumers multi-media possibility is a bacterial contamination. But why guess? Have in its operation. The amount of conditioned are finding this to be a money-saver tanks your water tested by a water specialist, and then have it purified water remaining until the next regeneration the competition can’t live up to,” are unique, having up to three separate properly.” Cote explained the RO purification process used in is displayed. noted Cote. “With new EPA guidelines chambers solving multiple water quality conjunction with an UltraViolet disinfecting process sanitizes WaterMax has a unique and patented on the horizon regarding brine disproblems within a single system and even pond and lake water, making it camper and motor home feature allowing it to detect leaks in charge, WaterMax is the consumer’s differing from other systems having one filter friendly. household plumbing via its built-in best choice.” type per tank. WaterMax requires less space It’s important to seek a well-known, independent source for computer. Fail safe capacity guard assures Hard water contains dissolved minverification of the facts outlined by the Cotes. The Center for while providing superior water quality. a constant supply of soft water as well as erals such as calcium and magnesium Disease Control recommends RO as the leading filtration system Consumers are interested in ease-of-use an easy-to-set, adjustable reserve capacity. bicarbonates. In hard water, soap does for removal of arsenic, with which many Maine wells are conand cost. WaterMax is extremely efficient, In a power outage WaterMax won’t lose its not lather easily, crustlike rings form taminated. Go online at www.cdc.gov or phone 1-800-311-3435. using only minimal amounts of water and in sinks and tubs, and scaly crusts scheduled times to operate when the power Cote noted that A & L Laboratories, a nationally certified EPA salt for regeneration, and has many great build up in water heaters and pipes. returns like others you see on the market lab in Auburn, also offers information on water testing and confeatures. The unit is installed by a licensed Laundry is often stained and ruined today. taminant removal. in hard water. In addition to solving “I believe all water specialists should be able to back up their these problems, WaterMax can save facts, and we are extremely fortunate to have A & L Laboratoto include a new office, showroom, lab for water testing and a ries right in our own backyard. Consumwarehouse. The lab offers limited water tests for common probers should take advantage of the wealth lems such as iron, manganese, pH, and hardness. Charts on the of information they have to offer.” wall show what levels of chemicals found in water are acceptA common misconception is that waable. ter from a typical well is pure because “Consumers who have their water tested, either at Aqua-Vend it is underground. Groundwater is the or elsewhere, can have the results explained here. We are trying water contained in spaces within bedto create an atmosphere in which our customers feel comfortrock. Out of all the water on Earth, there able in asking questions and in which they can make informed is roughly one percent that is drinkable. decisions,” said Dan. “We have a WaterMax unit next to two Out of that one percent, approximately competition models in our showroom so that we can show you 90 percent is used for industrial and comthe difference...and show you the savings.” mercial purposes. Posters, brochures, and actual Aqua-Vend and WaterMax Rain falling on the earth picks up air products in the showroom reinforce Cote’s belief that all drinkcontaminants then seeps into the ground ing water should be tested by an independent EPA certified lab and becomes part of the groundwater at least once a year. Cote added, “I find that the majority of consystem. “When people see crystal clear sumers don’t follow this advice.” water, such as from a spring, they assume that it is drinkable water. Aqua-Vend of New England “The fact is, you don’t know what’s in untreated well and spring water unless 914 Sabattus St., Lewiston, Maine 04240 you have the water tested,” said Cote, 207.782.1005 or Toll Free at 866.218.2836 “preferably by an independent, certified lab, not by a salesperson pushing his www.aquavendofnewengland.com own product.” email: info@aquavendofnewengland.com “Misperceptions abound among the

WaterMax

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Home

Clients highly recommend Downeast Sun Space

offers.” Marcia continued, “As a matter of fact, one of the competitors offered a comparable sunroom but it came only in white, the wrong color for us, and was twice the price.” Dumont have Being prepared for anything means being aware of difficulties or owned and operchallenges which could arise during any type of building project. ated Downeast Sun Space, Inc., a Four Seasons Sunroom Franchise, “Phil was great about keeping us informed about all aspects of the since January, 1986, and have since built over 500 sunrooms or patio project,” said Marcia. “The crew had the best work ethic we have seen rooms in Maine. in a long time and they should be commended for their hard work. “We build sunrooms, patio rooms and conservatories, in many We trusted them in our home and noted that they cleaned the site styles. The latest technology can be found in our designs, including every night before they left. Plus, they were fun and personable to be the windows, from single glazing to high performance glass, available around.” with limited lifetime warranties,” said Dumont. “We’d like you to take The sunroom, accessible from the living room, replaced an exteadvantage of our free in-home estimates, whether you want a do-itrior deck and turned out to be everything the Berkalls had hoped it yourself kit or you want Downeast Sun Space to install it.” would be, plus more. “To begin with, the sunroom looks custom built Last year, I had the pleasure of interviewing Norm and Paula Ford because it blends so well with the house. The southern exposure gives of Lewiston in regards to their search for a sunroom builder. They way to woodland views and plenty of natural lighting,” said Marcia. spoke highly of the Dumonts and the quality of the finished sunroom. Marcia, a woodcarver, planned the use of the sunroom as a studio This year I had the opportunity to interview another couple. Joe and for her craft, and as an office area. It was an added bonus that the Marcia Berkall of South China, Maine who spoke candidly about their Berkalls’ talking mini macaw, Charlie, loves the sunroom, too. “It’s experience with Dumont and his crew during the construction of their Charlie’s favorite room in the house,” said Marcia. “I love it, too. It’s sunroom. “We spent years talking about adding a sunroom to our a wonderful place to work. I find that not only do my visitors like to home. We came up with a list of questions to ask potential contractors. hang out in the sunroom, but that I am motivated to work in the sunWe interviewed contractors whose names we saw in advertisements, room.” phone books, at home shows, and on the internet,” began Marcia. What do the Berkalls have to say about the Dumonts and Downeast The Dumont’s parrot loves his perch “Once we interviewed Phil Dumont, we were confident that he was goSun Space? “We would recommend them to anyone in a heartbeat!” So, if in the new sun space. ing to be our builder.” you’re doing your homework, contact Phil Dumont and let him tell you Taking their time in order to be sure of making the right decision, the Berkalls then interviewed how he can provide you with excellent customer service, quality craftsmanship, and expert instalthe references given to them by Dumont. “It took a bit of time, but this was a big project for us and lation. Or better yet, let his clients tell you! we wanted personal recommendations from previous clients. We were happy with what Phil’s clients told us,” said Marcia. The Berkalls noted that visiting the Dumont’s Downeast Sun Space showroom in Brunswick was a pleasant expeThe Berkall home rience and the beginning of a solid relationin South China ship. The Berkalls felt that their relationship with the builder of their sunroom would be a critical part of the project. “We felt comfortable with Phil right away. We also liked the product and pricing that Downeast Sun Space ByDENISE SCAMMON Staff Writer

Phil and Corinne

Above, Marcia Berkall uses her half of the sun space for craft projects; the other side is given over to office activities, right.

CLIFF’S AUTO SALES  BILL DODGE AUTO PARKS EMERSON TOYOTA  LEWIS AUTO SALES MORONG BRUNSWICK  PAPE CHEVROLET PAPE MITSUBISHI  RIPLEY & FLETCHER LEE TOYOTA  LEE AUTO MALL  ROWE AUBURN

Downeast Sun Space 1 Church Road, Brunswick, Maine 04011 (207) 729-1866 E-mail: essunrm@blazenetme.net Website: www.downeastsunspace.com

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Home

R.S. Osgood and Sons “Home for ALL of your farm and lawn and garden equipment”

David and Paul, parts department representatives and members of the R.S. Osgood and Sons business family, stand in front of some of the 160,000 parts the business has in stock.

By TIFFANY TESKE Freelance Writer

ince 1930, R.S. Osgood and Sons on Route 2 in East Dixfield has been servicing the equipment needs of farmers and home gardeners alike. Founded by Roland Osgood, a sales representative for International Harvester, the business has been built on carrying quality equipment and providing excellent equipment service. Today, son Spencer and granddaughter Cindy, continue to expand their line of equipment while being known for providing “service second to none.” 2003 promises to continue R.S. Osgood and Sons on Route 2 in East Dixfield bringing positive changes to R.S. Osgood and Sons. After 2 years of designing, planning, and building, a new addition on the west end of the building is nearing completion. The addition will provide much needed space for the more than 160,000 parts in stock. It will also free up showroom space so that more equipment can be displayed. R.S. Osgood and Sons hope to have the addition ready for customer perusal during the 73rd Annual Open House on April 10th, 2003. The event kicks off the spring planting season with discounts on all parts and machinery. There are door prizes, catered food, and activities for all ages. In the past 800-1,200 people have attended this daylong event, which runs from 9 AM to 6 PM. This is the only time of year that EVERYTHING at R.S. Osgood and Sons is on sale. This year also brings new equipment lines and a new employee to the business. The Kubota Grand L 30 Series will be the focus of the 2003 open house. The R.S. Osgood staff is also looking forward to introducing customers to Mike McInnis, of Wilton, R.S. Osgood and Sons’ newest salesman. McInnis is a welcome addition to the R.S. Osgood family. For more information on the complete line of machinery, parts, and products offered by R.S. Osgood and Sons, check out their website at www.rsosgood.com or call Cindy at 207-645-4934 or 1-800-287-4934. Store hours are 8 AM to 5 PM Monday through Friday and 8 AM to noon on Saturday.

Brains: IntelliPanel™ fully computerized digital display - gauge your speed (MPH), PTO and operating conditions. Brawn: More metal, less plastic. 31 to 50 HP, Kubota internally balanced diesel engines. Over 20% increased 3-point lift capacity with externally mounted twin lift cylinders. A big tractor feature in a compact tractor.

Mark Your Calendars!

Door Prizes Food Special Deals!

73RD ANNUAL OPEN HOUSE Thursday, April 10

R.S. Osgood & Sons Rt. 2

East Dixfield

Hours: Mon-Fri 8-5, Sat 8-12 • 645-4934 or 1-800-287-4934 www.rsosgood.com email: rsosgood@megalink.net E V E R Y T H I N G Y O U VA L U E

“At the foot of Maine’s Western Mountains” since 1930

Downeast Home & The Candle Factory

Think

1887 Hotel Rd, Auburn • 786-3761

Unfinished Furniture

Oriental Rugs

New contemporary & traditional styles

Beds • CD Racks • Bookcases Country Benches • Hope Chests • Mirrors Armoires • Hutches • End Tables Coffee Tables • Night Stands • Bureaus Jelly Cabinets • & Much, Much More!

Downeast Home & the Candle Factory at 1887 Hotel Road, Auburn is part of a 50 year old family run business. Three locations in Maine including Downeast Home in Auburn, the Carpet & Rug Depot 659 Warren Ave., Portland and Down East Rug Co. at 297 Forest Ave., Portland.

Braided Rugs Bound Area Rugs 9’x12’ Plush & Berber Under $100 Wood Specials Ceramic Tile Commercial Tile Sheet Vinyl Carpet Rems

Mohawk Floor Care Essentials to keep Carpet and Wood Floors looking new and feeling clean all year!

Italian Leather Furniture Sofas $499 • Ottomans $199 Rockers & Footrest $199 Loveseats • Chairs • And More!

Friendly, knowledgeable staff, quality products and diligent hard working owners with a vision for the future fuel the survival of a business which has endured for so many years.

Tapestries, Quilts, Throws & Pillows to accent your furniture!

Wine Butlers

Dress your wine bottle for every occasion or give as a gift. Bride & Groom set - perfect for weddings or showers. Starting at $15.99

Come in and visit our festively decorated Candle Shop and browse our warehouse for some of the most unique items in this area. We will do our best to accommodate your special requests. We look forward to meeting you!

New selection of

Spring Throws! Convenience & Comfort Mats for your home from Goodwin Weavers a division of Mohawk Home.

Pineland Factory Outlet Carpet & Flooring “A Cut Above” Look for the Giant Bonsai Tree 1887 Hotel Road, Auburn • 784-1512 • 1-800-932-5377 Open 8 to 5 Mon.-Fri., Sat. 8 to 2

My Banky Soft, cuddly blankets with animal heads & tails accented by a rich satin binding. Perfect for baby showers! $24.99

Downeast Candles Always Buy 1 Get 1 FREE! Handpored, no lead.

Part of our buying power comes from being in the wholesale trade. The trade lends itself to endless possibilities for unique purchasing from around the world - by truckload in many cases. Our buyers travel far and wide to purchase quality home accents because we know a home reflects its owner.

Soy Candles

From $9.99

Candle Toppers

Add personality to your candle with animals, flowers, or Norman Rockwell. $12.99

Candle Cappers

Eliminates soot from burning jar candles. Available in bronze & silver. $5.99

Maine Made Maple Syrup

Unique bottles perfect for gift giving.

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Home

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Waterman Farm Machinery More than the obvious By BARBARA LIVINGSTON / Special to Profiles

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The landscape in Maine in 1956 was quite different than it is today. Throughout the tri-county area, rolling hills made up the family farm and pastures were occupied only by the grazing of gentle dairy cows. Today, many of those rolling hills that once were farms are subdivisions and where once there were grazing dairy cows there are homes with back yards and pools and swing sets. In 1956, those farmers needed lots of equipment to work the land and Waterman Farm Machinery was there for them to provide not only the equipment they needed but also the service necessary to keep the equipment running. But just as the landscape in Maine has changed, so has the family-owned Waterman Farm Machinery operation. “We knew we had to change with the times,” says Jim Waterman, great-grandson of the founder, Lyman Waterman. “We saw what was happening as the farms disappeared and were often replaced by the ‘weekend or gentleman farmer’. Their needs are very different. We often say that there’s the same amount of acreage to be maintained, it’s just being used differently.” For nearly 10 years, the Watermans, Bob Jr., Jim, Pete and Dave have been actively diversifying their lines of equipment. “We have always been proactive,” says Jim. They’ve watched the focus of natural trends in the local business and done what they needed to in order to provide the equipment their customers need. At Waterman, they began to diversify by carrying more lawn and garden and light construction equipment. In addition, today they have added equipment for the “gentleman farmer,” landscapers, contractors and municipalities. “In fact, you might say we carry almost any piece of equipment someone might need to work offhighway,” added Bob. When a business has been around for nearly 50 years and has maintained the reputation for the highest quality merchandise and the best service around, word gets around. “We’ve had customers come from Massachusetts and Rhode Island to buy our tractors,” says Jim, proudly. The atmosphere at Watermans is different than you will find at the big box stores. Here every customer, large and small, is treated the same. “Why I’ve been known to spend 45 minutes with a customer who only wanted to buy a small item,” notes Bob. And the folks at Watermans are here for their customers after the sale, too. They service everything they sell – try finding that at the box stores. For years Watermans has carried such well-known and dependable lines such as Ariens and Cub Cadet lawn and garden equipment, Case IH and Massey Ferguson farm equipment and Gehl farm and industrial equipment. Now a few new lines of equipment are available at Watermans. Their newest line of construction equipment is by Terex, a world wide brand and one with a reputation for quality and a brand on the way up. They also now carry commercial lawn mowers and attachments by Walker and Grasshopper. For information on any of the fine lines of equipment sold at Watermans, you can visit their website at www.watermanfarmmachinery.com. There you’ll find links to all of the manufacturers they represent. So, as long as it snows and the grass grows – if there are materials to be moved and jobs to be done – Watermans has got the equipment to do it! “We’ll be here ‘til the cows come home – and that’s no bull.” Waterman Farm Machinery Co., Inc. is in Sabattus at 827 Sabattus Rd. (Rte. 126), (207) 375-6561

THE BLACK STOVE SHOP

Right at Home All Year Long QUALITY PRODUCTS

MAKE

HOUSE

HOME!

Stoves • Hearth Accessories • Fire Proof Gloves • Fans • Hearths Fireplace Screens • Ash Buckets & Shovels • Steamers • Trivets • Long Matches Tea Kettles • Andirons • Hammocks • Patio Gifts & Accessories Tool Sets • Flags and So Much More STOP IN TODAY FOR THE BEST SELECTION

ChildLife BACKYARD PLAY SYSTEMS

“FEEL THE WARMTH” We invite you to stop in and see our large selection of wood stoves, gas stoves and fireplace inserts REGENCY •JOTUL VERMONT CASTINGS® WATERFORD • HEAT-N-GLO FIREPLACE GLASS DOORS PELLET STOVES • AND MORE!

QUALITY CASUAL FURNITURE FOR INDOORS AND OUT

OVER 15 BURNING UNITS ON DISPLAY!

THE BLACK STOVE SHOP

Hearth & Home

“Grills Make Great Gifts” BARBECUE GRILLS AND ACCESSORIES Many styles in stock from Vermont Castings, DCS, Lynx, Broil King and More!

Stop in and let our experienced staff show you the latest in wood stoves, gas stoves and fireplace inserts. They are here to help you decide which stove and accessories will best fit your needs.

1929 Lisbon Street, Lewiston , ME Elizabeth Hanlon Store Manager

207-784-6144 or 800-244-6144 • Contractor/Designer Fax: 207-786-6607

FINANCING AVAILABLE

www.blackstoveshop.com • email: lewistonstore@blackstove.com Augusta • Bangor • Waterville • Yarmouth

OPEN: Mon. - Thurs. 8-5 • Fri. 8-6 • Sat. 8-5 We’re in the VERIZON Yellow Pages

Dan Fleury gives some expert advice

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Home

Get a better night’s rest with Bedderrest

Bedderrest opened its first store in the Auburn Plaza in 1991, specializing in waterbeds and futons. From the beginning, Bedderrest was one of the leading names in waterbed sales and service. Following on the success of their Auburn store, Bedderrest opened a store on Foden Road in South Portland. As the business grew, Bedderrest expanded into the conventional mattress line, including Simmons, Beautyrest and United Sleep Products. They also began to carry headboards, futons, bunk bed and daybeds as well as complete lines of bedroom furniture and accent pieces. The staff at Bedderrest pride themselves as being one of the few full service low price dealers. Their mattresses run the gamut of high end product to mattresses of similar design to some discount outlets. As General Manager Ken Grant relates, “we’re more specialized, we offer more choices with prices starting as low as most mattress salvage stores.” Unlike the discount stores with their “one size fits all mentality,” Bedderrest matches the customer up with the perfect mattress and box spring combination. “We feel what might be the right bed for one person, may not be right for you!” When a customer comes in, we talk about what they don’t like about their old bed and we listen to their physical needs, Grant explained. A lot of people think their mattress is just a mattress until we show them technology that can truly change their lives. While Bedderrest has expanded into the traditional mattress lines, they have not neglected the waterbed lines that helped make their business a sweet success. If you have not shopped for a waterbed in a few years, get ready for a giant leap forward in waterbed technology. Gone are the “bags” of water and the old hard sideboards. Today’s waterbeds are visually indistinguishable from traditional mattresses. The waterbed mattress of today sports some of the features of a traditional mattress such as soft sides and pillow top. Best of all, the waterbed mattresses that Bedderrest sells are the same size as conventional mattresses. That means no more special bed linens in only a few colors and styles. Today’s waterbed buyer can use any bedding available as well as a conventionally sized headboard. Bedderrest can set a customer up with the best of both worlds, waterbed comfort with the ease of a conventional mattress. Along with mattresses and bedroom furniture, Bedderrest is also one of the largest futon dealers in the state. They sell a wide variety of frame and mattress styles to match any need. They also carry over 300 different futon covers to suit any design taste. Price and selection may be great attractions, but today’s customers demand top-notch service. At Bedderrest, that is exactly what they get. They will deliver and set up your new mattress and bedroom furniture. They will also dispose of the customer’s old bedding at no charge. January saw an expansion in their Auburn store. This expansion will allow Manager John Campbell and the staff at Bedderrest to give customers an even greater selection with more comfort choices. Whether you are in the market for a waterbed, a traditional mattress, futon or your looking to update your bedroom furniture, stop in at Bedderrest in the Auburn Plaza on Center Street in Auburn or give them a call at 784-9634.

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Chilton Furniture Co.

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Maine furniture maker reintroduces a Shaker classic

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Maine furniture company has introduced a new chair inspired by furniture designed by the craftsmen at the Shaker community, Canterbury Village in New Hampshire. Chilton Furniture Company, Maine’s oldest furniture company, carefully researched the classic lines of traditional Shaker designs to create an inspired version of the 1700’s classic Shaker Canterbury chair.

“The Shakers were an amazingly talented and industrious people who lived and worked in rural communities in the eastern and central United States since 1774,” said Bill Martens, president of Chilton Furniture. “They have become, in the last 20 years, the center of a cult of artistic appreciation.” Martens added, “the Shakers, at Canterbury Village, simplified original style of furniture. The clear crisp lines and singular lightness, with no sacrifice in strength, today fits equally well into modern interiors or more traditional settings. I believe that the Chilton Canterbury chair, is an exquisite and faithful interpretation the Shakers’ commitment to a life of purity, simplicity, and utility.” The Canterbury chair is crafted of 100 percent solid cherry by the skilled hands of Maine craftsmen. The handcrafted plank seat is a pleasing contrast to the fine lines of the spindle back and the graceful undercarriage.

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Chilton Furniture, a Maine based family-run company, is dedicated to creating high-quality, classic furniture. Chilton’s cherry furniture is

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inspired by the timeless, beauti-

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fully designed pieces made by the

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Shakers over 200 years ago. Hand-

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crafted in a small Maine factory

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with Shaker-inspired dedication to workmanship, function and simplicity of line and form, the solid cherry Canterbury chair is the perfect addition to their expanding examples of classic Shaker and traditional style furniture. Today, with locations in Freeport and Scarborough, Maine, Chilton specializes in bringing high-quality wood products at the best prices to consumers throughout New England. Customers feel confident doing business with Chilton, a name that represents over 135 years of business commitment to Maine. You can learn more about the Canterbury chair and view

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other products from the Chilton Furniture by calling for a free catalogue at 207.883.3366 or by visiting them on the web at www.chiltons.com.

ABC Pools

P R O F I L E 2003

Lewiston, Maine, Saturday, March 8, 2003

Home

41 years of local commitment

By MIKE BOURGOIN Freelance Writer

or over 41 years, ABC Pools has been a fixture in this community providing the area with quality swimming pools and related equipment. Clarence Letourneau started the business, still located at its original 1975 Lisbon Road address in Lewiston, in 1962. It took a while for people to warm up to the idea of swimming pools in their backyards as a result; Clarence only sold three in-ground pools that year. That would soon change, however, and ABC Pools would become one of the state’s largest suppliers of pools, parts and supplies. Family has always been key at ABC Pools. Clarence started the business as a family venture with his six sons and two daughters working for the company. That tradition lives on with addition of Clarence’s granddaughter, Erica. By the mid 1980s, business had grown to 50 pools per year and the retail store had expanded to about 6,000 square feet. During this time, Clarence sold the business to his son Dan who still carries on the tradition of service started by his dad. During the 1980s, ABC stopped selling in-ground pools to concentrate on above ground pools and spas, specifically the Esther Williams line of above ground pools and PDC Spas. While they no longer sell in-ground pools, they continued to provide support to them and still do today. New for 2003, ABC offers pool resurfacing with a 60 mil PVC liner for commercial pools. In 2001, ABC Pools sold their service department to two of their former technicians. While ABC no longer does the service work, customers are still in very capable hands. Not only is the new service company Whether your taste run toward the traditional hot tub, above, or the soft-sided model, inset, staffed by highly trained, experienced technicians, they operate out you’ll find what you want at ABC Pools. of the existing store location at 1975 Lisbon will guide the customer through the entire buying process and stay with the customer through Road. This close association gives the cusout the life of the pool or spa. The staff realizes that buying a pool or spa requires a commitment in tomer the piece of mind in knowing that their time and money on the part of the homeowner. That is why they work so closely with the buyer, to investment will be cared for. ensure that the ownership experience is a pleasurable one. While ABC Pools started with residential In addition to sales of pools and spas, ABC Pools is also a full service retail store for accessories installations, they are the company that and supplies. major area ski resorts turn to when they Not only will ABC Pools help the buyer of a pool or spa, they will work with homeowners whose need pool and spa installation and service. new house has pool or a spa. ABC provides a wide range of water testing and supplies. They will Not only does ABC maintain private resort also work with pool and spa owners to teach them the correct way of testing water and how to proppools, they are also responsible for keeping erly maintain the water in their pools and spas. Lewiston’s City Pool in great shape. Over the past 41 years, ABC Pools has built a rock-solid reputation for product excellence and Through out their 41 years in business, support after the sale. They have a wide range of products to fit any need and practically any budSales Manager George Raymond goes over ABC Pools has become one of the leaders in get. With a combined total of 150 years of experience, the staff at ABC Pools awaits your pool and figures with customer Blaine Carver . the pool and spa industry. Their sales staff spa needs.

Owner Mark McIntire and Store Manager Paul Frager in front of BellaWood floors.

Walk all over the products at Wood Floor Superstore By BETH WEBSTER / Freelance Writer

Customers from around the state are walking all over them, and owner Mark McIntire couldn’t be happier. “Our prefinished wood floors are the strongest on the market by far,” stated McIntire of the Wood Floor Superstore on Route 1 in Scarborough, the only exclusive BellaWood dealer in Maine. Prefinished floors make up about 75 percent of their business. “Nine out of 10 of homeowners select from our large selection of prefinished floors, and contractors are moving from unfinished to prefinished because of time savings and durability,” he said. McIntire noted that job sites aren’t tied up for four or five days while customers sand and polyurethane the floors themselves. “A big bonus is that our prefinished floors are more than twice as durable as other brands and we back it up with a 50-year warranty. You can’t beat that,” he commented. Every BellaWood prefinished floor is treated with eight coats of ultra violet polyurethane and cured with aluminum oxide to resist scratches. The prefinished floors run from $2.79 to $7 per square foot with the majority in the $3 to $4 range, stated Wood Floor Superstore Manager Paul Frager. He said the unfinished floor run from 99 cents to $5 per square foot. “The Wood Floor Superstore offers the best selection of wood floors in Maine and at the best prices. We sell more than 50 kinds of floors in different species, grades and widths from 2 1/4 to 7 inches wide,” Frager explained. He said the store continues to see strong sales of exotic woods, such as bamboo, Jatoba or Brazilian cherry and Santos mahogany. “It’s just amazing that two types of wood from opposite ends of the world -- Australian cyprus and Brazilian cherry -- are cheaper unfinished

than the American cherry or red oak that you could cut down in your own backyard,” he stated, adding that both exotics are also harder and available in longer lengths. The Scarborough store has also gotten into laminate flooring, which runs from 99 cents to $1.39 per square foot. “We easily sell six to eight laminate floors on any given Saturday. It has added to our customer base,” said owner McIntire. He noted that the Wood Floor Superstore also offers custom stair parts, rises, treads and railings to its collection, as well as other custom wood parts like thresholds. “Many customers want their stairway to match their floor, and we’re here to help them,” he said. Customers visiting the Route 1 store will also enjoy a new expanded showroom, which features even a larger selection of floor samples. “Some of our wood floors are actually cheaper than some Berber carpets, and better for you, too, especially if you have allergies,” Frager said, adding that with wood flooring, dust can be kept easily under control with just a weekly sweep with a Swiffer. He also pointed to the natural beauty of wood floors and the fact that “they last forever” and come from a natural, renewable product. “They add beauty and value to any home,” he said, “and we’re here to help you find the best specie, grade and width for your home.” Potential customers are welcome to call the Wood Floor Superstore’s toll free number at 877-645-5347. “We take great pride in our knowledge of the different species of wood floors. Call us with any questions and to ask for advice,” Frager said. The Wood Floor Superstore delivers, rents tools and has installers who can come and help do-it-yourselfers get started in putting down the tongue and groove floors. The store is open Monday through Friday from 8 a.m. until 5 p.m. and Saturday from 9 a.m. until 4 p.m.

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Lewiston, Maine, Saturday, March 8, 2003

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Motor Home Center

By J.R. Handy Freelance Writer

he Motor Home Center is on the move in more ways than one. For its entire 49-year history, the business has occupied the same spot—a twoacre parcel on Minot Avenue — but with sales records being topped year after year, owner and president Rob Armstrong realized the Minot Avenue location was simply too small for his burgeoning business. For one thing, the lot did not allow ample room for displaying his extensive inventory of Winnebago and Holiday Rambler RVs. So, come late spring or early summer, the business will be on the move as Rob and his 17 employees “roll on down the highway” to a brandnew dealership on outer Washington Street. The move has been four years in the planning, starting when Rob bought 20 acres of land along busy Washington Street. The new location will give the dealership the opportunity to increase its inventory even more, Rob says, offering their customers a chance to experience the full range of what RVs can offer. Working with a designer from Virginia, Rob solicited ideas from all of his employees on ways to make the dealership functional and efficient. “The property lends itself” to the dealership, Rob says. The natural geography of the 20-acre site boasts four terraces. Each terrace will feature a variety of RVs that will be visible from Washington Street. The main building will overlook the site. Rob says the effect will be dramatic for people driving by. The RVs will be lighted at night. While the business’ surroundings will change, its philosophy toward its customers won’t.

The expansion will give customers many more choices as they look for the RV to suit their lifestyle. “We’re all about fun,” says Rob, who also serves as the president of the Maine Recreational Vehicle Dealers Association. Never underestimate the appeal of RVs, he says. “Once people start RVing, they never finish,” he says. “I’ve had so many people say they were just going to ‘try it’ and once they’ve tried it, they’re hooked.” More than once, customers have come in looking to start out small, he says. The next thing you know, those same customers are back, wanting to upgrade to a larger vehicle. And while RVs used to be considered the domain of retirees, Rob says more and more younger people want the freedom that a motor home gives them. Rob knows his business and his customers. Founded in 1954 by his grandfather, Roland Maheu, Motor Home Center has supplied RVs to several generations of customers. “We’ve always prided ourselves on having top-notch service,” Rob says, adding that Gary Gagnon,

Photo by J.R. Handy his service manager, is Master Certified and has more than 20 years experience in the field. “He’s an absolute genius with RVs.” “The Motor Home Center also has two other certified RV technicians on staff,” he says. Plus, “we have a state-of-the-art satellite training system that keeps our technicians up to date on the newest procedures and also allows new recruits to receive the proper training to become certified faster than ever before. RV technicians need to know many skills,” Rob says. “Every single unit that is sold has to be run through the shop and has to be perfect before it goes out. That’s what we demand. Without our Service Department, we can’t sell anything.” “The lifetime value of a happy customer is immense,” Rob says, and that’s why Motor Home Center strives to offer its clientele the best that the RV industry has to offer — Winnebago and Holiday Rambler, along with world-class service.

2003 Winnebago Adventurer It takes a lot of listening to make a motor home this great. The 2003 Adventurer represents the most intensively researched motor home we have ever produced. It was created with the help of extensive feedback from RV enthusiasts and fine-tuned through rigorous testing and field trials. Its fusion of homey features and wellplanned designs were created with one thing in mind: customer comfort. These upgraded features and the abundant storage inside and out are just some of the reasons the Adventurer is the bestselling Class A in the industry. It’s a motor home designed for RVers.

Holiday Rambler Scepter 2003 Step inside and prepare to be wooed A stunning combination of colors and textures. Plush fabrics and leather-faced furnishings. Soft,cozy carpeting. Smooth hardwood cabinetry. Sleek, polished countertops. In short, the Scepter surrounds you with beauty, down to the last detail. The coach also anticipates your every need. With ten different floorplans, spacious triple-slide models, and plenty of furnishing options. Naturally, you’ll also have your choice of five beautiful new interiors featuring fabrics by Martha Stewart Home Collection. Dining by candlelight. Planning tomorrow’s adventures. Curling up with your favorite movie. The romance of the open road? This is where you’ll find it.

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Photo by J.R. Handy

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�� 747 Minot Ave., Auburn • (207) 783-1169 • (800) 244-6686

�� Hours: Mon-Fri 8-5, Sat 9-1 • Visit our showroom online at www.motorhomecenter.com • email: info@motorhomecenter.com

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