South and Twenty

BRAND GUIDE

COMPREHENSIVE Style Guide

Inside, you’ll find everything you need to stay true to the South and Twenty brand. It is full of tools and inspiration that guide the look and feel of your internal and external marketing communications.

Whether you are part of the onsite team or an executive, this book has what you need to present beautiful brand communications across key touch points, consistently and effectively, each time.

Contents

STORY BEHIND THE BRAND

APPROVED USAGE OF THE LOGO

TYPOGRAPHY STORY

COLOR PALETTE

STOCK PHOTOGRAPHY

TEXTURES AND PATTERNS

BRAND COPY GUIDELINES & RESOURCES

SAMPLE COLLATERAL

The Brand

South and Twenty is not far-fetched as we strive to be attainable to a wide demographic from empty nesters, goal getters, young families, and so on. We are devoted to providing a casual and bright environment where things don’t always have to be taken so seriously. Our brand-new community includes an abundant amount of convenient on-site amenities and dazzling modern unit finishes that leave residents speechless. We are a combination of relaxed and energetic. Our use of both cool and warm colors, playful patterns and textures help to bring together this joyous brand.

Who We Are ENERGETIC DAZZLING WELCOMING CONNECTED

Who We Are Not COMPLICATED BLAND UNATTAINABLE CHAOTIC

Logos

APPROPRIATE USAGE

The minimum clear space is defined by the “W” shape. This minimum space should be maintained as the logo is resized proportionately.

The logo should never appear smaller than 0.95” tall to maintain legibility.

.95” TALL MINIMUM

UNACCEPTABLE USAGE

A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in any way - that includes adding unnecessary and unattractive test decorations like drop shadows and outlines. Here are a few examples of some ways you should never ever consider using the logo.

A. Do Not Use Any

Unapproved Color

B. Do Not Rotate the Logo

C. Do Not Stretch or Skew

D. Do Not Add a Drop Shadow

E. Do Not Outline

F. Do Not Add Elements in the Clear Space

SECONDARY

A secondary logo is designed to suit spaces where your primary logo doesn’t fit correctly. Secondary logos are often the opposite to a primary logo. For example, if your primary logo is stacked and creates more of a square shape, your secondary logo will be horizontal, creating a rectangular shape - and vise versa.

BRANDMARKS

Your brand marks are your primary and secondary logo’s best friend. They represent your brand/ community, but in a more abstract way. Brand marks don’t necessarily need to feature your full business name. They can be as simple as an icon or tagline.

PHOTO USAGE

The logo can be used in full color, all white, or all black. It can also sit handsomely on top of great photography, but be sure to place the logo on areas that have high contrast with the design. Do not obscure details of the photograph, such as faces or objects.

Typography

SOFIA SANS CONDENSED

BOLD, ALL CAPS

LARGER HEADLINE

ROBOTO SLAB BOLD

Headline Goes Here

POPPINS REGULAR

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this is an accent

FOREST

HEX : #6E7746

RGB: R 110, G 119, B 70

CMYK: C 56, M 38, Y 83, K 19

PMS: 575 C

RIVER

HEX : #375061

RGB: R 55, G 80, B 97

CMYK: C 82, M 61, Y 45, K 27

PMS: 2181 C

SKY

HEX : #719895

RGB: R 113, G 152, B 149

CMYK: C 59, M 28, Y 40, K 2

PMS: 5483 C

INK

HEX : #383839

RGB: R 56, G 56, B 57

CMYK: C 69, M 63, Y 60, K 53

PMS: 447 C

CREAM

HEX : #E6DCD0

RGB: R 230, G 2200, B 208

CMYK: C 9, M 11, Y 16, K 0

PMS: 482 C

Please Note:

Pantone swatches are an estimate. Please check with each printer for a more accurate match per item.

Photography

THE VIBE

The photography selected for the community showcases all lifestyle elements of the community. There is a mix of both photography with people that meets fair housing requirements along with detail shots. These can be used together to paint a picture of what it is like to be a resident.

COLOR OVERLAYS

The use of filters should only be utilized as an overlay on stock photography photos. All filters should be applied only to a black and white photo.

STAMP ON PHOTOS

The use of a stamp overlay should be applied only to a photos with color overlays.

Patterns & Textures

Leaves

Multicolor

Leaves

Language

You’re A Natural Fit

BRAND-NEW APARTMENTS IN CARTERSVILLE, GA

Feel confidence selecting from South and Twenty’s one, two, or threebedroom apartment homes knowing that each space provides the perfect combination of everyday comfort and convenience. We are a brand-new, lively apartment community located across the street from Georgia Highlands Cartersville Campus and 10 minutes north of Downtown Cartersville.

Renew your passions and explore new interests in your new spacious home including flawless wood-style flooring and plush carpet in bedrooms. Comfortably whip up a meal in your beautifully designed kitchen with an eatin breakfast bar, granite countertops, and stainless-steel appliances.

You’ll be astounded at the abundance of our on-site amenities like a sparkling pool with in-water sun shelfs, expansive 24-hour fitness center, yoga studio, and community car wash. Our pet residents are oh-so welcome to explore the dog park with agility equipment or sparkle their paws at our indoor pet spa.

Explore It All APARTMENTS

IN CARTERSVILLE, GA

South and Twenty is a brand-new apartment community located just off Georgia 20, giving you access to the breeziest commutes from home to work, school, recreation, and so much more.

Challenge yourself to a hike at Pine Mountain Trail that gives you insanely beautiful views from the summit and Allatoona Lake. Try out a wide array of cuisine at nearby relaxed eateries like Appalachian Grill and Table 20, or grab a simple meal to-go from Chick-Fil-A or Checkers. Enjoy grocery pick-up from Walmart Supercenter adjacent to us, and be sure to catch a movie at the nearby AMC CLASSIC Cartersville 12.

Our location is truly incomparable allowing you to get where you need and want to be in just a matter of minutes.

All We’re Missing is YOU

Surrounded By Beauty

LIVE AT SOUTH AND TWENTY APARTMENT HOMES

Deciding on a place to live that checks off on all your “must-have” bullets points can be tricky, but we’ve done just that and more at South and Twenty. With easy access to Georgia 20, easily explore the best of Cartersville, GA and come home to your space where your everyday comfort is at the top of our mind.

Our welcoming community features one, two, and three-bedroom apartment homes designed to make your life so much better. Entertain friends in your beautifully designed home featuring beautiful kitchens with granite countertops and stainless-steel appliances, indulge in some alone time in your soaking tub with stunning tile surrounds, and find yourself obsessed with your oversized closet spaces. We even have bike storage available.

We’ve created a space where each home flaunts immaculate detail and the energy continues to burst with joy on the outside. Enjoy front-door valet trash pick-up, a community car wash, a sparkling pool with in-water sun shelfs ideal for sun bathing, or venture around with your pet at our outdoor recreation courtyard and dog park. The more you explore our community grounds, you’ll continue to discover more stunning spaces that were built especially for you.

Authentically HOME

COMMUNITY AMENITIES

• Expansive 24-Hour Fitness Center

• Yoga Studio

• Community Clubhouse and Lounge

• Sparkling Pool with In-Water Sun Shelf

• Business Center with Conference Room

• Indoor Pet Spa

• Dog Park with Agility Equipment

• Community Car Wash

• Outdoor Recreation Courtyard

• Secure Mail Room

• Bike Storage

• Detached Garages Available to Rent

• Front Door Valet Trash Pick-Up

• 10 Minute Drive from Downtown Cartersville

• 24-Hour Emergency Maintenance

APARTMENT FEATURES

• Beautiful Kitchens with Eat-In Breakfast Bars

• Granite Countertops in Kitchens and Bathrooms

• Undermount Sinks with Garbage Disposal

• Stainless-Steel Appliance Package

• Refrigerator with Ice Maker

• Built-In Microwaves

• Tile Shower Surrounds in All Baths

• Brushed Nickel Finished Hardware

• Oversized Closets

• Wood-Style Flooring

• Plush Carpet in Bedrooms

• Ceiling Fans in Bedrooms and Living Room

• Full Size Washer and Dryer Included

Sample Collateral

THIS STYLE GUIDE HAS BEEN CREATED BY