we are social
GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS
We Are Social
wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT 15!
4!
23! 6!
24!
7! 14! 10!
20! 16! 22!
12! 13!
19! 11!
5! 8!
21! 17!
9!
3! 18!
2!
1!
1 2 3 4 5 6 7 8
ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA
We Are Social
9 10 11 12 13 14 15 16
INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA
17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES wearesocial.sg • @wearesocialsg • 2
PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3
GLOBAL OVERVIEW
We Are Social
wearesocial.sg • @wearesocialsg • 4
JAN 2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL WORLD POPULATION
URBAN
RURAL
2,484,915,152 INTERNET USERS
1,856,680,860 ACTIVE SOCIAL NETWORK USERS
35% INTERNET PENETRATION
26% SOCIAL NETWORKING PENETRATION
6,572,950,124 MOBILE SUBSCRIBERS
93% MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
JAN 2014
SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE WESTERN EUROPE
NORTH AMERICA
5%
11%
11%
6%
10%
13%
8%
4%
3%
3%
4%
4%
4%
5%
AFRICA SOUTH AMERICA POPULATION INTERNET USERS
6%
10%
8%
8%
7%
7% EAST ASIA
MIDDLE EAST
3%
6%
CENTRAL ASIA
5%
CENTRAL AMERICA
5%
16%
4%
8%
11%
2%
1%
1%
2%
22%
37%
30%
22%
SOUTHEAST ASIA SOUTH ASIA
23%
6%
8%
18%
SOCIAL MEDIA USERS
9%
9%
6%
11%
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6
JAN 2014
INTERNET PENETRATION BY REGION
NORTH AMERICA
WESTERN EUROPE
81%!
54%!
78%!
29%! 37%!
34%!
CENTRAL AMERICA
47%!
MIDDLE EAST
18%! AFRICA
SOUTH AMERICA
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
CENTRAL & EASTERN EUROPE CENTRAL ASIA
48%!
EAST ASIA
12%! SOUTH ASIA
25%!
SOUTHEAST ASIA
63%! OCEANIA
wearesocial.sg • @wearesocialsg • 7
JAN 2014 81%!
INTERNET PENETRATION BY REGION 78%!
63%! 54%! 48%!
47%! 37%!
35%!
34%! 29%!
25%! 18%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
SOUTH ASIA
AFRICA
SOUTHEAST ASIA
CENTRAL ASIA
CENTRAL AMERICA
WORLD AVERAGE
MIDDLE EAST
SOUTH AMERICA
EAST ASIA
CENTRAL & EASTERN EUROPE
OCEANIA
WESTERN EUROPE
NORTH AMERICA
12%!
wearesocial.sg • @wearesocialsg • 8
JAN 2014
SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
NORTH AMERICA
WESTERN EUROPE
56%!
33%!
44%!
5%! 24%!
34%!
CENTRAL AMERICA
44%!
MIDDLE EAST
7%! AFRICA
SOUTH AMERICA
We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte
CENTRAL & EASTERN EUROPE CENTRAL ASIA
43%!
EAST ASIA
7%! SOUTH ASIA
26%!
SOUTHEAST ASIA
44%! OCEANIA
wearesocial.sg • @wearesocialsg • 9
JAN 2014
SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
56%!
43%!
33%!
We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte
26%!
24%!
7%!
7%!
5%!
CENTRAL ASIA
WORLD AVERAGE
CENTRAL & EASTERN EUROPE
CENTRAL AMERICA
EAST ASIA
SOUTH AMERICA
OCEANIA
WESTERN EUROPE
NORTH AMERICA
26%!
SOUTH ASIA
34%!
AFRICA
44%!
MIDDLE EAST
44%!
SOUTHEAST ASIA
44%!
wearesocial.sg • @wearesocialsg • 10
JAN 2014
ACTIVE USERS BY SOCIAL PLATFORM 1,184 M
FACEBOOK 816 M
QQ 632 M
QZONE 400 M
WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER
300 M 272 M 259 M 232 M SOCIAL NETWORK
TUMBLR
230 M
TENCENT WEIBO
220 M
We Are Social • Sources: most recent user data in company press releases, correct as at January 2014
MESSENGER / CHAT APP
wearesocial.sg • @wearesocialsg • 11
JAN 2014
MOBILE PENETRATION BY REGION
NORTH AMERICA
WESTERN EUROPE
101%!
151%!
129%! CENTRAL AMERICA
124%! SOUTH AMERICA
We Are Social • Sources: US Census Bureau, ITU, CIA
MIDDLE EAST
67%! AFRICA
CENTRAL ASIA
90%! 112%!
89%!
CENTRAL & EASTERN EUROPE
92%!
EAST ASIA
72%! SOUTH ASIA
109%!
SOUTHEAST ASIA
94%! OCEANIA
wearesocial.sg • @wearesocialsg • 12
JAN 2014
MOBILE PENETRATION BY REGION
151%!
124%! 112%!
109%! 101%!
94%!
93%!
92%!
90%!
89%!
We Are Social • Sources: US Census Bureau, ITU, CIA
SOUTH ASIA
CENTRAL AMERICA
CENTRAL ASIA
EAST ASIA
WORLD AVERAGE
OCEANIA
NORTH AMERICA
SOUTHEAST ASIA
MIDDLE EAST
SOUTH AMERICA
WESTERN EUROPE
CENTRAL & EASTERN EUROPE
72%!
67%!
AFRICA
129%!
wearesocial.sg • @wearesocialsg • 13
JAN 2014
MOBILE BROADBAND PENETRATION
NORTH AMERICA
WESTERN EUROPE
72%!
39%!
55%! CENTRAL AMERICA
23%!
CENTRAL ASIA
16%! 13%!
8%!
CENTRAL & EASTERN EUROPE
MIDDLE EAST
7%! AFRICA
SOUTH AMERICA
We Are Social • Sources: US Census Bureau, International Telecommunication Union
28%!
EAST ASIA
4%! SOUTH ASIA
18%!
SOUTHEAST ASIA
66%! OCEANIA
wearesocial.sg • @wearesocialsg • 14
JAN 2014
MOBILE BROADBAND PENETRATION
72%! 66%! 55%!
39%! 28%! 18%!
16%!
13%!
We Are Social • Sources: US Census Bureau, International Telecommunication Union
CENTRAL AMERICA
MIDDLE EAST
CENTRAL ASIA
SOUTHEAST ASIA
WORLD AVERAGE
SOUTH AMERICA
EAST ASIA
CENTRAL & EASTERN EUROPE
WESTERN EUROPE
OCEANIA
NORTH AMERICA
8%!
7%!
4%! SOUTH ASIA
21%!
AFRICA
23%!
wearesocial.sg • @wearesocialsg • 15
JAN 2014
MOBILE BROADBAND SUBSCRIPTIONS
NORTH AMERICA
WESTERN EUROPE
252M!
127M!
228M! CENTRAL AMERICA
93M! SOUTH AMERICA
We Are Social • Source: International Telecommunication Union
MIDDLE EAST
83M! AFRICA
CENTRAL ASIA
18M! 37M!
15M!
CENTRAL & EASTERN EUROPE
444M!
EAST ASIA
61M! SOUTH ASIA
112M!
SOUTHEAST ASIA
24M! OCEANIA
wearesocial.sg • @wearesocialsg • 16
JAN 2014
NORTH AMERICA 351,300,266
82%
18%
TOTAL POPULATION
URBAN
RURAL
284,093,742 INTERNET USERS
197,033,600
81% INTERNET PENETRATION
56%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
353,899,984
101%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 17
JAN 2014
CENTRAL AMERICA 195,127,178
71%
29%
TOTAL POPULATION
URBAN
RURAL
66,034,487 INTERNET USERS
66,951,880 ACTIVE SOCIAL NETWORK USERS
34% INTERNET PENETRATION
34% SOCIAL NETWORKING PENETRATION
173,787,140 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
89% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 18
JAN 2014
SOUTH AMERICA 408,157,815
83%
17%
TOTAL POPULATION
URBAN
RURAL
193,655,950 INTERNET USERS
179,145,980
47% INTERNET PENETRATION
44%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
508,079,743
124%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 19
JAN 2014
WESTERN EUROPE 416,767,521
77%
23%
TOTAL POPULATION
URBAN
RURAL
326,197,681 INTERNET USERS
185,034,740
78% INTERNET PENETRATION
44%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
538,572,700
129%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 20
JAN 2014
CENTRAL & EASTERN EUROPE 323,365,917
68%
32%
TOTAL POPULATION
URBAN
RURAL
174,727,847 INTERNET USERS
54% INTERNET PENETRATION
106,440,000
33%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
486,919,115
151%
ACTIVE MOBILE SUBSCRIPTIONS
MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
wearesocial.sg • @wearesocialsg • 21
JAN 2014
MIDDLE EAST 279,192,238
72%
28%
TOTAL POPULATION
URBAN
RURAL
102,346,717 INTERNET USERS
66,900,000
37% INTERNET PENETRATION
24%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
311,419,837
112%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 22
JAN 2014
AFRICA
1,125,664,947
39%
61%
TOTAL POPULATION
URBAN
RURAL
205,185,547 INTERNET USERS
79,851,240 ACTIVE SOCIAL NETWORK USERS
750,257,377 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
18% INTERNET PENETRATION
7% SOCIAL NETWORKING PENETRATION
67% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 23
JAN 2014
CENTRAL ASIA 113,197,987
38%
62%
TOTAL POPULATION
URBAN
RURAL
32,444,899 INTERNET USERS
5,740,000 ACTIVE SOCIAL NETWORK USERS
29% INTERNET PENETRATION
5% SOCIAL NETWORKING PENETRATION
102,433,527 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
90% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 24
JAN 2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
188,303,759 INTERNET USERS
112,696,000 ACTIVE SOCIAL NETWORK USERS
1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
12% INTERNET PENETRATION
7% SOCIAL NETWORKING PENETRATION
72% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 25
JAN 2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363 INTERNET USERS
48% INTERNET PENETRATION
678,728,200 ACTIVE SOCIAL NETWORK USERS
43% SOCIAL NETWORKING PENETRATION
1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS
92% MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 26
JAN 2014
SOUTHEAST ASIA 630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
155,173,606 INTERNET USERS
161,996,000
25% INTERNET PENETRATION
26%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
688,607,654
109%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 27
JAN 2014
OCEANIA 36,425,600
71%
29%
TOTAL POPULATION
URBAN
RURAL
23,025,488 INTERNET USERS
16,163,220 ACTIVE SOCIAL NETWORK USERS
63% INTERNET PENETRATION
44% SOCIAL NETWORKING PENETRATION
34,181,507 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
94% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 28
JAN 2014
INTERNET PENETRATION BY COUNTRY
53%!
GERMANY
86%!
CANADA 80%!
UK 87%! FRANCE 83%!
USA
65%!
RUSSIA
84%!
ITALY
SOUTH KOREA
POLAND TURKEY
58%!
45%!
UAE 83%! 53%!
38%!
SAUDI ARABIA
32%!
MEXICO
NIGERIA BRAZIL
84%!
CHINA INDIA 12%!
79%!
42%! 26%!
JAPAN
THAILAND
SINGAPORE 73%! 15%!
INDONESIA
49%! 41%!
ARGENTINA 55%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
SOUTH AFRICA
81%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 29
JAN 2014 87%! 86%!
INTERNET PENETRATION BY COUNTRY
84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%!
55%!
53%! 53%!
49%! 45%! 44%!
41%!
38%!
35%!
32%! 26%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
12%!
INDIA
INDONESIA
THAILAND
NIGERIA
WORLD AVERAGE
MEXICO
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
SAUDI ARABIA
RUSSIA
ARGENTINA
ITALY
POLAND
SINGAPORE
JAPAN
USA
AUSTRALIA
UAE
FRANCE
SOUTH KOREA
GERMANY
CANADA
UK
15%!
wearesocial.sg • @wearesocialsg • 30
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA
SOUTH KOREA
JAPAN
GERMANY
FRANCE
UK
AUSTRALIA
CHINA
ITALY
WEIGHTED AVERAGE
TURKEY
CANADA
INDIA
RUSSIA
SAUDI ARABIA
POLAND
THAILAND
ARGENTINA
UAE
USA
SINGAPORE
MEXICO
INDONESIA
SOUTH AFRICA
BRAZIL
1.0!
1.0!
1.7!
1.6!
1.5!
1.5!
1.4!
1.4!
2.1!
1.9!
2.0!
1.9!
1.9!
2.0!
2.6!
2.4!
2.5!
2.5!
2.4!
3.0!
3.1!
3.0!
3.2!
3.5!
3.5!
3.4!
3.8!
4.1!
4.2!
4.5!
4.5!
4.7!
4.8!
4.9!
4.9!
4.9!
4.9!
5.0!
5.0!
5.1!
5.2!
5.2!
5.2!
5.3!
5.4!
5.5!
5.6!
6.1!
JAN 2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
N/A!
wearesocial.sg • @wearesocialsg • 31
JAN 2014
SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
33%!
GERMANY
55%!
CANADA 56%!
UK 57%! FRANCE 42%!
USA
31%!
RUSSIA
35%!
ITALY
SOUTH KOREA
POLAND TURKEY
42%!
45%!
UAE 80%! 28%!
43%!
SAUDI ARABIA
6%!
MEXICO
NIGERIA BRAZIL
27%!
CHINA INDIA 7%!
17%!
46%! 36%!
JAPAN
THAILAND
SINGAPORE 59%! 25%!
INDONESIA
43%! 20%!
ARGENTINA 56%!
SOUTH AFRICA
We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte
57%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 32
JAN 2014
SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
50%!
GERMANY
82%!
CANADA 75%!
UK 76%! FRANCE 68%!
USA
56%!
RUSSIA
74%!
ITALY
SOUTH KOREA
POLAND TURKEY
54%!
44%!
UAE 81%! 51%!
37%!
SAUDI ARABIA
N/A!
MEXICO
NIGERIA BRAZIL
74%!
CHINA INDIA 12%!
58%!
42%! 25%!
JAPAN
THAILAND
SINGAPORE 70%! 15%!
INDONESIA
48%! 40%!
ARGENTINA 54%!
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
SOUTH AFRICA
73%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 33
JAN 2014
SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
80%!
59%! 57%! 57%! 56%! 56%! 55%!
43%! 43%! 42%! 42%! 33%!
31%!
28%!
27%! 26%! 25%!
We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte
SOUTH AFRICA
INDONESIA
WORLD AVERAGE
SOUTH KOREA
SAUDI ARABIA
POLAND
RUSSIA
GERMANY
THAILAND
ITALY
FRANCE
BRAZIL
MEXICO
TURKEY
CHINA
CANADA
USA
ARGENTINA
UK
AUSTRALIA
SINGAPORE
UAE
20%!
17%! 7%!
6%!
NIGERIA
36%! 35%!
INDIA
45%!
JAPAN
46%!
wearesocial.sg • @wearesocialsg • 34
JAN 2014 82%!
SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
81%! 76%!
75%!
74%!
74%!
73%! 70%!
68%!
58%!
56%!
54%!
54%!
51%!
50%!
48%! 44%!
42%!
40%!
39%!
37%!
25%!
15%!
12%!
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
NIGERIA
INDIA
INDONESIA
THAILAND
MEXICO
WEIGHTED AVERAGE
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
RUSSIA
SAUDI ARABIA
ARGENTINA
ITALY
POLAND
JAPAN
FRANCE
SINGAPORE
AUSTRALIA
GERMANY
SOUTH KOREA
USA
UK
UAE
CANADA
N/A!
wearesocial.sg • @wearesocialsg • 35
JAN 2014
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4.3! 3.8!
3.7! 3.3!
3.1!
3.0!
2.9!
2.8! 2.5!
2.5!
2.4!
2.3!
2.3!
2.2!
2.2!
2.1!
2.0! 1.9! 1.6!
1.5!
1.5!
1.4! 1.0! 0.8!
We Are Social • Source: GlobalWebIndex Wave 11
NIGERIA
JAPAN
SOUTH KOREA
GERMANY
FRANCE
CHINA
POLAND
UK
WEIGHTED AVERAGE
AUSTRALIA
SINGAPORE
RUSSIA
USA
CANADA
INDIA
ITALY
TURKEY
SAUDI ARABIA
INDONESIA
SOUTH AFRICA
BRAZIL
UAE
THAILAND
MEXICO
ARGENTINA
N/A!
wearesocial.sg • @wearesocialsg • 36
JAN 2014
MOBILE PENETRATION BY COUNTRY
184%!
GERMANY
76%!
CANADA 103%!
UK 130%! FRANCE 109%!
USA
132%!
RUSSIA
133%!
ITALY
SOUTH KOREA
POLAND TURKEY
158%!
84%!
UAE 252%!
INDIA
197%!
87%!
SAUDI ARABIA
65%!
MEXICO
NIGERIA
110%!
CHINA
73%!
109%!
89%! 125%!
JAPAN
THAILAND
SINGAPORE 148%!
BRAZIL
112%!
INDONESIA
134%! 141%!
ARGENTINA 138%!
SOUTH AFRICA
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
110%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 37
134%! 133%! 132%! 130%!
BRAZIL GERMANY POLAND UK
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
110%! 109%! 109%!
SOUTH KOREA FRANCE JAPAN
NIGERIA
65%!
73%!
84%! TURKEY
INDIA
87%! MEXICO
76%!
89%! CHINA
CANADA
93%! WORLD AVERAGE
103%!
110%!
AUSTRALIA
USA
112%!
INDONESIA
125%!
138%!
ARGENTINA
THAILAND
141%!
148%!
158%!
SOUTH AFRICA
SINGAPORE
ITALY
RUSSIA
SAUDI ARABIA
UAE
184%!
197%!
252%!
JAN 2014
MOBILE PENETRATION BY COUNTRY
wearesocial.sg • @wearesocialsg • 38
INDIVIDUAL COUNTRY SNAPSHOTS
We Are Social
wearesocial.sg • @wearesocialsg • 39
ARGENTINA
We Are Social
wearesocial.sg • @wearesocialsg • 40
ARGENTINA: DATA SNAPSHOT 42,610,981
93%
7%!
JAN 2014
TOTAL POPULATION
URBAN
RURAL
23,543,412 INTERNET USERS
24,000,000 ACTIVE FACEBOOK USERS
55% INTERNET PENETRATION
56% FACEBOOK PENETRATION
58,599,390 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
138% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 41
JAN 2014
ARGENTINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 11M
42%
3H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 42
JAN 2014
ARGENTINA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
54%
4H 17M
59%
21%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 43
JAN 2014
ARGENTINA: SOCIAL MEDIA USE 95%
ANY SOCIAL NETWORK
65% 90%
56% 67%
GOOGLE+
27% 51%
BADOO
23% 31% 11% 25% 8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 44
JAN 2014
ARGENTINA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
31%
86%
85%
25%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 45
AUSTRALIA
We Are Social
wearesocial.sg • @wearesocialsg • 46
AUSTRALIA: DATA SNAPSHOT 22,262,501
89%
TOTAL POPULATION
URBAN
11%!
JAN 2014
RURAL
18,129,727 INTERNET USERS
12,800,000 ACTIVE FACEBOOK USERS
81% INTERNET PENETRATION
57% FACEBOOK PENETRATION
24,400,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
110% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 47
JAN 2014
AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 30M
59%
1H 40M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 48
JAN 2014
AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
73%
2H 05M
55%
14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 49
JAN 2014
AUSTRALIA: SOCIAL MEDIA USE 89%
ANY SOCIAL NETWORK
62% 81%
53% 42%
14% 30%
GOOGLE+
14% 23% 11% 15% 7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 50
JAN 2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
65%
90%
78%
41%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 51
BRAZIL
We Are Social
wearesocial.sg • @wearesocialsg • 52
JAN 2014
BRAZIL: DATA SNAPSHOT 201,009,622
85%
15%
TOTAL POPULATION
URBAN
RURAL
99,357,737 INTERNET USERS
86,000,000 ACTIVE FACEBOOK USERS
49% INTERNET PENETRATION
43% FACEBOOK PENETRATION
268,440,423 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
134% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 53
JAN 2014
BRAZIL: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
6H 03M
39%
2H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 54
JAN 2014
BRAZIL: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
48%
3H 08M
59%
24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 55
JAN 2014
BRAZIL: SOCIAL MEDIA USE 98%
ANY SOCIAL NETWORK
72% 94%
57% 75%
GOOGLE+
28% 56%
ORKUT
21% 54% 13% 39% 12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 56
JAN 2014
BRAZIL: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
26%
89%
82%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 57
CANADA
We Are Social
wearesocial.sg • @wearesocialsg • 58
JAN 2014
CANADA: DATA SNAPSHOT 34,568,211
81%
19%
TOTAL POPULATION
URBAN
RURAL
29,760,764 INTERNET USERS
19,000,000 ACTIVE FACEBOOK USERS
26,263,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
86% INTERNET PENETRATION
55% FACEBOOK PENETRATION
76% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 59
JAN 2014
CANADA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 53M
58%
1H 51M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 60
JAN 2014
CANADA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
82%
2H 19M
46%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 61
JAN 2014
CANADA: SOCIAL MEDIA USE 91%
ANY SOCIAL NETWORK
66% 85%
57% 46%
GOOGLE+
22% 45% 13% 30% 11% 26% 10%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 62
JAN 2014
CANADA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
56%
89%
77%
27%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 63
CHINA
We Are Social
wearesocial.sg • @wearesocialsg • 64
JAN 2014
CHINA: DATA SNAPSHOT
1,349,585,838
51%
49%
TOTAL POPULATION
URBAN
RURAL
590,560,000 INTERNET USERS
623,300,000 ACTIVE QZONE USERS
44% INTERNET PENETRATION
46% QZONE PENETRATION
1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU
89% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 65
JAN 2014
CHINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 31M
43%
1H 55M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 66
JAN 2014
CHINA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
42%
1H 30M
51%
24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 67
JAN 2014
CHINA: SOCIAL MEDIA USE 98%
ANY SOCIAL NETWORK
87% 83%
SINA WEIBO
62% 76%
QZONE
53% 75%
TENCENT WEIBO
51% 74%
TENCENT
YOUKU
51% 56% 35%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 68
JAN 2014
CHINA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
47%
96%
98%
69%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 69
FRANCE
We Are Social
wearesocial.sg • @wearesocialsg • 70
JAN 2014
FRANCE: DATA SNAPSHOT 65,951,611
86%
14%
TOTAL POPULATION
URBAN
RURAL
54,473,474 INTERNET USERS
28,000,000 ACTIVE FACEBOOK USERS
83% INTERNET PENETRATION
42% FACEBOOK PENETRATION
72,180,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 71
JAN 2014
FRANCE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 07M
54%
0H 58M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 72
JAN 2014
FRANCE: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
68%
1H 29M
41%
10%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 73
JAN 2014
FRANCE: SOCIAL MEDIA USE 85%
ANY SOCIAL NETWORK
55% 74%
GOOGLE+
VIADEO
43% 35% 11% 24% 10% 23% 5% 13% 5%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 74
JAN 2014
FRANCE: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
42%
88%
74%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 75
GERMANY
We Are Social
wearesocial.sg • @wearesocialsg • 76
JAN 2014
GERMANY: DATA SNAPSHOT 81,147,265
74%
26%
TOTAL POPULATION
URBAN
RURAL
68,296,919 INTERNET USERS
28,000,000 ACTIVE FACEBOOK USERS
84% INTERNET PENETRATION
35% FACEBOOK PENETRATION
107,700,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
133% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 77
JAN 2014
GERMANY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
3H 46M
62%
1H 27M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 78
JAN 2014
GERMANY: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
74%
1H 25M
46%
13%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 79
JAN 2014
GERMANY: SOCIAL MEDIA USE 81%
ANY SOCIAL NETWORK
52% 72%
GOOGLE+
OTHER
45% 32% 8% 21% 7% 8% 2% 7% 2%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 80
JAN 2014
GERMANY: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
40%
88%
76%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 81
INDIA
We Are Social
wearesocial.sg • @wearesocialsg • 82
JAN 2014
INDIA: DATA SNAPSHOT
1,220,800,359
31%
69%
TOTAL POPULATION
URBAN
RURAL
151,598,994 INTERNET USERS
90,000,000
12% INTERNET PENETRATION
7%
ACTIVE FACEBOOK USERS
FACEBOOK PENETRATION
893,862,000
73%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 83
JAN 2014
INDIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 54M
11%
2H 36M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 84
JAN 2014
INDIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
12%
2H 26M
57%
29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 85
JAN 2014
INDIA: SOCIAL MEDIA USE 97%
ANY SOCIAL NETWORK
72% 94%
55% 78%
GOOGLE+
35% 67%
30% 54%
ORKUT
24% 51% 17%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 86
JAN 2014
INDIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
13%
95%
91%
54%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 87
INDONESIA
We Are Social
wearesocial.sg • @wearesocialsg • 88
JAN 2014
INDONESIA: DATA SNAPSHOT 251,160,124
51%
49%
TOTAL POPULATION
URBAN
RURAL
38,191,873 INTERNET USERS
62,000,000 ACTIVE FACEBOOK USERS
15% INTERNET PENETRATION
25% FACEBOOK PENETRATION
281,963,665 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
112% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 89
JAN 2014
INDONESIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 27M
14%
2H 30M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 90
JAN 2014
INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
15%
2H 54M
74%
32%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 91
JAN 2014
INDONESIA: SOCIAL MEDIA USE 98%
ANY SOCIAL NETWORK
79% 93%
59% 80%
41% 74%
GOOGLE+
33% 39% 15% 32% 12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 92
JAN 2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
14%
94%
95%
57%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 93
ITALY
We Are Social
wearesocial.sg • @wearesocialsg • 94
JAN 2014
ITALY: DATA SNAPSHOT 61,482,297
68%
32%
TOTAL POPULATION
URBAN
RURAL
35,531,527 INTERNET USERS
26,000,000 ACTIVE FACEBOOK USERS
58% INTERNET PENETRATION
42% FACEBOOK PENETRATION
97,226,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 95
JAN 2014
ITALY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 42M
46%
1H 59M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 96
JAN 2014
ITALY: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
54%
2H 29M
47%
16%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 97
JAN 2014
ITALY: SOCIAL MEDIA USE 92%
ANY SOCIAL NETWORK
61% 83%
49% 53%
GOOGLE+
16% 41%
15% 24% 9% 17% 8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 98
JAN 2014
ITALY: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
41%
92%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 99
JAPAN
We Are Social
wearesocial.sg • @wearesocialsg • 100
JAPAN: DATA SNAPSHOT 127,253,075
91%
9%!
JAN 2014
TOTAL POPULATION
URBAN
RURAL
100,684,474 INTERNET USERS
22,000,000 ACTIVE FACEBOOK USERS
79% INTERNET PENETRATION
17% FACEBOOK PENETRATION
138,362,823 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 101
JAN 2014
JAPAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
3H 27M
48%
1H 01M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 102
JAN 2014
JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
58%
0H 45M
11%
5%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 103
JAN 2014
JAPAN: SOCIAL MEDIA USE 66%
ANY SOCIAL NETWORK
42% 39%
22% 38%
MIXI
GOOGLE+
TUMBLR
22% 25% 8% 17% 2% 2% 1%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 104
JAN 2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
25%
89%
81%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 105
MEXICO
We Are Social
wearesocial.sg • @wearesocialsg • 106
JAN 2014
MEXICO: DATA SNAPSHOT 116,220,947
78%
22%
TOTAL POPULATION
URBAN
RURAL
44,173,551 INTERNET USERS
50,000,000 ACTIVE FACEBOOK USERS
38% INTERNET PENETRATION
43% FACEBOOK PENETRATION
100,785,917 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
87% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 107
JAN 2014
MEXICO: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 22M
33%
3H 10M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 108
JAN 2014
MEXICO: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
37%
3H 46M
59%
21%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 109
JAN 2014
MEXICO: SOCIAL MEDIA USE 98%
ANY SOCIAL NETWORK
72% 94%
61% 74%
GOOGLE+
29% 62%
27% 36% 12% 28% 8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 110
JAN 2014
MEXICO: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
37%
95%
91%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 111
NIGERIA
We Are Social
wearesocial.sg • @wearesocialsg • 112
JAN 2014
NIGERIA: DATA SNAPSHOT 174,507,539
50%
50%
TOTAL POPULATION
URBAN
RURAL
55,930,391 INTERNET USERS
11,200,000 ACTIVE FACEBOOK USERS
114,000,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
32% INTERNET PENETRATION
6% FACEBOOK PENETRATION
65% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 113
POLAND
We Are Social
wearesocial.sg • @wearesocialsg • 114
JAN 2014
POLAND: DATA SNAPSHOT 38,383,809
61%
39%
TOTAL POPULATION
URBAN
RURAL
24,969,935 INTERNET USERS
11,800,000 ACTIVE FACEBOOK USERS
65% INTERNET PENETRATION
31% FACEBOOK PENETRATION
50,840,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
132% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 115
JAN 2014
POLAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 59M
45%
1H 21M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 116
JAN 2014
POLAND: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
56%
1H 37M
27%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 117
JAN 2014
POLAND: SOCIAL MEDIA USE 90%
ANY SOCIAL NETWORK
77% 74%
59% 55%
NASZAKLASA
29% 46%
GOOGLE+
26% 18% 10% 12% 5%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 118
JAN 2014
POLAND: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
35%
90%
78%
28%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 119
RUSSIA
We Are Social
wearesocial.sg • @wearesocialsg • 120
JAN 2014
RUSSIA: DATA SNAPSHOT 142,500,482
74%
26%
TOTAL POPULATION
URBAN
RURAL
75,926,004 INTERNET USERS
46,800,000 ACTIVE VKONTAKTE USERS
53% INTERNET PENETRATION
33% VKONTAKTE PENETRATION
261,886,329 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
184% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 121
JAN 2014
RUSSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 56M
36%
1H 22M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 122
JAN 2014
RUSSIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
50%
2H 11M
46%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 123
JAN 2014
RUSSIA: SOCIAL MEDIA USE 94%
ANY SOCIAL NETWORK
80% 75%
VKONTAKTE
52% 69%
ODNOKLASSNIKI
44% 68%
41% 52%
GOOGLE+
24% 39% 18%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 124
JAN 2014
RUSSIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
36%
93%
82%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 125
SAUDI ARABIA
We Are Social
wearesocial.sg • @wearesocialsg • 126
JAN 2014
SAUDI ARABIA: DATA SNAPSHOT 26,939,583
82%
18%
TOTAL POPULATION
URBAN
RURAL
14,328,632 INTERNET USERS
7,600,000 ACTIVE FACEBOOK USERS
53% INTERNET PENETRATION
28% FACEBOOK PENETRATION
53,012,322 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
197% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 127
JAN 2014
SAUDI ARABIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 57M
47%
3H 01M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 128
JAN 2014
SAUDI ARABIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
51%
2H 48M
51%
20%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 129
JAN 2014
SAUDI ARABIA: SOCIAL MEDIA USE 94%
ANY SOCIAL NETWORK
66% 89%
55% 77%
41% 75%
GOOGLE+
32% 33% 16% 31% 13%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 130
JAN 2014
SAUDI ARABIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
73%
89%
83%
31%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 131
SINGAPORE
We Are Social
wearesocial.sg • @wearesocialsg • 132
JAN 2014
SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION
100% URBAN
3,971,318 INTERNET USERS
3,200,000 ACTIVE FACEBOOK USERS
73% INTERNET PENETRATION
59% FACEBOOK PENETRATION
8,063,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
148% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 133
JAN 2014
SINGAPORE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 16M
64%
1H 57M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 134
JAN 2014
SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
70%
2H 10M
49%
18%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 135
JAN 2014
SINGAPORE: SOCIAL MEDIA USE 96%
ANY SOCIAL NETWORK
68% 92%
59% 54%
19% 45%
GOOGLE+
18% 36% 13% 25% 12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 136
JAN 2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
72%
96%
87%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 137
SOUTH AFRICA
We Are Social
wearesocial.sg • @wearesocialsg • 138
JAN 2014
SOUTH AFRICA: DATA SNAPSHOT 48,601,098
62%
38%
TOTAL POPULATION
URBAN
RURAL
20,012,275 INTERNET USERS
9,800,000 ACTIVE FACEBOOK USERS
41% INTERNET PENETRATION
20% FACEBOOK PENETRATION
68,394,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
141% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 139
JAN 2014
SOUTH AFRICA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 37M
38%
2H 29M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 140
JAN 2014
SOUTH AFRICA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
40%
3H 02M
59%
19%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 141
JAN 2014
SOUTH AFRICA: SOCIAL MEDIA USE 97%
ANY SOCIAL NETWORK
81% 92%
71% 69%
GOOGLE+
35% 62%
35% 49%
25% 34% 13%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 142
JAN 2014
SOUTH AFRICA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
40%
92%
89%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 143
SOUTH KOREA
We Are Social
wearesocial.sg • @wearesocialsg • 144
JAN 2014
SOUTH KOREA: DATA SNAPSHOT 48,955,203
83%
17%
TOTAL POPULATION
URBAN
RURAL
41,091,681 INTERNET USERS
13,000,000 ACTIVE FACEBOOK USERS
84% INTERNET PENETRATION
27% FACEBOOK PENETRATION
53,624,427 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
110% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 145
JAN 2014
SOUTH KOREA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
3H 27M
75%
1H 35M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 146
JAN 2014
SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
74%
1H 01M
37%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 147
JAN 2014
SOUTH KOREA: SOCIAL MEDIA USE 84%
ANY SOCIAL NETWORK
48% 75%
36% 56%
GOOGLE+
ME2DAY
NATE CONNECT
22% 38% 7% 33% 7% 8% 1%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 148
JAN 2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
73%
94%
94%
56%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 149
THAILAND
We Are Social
wearesocial.sg • @wearesocialsg • 150
JAN 2014
THAILAND: DATA SNAPSHOT 67,448,120
34%
66%
TOTAL POPULATION
URBAN
RURAL
17,779,139 INTERNET USERS
24,000,000 ACTIVE FACEBOOK USERS
26% INTERNET PENETRATION
36% FACEBOOK PENETRATION
84,075,036 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
125% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 151
JAN 2014
THAILAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 07M
24%
3H 04M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 152
JAN 2014
THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
25%
3H 39M
50%
36%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 153
JAN 2014
THAILAND: SOCIAL MEDIA USE 97%
ANY SOCIAL NETWORK
76% 96%
68% 69%
GOOGLE+
36% 57%
32% 40%
22% 23% 7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 154
JAN 2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
31%
95%
94%
51%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 155
TURKEY
We Are Social
wearesocial.sg • @wearesocialsg • 156
JAN 2014
TURKEY: DATA SNAPSHOT 80,694,485
72%
28%
TOTAL POPULATION
URBAN
RURAL
35,990,932 INTERNET USERS
45% INTERNET PENETRATION
36,000,000
45%
ACTIVE FACEBOOK USERS
FACEBOOK PENETRATION
68,000,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
84% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 157
JAN 2014
TURKEY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 51M
36%
1H 53M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 158
JAN 2014
TURKEY: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
44%
2H 32M
51%
26%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 159
JAN 2014
TURKEY: SOCIAL MEDIA USE 97%
ANY SOCIAL NETWORK
75% 93%
60% 72%
34% 70%
GOOGLE+
28% 33% 11% 26% 11%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 160
JAN 2014
TURKEY: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
30%
95%
92%
43%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 161
UNITED ARAB EMIRATES
We Are Social
wearesocial.sg • @wearesocialsg • 162
JAN 2014
UAE: DATA SNAPSHOT 5,473,972
84%
16%
TOTAL POPULATION
URBAN
RURAL
4,517,169 INTERNET USERS
83% INTERNET PENETRATION
4,400,000 ACTIVE FACEBOOK USERS
80% FACEBOOK PENETRATION
13,775,252 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
252% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 163
JAN 2014
UAE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 12M
71%
2H 57M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 164
JAN 2014
UAE: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
81%
3H 17M
52%
22%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 165
JAN 2014
UAE: SOCIAL MEDIA USE 96%
ANY SOCIAL NETWORK
67% 93%
53% 73%
GOOGLE+
32% 64%
27% 49%
22% 26% 10%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 166
JAN 2014
UAE: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
74%
90%
82%
38%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 167
UNITED KINGDOM
We Are Social
wearesocial.sg • @wearesocialsg • 168
JAN 2014
UK: DATA SNAPSHOT 63,395,574
80%
20%
TOTAL POPULATION
URBAN
RURAL
54,861,245 INTERNET USERS
36,000,000 ACTIVE FACEBOOK USERS
87% INTERNET PENETRATION
57% FACEBOOK PENETRATION
82,109,000 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
130% MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 169
JAN 2014
UK: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
4H 11M
64%
1H 32M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 170
JAN 2014
UK: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
76%
1H 51M
45%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
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JAN 2014
UK: SOCIAL MEDIA USE 87%
ANY SOCIAL NETWORK
63% 79%
54% 44%
GOOGLE+
24% 33% 10% 22% 9% 13% 7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
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JAN 2014
UK: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
62%
87%
73%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
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UNITED STATES OF AMERICA
We Are Social
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JAN 2014
USA: DATA SNAPSHOT 316,668,567
82%
18%
TOTAL POPULATION
URBAN
RURAL
254,295,536 INTERNET USERS
178,000,000 ACTIVE FACEBOOK USERS
80% INTERNET PENETRATION
56% FACEBOOK PENETRATION
327,577,529 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
103% MOBILE PENETRATION
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JAN 2014
USA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
5H 13M
60%
2H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
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JAN 2014
USA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
75%
2H 17M
54%
15%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
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JAN 2014
USA: SOCIAL MEDIA USE 92%
ANY SOCIAL NETWORK
67% 85%
56% 46%
22% 44%
GOOGLE+
17% 33% 16% 30% 11%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT USED IN THE PAST MONTH
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JAN 2014
USA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
56%
94%
77%
46%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 179
DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social
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FIND OUT MORE AT WEARESOCIAL.SG We Are Social
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WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social
Making Friends & Influencing People • 46