Digital diploma knowcrunch

Dates

Hours:

Class

Work Shop

Home work

99.5

21.0

30.0

Instructor

Professional Diploma in Digital & Social Media Marketing Digital & Social Media Era The web 2.0 evolution and the impact on digital marketing, publishing, culture and business models

25-11-2015

0.5

AIVALIS

25-11-2015

1.0

AIVALIS

25-11-2015

1.0

AIVALIS

25-11-2015

1.0

POLITI

25-11-2015

1.0

AIVALIS

Welcome to digital & social media course, introductions The web, web 2.0 evolution, the digital marketing principles & characteristics Digital culture and online user's behavior The digital publishing freedom (content development & distribution) The long-tail marketing phenomenon (digital distribution and promotion)

Digital & Social Media Glossary Most important & essential terms of the digital world defined including examples 26-11-2015

1.0

KAZANELIS

26-11-2015

1.0

KAZANELIS

26-11-2015

1.0

KAZANELIS

26-11-2015

1.0

KAZANELIS

E-business & digital marketing definitions Web & email definitions Social media & social networks definitions Digital advertising definitions (display ads, google ads, social ads)

Landing Properties: Sites, Blogs, E-shops, Portals, Apps How to design, host, manage, maintain and make money from succesful web sites and apps 2-12-2015

1.0

2-12-2015

1.0

AIVALIS AIVALIS

2-12-2015

1.0

AIVALIS

2-12-2015

1.0

AIVALIS

3-12-2015

1.0

AIVALIS

3-12-2015

1.0

AIVALIS

3-12-2015

1.0

AIVALIS

3-12-2015

1.0

AIVALIS

9-12-2015

1.0

AIVALIS

9-12-2015

1.0

AIVALIS

9-12-2015

1.0

9-12-2015

AIVALIS

1.0

AIVALIS

Web sites fundamentals: what it takes to have a succesful web site Web sites design & development: brief, process, action plan, costs and using templates (free & paid) Hands-on exercise: set the web site structure for a company Role playing exercise: selling web sites design services and managing client's accounts for web design services Portals & blogs fundamentals: how to be a succesuful publisher on line and make money Web content management systems (CMS): what is available for free E-shops & e-commerce fundamentals: how to start a succesful online shop E-shops & e-commerce operation: how to run a succesful online shop E-shops & e-commerce platforms: best platforms and plugins available (free & paid) Mobile apps fundamentals: what it takes to have a succesful mobile app on any app store The web & mobile revenue models and different ways to make money online Role playing exercise: selling online advertising and managing client's accounts for advertising

Search Engine Optimization On-site optimization fundamentals & the off-site activities for your site & app to achieve amazing search results 10-12-2015

1.0

AIVALIS

10-12-2015

1.0

AIVALIS

10-12-2015

1.0

AIVALIS

10-12-2015

1.0

AIVALIS

16-12-2015

1.0

AIVALIS

16-12-2015

1.0

AIVALIS

16-12-2015

1.0

AIVALIS

16-12-2015

1.0

AIVALIS

On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization work for a web site Hands-on exercise: off-site optimization plan & activities for a web site

Content Marketing Finding, creating, customizing, curating and using different content for your digital marketing activities 17-12-2015

1.0

AIVALIS

17-12-2015

1.0

ZOULOVITS

17-12-2015

1.0

AIVALIS

17-12-2015

1.0

AIVALIS

10.0

AIVALIS

Content importance, content sources (free & paid) Content legal & copyright issues Content usage, customization and curation for blogging & astroturfing Content usage, customization and curation for social media & social networks Assessment: locate and evaluate one (1) corporate web site and one (1) e-shop and prepare a report with structural, SEO and content improvements

Social Media & Social Networks Biggest & most important social media & social networks, features, tips & tricks, personal & business use 13-1-2016

1.0

13-1-2016

1.0

13-1-2016

1.0

13-1-2016

PASCHOPOULOS PASCHOPOULOS PASCHOPOULOS

1.0

14-1-2016

1.0

14-1-2016

1.0

14-1-2016

PASCHOPOULOS PASCHOPOULOS PASCHOPOULOS

1.0

PASCHOPOULOS

14-1-2016

1.0

PASCHOPOULOS

20-1-2016

1.0

PASCHOPOULOS

20-1-2016

1.0

20-1-2016

PASCHOPOULOS

1.0

PASCHOPOULOS

20-1-2016

1.0

PASCHOPOULOS

21-1-2016

1.0

PASCHOPOULOS

21-1-2016

1.0

PASCHOPOULOS

21-1-2016

1.0

AGGELATOU

21-1-2016

0.5

PASCHOPOULOS

21-1-2016

0.5

PASCHOPOULOS

27-1-2016

1.0

27-1-2016

PASCHOPOULOS

1.0

PASCHOPOULOS

27-1-2016

0.5

PASCHOPOULOS

27-1-2016

0.5

PASCHOPOULOS

27-1-2016

0.5

PASCHOPOULOS

27-1-2016

0.5

PASCHOPOULOS

Facebook Facebook Facebook Hands-on exercise: create and customize a Facebook page Twitter Twitter Hands-on exercise: create and customize a Twitter account Google+ & Google My Business YouTube YouTube Hands-on exercise: create and customize a YouTube channel Foursquare & Swarm LinkedIn (for business use) LinkedIn (for business use) LinkedIn (personal use) Tumblr Quora Pinterest Hands-on exercise: create and customize a Pinterest account & board Instagram Flickr Reddit SlideShare

Social Media Management & Community Building Building and managing large communities on social media & networks to support your marketing & media mix 28-1-2016

1.0

AIVALIS

28-1-2016

1.0

AIVALIS

28-1-2016

1.0

28-1-2016

AIVALIS

1.0

AIVALIS

3-2-2016

1.0

PASCHOPOULOS

3-2-2016

1.0

PASCHOPOULOS

3-2-2016

1.0

PASCHOPOULOS

3-2-2016

1.0

PASCHOPOULOS

Social media community building strategy & action plan Social media community building strategy & action plan Social media community building do’s & don’t’s Hands-on exercise: set a community building action plan for a brand Social media community building specifications for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr Social media community building mashup tools (free & paid) Social media community building mashup tools (free & paid) Social media community building tactics for crisis management, sales, customer care

Mobile Marketing Using mobile channels & tools to support your business operation or marketing mix, the cost, metrics, vendors 4-2-2016

1.0

4-2-2016

1.0

4-2-2016

1.0

4-2-2016

PASCHOPOULOS PASCHOPOULOS PASCHOPOULOS

1.0

PASCHOPOULOS

SMS marketing & platforms (free & paid) Using apps or games for different business & marketing needs Creative location targeting campaigns on mobile with special ads Hands-on exercise: form a basic mobile marketing strategy for a brand

Ε-Mail Marketing Using e-mail campaigns & tools to support your business operation or marketing mix, the cost, metrics, vendors 10-2-2016

1.0

PASCHOPOULOS

10-2-2016

1.0

PASCHOPOULOS

10-2-2016

1.0

10-2-2016

PASCHOPOULOS

1.0

PASCHOPOULOS

Ε-mail newsletters fundamentals, direct & viral emails Ε-mail newsletters fundamentals, direct & viral emails Ε-mail newsletter platforms (paid or free) Hands-on exercise: form a basic e-mail marketing strategy for a brand

Digital & Social Media Advertising Campaigns Running campaigns on different digital channels for different marketing goals, the cost, metrics, vendors 11-2-2016

1.5

AIVALIS

11-2-2016

1.5

SOTIROPOULOS

11-2-2016

1.0

AIVALIS

17-2-2016

1.0

TSILIGIRIAN

17-2-2016

1.0

TSILIGIRIAN

17-2-2016

1.0

TSILIGIRIAN

17-2-2016

1.0

TSILIGIRIAN

18-2-2016

1.0

TSILIGIRIAN

18-2-2016

1.0

TSILIGIRIAN

18-2-2016

1.0

TSILIGIRIAN

18-2-2016

1.0

TSILIGIRIAN

24-2-2016

1.0

TSILIGIRIAN

24-2-2016

1.0

TSILIGIRIAN

24-2-2016

1.0

24-2-2016

1.0

TSILIGIRIAN TSILIGIRIAN

25-2-2016

1.0

PASCHOPOULOS

25-2-2016

1.0

PASCHOPOULOS

25-2-2016

1.0

PASCHOPOULOS

1.0

PASCHOPOULOS

25-2-2016 2-3-2016

1.0

PASCHOPOULOS

2-3-2016

1.0

PASCHOPOULOS

2-3-2016

1.0

PASCHOPOULOS

2-3-2016

1.0

PASCHOPOULOS

3-3-2016

1.0

AIVALIS

3-3-2016

1.0

POLITI

3-3-2016

1.0

AIVALIS

3-3-2016

1.0

AIVALIS

Web display advertising fundamentals on portals, blogs, apps, networks Affiliate marketing for merchants (brands) Astroturfing & reputation management on blogs, forums and marketplaces Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Facebook advertising fundamentals & insights Facebook advertising fundamentals & insights Facebook advertising fundamentals & insights Facebook advertising fundamentals: Power Editor Twitter advertising fundamentals & insights LinkedIn advertising fundamentals & insights Digital & social advertising market & industry value chain Hands-on exercise: form an advertising strategy & budget for a brand on Portals, Google and Facebook

Digital & Social Media Analytics Monitoring statistics, insights, understanding results, pivoting your strategy for better KPIs, generating reports 9-3-2016

1.0

PASCHOPOULOS

9-3-2016

1.0

PASCHOPOULOS

9-3-2016

1.0

PANTAZIS

9-3-2016

1.0

PANTAZIS

10-3-2016

0.5

PASCHOPOULOS

10-3-2016

0.5

PASCHOPOULOS

10-3-2016

1.0

PASCHOPOULOS

10-3-2016

1.0

10-3-2016

PASCHOPOULOS

1.0

PASCHOPOULOS

Google web analytics fundamentals Google web analytics fundamentals Google web analytics hands on Google web analytics hands on Facebook insights Twitter insights Web & social media reputation monitoring Web & social media reputation monitoring tools (paid or free) Hands-on exercise: generate a complete report from analytics, insights, monitoring for a brand

Digital & Social Media Marketing Channels All digital & social channels, tools and campaigns compared for different marketing goals & KPIs 16-3-2016

1.0

AIVALIS

16-3-2016

1.0

AIVALIS

16-3-2016

1.0

16-3-2016

AIVALIS

1.0

AIVALIS

Landing properties compared: web sites, micro sites, blogs, mobile apps, budget, services & vendors costs, the value for money Social media community building compared per social site: services & vendors costs, the value for money Advertising campaigns compared: ads on display, Google, social, mobile, astroturfing, budget, services & vendors costs, the value for money Hands-on exercise: set the budget for a brand for all available digital & social media channels

Digital & Social Media Conversions & Performance Marketing Focusing on KPIs, growth hacking, performance and conversions by optimizing all channels & tools 17-3-2016

1.0

ZORTIKIS

17-3-2016

1.0

ZORTIKIS

17-3-2016

1.0

ZORTIKIS

17-3-2016

1.0

ZORTIKIS

23-3-2016

1.0

AIVALIS

23-3-2016

1.0

AIVALIS

Evaluating metrics, working on KPIs for web & mobile properties, social communities and advertising campaigns Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Growth hacking & go to market tactics & methodology for faster results

Digital & Social Media Marketing Strategy & Plan All required goals, budget, tools, channels and steps connected in one detailed strategy & action plan

23-3-2016

1.0

AIVALIS

23-3-2016

1.0

AIVALIS

Digital & social media strategy 101 & plan, putting things together Digital & social media strategy 101 & plan, putting things together Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand

Digital & Social Media Marketing Industry How the digital market works and how you can be a great digital & social media professional and thrive 24-3-2016

1.0

AIVALIS

24-3-2016

1.0

AIVALIS

24-3-2016

1.0

24-3-2016

1.0

AIVALIS AIVALIS

20.0

TEACHING HOURS: 99.5 EXERSICES: 21.0 TOTAL HOURS: 120.5

Digital & social media jobs & professions Digital & social media services & value chain Greek digital & social media industry (media, events, associations) Summary of the digital & social media diploma, what's next Final assessment: form a complete digital & social media strategy & action plan for for a brand