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Sunday, April 2, 2017
SPONSORED FEATURE
SPOTLIGHT:
Solid Rock Custom Homes presents …
The Magic of the Home Cinema COURTESY OF LAIN AND BARBARA CHAPPELL OWNERS, SOLID ROCK CUSTOM HOMES
Whether you prefer the classics — the silver silhouettes of Humphrey Bogart and Ingrid Bergman, Bette Davis or Rita Hayworth; or you prefer a modern romantic comedy or comic book film, there’s nothing better than relaxing while watching a great film. And our viewing options don’t stop there, streaming our favorite TV show can be the perfect anecdote for a long and stressful work day. After all, Webster did just add the term “binge watching” to the dictionary for a reason. Vimeo, YouTube, Netflix, Amazon Prime and Hulu — most of us have at least one of these popular apps. They’re fun, convenient and access is inexpensive. Practically anything we want to watch is just one click away. Never has so much content been available to so many. In the world of smart phones, tablets and laptops, we can watch anything from practically anywhere … but here comes the question. Do we want to? With a constant overload of media, content is coming at us from every angle. Between checking our e-mail, Facebook, Instagram and text messages
(not to mention driving, working, socializing, shopping… in other words, living) can we manage watching movies on the go too? Seriously. Do you want to watch “Manchester by the Sea” in the waiting room of the dentist office? No. Let’s face it, our down time is precious. When we do have time to watch something — really watch something, not just hearing that bland hum of TV while we’re making dinner, giving the kids a bath or surfing the internet — most of us would like to do so by either going to see the latest release at the movie theater or curling up on the couch with a bowl of popcorn and a glass of wine. So, why not combine the two to create a space that is state-of-the-art, luxurious and relaxing to enjoy our favorite films and TV at home? Now, easier than ever, you can bring the theater experience to your home, putting the best of both worlds right at your fingertips. Home theaters — also called home cinema or screening rooms — seek to reproduce the movie theater experience. They became popular in the mid-1980s,
after the release of the VCR and the VHS, for upper-middle to upper class families. As the technology grew so did the culture’s interest in home theaters. Yet, in the ’90s, home cinemas were only truly available to the super wealthy. An average home cinema in 1997 was $230,000 — accounting for inflation. Today we have more technology than ever to create a home theater that truly mimics a traditional cinema — maybe even better as there won’t be anyone talking in the row behind you, at least no one that you can’t shush. And because of the prevalence of the technology, building a home cinema is more attainable than ever. There are several things to keep in mind when deciding to build a theater in your home.
PICTURE
High Definition was the first format to bring a real cinematic experience to the home. After many failed experiments throughout the ’80s, it was digital that enabled the transmission of a higher resolution signal. The standards for HD and the 16-by-9 aspect ratio of
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