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Everyone needs a portfolio

by Abby_The_IA

The best Portfolios...

1. Show pride, not Just proof 2. tell a story, not a catalog 3. illustrate Process, Not just passion

Step 1: Define Your Chronology Volunteered

Volunteered College

First Job Ran Marathon

Promotion

Second Job

Third Job Taught

Now begins 7 minutes of silence...

Break the timeline of your story in chunks of context and start layering on important details.

Don’t forget: Personal Achievement, Volunteerism, education, promotions etc.

Step 2: Tell Your Story + Highlight interest Volunteered

Volunteered College

First Job Ran Marathon

Promotion

Second Job

Third Job Taught

Each person has 5 minutes to tell their story. The rest of the team will take notes on that persons story.

5 minutes will then be given for the team to give them notes on what they found the most interesting and why.

Abby The IA:

Career Timeline

Executive Producer for: IA Summit 2010

Boston

New Hampshire

Attended Northeastern Bachelors in Graphic Design

First job as an Information Architect @ EMC Microsoft Practice.

2004

2005

IDEA 2010

Chicago Design Lead Information Architect on innnovation team for Fidelity Investments

2006

2007

Ba

IA Summit 2010

New York City

Started information architecture practice in strategic healthcare agency.

2008

Senior UX Planner at DraftFCB

2009

2010

Director of Strategic Planning + UX at Draftfcb

2011

Managing Partner, TUG

Consultant & Teacher

2012

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Step 3: Who are you?

What is common about what is interesting in your story?

Take 5 minutes of silence to come up with short, job title-less description of yourself.

Write each attempt on a note card.

Then quickly go around and share these for reaction from your team.

About me:

I make the unclear, clear.

Next Steps toward a great portfolio

Decide what you should (and can) show

Show Process

Show Your Deliverables

Show The Story

Sharpie.com Sharpie.com About this effort: Lead in redesign that brought together Sharpie’s very popular social community properties with the more standard catalog functionality

Good Example of:

Results: Sharpie was written up in the NY times on site launch day.

They also received the TED Ads Worth Spreading Award in 2012.

12

Show The Result

Prismacolor.com | Summer 2009 Prismacolor.com About this effort:

Lead on full site redesign including a rich social community of artists sharing their work online.

Good Example of:

Results: Redesign resulted in a 400% improvement in engagement as measured through site traffic, time on site and uploads, comments and views of the member gallery.

7

If ever possible, Show The Numbers

Good Examples

http://www.ralphmillard.com/

http://dbushell.com/

http://www.chrislackey.com/

http://barthendrix.com/

Before you go..

Trade Cards

thank you!

Twitter: @Abby_The_IA Email: abbycovert@gmail.com Website: www.AbbytheIA.com Slides: Slideshare.com/abbycovert