Doomsday Preppers

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DOOMSDAY PREPPERS: CONSUMERS OF FEAR


The fear and distrust of the unknown and unpredictable has fueled the need to produce, distribute, and accumulate resources as a means of insurance, security, and above all, wealth, in a time of crisis.


WHO?

Strongest believers by country

22%

WHERE?

22% 21%

19%

19%

Argentina

Mexico

1 in 7 peopele around the world believe the the world will come to an end in 25 years *Kelton Research

no Tu r k e y

62%

“I believe the world will end during my lifetime”

19%

under 35

13%

AGE GROUP

35-49

50-64

9%

HOUSEHOLD INCOME

yes

United States

high

14% 13%

*Ipsos Global Affairs

Strongest believers by demographic

low

17%

low medium

South Africa

EDUCATION LEVEL

38%

medium

high

16% 14% 13% *Kelton Research


D O O M S DAY PREDICTIONS

WHAT?

What Americans believe will happen in the next 25 years

64%

63%

55%

51%

37%

29%

14%

13%

M a j o r E a r t h q u a k e

M a j o r Hurricane

Te r r o r i s t Attack

Finnancial Collapse

Energy C r i s i s

Pandemic

Nuclear Fallout

N o n e *National Geographic

How has history shaped our perception of fear? Environmental

9/11

Katrina

Terrorism

INTENSITY

Financial

Polio

Cold War Begins

Peak Oil

Pandemic Energy Nuclear

Recession

WHY?


HOW?

Crisis creates a mold for a new paradigm and essentially forces us to “re-tool”

BUG-OUT BAG ESSENTIALS

Preppers take this “re-tooling” quite literally, accumulating a variety of goods they deem necessary for survival

WATERSTORAGE 6 MONTH SUPPLY

FOODSTOR AGE 6 MONTH SUPPLY

$1,200 5 mo

3 mo

1 mo

50 cases 5 mo

3 mo

1 mo

RESOURCES

CATEGORY

PRICE

daypack

daypack

$150

6 dehydrated meals

food

$15

waterproof tent

shelter

$50

ultralight sleeping bag

shelter

$70

mosquito net shelter

shelter

$20

water bottle/filter

water

$60

compass

tool

$5

rope or cord

tool

$10

small mess kit

food

$20

utility knife

tool

$30

wind-up flashlight

tool

$10

bug spray

health

$5

first-aid kit

health

$25

change of clothes

shelter

$15

survival knife

tool

$25

firearm and ammo lighter/matches

security

$350

food/health

$5

AM/FM radio

tool

$60

small shovel

tool

$10

duct tape

tool

$10

Rated for a 72-hour survival period $1005.00 $200

$600

$1,000

10

30

50


WHERE WE STAND.

TOP 50 PREPPING WEBSITES & BLOGS

VS. “Have-Nots”

DOOMSTOBER Mon

Tues

Wed

Thurs

Fri

Sat

“Haves”

Sun 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

4 of 10 don’t believe they would survive 2 weeks based on their current supplies

1. Survival Blog 2. American Preppers Network 3. The Survival Mom 4. SHTFPlan.com 5. Survival 4 Christians 6. Urban Survival 7. Backdoor Survival 8. Off Grid Survival 9. Modern Survival Online 10. The Survivalist Blog 11. The Suburban Prepper 12. The Great Northern Prepper 13. Prepper Website 14. The Survival Podcast 15. Doom and Bloom 16. Provident Living Today 17. Prepper.org 18. Prepared Christian 19. SHTFblog.com 20. Survival Cache 21. Modern Survival Blog 22. Rural Revolution 23. Preparedness Advice Blog 24. Prep-Blog 25. Survival and Prosperity 26. TEOTWAWKI Blog 27. The Neighbor Network 28. The Apartment Prepper 29. Armageddon Online 30. The Berkey Guy Blog 31. The Home for Survival 32. My Family Survival Plan 33. Prepography 34. Bacon and Eggs 35. SHTF School 36. Canadian Preppers Network 37. Maximum Survival 38. Survivor Jane 39. Prepping to Survive 40. SaltnPepper 41. SGTR Wiki 42. SHTF Wiki 43. Jewish Preppers 44. Survival Magazine 45. Survival Week 46. Prepper Forums 47. Survivalist Boards 48. Tactical Intelligence 49. The Prepared Ninja 50. Common Sense Homesteading

A GROWING COMMUNITY

Has consumerism within our society legitimized the culture of doomsday prepping?

1 in 4 have done nothing to prepare for any crisis *National Geographic

What are people truly afraid of? The day when disaster strikes, or being unprepared when it strikes?


I PREP, THEREFORE I AM.


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