Game on Read SSM and know who’s winning and who to watch. Know what’s happening and what’s hot. Authoritative. Exciting. On target. Get in it. Game on.
Community. Loyalty. Partnership. SportStars™ Magazine partners with local, regional and national organizations to embed our advertisers into the heart of each community and each reader we serve — from football jamborees to track & field events, major soccer tournaments to neighborhood swim meets, we bring you community. Community Partnerships
■ Boys and Girls Club
■ PGA Jr. Tour
■ High School Ballistics
■ Tieni Duro Competitive Cycling
■ Community Youth Center
■ The First Tee
Regional editions in major markets, with over 90% localized content means SportStars covers high school sports more authoritatively than any other publication. We put your business in front of loyal, active readers who are passionate about their sports — their players and their communities.
Editorial Profile SportStars Magazine covers high school sports — the athletes and the action with regional editions in major markets. We feature every high school and hundreds of athletes, county-by-county in every local edition. SSM brings energy, excitement and entertainment to today’s high school athlete and active adult reader. ■ AAA SportStar of the Week: Honoring exceptional achievement
■ The Numbers: Rankings, stats and more!
■ Locker Room: The buzz on what’s happening, what’s said and who said it
■ Club Scene: The best club sports teams, players
■ Health Watch: Advice to keep athletes on their game ■ GameDay: Where the games are played
■ Impulse: Hottest products and trends ■ Tee2Green: Tips and tricks to go low on the course ■ Seasonal coverage: All sports, all the time —in depth notes & rankings for football, basketball, baseball, tsoftball
Delivering superior advertising, marketing and creative performance. It’s our tradition for over 23 years to be your #1 marketing partner. See what makes us better. Click over to us at www.SportStarsOnline.com.
To learn more, call (925) 566-8500 or e-mail sales@SportStarsOnline.com
Our Mission
SportStars™ advances the physical, social and behavioral development of young athletes through sports education and coverage and sports- and health-related clinics. We make stars of every player by promoting a safe, fun and healthy sports experience for all children — youth through high school. We provide interesting and intelligent, educational and compelling publications and clinics that reinforce positive self image and confidence, leadership and acceptance, and health and nutritional enrichment — core values found in the team experience and encouraged by active, healthy lifestyles.
Loyal, passionate parents & athletes ■ SportStars™ is the #1 magazine for active, engaged sports enthusiasts reaching readers who share a passion about their sports, community and children. ■ SportStars™ provides you the largest, most active unduplicated audience of supporters and participants: parents, coaches, volunteers and athletes.
Reader profile ■ SportStars reaches 538,880 monthly highly involved readers on average with each regional edition. Readers with buying power! ■ Regionalized editions feature every high school team and circulate at hundreds of schools and retail locations across the cities we serve. ■ SSM brings sports coverage, lifestyle, trends, health and nutrition and performancefocused instruction along with character and life-skills training to today’s high school reader. ■ Similarly, SSM speaks to the parent, coach and adult fan-base by chronicling the players and the games in the community in which they live and care passionately for.
Targeted, Integrated Magazines ■ SportStars™ Magazines are extremely targeted, reaching a loyal, active fan base by utilizing a saturated circulation model.
■ SSM is distributed at every community high school and hundreds of retail-based businesses where target audiences frequent.
■ SSM clients are integrated into the culture and lifestyles of each community through focused editorial about the teams, leagues, athletes, games and schools covered in each localized edition.
Demographics. Core Market: Teens & 35-54
96%
of our readers use SportStars™ to plan their sporting activities; they’re active participants. n SportStars™ target readers — families with children under 18 years:
162,394
(avg. each community edition)
n Our buying audience is the sports participant/enthusiast— players, parents, volunteers, officials, trend-setters and buyers; these active participants have above average household incomes
($75,483 average)
86% 92%
use SportStars™ to make buying decisions
buy from our advertisers
Issue
Jan. 12, 2012 Issue 39
Feb. 2, 2012 Issue 40
Feb. 23, 2012 Issue 41
March 8, 2012 Issue 42
March 29, 2012 Issue 43
April 19, 2012 Issue 44
Space Close
Jan. 5
Jan. 26
Feb. 16
March 1
Art Due
Jan. 9
Jan. 30
Feb. 20
March 5
March 22 March 26
April 12
April 16
Features • Wrestling/Soccer previews • SPECIAL Issue: NIKE Coach of the Year Clinic • BONUS SportsStars of the Year, Fall Edition • SSM.com Exclusive: Coverage of MLK Showcase • Midseason Basketball Coverage • BONUS Winter Sports: Mountain Adventure • Max Miller Clinic of Champions Special • SSM.com Exclusive: Wrestling/Soccer coverage • Section Wrestling tournaments • SPECIAL Issue: Bay Area Spring Golf Show • Football National Signing Day • Little League Opening Week • SSM.com Exclusive: Section Soccer Championships • ANNUAL Camps & Clinics Special Edition • HS Baseball/Softball previews • SPECIAL: East Bay Baseball All-SportStars Team • Section/State Wrestling; Section Basketball • SSM.com Exclusive: Norcal Basketball Championships • State Basketball • Norcal Mountain Biking Bonus • Tee2Green: Boys Spring Golf Preview • Track & Field: Martinez Relays • SSM.com Exclusive: TBA • Lacrosse Face Off • Boys Tennis: Section Preview • Midseason Baseball • BONUS SportsStars of the Year, Winter Edition • SSM.com Exclusive: Livermore Stampede (Softball) Special Coverage
Issue
May 3, 2012 Issue 45
May 24, 2012 Issue 46
June 7, 2012 Issue 47
June 28, 2012 Issue 48
July 19, 2012 Issue 49
August 2, 2012 Issue 50
Space Close
April 26
May 18
June 1
June 22
July 13
July 27
Art Due
April 30
May 21
June 4
June 25
July 16
July 30
Features
• Race To The Finish: Track & Field feature • Boys Volleyball Feature/Playoff Preview • Swimming & Diving Section Preview • special HS Rugby Championships • SSM.com Exclusive: TBA • Section Swim Championships • Tee2Green Section Boys Golf Championships • EXCLUSIVE Mountain Biking State Championships • SSM.com Exclusive: NorCal Boys Golf & Lacrosse Section Championships • State Track & Field Championships • Baseball/Softball Championships • Special: MLB Draft Coverage • NCS State Golf • SSM.com Exclusive: TBA • Club Volleyball Feature/Jr. Nationals Preview • Club Soccer Coverage/Far West Regionals • BONUS SportsStars of the Year, Spring Edition • SSM.com Exclusive: TBA • Mid-Summer Swimming/Diving • Tee2Green: Summer Stride Golf Special • Summer Ball: Baseball/Softball •Wrestling Nationals: Sneak Peek • SSM.com Exclusive: Little League All-Star Championships • Special: Area Code Games Preview • Club Water Polo Special Feature • BONUS California Storm Program Edition • SSM.com Exclusive: Back-to-School Gear Up Buyer’s Guide
Issue
August 23, 2012 Issue 51
Sept. 13, 2012 Issue 52
Sept. 27, 2012 Issue 52
Oct. 18, 2012 Issue 54
Nov. 1, 2012 Issue 55
Nov. 22, 2012 Issue 56
Space Close
Art Due
Features
• ANNUAL Football Preview Extravaganza August 17 August 20 • special program issue Battle In the Bay Football Jamboree • SSM.com Exclusive: TBA
Sept. 7
Sept. 21
Oct. 11
Oct. 26
Nov. 16
Sept. 10
Sept. 24
Oct. 15
Oct. 29
Nov. 19
•Girls Volleyball Preview • Tee2Green Girls Fall Golf Preview • Boys Water Polo Preview • SSM.com Exclusive: Opening Week Coverage of HS Football Season • Cross Country Feature & Season Preview • Girls Tennis Feature & Season Preview • Ed Sias Track & Field Invitational • BONUS SportsStars of the Year, Summer Edition • SSM.com Exclusive: TBA • Special Issue: Bay Area Fall Golf Show • BONUS Midseason Football Feature • Outdoor/Adventure: Preseason SnowFest • SPECIAL REPORT: College Recruiting • SSM.com Exclusive: Water Polo & Volleyball Tournament Coverage • Girls Volleyball Playoff Preview • Girls Water Polo Playoff Preview • exlusive: Girls Section Golf Championships • SSM.com Exclusive: NorCal Girls Golf Championships, Volleyball & Water Polo Playoffs • EXCLUSIVE: Section Cross Country Championships • State Girls Golf Championships • Section Girls Volleyball, Girls Tennis Championships • SSM.com Exclusive: Football Playoffs
Issue
Dec. 6, 2012 Issue 57
Dec. 20, 2012 Issue 58
Space Close
Nov. 30
Dec. 14
Art Due
Dec. 3
Dec. 17
Features • HS Basketball Preview • Section Football Championships • State Volleyball Championships • State Cross Country Championships • SSM.com Exclusive: NorCal Football Championships: Special Edition • special edition: State Football Championships • West Coast Jamboree Girls Basketball Preview • Preseason Soccer Shoot-out • bonus: 2012 Year in Review • SSM.com Exclusive: TBA
Mechanical guidelines BLACK & WHITE
Bleeds
Digital art on Mac disc accepted, accompanied by a proof, showing a maximum of 70% shadow dot and a minimum 5% highlight. Halftones and Advertisements
Ad sizes
Full PAGE 9-1/2” X 10-3/4”
2/3 page 6-1/4” X 10-3/4”
1/6 page VERT 3” X 5-1/4”
1/12 page 2-1/4” X 2-1/2 ”
1/2 PAGE HORIZ 9-1/2” X 5-1/4”
1/4 PAGE 4-5/8” X 5-1/4”
1/8 PAGE 4-5/8” X 2-5/8”
1/2 Island 6-1/4” X 8”
1/3 page
VERT 3” X 10-3/4”
1/6 PAGE HORIZ
6-1/4” X 2-5/8”
1/3 Island 4-5/8” X 8”
1/2 page VERT 4-5/8” X 10-3/4”
1/3 PAGE SQ 6-1/4” X 5-1/4”
All bleed ads will be centered within image area and not trimmed. Allow a minimum of 1/2” total gutter width. Trim Size: 10” wide x 11-3/8” tall. Live area 9-1/2” x 10-3/4”. Production
85 line screen for B&W, 133 line screen for 4 color. Perfect alignment gutter bleed cannot be guaranteed. We do not accept film. Materials incorrectly sized will be altered to fit at the cost of the advertiser and the discretion of the publisher. Color
SportStars offers complete production services to advertisers at cost, plus a nominal handling fee to cover pickup and delivery, postage, etc. Please call for production charge quote. Artwork submitted after closing dates is subject to revision if mechanical requirements are not met.
Laser proof required for all color advertisements. 4 color web printing rotation: C, M, Y, K. Total ink density not to exceed 220%. UCR: 240-260, GCR: 85%.
The SportStars Online Marketing Alliance offers you great deals on combined print and online advertising packages. Call for details.
SportStarsOnline.com
Fonts We have many fonts. To be certain that we match the fonts you desire, always include SCREEN and PRINTER fonts. We only accept PostScript Type 1 fonts. True Type fonts are NOT ACCEPTABLE. Placed EPS & TIFF Files Be sure to include any and all placed or embedded files. Any type should be outlined in your Illustrator files. Bitmap continuous-tone color images should be 266-300 dpi, bitmap continuous-tone grayscale images should be 200 dpi, and bitmap line-art images should be 600 dpi.
Proofs
A supplied proof reduces the chances of mishaps. We cannot be responsible for digital ads submitted without a proof. In the event we have trouble with your digital file, we will modify the supplied file to match your proof. B&W ads must be accompanied with a full size laser proof. Color ads must be accompanied by: 1) Full size composite laser proof. 2) Full size color separated laser proof. 3) Composite color output like a Rainbow or Iris print.
Digital guidelines for submitted files Media delivery
Applications Accepted
Contact us Phone: (925) 566-8500 E-mail: ads@SportStarsOnline.com; art@SportStarsOnline.com FTP: ftp.ads.sportstarsOnline.com.
We accept InDesign, Illustrator, Photoshop, Pagemaker and QuarkXpress. We do not accept Microsoft Publisher files. For other applications, contact production department.
E-mail us your art at ads@SportStarsOnline.com or art@SportStarsOnline.com; or FTP: ftp.ads.sportstarsOnline. com. We also accept CDs & Mac-formated flash or memory
stick.
Print, Digital Print, Branding, Social, Event. All-in-One Marketing ■ Section Branding (Brand Your Business — “Ex. AAA SportStars Of The Week”) ■ Full-Color Ads in Print Editions ■ Ads Run in Digital Editions With Your URL’s Embedded
■ Banner and Skyscraper ads ■ Social Media Campaigns ■ Video Links ■ Interactive Ad
Special sections SportStars™ Events Calendar The Calendar section, editorial coverage and listings, are the #1 draw to SportStars™ 6 million annual readers. These sections are very desirable to advertisers. Full, 1/2, 1/3 and 1/4-page ads are available within the calendar section as are special “Mega” and “Mini” ads.
Mega ad
3” x 3.5”
Events Producers: Special Rates Event producers receive the 24-time discount rate for contracts of three (3) issues or more in a calendar year for any standard size ad unit. Color upcharges &/ or production charges apply.
Clubs & Event Producers: EXTRA IMPACT on a budget! There are two Special Ad Sizes for event producers, clubs, teams, etc. when on a budget or looking for additional impact; the “Mega” ad (3” wide X 3.5” tall) and the “Mini” ad (1.5” wide X 2” tall). Both Special Calendar ad placements are payable in advance, with copy. Production is available for a nominal $25 charge on either of these sizes.
Mini ad 1.5” x 2”
Focused sections for targeted marketing • Tee2Green — Weekly golf roundup • Red Zone — The area’s best high school football coverage • Twenty-four7 — Weekly events calendar • gameday — The best games on the horizon • In the Paint — If it happened in basketball, it’s in here • Impulse — Find out what products are buzzing • training time — Helping our athletes perform • extra bases — Slide into baseball & softball
5356 Clayton Road, Suite 222, Concord CA 94521 phone
(925) 566-8500
advertising ■ (925) 566-8500 ■ Sales@SportStarsOnline.com
Distribution & delivery
■ Butch Noble Distribution Manager x107; Mags@SportStarsOnline.com
Calendar listings
■ Go to SportStarsOnline.com/ all-events or email calendar@ SportStarsOnline.com
the main office Fax
(925) 566-8507
e-mail editor@SportStarsOnline.com info@SportStarsOnline.com
Editorial ■ Chace Bryson Editor x104; Editor@SportStarsOnline.com ■ Erik Stordahl Impulse & SportStars of the Week sections, x103; Erik@SportStarsOnline.com
average age
59% MALE
39
67%
41% FEMALE 65% of readers are in the 26-55 range. 14 percent are teens are Full-Time and/ or Self-Employed professionals
average age of people whose households have a teenager
33 MALE 28 FEMALE
84%
of the readers of SportStars magazine possess college or post-grad education
median income is between
$75,000-$100,000
61%
Earn more than $75,000 per year
45%
Earn more than $100,000 per year
58% earn more than 61% $75,000 per year earn more than 45% $100,000 per year 76% homeowners with median hhi between $75,000-$100,000
own one or more credit cards
82%
of SSM readers watch high school or league sports live or on TV
84%
own 1 or more vehicles
62%
Own 2 or more vehicles
75%
own one or more mobile/smart phones
66% 93% own one or more laptops/ tablets
have a Facebook or Twitter account
60%
of SSM readers read 3 out of 4 issues (or more)
62%
Devote 30 minutes to an hour enjoying SSM
66%
Read almost every article cover-to-cover
65%
Pass along their copy to up to 10 other readers
3.2: Average pass-along readership
50%
of readers say ssm influences them to watch more youth sports