AD SPECIFICATIONS Site Served
Standard Banners A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc.
Creative Design Dimensions
Max File Size
300 x 250
50 KB
728 x 90
50 KB
480 x 75
25 KB
480 x 60
25 KB
320 x 50
25 KB
300 x 50
20 KB
Animation
DAA Ad Marker *
15 Seconds Max regardless of number of loops. Must be delivered as an animated GIF
Appears in the top left 15 x 15 pixel corner by default
Raw Assets Delivery
Availability
File Format
Devices
• JPG
• iPhone, Android Smartphone
• PNG
• iPad, Android Tablet
• GIF • Animated GIF
Placements • In-Browser, In-App
Metrics • Ad Impressions • Clicks • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Native Ads A native ad is an ad bundle that consists of multiple creative elements, including text, images and a URL. Upon serving the ad, each publisher selects different elements and arranges those elements in a manner that is consistent with the content of the app. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc.
All images and text assets listed are required. It is recommended at least 2 sets of creative assets be submitted for better performance.
Creative Images
Specifications
Icon / Logo Image
Dimensions: 500 x 500 Max File Size: 500 KB
Main Image
Dimensions: 1200 x 627 Max File Size: 500 KB
Text
Specifications
Title Text
< 25 characters
Body Text
< 100 characters
Call to Action Text
< 15 characters
Optional
Specifications
App Store Star Rating
Number between 1 and 5 (.5 increments accepted)
Asset Delivery
Availability
Image File Format
Devices
• JPG
• iPhone, Android Smartphone, iPod Touch
• PNG
• iPad, Android Tablet
• GIF • Animated GIF URL • Cannot exceed 256 characters
Placements • In-App
Supports • 3rd Party 1x1 impression tracking/click tracking (not 3rd Party served) • 3rd Party conversion tracking • 52S tracking
† See Appendix for further information
AD SPECIFICATIONS Site Served
Rich Banners A rich banner ad is an ad unit that can incorporate rich media features. The ad unit can utilize functions such as the accelerometer, HTML5 animation, countdown, location aware, dynamic feeds, etc. and link to a wide variety of actions, including a mobile site, app store, video, etc.
Creative Ad Dimensions
Image Dimensions
Max File Size
Lo-res
High-res
300 x 250
300 x 250
600 x 500
50 KB
728 x 90
728 x 90
1456 x 180
50 KB
480 x 75
480 x 75
960 x 150
25 KB
480 x 60
480 x 60
960 x 120
25 KB
320 x 50
320 x 50
640 x 100
25 KB
300 x 50
300 x 50
600 x 100
20 KB
Animation
DAA Ad Marker *
15 Seconds Max regardless of number of loops.
Appears in the top left 15 x 15 pixel corner by default
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSD
• iPhone, Android Smartphone, iPod Touch • iPad, Android Tablet Placements • In-Browser, In-App
Metrics • Ad Impressions, Clicks, Rich Media Engagements • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Expandable Banner: Smartphone The expandable banner loads as a banner and expands to an interactive full-page ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size.
Collapsed Ad Dimensions 320 x 50
Image Dimensions Lo-res
High-res
320 x 50
640 x 100
Max File Size 25 KB
Animation
DAA Ad Marker *
15 Seconds Max regardless of number of loops.
Appears in the top left 15 x 15 pixel corner by default
Expanded Portrait Ad Dimensions 320 x 568
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
320 x 568
640 x 1136
150 KB
500 KB
Close Button Must be located in the top right 50x50 pixels
Expanded Landscape Ad Dimensions 568 x 320
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
568 x 320
1136 x 640
150 KB
500 KB
Close Button Must be located in the top right 50x50 pixels
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSDs for each design orientation • Landscape creative is strongly recommended • All file size limitations apply to font, image, audio, and video files only
• iPhone, Android Smartphone, iPod Touch Placements • In-Browser, In-App
Metrics • * Only applies to audience targeted campaigns
† See Appendix for further information
• Ad Impressions, Clicks, Rich Media Engagements • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Expandable Banner: Tablet The expandable banner loads as a banner and expands to an interactive full-page ad unit when tapped. When collapsed (closed), it returns to the same content page and original banner size.
Collapsed Ad Dimensions
Image Dimensions
Max File Size
Lo-res
High-res
300 x 250
300 x 250
600 x 500
50 KB
728 x 90
728 x 90
1456 x 180
50 KB
Animation
DAA Ad Marker *
15 Seconds Max regardless of number of loops.
Appears in the top left 15 x 15 pixel corner by default
Expanded Portrait Ad Dimensions 768 x 1024
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
768 x 1024
1536 x 2048
300 KB
1 MB
Close Button Must be located in the top right 50x50 pixels
Expanded Landscape Ad Dimensions 1024 x 768
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
1024 x 768
2048 x 1536
300 KB
1 MB
Close Button Must be located in the top right 50x50 pixels
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSDs for each design orientation • Landscape creative is strongly recommended • All file size limitations apply to font, image, audio, and video files only
• iPad, Android Tablet Placements • In-Browser, In-App
Metrics • Ad Impressions, Clicks, Rich Media Engagements • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor † See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Interstitial: Smartphone The interstitial unit is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.
Expanded Portrait Ad Dimensions 320 x 568
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
320 x 568
640 x 1136
150 KB
500 KB
Close Button
DAA Ad Marker *
Must be located in the top right 50x50 pixels
Appears in the top left 15 x 15 pixel corner by default
Expanded Landscape Ad Dimensions 568 x 320
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
568 x 320
1136 x 640
150 KB
500 KB
Close Button
DAA Ad Marker *
Must be located in the top right 50x50 pixels
Appears in the top left 15 x 15 pixel corner by default
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSDs for each design orientation • Landscape creative is strongly recommended • All file size limitations apply to font, image, audio, and video files only
• iPhone, Android Smartphone, iPod Touch Placements • In-Browser, In-App
Metrics Provide URLs for each link
• Ad Impressions, Clicks, Rich Media Engagements • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Interstitial: Tablet The interstitial unit is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.
Expanded Portrait Ad Dimensions 768 x 1024
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
768 x 1024
1536 x 2048
300 KB
1 MB
Close Button
DAA Ad Marker *
Must be located in the top right 50x50 pixels
Appears in the top left 15 x 15 pixel corner by default
Expanded Landscape Ad Dimensions 1024 x 768
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
1024 x 768
2048 x 1536
300 KB
1 MB
Close Button
DAA Ad Marker *
Must be located in the top right 50x50 pixels
Appears in the top left 15 x 15 pixel corner by default
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSDs for each design orientation • Landscape creative is strongly recommended • All file size limitations apply to font, image, audio, and video files only
• iPad, Android Tablet Placements • In-Browser, In-App
Metrics Provide URLs for each link
• Ad Impressions, Clicks, Rich Media Engagements • 3rd party tracking accepted (metrics listed above) for all site served units via an approved vendor
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Video Plus: Static End Card Video Plus includes a full screen video that plays instantly. A SKIP button to skip the video to reveal a static end card appears at the 7.5 sec mark. The video automatically resolves to the same static end card with optional buttons if seen through to completion.
Static End Card - Portrait Ad Dimensions
Image Dimensions
800 x 1200
Lo-res
High-res
NA
800 x 1200
Max File Size 300 KB
Close Button
Replay Button
Optional Buttons
Appears in the top right 50x50 pixels
Appears in the top left 50x50 pixels
Consider that each added button is 50 x 50 px in size and appears centered at the bottom while designing
Static End Card - Landscape Ad Dimensions
Image Dimensions
1200 x 800
Lo-res
High-res
NA
1200 x 800
Max File Size 300 KB
Close Button
Replay Button
Optional Buttons
Appears in the top right 50x50 pixels
Appears in the top left 50x50 pixels
Consider that each added button is 50 x 50 px in size and appears left justified in the bottom left corner while designing
CONTINUED >
â&#x20AC; See Appendix for further information
AD SPECIFICATIONS Site Served
Video Plus: Static End Card (continued)
Raw Assets Delivery
3rd Party Served
File Format
Video Plus units are site served only
• Layered PSDs for end card Video
Metrics
• Length: 15 to 30 seconds
• Video impressions
• Format: MP4 or MOV
• Video Quartiles (25%, 50%, 75%, 100%)
• Encoding: H.264 encoding
• Multiple tracking pixels supported
• Aspect Ratio: 16:9 (preferred) or 3:2
• 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
• Bit rate: 5 MB • Frame rate: 30fps preferred • Audio: AAC VAST tags accepted for units without end card
Availability Devices • iPhone, Android Smartphone • iPad, Android Tablet Placement • In-App only
Button Options
Safe Content Area Buttons are sized at 50x50 pixels. The skip and close buttons always appears in the top right corner, while the replay button appears in the top left corner. In portrait mode, any added optional buttons appear centered at the bottom, and in landscape justified left in the bottom left corner. Make sure to consider these placements when designing the end card so any necessary information, such as the CTA, is not obstructed.
† See Appendix for further information
AD SPECIFICATIONS Site Served
Video Plus: Rich Media End Card Video Plus includes a full screen video that plays instantly. A SKIP button to skip the video to reveal a custom rich media end card appears at the 7.5 sec mark. The video automatically resolves to the same rich media end card with custom CTAs if seen through to completion.
Rich Media End Card - Portrait Ad Dimensions 800 x 1200
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
NA
800 x 1200
300 KB
600 KB
Close Button Must be located in the top right 50x50 pixels
Rich Media End Card - Landscape Ad Dimensions 1200 x 800
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
NA
1200 x 800
300 KB
600 KB
Raw Assets Delivery
3rd Party Served
File Format
Video Plus units are site served only
• Layered PSDs for end card Video • Length: 15 to 30 seconds • Format: MP4 or MOV • Encoding: H.264 encoding • Aspect Ratio: 16:9 (preferred) or 3:2 • Bit rate: 5 MB
Metrics • Video impressions • Video Quartiles (25%, 50%, 75%, 100%) • Multiple tracking pixels supported • 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
• Frame rate: 30fps preferred
Availability
• Audio: AAC
Devices
VAST tags accepted for units without end card
† See Appendix for further information
• iPhone, Android Smartphone, iPad, Android Tablet In-App placements only
AD SPECIFICATIONS Site Served
Video Accent: Static End Card Video Accent includes a full screen video that plays instantly and an informative accent overlay in the bottom left corner. A SKIP button to skip the video to reveal a static end card appears at the 7.5 sec mark. The video automatically resolves to the same end card if seen through to completion.
Accent Overlay Ad Dimensions 1200 x 800
Accent Image Dimensions Lo-res
High-res
320 x 100
640 x 200
Max File Size 50 KB
Static End Card - Landscape Only Ad Dimensions 1200 x 800
Image Dimensions Lo-res
High-res
NA
1200 x 800
Max File Size 300 KB
Raw Assets Delivery
3rd Party Served
File Format
Video Plus units are site served only
• Layered PSDs for end card Video
Metrics
• Length: 15 to 30 seconds
• Video impressions
• Format: MP4 or MOV
• Video Quartiles (25%, 50%, 75%, 100%)
• Encoding: H.264 encoding
• Multiple tracking pixels supported
• Aspect Ratio: 16:9 (preferred) or 3:2
• 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
• Bit rate: 5 MB • Frame rate: 30fps preferred • Audio: AAC VAST tags accepted for units without end card
Availability Devices • iPhone, Android Smartphone • iPad, Android Tablet Placements • In-App
† See Appendix for further information
AD SPECIFICATIONS Site Served
Video Accent: Rich Media End Card Video Accent includes a full screen video that plays instantly and an informative accent overlay in the bottom left corner. A SKIP button to skip the video to reveal a rich media end card appears at the 7.5 sec mark. The video automatically resolves to the same end card if seen through to completion.
Accent Overlay Ad Dimensions 1200 x 800
Accent Image Dimensions Lo-res
High-res
320 x 100
640 x 200
Max File Size 50 KB
Rich Media End Card - Landscape Only Ad Dimensions 1200 x 800
Image Dimensions
Max File Size
Lo-res
High-res
Initial Load
Max Load
NA
1200 x 800
300 KB
600 KB
Raw Assets Delivery
3rd Party Served
File Format
Video Plus units are site served only
• Layered PSDs for end card Video
Metrics
• Length: 15 to 30 seconds
• Video impressions
• Format: MP4 or MOV
• Video Quartiles (25%, 50%, 75%, 100%)
• Encoding: H.264 encoding
• Multiple tracking pixels supported
• Aspect Ratio: 16:9 (preferred) or 3:2
• 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
• Bit rate: 5 MB • Frame rate: 30fps preferred • Audio: AAC VAST tags accepted for units without end card
Availability Devices • iPhone, Android Smartphone • iPad, Android Tablet Placements • In-App
† See Appendix for further information
AD SPECIFICATIONS Site Served
Video Interstitial: Video Wrapper Video Wrapper is a full-screen interstitial with an embedded video player. Video is streamed automatically, and resolves to a replay prompt. Unit can include multiple buttons for user interaction and other rich media functionality. CLOSE button appears after 7.5 seconds of the experience.
Expanded Portrait Ad Dimensions 768 x 1024
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
768 x 1024
1536 x 2048
300 KB
1 MB
Close Button Must be located in the top right 50x50 pixels
Expanded Landscape Ad Dimensions 1024 x 768
Image Dimensions
File Size
Lo-res
High-res
Initial Load
Max Load
1024 x 768
2048 x 1536
300 KB
1 MB
Close Button Must be located in the top right 50x50 pixels
Raw Assets Delivery
Availability
File Format
Devices
• Layered PSDs for each design orientation • Landscape creative is strongly recommended Video • Length: 15 to 30 seconds
• iPad, Android Tablet Placements • In-App
• Format: MP4 or MOV
Metrics
• Encoding: H.264 encoding
• Ad impressions, clicks, rich media engagements
• Aspect Ratio: 16:9 (preferred) or 3:2
• Video impressions
• Bit rate: 5 MB
• Video Quartiles (25%, 50%, 75%, 100%)
• Frame rate: 30fps preferred • Audio: AAC
• Multiple tracking pixels supported
Video Player within layout should conform to the supplied video’s aspect ratio Provide URLs for each link
† See Appendix for further information
• 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
3rd Party Served Video Wrapper units are site served only
AD SPECIFICATIONS Site Served
Video Lightbox: Smartphone The banner ad loads in a banner placement and the collapsed video slides onto the bottom right corner of the screen. The video expands to a full-page ad unit when tapped or swiped upward. When collapsed (minimized), it returns to the same content page, original banner size, and the video returns to the bottom right corner until swiped left to remove the video from the display.
Collapsed Banner Ad Dimensions 320 x 50
Image Dimensions Lo-res
High-res
320 x 50
640 x 100
Max File Size 25 KB
Design Notes
DAA Ad Marker *
Design for both cases where the video in the bottom right corner does and does not overlay the banner
Appears in the top left 15 x 15 pixel corner by default
Expanded Portrait Design Space Ad Dimensions
Image Dimensions
Including 16:9 Video
Lo-res
High-res
320 x 568
320 x 367
640 x 734
Max File Size 150 KB
Close Button Must be located in the top right 50x50 pixels
Raw Assets Delivery
Metrics
File Format
• Ad impressions, clicks
• Layered PSDs for expanded portrait design
• Video impressions
• Layered PSDs for banner
• Video Quartiles (25%, 50%, 75%, 100%)
Video • Length: 15 seconds max • Format: MP4 or MOV • Encoding: H.264 encoding • Aspect Ratio: 16:9 (preferred) or 3:2 • Bit rate: 5 MB • Frame rate: 30fps preferred • Audio: AAC
• Multiple tracking pixels supported • 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
Guardrails • 1 click-thru supported on banner and expanded view • No additional rich media functionality (e.g. animation, galleries, games, etc.)
3rd Party Served
Availability
Video Lightbox units are site served only
Devices • iPhone, Android Smartphone Placements • In-App
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Video Lightbox: Tablet The banner ad loads in a banner placement and the collapsed video slides onto the bottom right corner of the screen. The video expands to a full-page ad unit when tapped or swiped upward. When collapsed (minimized), it returns to the same content page, original banner size, and the video returns to the bottom right corner until swiped left to remove the video from the display.
Collapsed Banner Ad Dimensions
Image Dimensions
Max File Size
Lo-res
High-res
728 x 90
728 x 90
1456 x 180
50 KB
300 x 250
300 x 250
600 x 500
50 KB
Design Notes
DAA Ad Marker *
Design for both cases where the video in the bottom right corner does and does not overlay the banner
Appears in the top left 15 x 15 pixel corner by default
Expanded Portrait Design Space Ad Dimensions
Image Dimensions
Including 16:9 Video
Lo-res
High-res
768 x 1024
768 x 592
1536 x 1184
Max File Size 300 KB
Close Button Must be located in the top right 50x50 pixels
Raw Assets Delivery
Metrics
File Format
• Ad impressions, clicks
• Layered PSDs for expanded portrait design
• Video impressions
• Layered PSDs for banner
• Video Quartiles (25%, 50%, 75%, 100%)
Video • Length: 15 seconds max • Format: MP4 or MOV • Encoding: H.264 encoding • Aspect Ratio: 16:9 (preferred) or 3:2 • Bit rate: 5 MB • Frame rate: 30fps preferred • Audio: AAC
• Multiple tracking pixels supported • 3rd party tracking accepted (metrics listed above) for all site-served units via an approved vendor
Guardrails • 1 click-thru supported on banner and expanded view • No additional rich media functionality (e.g. animation, galleries, games, etc.)
3rd Party Served
Availability
Video Lightbox units are site served only
Devices • iPad, Android Tablet Placements • In-App
† See Appendix for further information
* Only applies to audience targeted campaigns
AD SPECIFICATIONS Site Served
Pre-Roll Video Similar to standard television commercials, these video ads play linearly prior to the consumer being able to access desired content, often other video content, resulting in high completion rates.
Assets
Specifications
Video Format
MP4 or MOV
Encoding
H.264
Ratio
16:9 preferred
Frame Rate
30fps preferred
Length
15s to 30s
Availability Devices • iPhone, Android Smartphone • iPad, Android Tablet Placements
3rd Party Specs • Only inline linear ads are supported • FLV video files are not supported. If FLV files are provide along with MP4 video files, the MP4 will be used
• In-App, Web
• If the VAST XML response contains multiple MP4 video
Metrics
• All tracking URLs within the VAST XML must not contain
files, only the first will be used
• Video impressions
special characters. If special characters are used they
• Video Quartiles (25%, 50%, 75%, 100%)
must be encoded. Otherwise, the video will fail
•
3rd
party tracking accepted (metrics listed above) for all site-served units via an approved vendor
• Multiple tracking pixels supported • If site-served, each pixel should be provided separately • If served via 3rd party, then must be embedded in the VAST
† See Appendix for further information
• Unsupported special characters may include: | , ^, *, ~, ", (), [], {}, : • VAST Wrappers are not currently supported • VPAID is currently not supported • Tracking URLs for elements that we do not support will be ignored
AD SPECIFICATIONS Site Served
Raw Asset Delivery: All Ad Formats Assets
Specifications
Imagery / Fonts
Logos
Corporate logos, corporate identity guidelines to be provided in the following format(s): Preferred: Illustrator (.ai) Accepted: Photoshop (.psd), .eps, .jpg / .tiff (300 dpi max)
Creative Assets
Key visuals, copy, tagline, to be provided in the following formats: Preferred: Photoshop (.psd) Accepted: Illustrator (.ai), .eps, .jpg / .tiff (300 dpi max)
Fonts
Mac Format (.otf or .ttf)
Audio Format
Compressed MP3 Format
Encoding
44.1 kHz
Constant Bit Rate
128 kpbs
Video Format
MP4 or MOV
Encoding
H.264
Ratio
16:9 preferred
Frame Rate
30fps preferred
Length
Video Interstitial: 15s to 30s Click to Video: < 2:30
Bit Rate
5 MB
â&#x20AC; See Appendix for further information
AD SPECIFICATIONS Site Served
Appendix
Ad Dimensions vs. Image Dimensions
Creative Positioning
Ad Dimensions are the number of pixels in the ad placement. Image Dimensions are the number of pixels in the image used in the ad placement. For hi-resolution graphics, the image dimensions are 2x the ad dimensions, so there are more pixels in the same ad space. This creates a crisper, clearer looking ad.
Creatives are always centered within the ad placement; therefore, in landscape orientation the large screen extension is on the left and right. See our “Design Guides” for further information.
† See Appendix for further information
AD SPECIFICATIONS Site Served
Appendix
DAA Ad Marker The DAA (Digital Advertising Alliance) sets the standards for self-regulation of digital privacy and is enforcing industry-wide Mobile Privacy standards ensuring that the Ad-Choices logo and opt-out capability will be a part of creatives tied to audience campaigns using cross-app data. By default, the Ad Marker appears in the top left 15 x 15 pixel corner of any banner, expanded banner, interstitial or video wrapper, however it may appear in any corner except the top right upon request. Video Plus products always display the Ad Marker in the bottom right 15 x 15 pixel corner. Upon a tap, the 15 x 15 pixel icon expands to reveal information about Millennial Media and interestbased advertising and gives the user the option to opt out of behavioral targeting.
â&#x20AC; See Appendix for further information