M.Sc in Marketing Management
INDEPENDENT STUDΥ “Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.” SPYROS LANGOS ID: 100285557
Supervisor: Mr. George Roumeliotis Athens, September 2014 Academic Year 2013 – 2014
“Athens as an international tourism destination: An empirical investigation to the city’s imagery and the role of local DMO’s.”
The aim of this project was to identify the role of DMOs in promoting Athens as a tourist destination, as well as to evaluate their effectiveness in terms of marketing and managing the tourist product of Athens, its popularity and imagery.
“ Travel makes one modest. You see what a tiny place you occupy in the world.”
Gustave Flaubert
6. BIBLIOGRAPHY AND REFERENCES 6.1. Literary sources Angella, F. (2008), Destination management and stakeholders' collaboration in urban destinations, available at: http://www.esade.edu/cedit2007/pdfs/papers/pdf18.pdf Angella, F., Go, F., (2010), Tale of two cities’ collaborative tourism marketing: Towards a theory of destination stakeholder assessment, Tourism Management Vol.30, pp.429–440 Bell, J. (2005), Doing your Research Project, Buckingham, Open University Press. Blumberg, K. (2005), “Tourism Destination Marketing –A Tool for Destination Management? A Case Study from Nelson/Tasman Region, New Zealand”, Asia Pacific Journal of Tourism Research, 10(1): 45-57 Bornhorst, T., Ritchie, B., & Sheehan, L. (2010), “Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders’ perspectives”, Tourism Management, 31, 572–589 Buhalis D. and Deimezi O., 2004, “E-tourism developments in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry”, Tourism and Hospitality Research, 5 (2): 103-130. Buhalis, D. (2001), Tourism in Greece: Strategic Analysis and Challenges, Current Issues in Tourism, Vol. 4, No. 5, pp.440-480 Buhalis, D., & Michopoulou, E. (2011), “Information-enabled tourism destination marketing: addressing the accessibility market”, Current Issues in Tourism, 14(2): 145–168 Chaitip, P., Chaboonsri, C., Kovacs, S., Balogh, P. (2008), A STRUCTURAL EQUATION MODEL: GREECE’STOURISM DEMAND FOR TOURIST DESTINATION, Applied Studies in Agribusiness and Commerce, Vol. 1., pp. 75-83
Chaitip, P., Chaiboonsri, C., Kovacs, S., & Balogh, P. (2010), “A structural equation model: Greece’s Tourism demand for tourist destination”, APSTRACT, 4(1,2): 75-83 Christou, E., Kassianidis, P., Sigala, M., & Avdimiotis, S. (2008), “Electronic Systems of Destination Marketing and Management”, available at <http://www.ebusinessforum.gr/teams/teamsall/view/index.php?ctn=10 6&language=el>, accessed on 10-02-2014 Collis, J., & Hussey, R. (2003), Business Research: A practical Guide for Undergraduate and Post graduate Students, Basingstoke, Palgrave Macmillan. Denzin, K., & Lincoln, Y. (2005), The Sage Handbook of Qualitative Research, 3rd edition, Thousand Oaks, CA: Sage Publications. Dey, B., & Sarma, M. K. (2010), “Information Source Usage Among Motive-Based Segments of Travellers to Newly Emerging Tourist Destinations”, Tourism Management, 31(3): 341- 344. Dwyer, L. , Livaic, Z., & Mellor, R. (2003), “Competitiveness of Australia as a tourism destination”, Journal of Hospitality and Tourism Management, 10(1): 60-78. Echtner, C., Ritchie, B. (2003), The Meaning and Measurement of Destination Image, THE JOURNAL OF TOURISM STUDIES Vol. 14, No. 1, pp. 37 – 48 ECOTEC Research and Consulting Limited (2010), Destination Marketing and Promotion Economic Impact Methodology Study, Final Report, A report, ECOTEC: London Fischer, C.T. (2005), Qualitative research methods for psychologists: Introduction through empirical studies, Academic Press. Freedman, D., Pisani, R., & Purves, R. (2007), Statistics, 4th edition, New York: Norton Publications.
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6.2 Interviews Planning of Tourism Development at Greek National Tourism Organization Public Relations at City of Athens Convention and Visitors Bureau Board Member at Athens Development and Destination Management Agency Board member at Athens Hotel Association - Attica General Management at Athens Chamber of Commerce and Industry Board member at Association of Greek Tourism Enterprises
6.3 Electronic sources http://www.all-athens-hotels.com/attica/webpage/athens-tourismentities , accessed on 10-5-2014 http://www.developathens.gr/el , accessed on 12-5-2014 http://www.athensconventionbureau.gr/ , accessed on 14-5-2014 http://www.thisisathens.org/ , accessed on 15-5-2014 http://www.gnto.gov.gr/ , accessed on 15-6-2014 http://www.gnto.gov.gr/el/marketing , accessed on 12-6-2014 http://www.mintour.gr/ , accessed on 9-6-2014 http://www.visitgreece.gr/, accessed on 9-6-2014 http://sete.gr/GR/Archiki/ , accessed on 10-6-2014 http://www.all-athens-hotels.com/attica/webpage/athens-tourismentities , accessed on 10-6-2014 http://www.statistics.gr/portal/page/portal/ESYE , accessed on 10-7-2014 http://gtp.gr , accessed on 18-7-2014 http://unwto.org , accessed on 18-7-2014 www.iobe.gr , accessed on 22-7-2014 www.marketinggreece.com , accessed on 22-7-2014 http://www.investingreece.gov.gr , accessed on 24-7-2014