Linkedin 2012 10 k annual report bannerless pdf for posting

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26APR201314060142 April 2013 To Our Shareholders: 2012 was a transformative year for LinkedIn. We exited 2011 having successfully revamped our product development infrastructure, and 2012 was a year of accelerated product innovation based on that investment. The products we delivered throughout the year drove record levels of member engagement and financial results. LinkedIn remains focused on its mission to connect the world’s professionals to make them more productive and successful. Our vision, to create economic opportunity for each of the world’s more than three billion professionals, galvanizes our employees and our culture. That culture remains one of our strongest competitive advantages and fuels our product strategy to help members connect, find, and be found through their professional identities; provide valuable insights making members more successful in their careers; and enable LinkedIn to work everywhere our member work. By leveraging our new development infrastructure, we set out to make products that would simplify the member experience on LinkedIn, grow our platform, and create daily value for LinkedIn members. Strong member engagement metrics emphasizes the value we continue to create throughout the ecosystem. In 2012, we added 57 million new members, ending the year with approximately 202 million members in total, and maintaining our pace of adding approximately two members per second to LinkedIn. We celebrated passing the 200 million member milestone in December, up from less than 100 million members just two years ago. As measured by comScore, excluding Slideshare, unique visitors to LinkedIn grew 29% versus 2011 to an average of 109 million. Pageviews, as measured by comScore and excluding Slideshare and mobile member engagement, rose 27% versus 2011 to 37 billion, and when including mobile engagement, our growth was substantially higher. Our Simplify, Grow, Everyday strategy led to one of the most dynamic periods of product development in our history, culminating in stronger engagement growth in the fourth quarter. Simplify: In 2012, we made great strides towards making it easier for members to unlock value from our core products and services. In the spring, we introduced a more visual version of People You May Know. This was the first refresh of many of our pillar products throughout the year. In July, we redesigned the Homepage, leading to all-time highs in status updates and social activity, including comments, shares and likes. During the fall, we introduced a new version of the LinkedIn Profile, the professional profile of record, and in the fourth quarter, on average, the number of members updating their profiles doubled versus the fourth quarter of 2011. Grow: Grow embodies two priorities: expanding our global membership and extending our monetization efforts to benefit both members and customers. Product localization continued to drive strong member growth in 2012. LinkedIn is now available in 19 languages around the world, and more than 64% of all LinkedIn members now come from outside the U.S. In terms of monetization, we increased the value delivered to corporate Talent Solutions customers by improving the Recruiter platform. We launched and subsequently witnessed strong uptake of Talent Pipeline, allowing vastly improved candidate search and organization. Recruiter is also now available for the first time in multiple languages with the addition of French, German, and Portuguese. Also, reflecting the larger engagement shift to mobile, we made jobs on mobile available to LinkedIn members yielding strong results. More than 20% of jobs views and nearly 30% of jobs viewers came from mobile devices in the fourth quarter. In Marketing Solutions, we introduced several new products, including simplified and redesigned Company Pages, Targeted Status Updates, and new analytics and APIs for customers. These changes


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