Problem How does Mission live in the world? Not many people know. Mission is a stranger to its consumer outside the confines of the grocery store. The brand does a lot for the community, but people don’t know about it. And that needs to change.
Our mission We want to make Mission the inspiration for simple yet interesting meals by physically engaging with the community. There’s a great opportunity for Mission to reach beyond traditional prints and online media. The measure of their success is not only in the marketplace, but also by the positive impact they make in various communities, such as supporting numerous charities, promoting green activism, and encouraging healthy eating. By advancing Mission’s influence in the community, we will create human connections that will aspire to a better future.
Strategy
INSPIRE.
ENGAGE.
TEACH.
inspire and show people that it’s easy to make Mission meals
Promote community engagement through “mission Mobeel” event
teach kids at a young age how to cook simple healthy meals
Eat at the
Mission Mobeel
Truck Feature: Customers can browse through a touchscreen display and email recipes to themselves while waiting for their order.
How would you like to receive your receipt?
Don’t tip us, tip one of the following
X No receipt
10%
15%
E-mail receipt
Text receipt
20% Next
Done
Paying options: Customers can choose to “tip” one of the brand’s current charities. Also, to encourage Mission’s eco-friendly spirit, customers will have the option to not receive a receipt or to electronically send it via e-mail or text.
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june 2-5 pioneer square | colonel summers park | white owl lounge missionfoods.com @missionfoods
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july 2-5 512 brewery | university of austin | republic square park missionfoods.com @missionfoods
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may 28-31 pike’s place | university of washington | volunteer park missionfoods.com @missionfoods