DOOMSDAY PREPPERS: CONSUMERS OF FEAR
The fear and distrust of the unknown and unpredictable has fueled the need to produce, distribute, and accumulate resources as a means of insurance, security, and above all, wealth, in a time of crisis.
WHO?
Strongest believers by country
22%
WHERE?
22% 21%
19%
19%
Argentina
Mexico
1 in 7 peopele around the world believe the the world will come to an end in 25 years *Kelton Research
no Tu r k e y
62%
“I believe the world will end during my lifetime”
19%
under 35
13%
AGE GROUP
35-49
50-64
9%
HOUSEHOLD INCOME
yes
United States
high
14% 13%
*Ipsos Global Affairs
Strongest believers by demographic
low
17%
low medium
South Africa
EDUCATION LEVEL
38%
medium
high
16% 14% 13% *Kelton Research
D O O M S DAY PREDICTIONS
WHAT?
What Americans believe will happen in the next 25 years
64%
63%
55%
51%
37%
29%
14%
13%
M a j o r E a r t h q u a k e
M a j o r Hurricane
Te r r o r i s t Attack
Finnancial Collapse
Energy C r i s i s
Pandemic
Nuclear Fallout
N o n e *National Geographic
How has history shaped our perception of fear? Environmental
9/11
Katrina
Terrorism
INTENSITY
Financial
Polio
Cold War Begins
Peak Oil
Pandemic Energy Nuclear
Recession
WHY?
HOW?
Crisis creates a mold for a new paradigm and essentially forces us to “re-tool”
BUG-OUT BAG ESSENTIALS
Preppers take this “re-tooling” quite literally, accumulating a variety of goods they deem necessary for survival
WATERSTORAGE 6 MONTH SUPPLY
FOODSTOR AGE 6 MONTH SUPPLY
$1,200 5 mo
3 mo
1 mo
50 cases 5 mo
3 mo
1 mo
RESOURCES
CATEGORY
PRICE
daypack
daypack
$150
6 dehydrated meals
food
$15
waterproof tent
shelter
$50
ultralight sleeping bag
shelter
$70
mosquito net shelter
shelter
$20
water bottle/filter
water
$60
compass
tool
$5
rope or cord
tool
$10
small mess kit
food
$20
utility knife
tool
$30
wind-up flashlight
tool
$10
bug spray
health
$5
first-aid kit
health
$25
change of clothes
shelter
$15
survival knife
tool
$25
firearm and ammo lighter/matches
security
$350
food/health
$5
AM/FM radio
tool
$60
small shovel
tool
$10
duct tape
tool
$10
Rated for a 72-hour survival period $1005.00 $200
$600
$1,000
10
30
50
WHERE WE STAND.
TOP 50 PREPPING WEBSITES & BLOGS
VS. “Have-Nots”
DOOMSTOBER Mon
Tues
Wed
Thurs
Fri
Sat
“Haves”
Sun 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
4 of 10 don’t believe they would survive 2 weeks based on their current supplies
1. Survival Blog 2. American Preppers Network 3. The Survival Mom 4. SHTFPlan.com 5. Survival 4 Christians 6. Urban Survival 7. Backdoor Survival 8. Off Grid Survival 9. Modern Survival Online 10. The Survivalist Blog 11. The Suburban Prepper 12. The Great Northern Prepper 13. Prepper Website 14. The Survival Podcast 15. Doom and Bloom 16. Provident Living Today 17. Prepper.org 18. Prepared Christian 19. SHTFblog.com 20. Survival Cache 21. Modern Survival Blog 22. Rural Revolution 23. Preparedness Advice Blog 24. Prep-Blog 25. Survival and Prosperity 26. TEOTWAWKI Blog 27. The Neighbor Network 28. The Apartment Prepper 29. Armageddon Online 30. The Berkey Guy Blog 31. The Home for Survival 32. My Family Survival Plan 33. Prepography 34. Bacon and Eggs 35. SHTF School 36. Canadian Preppers Network 37. Maximum Survival 38. Survivor Jane 39. Prepping to Survive 40. SaltnPepper 41. SGTR Wiki 42. SHTF Wiki 43. Jewish Preppers 44. Survival Magazine 45. Survival Week 46. Prepper Forums 47. Survivalist Boards 48. Tactical Intelligence 49. The Prepared Ninja 50. Common Sense Homesteading
A GROWING COMMUNITY
Has consumerism within our society legitimized the culture of doomsday prepping?
1 in 4 have done nothing to prepare for any crisis *National Geographic
What are people truly afraid of? The day when disaster strikes, or being unprepared when it strikes?
I PREP, THEREFORE I AM.