Addheat deck 2014

Connor Corr, Account Manager Spice Walker, Strategist Ariana Garay, Strategist Natalie Greene, Designer Lauren Beauchemin, Designer James French, Producer

Addheat is the

LEADING MANUFACTURER, DESIGNER, & DISTRIBUTOR OF SAFE, LOW-VOLTAGE PERSONAL HEATING SYSTEMS.

COMFORT

SAFETY QUALITY

B B Business to Business

Problem:

ADDHEAT’S LACK OF BRAND IDENTITY DISCREDITS ITS CLAIM AS THE “LEADING MANUFACTURER” OF HEATING SYSTEMS

ADVERTISING GOAL Define who Addheat is and create an identity that clearly illustrates why Addheat is the leading manufacturer, designer, and distributor of personal heating systems.

COMMUNICATION GOAL Addheat can implement electronic heating systems into almost anything. They are flexible and have the technical skills to innovate all kinds of new products.

SMIT Addheat provides the best heating system on the market that efficiently caters to a client’s needs.

REASON TO BELIEVE?

The company has never had a recall. Addheat works under one roof, allowing them to manufacture heating systems that are proven to be successful.

TAGLINES

#1: Adaptable heating engineered for you #2: Taking heat to new places Every moment we are adapting to the world around us Adjusting to the icy chills on the mountain Or getting used to the air’s moisture that engulfs our lungs Our bodies constantly strive for a sense of comfort and safety We do the best we can, but sometimes we need a bit of help Addheat is with you to tackle the elements And warm your thirst for adventure

ADDHEAT ADDHEAT Low Voltage Heating Technology

VOLTAGE W O L

H

EA

TIN

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ADDHEAT G TECH NOL

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ADDHEAT ADDHEAT ADDHEAT

ADD HEAT Logo Drafts

T S E S T LA OGO L

WEBSITE INSPIRATION

WEBSITE INSPIRATION

WEBSITE INSPIRATION

WIREFRAME DRAFT

PRODUCT PHOTOGRAPHY DEMONSTRATION VIDEOS BRAND VIDEO

ALTHOUGH WE ARE TARGETING OTHER COMPANIES, HOW ELSE CAN WE FURTHER ADVANCE ADDHEAT’S REPUTATION?

FUTURE POSSIBILITIES • Create mock print ads • Brainstorm promotional events that allow people to try Addheat’s products • Design new tags/brochure/banners to create a sense of consistency • Develop social media presence (Facebook, Instagram, Twitter)

timeline of deadlines March April May June July Aug. Sept. Oct. Nov. Copy for Website Photos for Website Videos for Website Launch of Website Packaging Designs Packaging Samples Mock Print Ads