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SP’s
mai An SP Guide Publication
ONLY Fortnightly on
Military aerospace internal security
SP’s M.A.I – the only defence fortnightly magazine in Asia SP Guide Publications, an established publishing house since 1964, started SP’s M.A.I. at Aero India 2011 where it was launched by the Defence Minister of India. The fortnightly magazine on Military, Aerospace and Internal security (M.A.I.) provides market insight, technology updates, policy initiatives and latest news to the diverse array of policy makers and decision makers for national security in India. Domain experts drive the content to keep them abreast of the developments. SP’s M.A.I. is presented in a quick-read format – short articles; crisp interviews; brief news; and clearly defined sections such as Military; Aerospace; Internal security including cyber security, simulation and corporate news for ready reference.
Media Information 2013
circulation break down
Army 1,950
Country Heads Such as Prime Minister, President and all level Ministers, Heads of various states and Union Territories
Navy and Coast Guard
1,250
Air Force Central Police Forces
1,650 650
Ministry of Defence
425
Ministry of Home Affairs (MHA)
285
Various agencies under MHA
150
Members of Parliament
Military industries public and private in India
350
Diplomatic Missions
Diplomatic missions
495
Members of Parliament Country heads such as Prime Minister, President and all level ministers, heads of various states and union territories
355
200
Army
Defence & Research Organisations in India
3%
8%
25%
2% 4% 6% 4% 2%
14% 3%
Defence and security OEMs around the world
5%
Military Industries Public and Private in India
8%
19%
700
Defence & research organisations in India
275 8,735
Print run
9,500
(Promotions) 500 Readership (every 15 days)
Defence and Security Oems around the World
61,145
Various Agencies under Mha Navy and Coast Guard
Ministry of Home Affairs (Mha
Air Force Ministry of Defence
Central Police Forces
GLIMPSE OF READERSHIP Government Prime Minister, President, Vice President • Minister of External Affairs, Minister of Home Affairs • overnors, Chief Ministers, Members of Parliament Diplomats Military Ministry of Defence (MoD) • efence Minister • Minister of State for Defence Production • Minister of State for Defence • Secretaries • Additional Secretaries • Joint Secretaries - DDP&S (Department of Defence Production & Supplies) • Economic Advisor • Financial Controller • Technical Managers • Financial Managers • Chief Controller
• Deputy Chiefs • Director General Acquisition • Joint Secretary Acquisition • Joint Secretary Ground/Air • Joint Secretary Navy/ Ordnance • Joint Secretary and Acquisition • Manager (Land Systems) • Joint Secretary and Acquisition • Manager (Maritime Systems) • Technical Manager (Land Systems) • Technical Manager (Maritime Systems) • Technical Manager (Air) DRDO (Defence R&D Organisation) • Scientific Adviser to Defence Minister • Chief Controllers • Technical Directorates • Corporate Directorates • R&D establishments
Army, Air Force, Navy, Coast Guard • Chief of Army Staff • Chief of Air Staff • Chief of Navy Staff • Flag Officer Commanding in Chief • Vice Chief of the Army Staff • Adjutant General • Deputy Chiefs of the Army Staff • Director Generals • Officiating Director Generals • Master Generals • Military Secretary • Quarter Master General • ADG Complaints & Advisory Board • DDG Defence Security Corps • Chief Engineers • Chief Signal Officers • General Officer Commanding • Additional Director General • Deputy Director General • Assistant Chief of Air Staff
• Principal Directors • Air Officers • Staff Officers • Assistant Controller Defence Public Sector Undertakings such as HAL, BEL • Managing Director • Executive Director • General Manager OEMs • Chairman/CEOs/COOs/Mg Dirs/Gen • Mgrs/Marketing Heads • Reg Mgrs/Tech Mgrs Engineering/ Scientific & Design Management • Public Relation Departments • Delegation/Liaison Officials/ Maintenance • Purchasing/Procurement/ Administrative Management
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1964 - 2014
50 years
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