NEWS

OUTDOOR IS FASHIONABLE WITH NAPAPIJRI AND LUISA VIA ROMA

The iconic outdoor brand Napapijri, born in Aosta in 1987, and the Florence-based luxury fashion retailer Luisa Via Roma have given birth to a limited edition capsule collection intended as a shared exploration of fashion, a catalyst for daily adventures. The capsule features four styles, each one composed by five items. The flagship item is a two-piece for après-ski made in recycled stretch technical fabric.

FIRST COLLABORATION BETWEEN CANADA GOOSE AND REFORMATION

Canada Goose enters a new era with its fist collaboration with Reformation paying homage to sustainable fashion thanks to both companies knowhow. The Toronto brand has contributed with its experience in outerwear to provide warmth and protection from the elements while Reformation has plaid an important aesthetic part with its typical retro style. Stand out of the line are the bright colours and prints that characterize the new silhouettes selected by the brand.

ALANUI X MOON BOOT: A JOURNEY NORTH OF THE WORLD

Blending fashion and mountains. For their new collaboration, Alanui and Moon Boot have created a collection featuring three styles: Icon High, Icon Low and the new Full Moon. The Icon High is made of waterproof virgin wool with “Icon” jacquard suede pattern; the Icon Low is the lower version of the Moon Boot available in three different colours and features fringe detailing and laces adorned with beads. The third and latest model, the Full Moon, is a slip-on nylon shoe suitable for urban use.

OPPOSITES ATTRACT WITH FRED PERRY X GATE194 PROPOSAL

Gate194 is a Berlin-based independent concept boutique and a longtime Fred Perry stockist. For this season the two brands have created a collaborative collection including the Twin Tipped Fred Perry Shirt in the signature cotton piqué and the hoodie, adapted to the independent spirit and conceptual aesthetic of the German store. Here East and West work together with craftsmanship and innovation, luxury and utilitarianism, combining opposites to create something new.

THE NORTH FACE AND THE “GREEN” CAPSULE

The North Face is more and more committed to sustainability with a new project using 100-percent recycled fabrics. The brand launched the latest chapter in the “It’s More Than A Jacket” campaign with the Neon Icons collection, that revisits the legendary garments used by unique athletes during their most important expeditions.

AT PITTI IN COMFY-COOL MODE WITH JUICY COUTURE

Also for this Pitti edition, Juicy Couture will be a special guest. Its FW 23/24 collection aims to confirm the Los Angeles brand as a leader of the loungewear sector, also thanks to a new generation of “Juicy girls” who are falling in love with its sporty-chic style. Stand out of the collection are a scratchy line inspired by the American western influence of the 90s and a mix of animal prints.

FASHION IS MORE AND MORE HI-TECH WITH ANTEPRIMA

Thanks to the partnership with AIDA (Interactive Design Assistant for Fashion), the first interactive assistant for fashion designers based on artificial intelligence, Anteprima, has created a special collection which will be part of the SS 23 collection. The technology created a design system based on the inspiration of individual designers, combining moodboards, sketches and ideas with the designer’s inspiration and quickly generating a model. The result are eight looks that echo the leitmotif of the summer collection.

AMERICA MEETS ITALY WITH TOD’S X 8 MONCLER PALM ANGELS

An iconic capsule collection for men and women born from the collaboration between Tod’s and Palm Angels for Moncler Genius. This partnership translates the message of lifestyle and high quality craftmanship of Made in Italy in the contemporary language of new generations, who like to celebrate the active spirit of American sports, and for this reason “the creative energy and roots in American Pop culture of Palm Angels transform two timeless Tod’s icons for Moncler Genius.” This projects is part of the “Tod’s-FACTORY”: a creative workshop in which established and emerging designers are invited to offer their point of view on the Italian brand’s DNA.

AN UNEXPECTED COLLABORATION: OCTOPUS X MANTERO

The tentacles of Octopus have captured the silk universe with this collaboration with Mantero. The capsule features four illustrations drew by hand by the Mantero artists that blend the iconic tentacles of the Milan brand with classic nature-inspired motifs taken from the incredible Mantero archive.

A UNIQUE SYNERGY BETWEEN C.P. COMPANY AND PALACE

C.P. Company and Palace have launched an exclusive collection that mixes the aesthetic values of both brands. For this collaboration were picked out some key pieces of the Italian brand such as the duffle coat, while adding Palace staples such as the bomber jacket and the sweatpants thus creating a unique style. The iconic piece of the collection is the long duffle coat with an original striped pattern, inspired by old army blankets.

NEW OPENING DON JOHN IN MILAN

Don John opens its third store in Milan, more precisely in via Dante 14. The brand selling men’s total look clothing has decided to open a store in the street connecting piazza Cordusio and largo Cairoli. Covering a total surface of more than 200 square meters, the selling space reflects the brand’s elegant style right from the entrance with two large shop windows. Inside, the marble and wood details reflect the brand’s DNA.

ETRO OPENS ITS SECOND BOUTIQUE IN BARCELONA

After the opening in Puerto Banús, Marbella, in July 2022, Etro is opening a second boutique in Barcelona, in Paseo de Gràcia: a unique cultural area that was declared a World Heritage Site by UNESCO in 1984. The new flagship store has thus opened in one of the most important avingudes of the Spanish town and sells both women’s and men’s ready-to wear collections and accessories, as well a selection of items of the Home Collection.

DELVAUX OPENS A NEW STORE IN JAPAN

Delvaux is conquering Japan, and precisely Tokyo. The brand has decided to open a new flagship store in the commercial complex Omotesando Hills. For this project, Delvaux has commissioned the architecture practice Vudafieri Saverino Partners to design a two storey boutique which is going to be a bridge between the Land of the Rising Sun and Brussels, the company’s native city.

BORSALINO OPENS ITS NEW BOUTIQUE INTO THE SPIGA26 CREATIVE HUB

Borsalino continues its ongoing relaunch plan with a new boutique opening in Via della Spiga n.26, in the heart of Milan’s Fashion District. In December 2022 the hat brand of Haeres Equita opened its doors to the new space located inside Spiga26 creative hub, unveiling an innovative retail concept. The new Borsalino boutique is spread over an area of about 70 square meters with 2 large floor-to-ceiling windows overlooking the street.

DONDUP ARRIVES IN BELGIUM

Dondup, the world leader on the denim market, has opened a new permanent store in Antwerp, Belgium. The store is located in the historic centre, at 31 Schutterhofstraat, the city’s main shopping hub. Its interior design features an industrial vibe that recalls the brand’style, with materials like wood, steel and concrete. The focus point, however, is the large glass cabinet placed inside.