A COLLAB TO CELEBRATE!

LUPITA NYONG’O NAMED GLOBAL AMBASSADOR OF DE BEERS

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Lupita Nyong’o

De Beers has announced Lupita Nyong’o as its first Global Ambassador. The Academy Award–winning actor stars in its new campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership, Nyong’o will support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered.

The campaign celebrates De Beers’ unique passion for sourcing the rarest treasures of nature and revealing their exceptional beauty through remarkable craftsmanship. As Nyong’o embarks on her journey, she discovers the power that only a De Beers natural diamond jewelry creation holds—turning the ordinary into the extraordinary, a moment into forever, and herself into a magnetic woman with limitless potential.

As a powerful person who cares deeply about the world around her, Nyong’o is the ultimate representative of De Beers’ Building Forever commitment to people and the planet. As a brand that is part-owned by the citizens of Botswana, Namibia, and South Africa, De Beers thinks differently about what value is and how it is created.

To this end, through its Building Forever approach, alongside this campaign, De Beers will continue to pursue its goals of engaging 10,000 girls in STEM, supporting 10,000 female entrepreneurs, and investing at least $10 million across southern Africa to achieve these goals by 2030.

“I’m honored to be the first Global Ambassador for De Beers,” says Nyong’o. “This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world.” “With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities,” says

Marc Jacheet, De Beers CEO Brands. “Embodying modern and responsible luxury, Lupita is an inspiration for all of us. De Beers is proud that Lupita has joined our Building Forever commitment to people and the planet, and we stand with her as she embarks on an exciting chapter in her career.” ■

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