São Paulo Outlook
Yearbook 2013
Schedule of MEGA EVENTS the main cultural, sports and business events taking place in São Paulo
Business The city is home to 75% of Brazil’s fairs
Culture Schedule of shows, festivals and exhibitions in São Paulo
World Cup o
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The city’s special program for 2014
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events
Major events S
ão Paulo is now used to hosting large events and has enough structure to suit all types of visitors, whether they come in search of cultural, sports or business activities. São Paulo Fashion Week, the Book Biennial, Campus Party and the Virada Cultural weekend are some of the highlights of the São Paulo program. The following pages offer 35 of the most important events that take place in the capital and a special 2014 World Cup agenda.
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São Paulo OUTLOOK
city
January
Couromoda
www.couromoda.com International Fair for Footwear, Sports Items and Leather Goods. This fair has over one thousand exhibitors and importers from 63 countries.
Public 80,000 Frequency Every year
OSESP
www.osesp.art.br Since 2000, the State Symphony Orchestra performs concerts at popular prices and opens its rehearsals to the public between February and December.
Public 120,000 Frequency Every year
March
WORLD BIKE TOUR
são paulo fashion week
Since 2009, this event brings together, on the city’s anniversary, about 8,000 cyclists who travel 10 km.
The fashion week is among the most important in the world, along with London, Milan, New York and Paris. It is held twice a year in March and October. It will feature its 36th edition in 2014.
www.worldbiketour.net
Public 8,000 Frequency Every year
www.ffw.com.br
February
Public 100,000 Frequency Biennial (March and October)
Carnival
April
carnaval.spturis.com.br São Paulo’s most popular festival has been held every year since 1935. More than 30 samba associations parade up the Sambadrome in Anhembi vying for a prize based on the best presentation.
Public 110,000 Frequency Every year
IT’s all true
www.etudoverdade.com.br This international documentary film festival awards long and short-feature films and will be in its 19th edition in 2014.
Public 40,000 Frequency Every year www.analise.com
cover photo: Detail of the bridge Octávio Frias de Oliveira Santos in the south end of the city (Edu Lyra/Pulsar)
in the
PAULO LIEBERT/ESTADãO CONTEúDO
Former American astronaut Buzz Aldrin, the second man to walk on the moon, during a lecture at Campus Party 2013 in São Paulo
campus party
www.campus-party.com.br Brings together users, companies and members of the public administration for an exchange of knowledge and activities related to new technologies. The 7th edition will be held in 2014.
Public 170,000 Frequency Every year Date January
www.analise.com
São Paulo outlook
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Ricardo moraes/reuters
formula 1
www.gpbrasil.com In 2014, the Brazil Formula 1 race will complete 43 years in the country and 33 in the state capital. The Interlagos racetrack has already been the stage of historic moments in the sport of world car racing.
Public 130 thousand Frequency Every year Date November
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São Paulo OUTLOOK
May
Hospitalar
www.hospitalar.com This event brings together products, services and technology for healthcare entities. This four-day fair includes 1,250 exhibitors from 74 countries and generates R$ 6 billion. It will feature its 21st edition in 2014.
Público 90,000 Frequency Every year
Adventure Sports Fair
challenge day
www.sescsp.org.br/diadodesafio City residents join this event to work out and take part in competitions at the units of Sesc (Social Services for Commercial Establishments). Challenge Day reached its 18th year in 2013.
Público 3.2 million Frequency Every year
Casa Cor São Paulo www.casacor.com.br
This is the most important sports and adventure tourism fair in Latin America. It brings together leading brands and market destinations. It will feature its 15th edition in 2014.
This is the world’s second biggest event in architecture and interior design, second only to the Milan Furniture Fair. Founded in São Paulo, the show now has 24 franchises, of which 19 are local and four are international. In 2014, it will reach its 28th edition.
Public 60,000 Frequency Every year
Public 197,000 Frequency Every year
www.adventuresportsfair.com.br
www.analise.com
CIEE expo
June
www.ciee.org.br This fair offers trainee jobs and internships. It is aimed at students, businesses and educational institutions in the country. In 2013, it held its 16th edition, with the presence of stands from the University of São Paulo (USP) and Senai, among others, at the Ibirapuera Park.
Public 65,000 Frequency Every year
Fispal Tecnologia
ABF Franchising Expo www.abfexpo.com.br
The largest fair of the packaging, processes and logistics industry for manufacturers of food and beverages in Latin America. The event, which will be in its 30th edition in 2014, offers new products and market trends.
This fair is considered the largest franchise fair in Latin America, with 470 exhibitors and co-exhibitors from different market segments. It also offers lectures and courses to the Public interested in opening a franchise. In 2014, the ABF Franchising Expo will reach its 23rd edition.
Public 65,000 Frequency Every year
Public 63,000 Frequency Every year
www.fispaltecnologia.com.br
virada cultural www.viradacultural.org This event has provided, since 2005, 24 continuous hours of more than one thousand free cultural activities. The shows take place on stages, theaters and cultural centers. It will feature its 10th edition in 2014.
Mauricio Santana/Corbis
Public 4 million • Frequency Every year • Date May
www.analise.com
São Paulo outlook
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Werther Santana/DPA/Corbis
The Games in São Paulo
2014 World Cup www.copa2014.gov.br São Paulo was chosen to host the opening ceremony of the 2014 World Cup and the opening match at the Corinthians Stadium. It will be the first participation of the Brazilian team in the competition.
Public 1.2 million (estimated) Date June 2014
Date
First fase 12/06
Group A
1 st game
Brazil X A2
19/06
Group D
23nd game
D1 X D3
23/06 36th game
B2 X B3
26/06
Group H
H1 X H4 The last 16
01/07 55th game
1 st of group F X 2nd of group E
Semifinal 62nd game
São Paulo OUTLOOK
Group B
47th game
09/07
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Games
Winner of game 59 www.analise.com
X
Winner of game 60
divulgação
Marcelo Machado de Melo/folhapress
Ricardo Nogueira/folhapress
Clockwise: Football teams Palmerias e Corinthians playing at Pacaembu stadium; event “Focuses” on Vale do Anhangabaú; and the , and the draw of the keys of the Confederations Cup held in São Paulo
FIFA CONGRESS
FAN FEST
In addition to being chosen to stage the opening match of the 2014 World Cup, São Paulo was also the city chosen to host Fifa’s 64th Congress, which will be held before the opening game on June 10 and 11 and will bring together representatives of 209 federations in the world’s football community.
Fifa’s official party, the Fan Fest, will be held in all 12 host cities, during the transmission of the 64 2014 World Cup matches. The images will be viewed on big screens in areas with a minimum capacity for 20,000 people. In São Paulo, the party will take place in Vale do Anhangabaú.
Public 1,500 (estimated) Date June 2014
Public 20,000 (estimated) Date June/July 2014
pt.fifa.com
www.analise.com
www.copa2014.sp.gov.br
formatação
São Paulo outlook
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patrícia tiemi Takahashi
virada sustentável
www.viradasustentavel.com This event is aimed at promoting environmental awareness. In its first edition in 2013, it featured 600 cultural and educational activities held in 150 areas of the city.
Public 750,000 Frequency Every year Date June
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São Paulo OUTLOOK
www.analise.com
Daniel Cymbalista /pulsar
events
Book Biennial www.bienaldolivrosp.com.br The third largest event of its kind in the world behind the Frankfurt Book Fair and the International Book Fair of Turim. It offers books and a cultural agenda. In 2015, it will reach its 24th edition.
Public 750,000 • Frequency Biennial • Date August
LGBT Pride Parade www.paradasp.org.br
Since 1997, the city has hosted the LGBT (Lesbian, Gay, Bisexual, Transsexual and Transgender) Pride Parade, considered to be the largest event of its kind in the world. The parade usually brings thousands of visitors to the city. Held on Paulista Avenue, its 18th edition will take place in 2014.
Public 3.3 million Frequency Every year www.analise.com
July
Francal
Tourism Fair
www.salao.turismo.gov.br
The International Fair of Fashion in Footwear and Accessories has over one thousand exhibitors showcasing footwear of all kinds, as well as purses and accessories. It will reach its 46th edition in 2014.
This fair offers options for Brazilian tourism for those wishing to travel or do business. Destinations in the country, hotels and other companies of the sector do business here. This event is sponsored by the Tourism Ministry. It offers tourist packages, arts and crafts. The fair will complete its 9th edition in 2014.
Public 60,000 Frequency Every year
Public 115,000 Frequency Every year
www.feirafrancal.com.br
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events
August
Anima Mundi
www.animamundi.com.br The International Festival of Animation discusses varied languages and techniques. It screens films from all continents and offers courses and workshops. It will reach its 22nd edition in 2014.
Public 100,000 Frequency Every year
September
BEAUTY FAIR
www.beautyfair.com.br This is the third largest beauty, health and well-being event in the world. It caters to the entire production chain of the sector. It will feature its 10th edition in 2014.
Public 138,000 Frequency Every year
Equipotel
www.equipotel.com.br This fair, aimed at the hospitality, cuisine and tourism sector, is the largest fair of its kind in Latin America. It is hosted by more than 1,300 companies in 672 stands. In 2014, it will be in its 52nd edition.
Public 50,000 Frequency Every year
Art Biennial of São Paulo www.bienal.org.br
This international art exhibition will complete its 31st edition in 2014. Until 2011, it included the participation of 13,000 artists and almost seven million visitors.
Public 530,000 Frequency Biennial
October
International Film Festival of Sao Paulo
Fenatran
www.fenatran.com.br
This is the biggest fair of the auto industry in Latin America. The event, which will be in its 28th edition in 2014 and will feature over 100 exhibitors, will showcase the latest models and concept cars.
This important event provides a twoweek overview of world cinema through 400 films from many countries of the world. The movies are shown in 22 cinemas in the state capital. The 38th edition will be held in 2014.
This is a major Brazilian event for the railway sector and is one of the five largest in the world for products and services aimed at urban transport, freight and logistics, in addition to safety and tracking equipment. It includes on average 365 exhibitors from 15 countries. The 21st edition will take place in 2014.
Public 750,000 Frequency Biennial
Public 20,000 Frequency Every year
Public 57,000 Frequency Biennial
Salão do Automóvel
www.salaodoautomovel.com.br
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São Paulo OUTLOOK
www.mostra.org
www.analise.com
Levi bianco
São Paulo Marathon www.maratonadesaopaulo.com.br
This 42-kilometer race has included around 20,000 athletes every year in the city since 1995. The race starts at the Octávio Frias de Oliveira bridge and ends at Ibirapuera park. Its 20th edition will be held in 2014.
Public 20,000 • Frequency Anual • Date October
duas rodas auto fair
www.salaoduasrodas.com.br This trade show includes over 400 exhibitors and manufacturers showcasing their latest in motorcycles, bicycles, tricycles and quad bikes. Exhibitors of accessories and equipment also participate. Exhibits and shows are also available during the fair. In 2014, it will have reached its 13th edition.
Public 250,000 Frequency Biennial www.analise.com
December
são silvestre
new year’s on the paulista www.reveillonnapaulista.com.br
The most famous street race in the country. This 15-kilometer race is held on the last day of the year and leaves from MASP, go through the old city center and end again at the avenue. In 2014, it will have reached its 90th edition.
The New Year is celebrated with a large party held at Paulista Avenue, one of São Paulo city’s most popular tourist spots. Concerts are performed during the night and early morning, the countdown for the new year is held at midnight with a firework display. The 17th edition of the event will be held from 2013 to 2014.
Public 21.000 Frequency Every year
Public 2.4 million Frequency Every year
www.saosilvestre.com.br
São Paulo outlook
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S達o Paulo yearbook 2013
Outlook
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