World Cup Media Kit

2018 FIFA

WORLD CUP RUSSIA MEDIA KIT

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THE WORLD CUP IS A HUGE OPPORTUNITY This summer, the entire planet will be watching 2018 FIFA World Cup Russia™. What’s your brand doing to capitalize on the excitement? SOCCER.COM is uniquely positioned to make you the big winner of the event.

Soccer is the most-watched sport in the world. Its revenue — a combination of ticket sales, media and marketing dollars — dominates the rest of the world and its growth outpaces all sports besides cricket. Those totals have jumped from $25.1 billion to 35.3 billion since the last World Cup in 2014.

The global TV audience for 2014 FIFA World Cup Brazil™ reached 3.2 billion viewers. One billion worldwide watched the final between Germany and Argentina., including 17 million in English in the United States on ABC and 9 million in Spanish on Univision.

The United States has a hugely diverse and informed viewership and community of fans including those of:

• Major League Soccer • Liga MX • European Soccer (Includes the Premier League, La Liga,

• Players and families

Bundesliga and Serie A)

We’ve put years into understanding and being an integral part of this community and can help you embrace it and create your own successful strategy.

ABOUT SOCCER.COM

•

Founded by soccer players for soccer players and families in 1984, and family owned ever since.

DO BUSINESS WITH THE BEST IN THE GAME

•

The leading and largest soccer specialty retailer in the world, with the best curated collection of gear that you’ll see on the field, in the stands and everywhere soccer in enjoyed

•

Unrivaled knowledge and investment in customer service logistics

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Unmatched access and connection to US soccer consumers - No. 1 mailing and e-mail database in the sport - Unique and well-developed segmentation ability - Most visited soccer e-commerce site in the world - Unparalleled ties to the grassroots soccer community

•

Second-to-none customization equipment, capacity and expertise

Every day Sports Endeavors sites attract enough unique visitors to fill up the Luzhniki Stadium in Russia (Home of the 2018 FIFA World Cup Russia ™ Final and holds 81,000 fans)

864 times

power of soccer.com

reach E-COMMERCE

SOCIAL

TELEVISION

70

6.7

39

million

NOTE: Annual Reach Stats

million

million

CATALOG

5

million

power of soccer.com

power of soccer.com

our catalog

our website

We reach 5 million+ households through print, with multiple versions to attract specific audiences including English, Spanish, Bilingual, Women and Youth.

SOCCER.COM offers the ability to customize your digital marketing plan through unique categories, landing pages, digital takeovers, spotlights, sidekicks and more.

power of soccer.com

our social media Our social media team leads the industry in followers, expertise, insight and knowledge of social media behavior among the soccer and sports communities.

On Instagram alone, our 3.6 million followers are 8th most in the global retail space, more than Target, IKEA, Amazon and Kohl’s, among others. Check us out @soccerdotcom on Instagram, Twitter and Facebook.

We work closely with the most influential sports and soccer media in the country and serve as the online retail solution for many of them, including:

our media partners

Our Sports Promotion Group can get your message to the people at soccer events nationwide, through:

• Grassroots marketing that interacts with consumers 52 weeks a year • Attending and presenting at hundreds of events annually (over 25% Hispanic/Bilingual) • Interacting with customers through contests, raffles and on-site games.

ADVERTISING OPPORTUNTIES • Ability to capture unique video content

our GRASSROOTS MARKETING

• Ability to deliver targeted messages to key groups like Hispanic, Team, Youth and Women • Ability to staff events as your brand ambassadors

packing insert/ sampling

• We can put your product and message in the hands of soccer consumers • We ship more than 1.5 million orders annually • We provide opportunities to target consumers based on demographics and purchase behavior • We sample through our grassroots team

SOCCER.COM CAN HELP YOUR BRAND WIN RUSSIA 2018

WHERE popular products MEETS exclusive rights

POPULAR PRODucTS

• We have gear for all 32 World Cup teams • We sell more than 15,000 officially licensed products • We offer hundreds of thousands of ready-to-ship official team jerseys • We provide authentic customization options identical to what you’ll see on field with your name on the back or your favorite player’s

CLUB

OUR CLUB AND FEDERATION PARTNERSHIPS We are proud of our long-standing relationships with the soccer world’s most important teams, club and organizations. We hold exclusive licensing agreements within North America and manage the US online stores for many of them.

FEDERATION

DIRECT TO GARMET OPPORTUNITIES

client-specific customizable product

• We have unrivaled capability in DTG to carry an infinite number of virtual products on a finite amount of shelf space thanks to our world-class printers

• We have in-house assets like heat transfers, embroidery, ball and scarf custom -ization and more that can be customized quickly for campaigns and events

• Our expert design staff can create a unique and complete clothing line within days for a long-term campaign

• We enjoy manufacturing relationships worldwide for on-demand product creation*

• Our industry partnerships offer the ability to get great value in official and diverse fanwear at low rates, for gifts, prizes and other promotional ventures.

• We maintain great direct relationships with all major brands to help you navigate the obstacles and realize the opportunities of co-branding *Subject to minimum quantities and advance orders

shatter expectations

PARTNER WITH US TO CONNECT WITH OUR UNRIVALED SOCCER COMMUNITY

Contact a sales agent today at corporatesales@sportsendeavors.com