Truth of Email Marketing
Even though promotional products, advertisements and tieups with different companies have a huge impact in the establishment of a brand or name of a company, email communication has always never been the simplest and cost-effective way of building brand recognition. People don’t usually wanted to be disturbed by a phone call and hear sales pitch that no longer sells. In this case, sending of email promotions are a good remedy and makes the receiver more interested just by reading and looking at what you got for them.
Email marketing is a bloody sport among businesses. There lies the tight competition on how effective the content of the email is. Even though how enticing the subject line, if the customer just neglects it, the beauty of the whole marketing strategy vanishes. When you think that is already the bottom line, you are definitely wrong. With the last two decades, one thing that remains unchanged is the burden of email senders. Even how much they wanted to get higher promotion rate, they simply can’t because the email service providers keep punishing them. This usually happens for the reason that ISP’s (Internet Service Provider) and ESP’s cannot work as one. In the event that a particular ESP seems to be having a malicious activity, the ISP can block it at once. In return, these ESP’s are left to a decision that they never wanted to do – block their clients.
Clients who practice sending bulk email promotions wanted to attain a bigger scope for their marketing leads don’t have the power to contradict in the event that their email accounts are blocked. Probably, if you were in the same shoes as they were, you would have done the same thing. Say, there were thousands of emails being sent to you every day. Will you have second thoughts of opening them because they look like a fraud or sounds malicious? Of course, yes. Some companies often get help from email validation services that features email verification API. This intelligence checks if the email address exists and does receive messages. Even fake email addresses and curse words are being detected so spammers and unwanted emails will be cleaned.
So, before you send that promotional email to a bunch of email addresses, it is better to verify the list first. Ther are a lot of companies who offer that service. You may not know, the email validation service you got will just make you more secured at once and will make your business even better in the end.
Resources: https://neverbounce.com http://theriume.blog.com/2015/11/the-bloodytruth-of-email-marketing/