Retail & Classified Rates

13. CONTRACT & COPY REGULATIONS

a. Contract agreements are renewed annually with all advertisers. b. All charges for products and services contained in this rate card are applied towards any listed contract level.

Pre-print costs are applied to make contract levels, but not to rebate. c. If advertiser uses more space than contract calls for and enough to be entitled to next lower contract rate, a credit memorandum for the difference in rate based on total amount of space used in contract year will be given, providing terms of contract are met. d. If, at the end of the advertising period, the advertiser has not used the full amount of revenue contracted for, advertiser shall pay to Publisher a sum equal to the difference between the amount of space (computed at the advertising rate per inch) actually earned. e. If it becomes necessary for Publisher to increase rates during period of contract, advertiser may continue at new rate or contract may be canceled by either party without penalty. Notification of cancellation must be in writing. f. Space limits: (subject to availability) Front page limit: 9 cols., each 11/8" wide and 11/2" deep, available daily – Monday through Sunday. No boldface type, no type larger than 30 pt., no cuts, boxes, logos, borders or diagonal lines.

Page three (daily) limit: 40 col. inches.

Back page (daily) limit: 20 col. inches no advertisement over 3 cols. wide. g. Change of copy, from original, will be subject to composition charge. h. Advertisement set and not run will be subject to a maximum 50% composition charge.

14. CLOSING TIMES

a. Times that FINISHED LAYOUT with all copy must be in house for all ROP and classified display ads.

LATE ADS WILL BE CHARGED 50% PREMIUM

b. Double-Truck Deadline:

AD DEADLINES Day Ad Is To Appear

Ad Size Less Than 42”

Ad Size 42” or Larger

MON

1 pm Friday

10 am Thursday

TUE

10 am Monday

10 am Friday

WED

10 am Tuesday

10 am Monday

THU

10 am Wednesday

10 am Tuesday

FRI

10 am Thursday

10 am Wednseday

SAT

10 am Friday

10 am Thursday

SUN

10 am Friday

10 am Thursday

five working days before publication

j. Printing process: offset k. Reproduction material preferred: electronic file. l. For ads on disc and electronically transmitted ads, please contact your advertising representative for details. m. Color process: Ad Litho

c. In the event a HOLIDAY falls on a publishing day, the DEADLINES will be backed by 24 HOURS. d. For TV Preview deadlines see section 19. e. For special edition closing times, consult your advertising representative or call the advertising department. f. Any changes in ad copy must be in house no later than noon the day prior to insertion.

Any advertisements or changes accepted after deadline cannot be guaranteed a proof prior to publication and advertiser accepts responsibility for any and all errors.

16. SPECIAL CLASSIFICATION RATES

a. Page one daily, cost per modular ad: one time $143.75; two time $107.81; three time $95.84. b. Back page daily, additional 50% c. Specified guaranteed inside page: two, three, five, amusement, sports, weather – 50% extra. d. Non-profit or civic rate, level 7 contract rate. e. Cards of Thanks, Anniversary Mass, Memoriams and Novenas, level 4 contract rate. f. Legal advertisements, open rate.

15. MECHANICAL MEASUREMENTS

Standard (Daily and Sunday) a. Width of Column 113/16 inches b. Depth of Column 21 inches c. 6 columns to page (115/8 inches wide) / inches wide /4 d. Double truck 23 3/4 Tabloids (Special) e. Width of column 113/16 inches f. Depth of Column 11 inches g. 5 columns to page (9 5/8 inches wide) h. Double-Truck 20 1/2 inches wide i. Half-tone 85 line screen

17. CLASSIFIED RATES A. 1 Day 2 Days PER LINE $2.05 $2.05 3 LINES $12.06 $12.06 B. 1 Day 2 Days PER LINE $1.90 $1.70 1 INCH $26.60 $23.80

Retail & Classified Advertising

Effective September 1, 2008 TRANSIENT-BUSINESS RATE CARD – Consecutive Day Rates

3 Days $1.89 $17.01 3 Days $1.58 $22.12

4 Days $1.82 $21.84 4 Days $1.52 $21.28

5 Days $1.50 $22.50 5 Days $1.40 $19.60

6 Days $1.49 $26.82 6 Days $1.34 $18.76

7 Days $1.36 $28.56 7 Days $1.27 $17.78

10 Days $1.24 $37.20 10 Days $1.15 $16.10

30 Days $1.20 $108.00 30 Days $1.10 $15.40

12 Month Agreement – Consecutive Day Rates

Rates and Information Effective September 1, 2008. Subject to change on 30 day notice.

C. 3 to 13 Lines 1 Day 2 Days 3 Days 4 Days 7 Days 30 Days Price per agate line $1.24 $1.23 $1.11 $1.03 $1.02 $1.00 D. 14 Lines to 279 Lines 1 Day 2 Days 3 Days 4 Days 7 Days Price per agate line $1.23 $1.13 $1.03 $1.01 $.91 Price per inch $17.22 $15.82 $14.42 $14.14 $12.74 E. 20 Inches or More 1 Day 2 Days 3 Days 4 Days 6 Days 7 Days Price per agate line $1.07 $1.00 $.89 $.735 $.715 $.61 Price per inch $14.98 $14.00 $12.46 $10.29 $10.01 $8.54 Also available – six month agreement at 3¢ more per line in each category. Three month agreement at 6¢ more per line in each category. An advertisement 20” or larger to appear four times within seven days. Size must stay the same, copy change on third run.

DEPTH REQUIREMENT Advertisement 2 to 8 columns must be as many inches in depth as number of columns wide.

Advertisements 9 columns wide must be a minimum of 3 inches deep. Advertisements over 19 inches deep will be set and charged as full column depth.

MECHANICAL REQUIREMENTS a. Width of column 1.181" b. Depth of column 21" c. 9 cols. to page (11.625" wide)

19. MAGAZINE

TV PREVIEW published weekly in the Saturday edition of the Sun Journal.

Rates and sizes available upon request.

Color $50 extra. Advertiser copy deadline is Wednesday at noon the week prior to publication.

20. CIRCULATION

CAC Audit Report six months ending September 30, 2007. a. Sun Journal (Mon. through Sat.) 33,027 b. Sun Journal (Sunday) 32,946 c. Price $4.15 weekly home delivered, $.75 daily Single Copy, $1.75 Sunday Single Copy

104 Park Street, PO BOX 4400, Lewiston, ME 04243-4400 (207) 784-5411 • 800-482-0753 • advertising fax (207) 784-5955 • news fax (207) 777-3436 186 Main Street, Farmington, ME 04938 (207) 778-6772 • 888-778-9922 fax (207) 778-5524

429 Main Street, Norway, ME 04268 (207) 743-9228 • 800-774-9228 fax (207) 743-7317

69 Congress Street, Rumford, ME 04276 (207) 364-8728 • 800-782-8728 fax (207) 364-8420

CONTENTS 1.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

19.

20.

Personnel Commission & terms of payment Policy ROP/Pre-print rates Zoned rates Color rates Special ROP Rates Split run Special Services Special days/pages/features ROP depth requirements Contract and copy regulations Closing times Mechanical measurements Special Classified rates Magazine Circulation

1. PERSONNEL

PRESIDENT, PUBLISHER JAMES R. COSTELLO, SR. VICE PRESIDENT, ADVERTISING AND MARKETING STEPHEN M. COSTELLO ADVERTISING DIRECTOR JODY R. S. JALBERT ADVERTISING CUSTOMER SERVICE DIRECTOR MARIANNE T. IRELAND MAJOR ACCOUNTS MANAGER BRUCE B. RIOUX FINANCE DIRECTOR KAREN D. NYBERG

3. COMMISSION & TERMS OF PAYMENT

a. Retail rates are non-commissionable. b. Bills to be rendered and payable monthly; The Publisher reserves the right to restrict credit at his discretion. c. Late charge of 1.5 % will be added to payments not received by the 30th of the month following insertion. Billing research charged at $20 per hour. d. All returned checks subject to $20 service charge.

4. POLICY

a. The Publisher reserves the right to accept or reject all advertising copy upon review of the proposed text, and the acceptance of any particular advertisement does not operate as acceptance of the same or any other advertisement for publication on any other occasion.

Copy accepted directly from advertisers will be typeset at no additional charge. b. Advertising simulating news must be identified “Advertisement.” c. Errors – advertisers should check their advertisement the first day. The paper shall not be liable for failure to publish an advertisement. The paper shall not be liable for any typographical error or errors in publication except to the extent of the cost of the advertisement for the first day’s insertion. The paper will reprint that part of any advertisement in which an error occurs. d. Political advertisements are payable

in advance, and must be identified as “Political” and include party/committee and address. e. Amusement, In Memoriam, Card of Thanks, Anniversary Mass, Novenas & Retail Personals are payable in advance. f. To establish credit, the advertiser must complete a credit application. Payment in advance is required until the credit application is approved. Any advertisement for businesses beyond the Sun Journal circulation area is payable in advance. Local rates will apply based on location of event. g. Proofs will be made available for advertisements that measure 10 column inches or more (retail); 14 column inches or more (classified). Proofs will be made for typographical correction only.

Revisions may subject the advertiser to additional cost (minimum $40 surcharge). The Publisher assumes no responsibility for typographical errors to advertisers if a proof was supplied.

5. ROP/PRE-PRINT RATES

a. Agency Controlled Accounts A. Clients of agencies will be billed directly and held responsible for all payments. At the request of the client, a duplicate invoice can be mailed directly to agency. Written notification acknowledging responsibility of payment by advertiser is required to discontinue original bill to advertiser.

B. Contract space agreements are made with the advertiser (client), not agency of record.

Advertisements not submitted in camera ready form will be subject to composition charges.

C. No agency will be issued a contract rate to generate a discount for body of clients. b. Pre-Print Rates These rates apply for Daily or Sunday.

OPEN

NUMBER OF PAGES RATES 8 1/2" x 11" or 9" x 12" $49/M 2 page Tab or 4 page Mini $49/M 2 full or 4 page Tabloid $50/M 4 full or 8 page Tabloid $51/M 6 full or 12 page Tabloid $52/M 8 full or 16 page Tabloid $53/M 10 full or 20 page Tabloid $54/M 12 full or 24 page Tabloid $55/M 14 full or 28 page Tabloid $56/M 16 full or 32 page Tabloid $57/M 18 full or 36 page Tabloid $58/M 20 full or 40 page Tabloid $59/M c. Local Rate. Rate per column inch for single or multiple insertion of same advertising copy within seven days in the Sun Journal.

OPEN Daily Sunday

1 Time 2 Time 3 Time $30.15 $22.61 $20.10 $31.66 $23.75 $21.11

d. Multi Full Page Discounts Pages Discount 2 5% 3 7.5% 4 10% 5 12.5% 6+ 15%

CALENDAR YEAR FREQ. CONTRACTS TIMES 12-25 26-39 40-54 55-69 70-84 85-100 101-115 116+

25,000+ 25,00 -25,000 Distribution Distribution

4% 8% 12% 16% 20% 24% 28% 32%

2% 4% 6% 8% 10% 12% 14% 16%

• Weekday insert scheduling reserved based on availability.

• Delivered to the Sun Journal between 8 am and 4:30 pm (Mon. thru Fri.) five days prior to publication • Delivered on Skids – Max. weight of skids: 1,500 lbs.

• Maximum size accepted 12 1/2" x 11" / " x 6 1/2" /4 • Minimum 6 1/4 • Newsprint weight tabs six pages or less must be quarter-folded.

• Single Sheets – Minimum #60 paper uncoated.

Advertisers – Please check with the advertising insert department to determine the number of supplements needed. Call Bruce Rioux at 800-482-0759 x1115. e. Pre-Print Tie-In Advertisements (PTA’S) Any insert advertiser scheduling ROP “tie-in” advertisements within seven days of insert run dates, billed at 25% discount. Copy requirement: reduced version of insert cover within ad referencing insert run dates, etc.

6. ZONED RATES

ANNUAL BULK CONTRACTS LEVEL

ANNUAL CONTRACT

PRODUCT

1 TIME

2 TIME

3 TIME

1

$750

2

$1,200

3

$5,400

4

$10,500

5

$25,000

5A

$40,000

6

$50,000

7

$100,000

8

$150,000

8A

$175,000

9

$200,000

10

$250,000

11

$300,000

DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY

$25.59 $26.88 $24.40 $25.61 $24.00 $25.19 $23.41 $24.58 $22.99 $24.14 $22.76 $23.91 $22.59 $23.73 $21.88 $22.98 $21.44 $22.52 $21.19 $22.24 $20.95 $22.00 $20.50 $21.52 $19.55 $20.53

$19.20 $20.16 $18.31 $19.23 $18.00 $18.91 $17.56 $18.44 $17.24 $18.09 $17.09 $17.93 $16.95 $17.81 $16.41 $17.23 $16.08 $16.88 $15.88 $16.68 $15.73 $16.50 $15.38 $16.15 $14.67 $15.40

$17.07 $17.92 $16.27 $17.10 $16.01 $16.80 $15.60 $16.38 $15.33 $16.09 $15.17 $15.92 $15.08 $15.82 $14.60 $15.33 $14.29 $15.01 $14.12 $14.82 $13.96 $14.67 $13.67 $14.34 $13.04 $13.70

ROP and Insert rates available upon request.

7. COLOR RATES (above)

Multiple insertion discounts apply for ads run within a seven day period.

8. SPECIAL ROP UNITS

a. Full-size Double-Truck billed at 273”. b. Minimum 10 1/2" deep to guarantee no other ads on page.

Billed at 50% premium.

9. SPLIT RUN

Unchanged advertising copy, regardless of size, may be repeated in any issue of Daily or Sunday within a seven day period of the first insertion. The rate per inch according to the appropriate rates found in section 5. Unchanged advertising copy repeated four or more times within a seven day period will be billed at three time rate. Changes in copy will revert to contract level one time charge.

COLOR AGREEMENT OPEN RATE (1 to 5 times) 6 TO 13 TIMES (20% discount) 14 TO 21 TIMES (25% discount) 22 TO 30 TIMES (30% discount) 31 TO 50 TIMES (40% discount) 51 OR MORE (50% discount)

# of colors plus black one two three one two three one two three one two three one two three one two three

10. SPECIAL SERVICES a. Creative Service Sun Journal Creative Services Department is available to all advertisers to create result-producing advertising campaigns. Custom-designed logos and related finish artwork – $40 per hour (minimum one hour charge). b. Market Research Information available at no charge to advertiser. c. Tear Sheets No charge for electronic delivery. d. Camera Room Charges Reprints $20.00 e. Confidential Advertisers Box Number $52.00 f. Co-op Advertising Take advantage of the co-op dollars available for your use! Use co-op to increase your advertising space, without increasing your actual cost. Our co-op system can find you extra advertising dollars fast and easy at no cost to you.

1 time $200.00 $275.00 $350.00 $160.00 $220.00 $280.00 $150.00 $206.25 $262.50 $140.00 $192.50 $245.00 $120.00 $165.00 $210.00 $100.00 $137.50 $175.00

COST PER INSERTION 2 times $150.00 $206.25 $262.50 $120.00 $165.00 $210.00 $112.50 $154.68 $196.87 $105.00 $144.38 $183.75 $90.00 $123.75 $157.50 $75.00 $103.13 $131.25

3 times $133.33 $183.33 $233.33 $106.66 $146.66 $186.66 $100.00 $137.50 $175.00 $93.33 $128.33 $163.33 $80.00 $110.00 $140.00 $66.67 $91.67 $116.67

11. SPECIAL DAYS/PAGES/ FEATURES/SLIP SHEETS a. SUNDAY 1. Color Comics 2. USA Weekend 3. Economy/Business 4. Weddings 5. Entertainment

b. DAILY 1. Advocate 2. Encore 3. TV Preview (magazine) 4. Business c. SPECIAL FEATURES Calendar of events available upon request. d. SUN PRINTS Single Slip Sheet Program

12. ROP DEPTH REQUIREMENTS

/ inch increments with /4 Depth in 1/4 / of an /4 a minimum of 1 column by 3/4 inch; two columns by one inch. 6 column ads must be at least 3 inches deep.

Advertisements over 19 inches deep will be set and charged as full column depth. (Tabloid advertisements over 9 inches deep will be set and charged as full 11 inch depth.)

9/08