Game on SSM readers know who’s winning and who to watch. Know what’s happening and what’s hot. Authoritative. Exciting. On target. Get in it.
Editorial Profile SportStars Magazine covers the high school sports scene — the athletes and the action — with regional editions in major markets. We feature every high school and hundreds of athletes, county-bycounty in every local edition. SSM brings energy, excitement and entertainment to today’s high school athlete and active adult reader.
■ SportStars of the Week: Honoring exceptional achievement ■ Locker Room: The buzz on what’s happening, what’s said and who said it ■ Level Up: Keeping athletes on their game ■ 10toGo: Where the games are played
■ The Numbers: Rankings, stats & more! ■ Impulse: Hottest products and trends
■ Club Scene: Best club sports teams, players
Delivering superior advertising, marketing and creative performance. It’s our tradition for over 23 years to be your #1 marketing partner. See what makes us better. Click over to us at www.SportStarsOnline.com or call an AE today!
■ All Sports. All the Time: In-depth coverage & rankings for football, basketball, baseball, softball plus every other sport in which our athletes excel
average age
59% MALE
39
67%
41% FEMALE 65% of readers are in the 26-55 range. 14 percent are teens are Full-Time and/ or Self-Employed professionals
average age of people whose households have a teenager
33 MALE 28 FEMALE
TOP 10 reasons you can’t afford not to advertise with us
84% 2. 60% 3. 66% 4. 62% 5. 65% 6. 3.6 7. 75% 8. 66% 9. 93% 10. 61% 1.
of readers of SportStars magazine possess college or post-grad education of SportStars magazine readers read 3 out of 4 issues (or more) read almost every article, cover-to cover
devote 30 minutes to an hour enjoying SSM pass along their copy to up to 10 other readers
Average pass-along readership
own one or more mobile/ smart phones
own one or more laptops/tablets have a facebook and/or a twitter account earn more than $75,000 per year
Our Mission SportStars™ advances the physical, social and behavioral development of young athletes through sports education, coverage and sports- and health-related clinics. We make stars of every player by promoting a safe, fun and healthy experience. We provide exciting, intelligent, educational and compelling publications and clinics that reinforce positive self image and confidence, leadership and acceptance, and health and nutritional enrichment — core values found in the team experience and encouraged by active, healthy lifestyles.
reader profile ■ SportStars reaches 538,880 monthly highly engaged readers with regional, national and digital editions. Readers with buying power! ■ Regionalized editions with hyper local coverage featuring every high school team and circulating at 100s of schools and retail locations across the cities we serve. ■ SSM brings sports coverage, lifestyle, trends, health, nutrition and performance-focused instruction along with character and life-skills training. ■ SSM speaks to the parent, coach and adult fan-base by chronicling the players and the games in the community in which they live and care passionately for. ■ Team Sport Marketing to COACHES & AD’s with buying authority. We also serve the team sports market. If your focus is influencing high school and league coaches, we’re your go-to team. SportStars keeps buyers educated and continually updated on competitive news in their respective markets. Hyper local means hyper-interested!
All Sports. All
your top
branding opportunities 1.
Locker Room consistently one of our most popular features, a light-heared look at the world of local sports
2. SportStars of the Week where we honor the best of the best
3.
Red Zone In the Paint Extra Bases Impulse
football notes, insights plus our exclusive rankings
4.
basketball notes, insights plus our exclusive rankings
5.
baseball notes, insights plus our exclusive rankings
6.
all the latest products, tech and gear
7.
Photo Finish Level Up
The Final Celebration: Prep sports illustrated
8.
Health, training and expert fitness advice
9.
SportStars Cup We add it up and name the top school of the year
10. SportStars of the year the top athletes of the year get their due
the Time
Ad
sizes/rates state editions
community Editions
National editions
Full
20x 12x 6x Open
987 1067 1195 1249
20x 12x 6x Open
1974 2134 2390 2498
20x 12x Open
3250 3656 3894
2/3 half 6.25” x 10.5”
20x 12x 6x Open
864 977 1099 1189
20x 12x 6x Open
1727 1954 2198 2377
20x 12x Open
2800 3150 3354
horizontal: 9.5” x 5.25” Vertical: 4.75” x 10.5”
20x 12x 6x Open
676 723 809 922
20x 12x 6x Open
1351 1445 1618 1844
20x 12x Open
2300 2599 2780
9.5” x 10.5”
island half island: 6.25” x 8”” third island: 4.75” x 8”
third vertical: 3” x 10.5” Square: 6.25” x 5.25”
quarter 4.75” x 5.25”
20x 12x 6x Open
Half island
825 934 1034 1147
third Island
575 642 719 787
misc. fence: 4.5” x 2.25” Mega: 3” x 3.5” mini: 2.25” x 2.5”
1650 1847 2068 2294
third Island
1195 1284 1438 1573
20x 12x Open
half island
2600 2938 3128
20x 12x 6x Open
575 642 719 787
20x 12x 6x Open
1195 1284 1438 1573
20x 12x Open
1850 2090 2226
20x 12x 6x Open
410 458 485 545
20x 12x 6x Open
820 915 970 1090
20x 12x Open
1500 1717 1837
20x 12x 6x Open
sixth 355 410 445 500
Sixth/Eighth sixth vertical: 3” x 5.25“ sixth Horiz: 6.25” x 2.5” eighth: 4.75” x 2.5”
20x 12x 6x Open
Half island
eighth 265 310 333 375
Fence: 99 Mega: 210 Mini: 99
Covers Back Cover Inside Covers
20x 12x 6x 2638 2950 3392 2410 2690 3093
third Island
2050 2326 2489
Mechanical guidelines
digital guidelines
Color
Applications Accepted
4 color web printing rotation: C, M, Y, K. Total ink density not to exceed 220%. UCR: 240-260, GCR: 85%. Production We offer complete production services to advertisers at cost, plus a nominal handling fee to cover pickup and delivery, postage, etc. Artwork submitted after closing dates is subject to revision if mechanical requirements are not met. SportStarsOnline.com SportStars offers you great deals on combined print and online advertising packages. Call for details. We offer Banner, Skyscraper and Leaderboard Ads as well as integrated banners and video. Call for details and pricing. Sizes are as follows: Banner (300x250 pixels), Skyscraper (160x600 pixels) Leaderboard (728x90 pixels)
We accept InDesign, Illustrator or Photoshop files. We do NOT accept files from Microsoft Publisher, Microsoft Word or PowerPoint. For other applications, please contact us. FILES ACCEPTED PDF, JPG, EPS or TIFF are acceptable. Please ensure your files are 300 dpi, CMYK. Media delivery E-mail: ads@SportStarsOnline.com or art@SportStarsOnline.com. We also accept CDs & Mac-formated flash or memory stick. Larger files can be sent via YouSendIt or a similar service.
“With more than 300 travel ball events to produce each year between fast pitch, baseball and slow pitch, our job is to ensure the success of each tournament. We rely heavily on getting the word out to just the right market. SportStars reaches just the right market for us month after month, tournament after tournament. We count on their support, advertising and editorial coverage, and the bonus exposure we get when they go to events and showcase All World Sports. Thank you, SportStars!” — Jay Zetz, All World Sports
“When you work with SportStars Magazine you get a friend to your business. Being a small growing nonprofit we needed help with advertising and editorial. The team at SportStars jumped right in and helped us with exposure that helped to make us one of the best football showcases in the nation.” — Mark “Coach” Soto, Battle For Veterans
online ads Leader Board
728 px X 90 px
$7,000/12 months
Sky Scraper
160 px X 600 px
$5,000/12 months
Sidebar 1
300 px X 250 px
$25o/month, min. 3 months
Sidebar 2
300 px X 250 px
$225/month, min. 3 months
Sidebar 3
300 px X 250 px
$200/month, min. 3 months
Sidebar 4
300 px X 250 px
$175/month, min. 3 months
All online ads receive a 15% discount if 12 consecutive months are purchased up front
special sections SportStars™ Events Calendar: The Calendar section, editorial coverage and listings, are the #1 draw to SportStars™ 7.7 million annual readers. These sections are very desirable to advertisers. Full, 1/2, 1/3 and 1/4-page ads are available within the calendar section as are special “Mega” and “Mini” ads.
Event Producers: Special Rates Event producers receive the 20-time discount rate for contracts of three (3) issues or more in a calendar year for any standard size ad unit.
CLUBS & LEAGUES: TRYOUTS, REGISTRATIONS & FUNDRAISER Special Section There is a special section just for you — The Fence runs in print, digital, mobile and on The Fence landing pages online. Ads are full-color, 1/8th size (4.5” X 2.25”) and link to your registration URLs.
2013 Publication Schedule Issue
Space Close
Art Due Features
#59: Jan. 10 Jan. 4 Jan. 7 FEATURE SPORT: Wrestling (feature, previews) More: Basketball, Soccer #60: Feb. 1 Jan. 25 Jan. 28 DOUBLE ISSUE: SSM Fall Athletes Of The Year & SSM CUP FEATURE SPORT: Basketball (Mid-Season Coverage) More: Soccer #61: Feb. 21 Feb. 15 Feb. 18 DOUBLE ISSUE: ANNUAL Camps + Clinics Special Section & EXPO FEATURE SPORT: Soccer (playoffs) More: Basketball, Wrestling, Football Signing Day #62: March 7 March 1 March 4 FEATURE SPORT: Baseball/Softball Preview More: State Wrestling #63: April 1 March 22 March 25 FEATURE SPORT: Basketball (State Championships) More: Tennis, Golf, Baseball/Softball #64: April 18 April 12 April 15 DOUBLE ISSUE: SSM Winter Athletes Of The Year & SSM CUP FEATURE SPORT: Lacrosse (Mid-Season Feature) More: Track& Field, Baseball/Softball #65: May 1 April 26 April 29 FEATURE SPORT: Swimming (Feature, Championship Preview) More: Boys Volleyball, Rugby, Baseball/Softball #66: May 23 May 17 May 20 DOUBLE ISSUE: River Cats All City Awards & Spring SportsJam EXPO FEATURE SPORT: Track & Field (Feature, Section/State Preview) More: Golf, Lacrosse, Baseball/Softball #67: June 6 May 31 June 3 FEATURE SPORT: Baseball/Softball (Section Championships) More: State Track, State Golf, Boys Volleyball #68: July 1 June 21 June 24 DOUBLE ISSUE: SSM Spring Athletes Of The Year & SSM CUP FEATURE SPORT: Yearbook Special - School Sports: Year in Review Illustrated #69: July 18 July 12 July 15 FEATURE SPORT: Club Sports National Championships Coverage More: Volleyball, Soccer, Baseball/Softball, L.L. All Stars, Mid-Summer Swim #70: Aug. 1 July 26 July 29 FEATURE SPORT: Golf (Amateur/Youth Coverage) More: Water polo, Basketball, Baseball/Softball, Wrestling Nationals #71: Aug. 22
Aug. 16
Aug. 19
2013 FOOTBALL PREVIEW
#72: Sept. 12 Sept. 6 Sept. 9 FEATURE SPORT: Girls Volleyball (Feature, Season Preview) More: Tennis, Football #73: Oct. 1 Sept. 20 Sept. 23 SSM Summer Athletes Of The Year FEATURE SPORT: Cross Country (Mid-Season Feature) More: Football, Golf #74: Oct. 17 Oct. 11 Oct. 14 FEATURE SPORT: Football (Mid-Season Feature Coverage) More: Water polo, Girls Volleyball #75: Nov. 1 Oct. 25 Oct. 28 DOUBLE ISSUE: ANNUAL Bay Area Golf Show Program FEATURE SPORT: Golf (Feature, Championship Coverage) More: Football, Cross Country, Girls Tennis #76: Nov. 21 Nov. 15 Nov. 18 FEATURE SPORT: Girls Volleyball (Section Championships) More: Golf, Football, Water polo #77: Dec. 1 Nov. 29 Dec. 1 CHAMPIONS ISSUE FEATURE SPORT: Boys/Girls Basketball Preview More: Football Section Championships, Cross County State Championships #78: Dec. 19 Dec. 13 Dec. 16 FEATURE SPORT: Regional/State Football More: West Coast Jamboree Hoops Preview, Girls Volleyball State Championships
contact us advertising Mike Calamusa, Publisher
Phone: (925)-566-8500 e-mail: sales@SportStarsOnline.com
editorial chace bryson (925)-566-8500 | Editor@SportStarsOnline.com erik stordahl (925)-566-8500 | Erik@SportStarsOnline.com
Main Office Phone:
(925)-566-8500
Fax:
(925) 566-8507
e-mail:
sales@SportStarsOnline.com info@SportStarsOnlnie.com
multimedia We actively work to promote your business to our loyal readers wherever they follow us! We’ll get you connected!