Level launch book public version

Page 1

LEVEL HYDRATION - LEVEL NATURAL INFUSION

OPTIM BEVERAGE GROUP


LEVEL

LEVEL

THE LEVEL BRAND STORY

RETHINK HYDRATION


WE

live in an era of unprecedented fast moving technology

HOWEVER

that same technology is being used to mass produce food and beverages filled with sugars, sweeteners, preservatives and other chemicals


In fact each of us Europeans consumes an average of...

40 7

kgs of sugars1*

kgs of preservatives*

... a year

1ca. 1.330 sugarcube equivalent *estimates

SOMETHING NEEDS TO CHANGE.


INTRODUCING BEVERAGES THAT WORK IN

SYNERGY WITH YOU

RETHINK HYDRATION THE LEVEL VISION

HAPPY HEALTHY PEOPLE DRINKING WATER, NOT SUGAR, NOT SWEETENERS, NOT PRESERVATIVES OR OTHER CHEMICALS


LEVEL HYDRATION "THE SUPER WATER"

PURE, CRISP WATER PERFECTLY LEVEL PH OF 7.5 INFUSED WITH ELECTROLYTES

MADE WITH NATURAL MINERAL WATER

PH 7. 5 JUST LIKE OUR BODYS NATURAL PH

ADDED ELECTROLYTES

ELECTROLYTES ARE NUTRIENT SALTS NATURALLY FOUND IN THE BODY AND CRUCIAL FOR HYDRATION. ELECTROLYTES ARE OFTEN USED BY ELITE ATHLETES AND RECOMMENDED BY PHYSICIANS FOR BETTER HYDRATION

RETHINK HYDRATION


A fast and efficient way to balance your hydration level after a work out, long day, tough travel or big night

EMOTIONAL Be up to date with the latest nutritional technology and show your friends you're serious about health and fitness

CONSUMER BENEFITS

FUNCTIONAL


TM

LEVEL HYDRATION Questions and Answers Q. What do you mean by Rethink Hydration?

Q. Why does the pH value of my water matter?

A. We believe that informed people will make intelligent choices about what they eat and drink. Our vision is happy, healthy people drinking water, not sugar, not sweeteners, not preservatives or other chemicals. Our waters taste great and the potential health benefits of that choice are enormous.

A. Our bodies are designed to maintain a constant pH in our blood between 7,35 and 7,45. Modern processed food and beverages tend to be quite acidic which means our bodies work overtime to stay balanced. Drinking a pH balanced water can help level the effects of an acidic diet.

Q. Why not just drink tap water? A. The answer to this question really depends on where you live. The tap water in most areas in the Nordics is quite good and we drink it ourselves. Level is a great tasting bottled water made from natural mineral water. Furthermore it is infused with electrolytes and has a balanced pH of 7,5.

Q. What are electrolytes and what do they do for my body? A. Electrolytes are nutrient salts that are naturally found in the body and crucial to hydration. Electrolytes are often used by elite athletes and recommended by physicians for hydration. We have leveled up some of the electrolytes naturally found in our mineral water.


LEVEL NATURAL INFUSION "THE FRUIT, ROOT AND HERB INFUSED WATERS"

PURE, CRISP WATER UNIQUE NATURAL FLAVORS INFUSED WITH ELECTROLYTES

MADE WITH NATURAL MINERAL WATER

ADDED ELECTROLYTES

NO SUGAR NO SWEETENERS NO PRESERVATIVES

0 ZERO CALORIES

ALL NATURAL INGREDIENTS

NATURAL INFUSION OFFERS AMAZINGLY FRESH FLAVORS WITHOUT SUGAR OR OTHER SWEETENERS. THE NATURAL FLAVORS ARE EXTRACTED FROM FRUITS, ROOTS AND HERBS KNOWN FOR THEIR WELLNESS BENEFITS

RETHINK HYDRATION



Amazing flavor without sugar or other sweeteners The avoidance of sugar, artificial sweeteners, preservatives, colors and flavors promotes - a better digestion system - better fat burning and healthier body weight - an improved mood - a lower risk of diabetes and disease

EMOTIONAL Take control of your health stand up proudly and reject sugar, sweeteners, and other chemicals

LEVEL NATURAL INFUSION

CONSUMER BENEFITS

FUNCTIONAL


TM

NATURAL INFUSION Questions and Answers Q. What is the idea behind Natural Infusion? A. Making smart choices about our diet is not always easy. The amazing flavors of Natural Infusion waters make that choice more fun and exciting.

Q. Natural Infusion is a zero calorie beverage, what makes it different than all other zero diet drinks on the market? A. Most zero diet beverages contain artificial sweeteners like sucralose or aspartame. Some studies have shown that consuming artificial sweeteners can lead to an increase in weight because they inhibit our natural ability to regulate sugar intake. Level contains no sweeteners, just pure mineral water and natural extracts of fruits, roots and herbs.

Q. Isn't Level Natural Infusion just another vitamin water? A. Most all vitamin waters contain some combination of sugar, fructose, sweeteners, vitamins, preservatives and other stimulants. The philosophy of Natural Infusion is the exact opposite: zero sugar, zero artificial sweeteners, zero stimulants or other chemicals. Level is with natural flavors from herbs and roots known for their wellness benefits. Furthermore we have leveled up the minerals naturally found in the water.

Q. So Natural Infusion has no sugar, no fructose, no sweeteners - what can I expect from the flavor? A. Natural Infusion waters are made with natural FTF flavors meaning 'from the fruit'. This makes the flavors different from many other brands, truly special and natural tasting. If you like the smell of fresh peaches, chopped basil or strawberry fields in the summer, you will enjoy our Natural Infusion waters.


level up


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.