Our team is a passionate group of MVPs who are ready to propel the #TampaBayLV movement forward forever. “Together, we will focus on raising the bar for the fan experience in the region, implementing lasting legacy initiatives, showcasing the destination’s recent progress and exciting future, all while delivering a fifth world-class Super Bowl.” - Rob Higgins
Lisa Urban
Director of Community Ambassador Program
Lisa Urban joined the Super Bowl LV Host Committee in January of 2020 and will serve as the Director of Community Ambassador Program. Previously working for Ernst & Young, USF Health and Visit Tampa Bay, Lisa has gained a wealth of knowledge, experience, familiarity and connectivity in the Tampa Bay community. During her time at Visit Tampa Bay, she worked closely with the Tampa Bay Sports Commission and served on numerous major event local organizing committees. For the last seven years, Lisa has helped manage event day logistics and operations at the annual Sneaker Soiree, Tampa Bay’s premier, “off-the-field”, red carpet event. In 2012, Lisa was a Social Media Captain for the NCAA Frozen Four, followed by the Courtesy Car Co-Manager and FANSParilla Event Coordinator for the 2015 Women’s Final Four, and in 2017, Lisa managed the operations and volunteers for Championship Yacht Village for the College Football National Championship. Lisa graduated from the University of Akron with a Bachelor of Arts in Communications and holds her Professional in Human Resources (PHR) designation. She is also an active member of WISE Tampa Bay (Women in Sports and Events), the newest local chapter in the country. You hold your Professional in Human Resources designation and have spent the vast majority of your professional career working in different areas of human resources. How do these experiences and skillsets strengthen your ability to lead the Community Ambassador effort for the host committee? I feel extremely lucky to have the opportunity to combine my past HR experience with my love for event management and sports to pilot the Community Ambassador Program for Super Bowl LV. Although I do not come from a strictly sports background, the parallels of this position and my previous HR roles are uncanny. Anyone will tell you that in the HR world, you are never working on one item at a time and you have to constantly reassess priorities and deadlines, plus be adaptable as things can change in an instant. The ability I have had throughout my career to learn this firsthand, helps me strategically juggle multiple things at once and is an important part of managing the Community Ambassador Program. I have had an opportunity to see and be involved in almost all areas of human resources, including payroll, recruitment, employee relations, problem solving, and working with diverse groups across many platforms. All of these experiences have provided me with a unique framework to lead the Community Ambassador Team for Super Bowl LV. You served in a leadership role as a volunteer captain during the 2012 NCAA Frozen Four, 2015 Women’s Final Four, and the 2017 College Football Playoff National Championship. How will that hands-on experience help you elevate and execute the Community Ambassador Program for the Super Bowl LV Host Committee? I have been fortunate enough to be involved in a lot of the major sporting events in Tampa over the last ten years through my involvement with the Sports Commission. With each event, I have held various roles including Social Media Captain, Courtesy Car Co-Manager, FANSparilla 3 TOUCHDOWN TAMPA BAY
