Chapter 6 bibliography and references

M.Sc in Marketing Management

INDEPENDENT STUDΥ “Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.”

SPYROS LANGOS ID: 100285557

Supervisor: Mr. George Roumeliotis Athens, September 2014 Academic Year 2013 – 2014

“Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.”

The aim of this project was to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery.

“ Travel makes one modest. You see what a tiny place you occupy in the world.”

Gustave Flaubert

6. BIBLIOGRAPHY AND REFERENCES 6.1. Literary sources  Angella, F. (2008), Destination management and stakeholders' collaboration in urban destinations, available at: http://www.esade.edu/cedit2007/pdfs/papers/pdf18.pdf  Angella, F., Go, F., (2010), Tale of two cities’ collaborative tourism marketing: Towards a theory of destination stakeholder assessment, Tourism Management Vol.30, pp.429–440  Bell, J. (2005), Doing your Research Project, Buckingham, Open University Press.  Blumberg, K. (2005), “Tourism Destination Marketing –A Tool for Destination Management? A Case Study from Nelson/Tasman Region, New Zealand”, Asia Pacific Journal of Tourism Research, 10(1): 45-57  Bornhorst, T., Ritchie, B., & Sheehan, L. (2010), “Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders’ perspectives”, Tourism Management, 31, 572–589  Buhalis D. and Deimezi O., 2004, “E-tourism developments in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry”, Tourism and Hospitality Research, 5 (2): 103-130.  Buhalis, D. (2001), Tourism in Greece: Strategic Analysis and Challenges, Current Issues in Tourism, Vol. 4, No. 5, pp.440-480  Buhalis, D., & Michopoulou, E. (2011), “Information-enabled tourism destination marketing: addressing the accessibility market”, Current Issues in Tourism, 14(2): 145–168  Chaitip, P., Chaboonsri, C., Kovacs, S., Balogh, P. (2008), A STRUCTURAL EQUATION MODEL: GREECE’STOURISM DEMAND FOR TOURIST DESTINATION, Applied Studies in Agribusiness and Commerce, Vol. 1., pp. 75-83

 Chaitip, P., Chaiboonsri, C., Kovacs, S., & Balogh, P. (2010), “A structural equation model: Greece’s Tourism demand for tourist destination”, APSTRACT, 4(1,2): 75-83  Christou, E., Kassianidis, P., Sigala, M., & Avdimiotis, S. (2008), “Electronic Systems of Destination Marketing and Management”, available at <http://www.ebusinessforum.gr/teams/teamsall/view/index.php?ctn=10 6&language=el>, accessed on 10-02-2014  Collis, J., & Hussey, R. (2003), Business Research: A practical Guide for Undergraduate and Post graduate Students, Basingstoke, Palgrave Macmillan.  Denzin, K., & Lincoln, Y. (2005), The Sage Handbook of Qualitative Research, 3rd edition, Thousand Oaks, CA: Sage Publications.  Dey, B., & Sarma, M. K. (2010), “Information Source Usage Among Motive-Based Segments of Travellers to Newly Emerging Tourist Destinations”, Tourism Management, 31(3): 341- 344.  Dwyer, L. , Livaic, Z., & Mellor, R. (2003), “Competitiveness of Australia as a tourism destination”, Journal of Hospitality and Tourism Management, 10(1): 60-78.  Echtner, C., Ritchie, B. (2003), The Meaning and Measurement of Destination Image, THE JOURNAL OF TOURISM STUDIES Vol. 14, No. 1, pp. 37 – 48  ECOTEC Research and Consulting Limited (2010), Destination Marketing and Promotion Economic Impact Methodology Study, Final Report, A report, ECOTEC: London  Fischer, C.T. (2005), Qualitative research methods for psychologists: Introduction through empirical studies, Academic Press.  Freedman, D., Pisani, R., & Purves, R. (2007), Statistics, 4th edition, New York: Norton Publications.

 Giannopoulos, A. A., Piha P. L., Avlonitis, G. J., (2008), “Desti–Nation Branding”: what for? From the notions of tourism and nation branding to an integrated framework, The Berlin International Economics Congress 2011: An International Conference on the Future of Nation Branding, Tourism and International Investments in a Globalized World & Cultural Diplomacy in the Global Economy: Berlin, Germany  Gill, J., & Johnson, P. (2002), Research Methods for Managers, London, Sage Publications.  Gretzel ,U., Fesenmaier , D.R. , Formica ,S. & O’Leary, J.T. (2006), “Searching for the Future: Challenges Faced by Destination Marketing Organizations”, Journal of Travel Research, 45, 116-126.  Grzinic, J., Saftic, D., (2012), Approach to the development of destination management in Croatian tourism, Management Journal of Contemporary Management, Vo. 17, pp. 59-74  Hankinson, Graham (2004). “Relational Network Brands: Towards a Conceptual Model of Place Brands.” Journal of Vacation Marketing, 10 (2): 109–21  Igoumenakis, N. (2000), Tourism and Growth, Athens: Interbooks Publications.  Kogovsek, M., Kogovsek, M. (2013), Innovation in Tourism: The potential for improving the sustainability of tourism Destination, in Contemporary trends in Tourism and Hospitality (2013), A Collection of papers, pp. 87-95  Kotler, P., & Gertner, D. (2002). Country as a Brand, Product, and Beyond: A place

Marketing and Brand Management Perspective.

Journal of Brand Management, 9(4/5), 249-261  Koutoulas, D., & Zoyganeli, S. (2007), “Analyzing the destination marketing task at the regional level: The case of prefecture promotion committees in Greece”, Paper presented at 1st Biannual International Conference

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 Krippendorff, K., & Bock, M. A. (2008), The Content Analysis Reader, Thousand Oaks, CA: Sage.  Lopes, S. (2011), Destination image: Origins, Developments and Implications, PASOS. Revista de Turismo y Patrimonio Cultural, Vol. 9, Issue. 2. 2011, pp. 305-315  Malhotra, N., Birks, D. (2003). Marketing research: An applied Approach, 2nd European edition. Harlow: Pearson Education  Manente,

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background: defining and monitoring local tourist destination, Enzo Paci Papers on Measuring the Economic Significance of Tourism, Vol. 6, pp. 363 -384  Mazilu M., (2012), Sustainable Tourism of Destination, Imperative Triangle Among: Competitiveness, Effective Management and Proper Financing, Sustainable Development - Policy and Urban Development Tourism, Life Science, Management and Environment, INTECH, ISBN 978-953-51-0100-0 Available at: http://www.intechopen.com/books/sustainable-development-policy-andurbandevelopment-tourism-life-science-management-andenvironment/sustainable-tourism-of-destinationimperative-triangleamong-competitiveness-effective-management-an  Mistilis, N., & Daniele, R. (2005), “Challenges for Competitive Strategy in Public and Private Sector Partnerships in Electronic National Tourist Destination Marketing Systems”, Journal of Travel & Tourism Marketing, 17(4): 63-73.  Moore, D., & McCabe, G. (2005), Introduction to the practice of statistics, 5th edition, W.H. Freeman & Company Publications.  Mulec, I. (2010), Promotion as a Tool in Sustaining the Destination Marketing Activities, TURIZAM, Volume 14, Issue 1, pp. 13-21  Nezirovic, S. (2013), Tourism, Politics and Regional Development – Guidelines

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 Pike, S. (2008), Destination Marketing: An integrated marketing communication approach, Oxford: Butterworth-Heinemann  Pike, Steven & Scott, Noel (2009) Destination brand equity among the host community : a potential source of comparative advantage for DMOs. Acta Turistica, 21(2), pp. 160-183  Prebensen, N.K. (2007), “Research Paper - Exploring tourists’ images of a distant destination”, Tourism Management, 28, 747-756.  Reid, L.J., Smith, S.L.J., & McCloskey, R. (2008), “The effectiveness of Regional Marketing Alliances: A Case Study of the Atlantic Canada Tourism Partnership 2000-2006”, Tourism Management, 29, 581-593  Ryglova. L. (2008), Destination Management, Agric. Econ. – Czech, 54, 2008 (9): 440–448  Saunders M., Lewis P. and Thornihill A. (2006), “Research Methods for Business Students” 4th ed,, Pearson Prentice Hall, Upper Saddle River  SETE (2013), “Greek tourism: Facts and Figures. 2013 Edition”, available at http://sete.gr/_fileuploads/tourism_Facts_Figures/FACTS%20%20FIGU RES%202013.pdf>, accessed on 10-02-2014  Sheehan, L., Ritchie, J.R.B., & Hudson, S. (2007), “The Destination Promotion

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 World Tourism Organization, “Survey of Destination Management Organizations Report”, April 2004  Wrenn, B., Stevens, R., Loudon, D. (2007), Marketing research: text and cases, New York: Haworth publications

6.2 Interviews  Planning of Tourism Development at Greek National Tourism Organization  Public Relations at City of Athens Convention and Visitors Bureau  Board Member at Athens Development and Destination Management Agency  Board member at Athens Hotel Association - Attica  General Management at Athens Chamber of Commerce and Industry  Board member at Association of Greek Tourism Enterprises

6.3 Electronic sources  http://www.all-athens-hotels.com/attica/webpage/athens-tourismentities , accessed on 10-5-2014  http://www.developathens.gr/el , accessed on 12-5-2014  http://www.athensconventionbureau.gr/ , accessed on 14-5-2014  http://www.thisisathens.org/ , accessed on 15-5-2014  http://www.gnto.gov.gr/ , accessed on 15-6-2014  http://www.gnto.gov.gr/el/marketing , accessed on 12-6-2014  http://www.mintour.gr/ , accessed on 9-6-2014  http://www.visitgreece.gr/, accessed on 9-6-2014  http://sete.gr/GR/Archiki/ , accessed on 10-6-2014  http://www.all-athens-hotels.com/attica/webpage/athens-tourismentities , accessed on 10-6-2014  http://www.statistics.gr/portal/page/portal/ESYE , accessed on 10-7-2014  http://gtp.gr , accessed on 18-7-2014  http://unwto.org , accessed on 18-7-2014  www.iobe.gr , accessed on 22-7-2014  www.marketinggreece.com , accessed on 22-7-2014  http://www.investingreece.gov.gr , accessed on 24-7-2014