SRAM MTB CONVERSATION: MAY 2012

ONVERSATIO

MTB

MAY 2012 MEDIA IMPRESSIONS

HIGHLIGHTS

– Stevie Smith Wins Pro GRT #1 – Whistler Bike Park Season Opener – Sponsored by SR AM, RockShox, Avid, Truvativ – SR AM Sweeps Nove Mesto Men’s XC World Cup Podium – Julien Absalon and Gunn Rita Dahle Flesjaa Win La Bresse World Cup Cross Countr y – SR AM T YPE 2 Rear Derailleur Maintains Podium Reputation

Today, being in the conversation means being connected to the now. It means always listening, always responding, and always knowing where to be and how to get there. It means reacting to change and inspiring progress.

Our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. It’s a conversation about four brands, and the most exciting bicycle components in the world. It starts on the web, goes into printed magazines and is alive all over the world. It’s shared with tweets and likes. It’s the post ride beer at the local trails or the toast after winning the World Championships.

Welcome to our Conversation.

May 2012

PRO GRT #1 Port Angeles, Washington, United States

CONVERSATION | MEDIA IMPRESSIONS May 2012

MTB MAGAZINE

TRAIL HOUSE Santa Cruz, California

MTB MAGAZINE

MTB MAGAZINE

MTB MAGAZINE

MTB MAGAZINE

CONVERSATION | MEDIA IMPRESSIONS May 2012

VITALMTB.COM

“ I usually run the Codes front and rear. That is my favorite downhill brake because they’re so consistent, super awesome and really powerful.”

Kyle Strait

KYLE STRAIT BIKE CHECK | ANDREW NEETHLING BIKE CHECK

VITALMTB.COM

“ The [TYPE 2 Rear Derailleur] is awesome, it makes the bike so silent.” “ On [my Giant Reign] I have the Lyrik up front.

When I don’t get to ride downhill or races in between the [Lyrik] gives me a good feel.” “ It’s decked out with full X0. The product is super light and durable as well.”

Andrew Neethling

BIKE FESTIVAL RIVA DEL GARDA Riva del Garda, Italy

BIKE-MAGAZIN.DE

CONVERSATION | MEDIA IMPRESSIONS May 2012 SICKLINES.COM

SICKLINES.COM

SEA OTTER MEDIA LAUNCH Finale Ligure, Italy BICYCLE RETAILER

MTB MAGAZINE

WORLD CUP CROSS COUNTRY RACING La Bresse, France

CONVERSATION | MEDIA IMPRESSIONS May 2012 MTB MAGAZINE

MTB MAGAZINE

GRIP SHIFT | LYRIK | ARGYLE | X0 TRAIL BRAKES | BOOBAR | HOLZFELLER

WORLD OF MTB

CONVERSATION | MEDIA IMPRESSIONS May 2012

UP-DOWN MAG

UP-DOWN MAG

DRIVTRAIN OVERVIEW | DUFFLE

" This bike specific carry-all is very well built and has lots of nice touches, such as high-quality buckles, SRAM zip-pulls and a cushioned shoulder strap."

BikeRadar

BIKERADAR.COM

CONVERSATION | MEDIA IMPRESSIONS May 2012

BIKERUMOR.COM

“ Mated up to the XX rear derailleur, [Grip Shift is] quick, light and simple to shift.” “ Normal first rides cable stretch aside, it’s shifted flawlessly.” “ SRAM did a great job of balancing easy shift effort with enough “retention” to prevent mis-shifts.”

Tyler Benedict | Bike Rumor

VTT MAG

GRIP SHIFT | X5 CRANKSET

“ The beauty of a crankset like this is that it’s equally good for beginners and experts alike.”

BikeRadar

BIKERADAR.COM

CONVERSATION | MEDIA IMPRESSIONS May 2012

“ There’s a full machine shop and prototype facility to build new concepts in-house as well as a sprawling test area for both validating ideas and confirming the durability of production components. Virtually every major drivetrain component SRAM makes can be tested here, including internally geared hubs, traditional derailleurs and shifters, chains and complete wheels.”

James Huang | Bikeradar

BIKERADAR.COM

SRAM EUROPEAN HEADQUARTERS | RISE WHEELS VTT MAG SINGLETRACK.COM

BIKERADAR.COM

BIKERADAR.COM

“ The meaty, angular rim and more-than-ample flanges on the hubs mean the wheels are also strong and track straight and true.”

Justin Loretz & Guy Kesteven | Bike Radar

CONVERSATION | MEDIA IMPRESSIONS May 2012

“ T he crew at SRAM is yet again releasing some major out-of-the-box thinking with their new drivetrain XX1.”

Mountain Bike Action

“ The system’s simplicity, often lighter overall weight, and the very fact that there isn’t a bailout gear are the selling features for riders who are willing to push themselves.”

Mike Levy | Pinkbike

“ It’s true that modern two-ring drivetrains work well.

But they still can’t match the security of singlering setups, which are increasingly finding favor in the mainstream marketplace, especially with more aggressive riders.”

James Huang | BikeRadar

“ Single front chainring setups are becoming more and more popular as cassette ranges have grown, and SRAM is the first to design a group specifically around the idea.”

Andrew Newman | Dirt Rag

XX1 SNEAK PEAK

BICYCLERETAILER.COM

MBACTION.COM

BIKEMAG.COM

BIKERADAR.COM

FEEDTHEHABIT.COM BIKERUMOR.COM

PINKBIKE.COM DIRTRAG.COM

SICKLINES.COM VITALMTB.COM

MOUNTAINBIKE.COM

CONVERSATION | MEDIA IMPRESSIONS May 2012

WORLD CUP CROSS COUNTRY RACING Nové Mesto, Czech Republic

CONVERSATION | MEDIA IMPRESSIONS May 2012

WHAT MOUNTAIN BIKE

HISTORY OF FORKS United Kingdom

WHAT MOUNTAIN BIKE

CONVERSATION | MEDIA IMPRESSIONS May 2012 DECLINE

“ The Solo Air RC2 DH is a great fork for riders looking to have a single crown fork with big hit ability.”

Decline

VELO TOUT TERRAIN

VELO TOUT TERRAIN

PINKBIKE.COM

LYRIK | MONARCH | VIVID AIR | SEKTOR

BIKEMAG.COM

“ I rode everything on this fork from smooth flowing single track to steep, rocky descents without a hiccup in performance or leaking a drop of oil.” “ T he fork’s stiffness and smoothness were also solid. I was able to brake and corner with confidence, and without ever thinking about or noticing the Sektor.” “ T he Sektor’s performance could be due to all of the trickle-down technology RockShox packed into it. It features the Power Bulge bushing re-enforcement for added stiffness and durability, the Solo Air spring and the solid, maxle 15-millimeter through-axle.”

Ryan LaBar | Bike Magazine

CONVERSATION | MEDIA IMPRESSIONS May 2012

“ T he hydraulic RockShox Reverb remains our current favorite and some new developments should help it remain top of the heap.”

BIKERADAR.COM

BikeRadar, UK

OUTSIDE MAGAZINE

“ Perhaps the biggest improvement to our bikepark riding came from the RockShox Reverb post, which let us slam the seat five full inches with the press of the bar-mounted switch, so we could really get back on the steeps and jumps.”

Outside Magazine

REVERB | MOST INFLUENTIAL GEAR - RS1 | SEA OTTER CLASSIC

OUTSIDEONLINE.COM

VELO TOUT TERRAIN

CONVERSATION | MEDIA IMPRESSIONS May 2012

FREERIDE

“ The AVID Code disc brake convinced us during long testrides by it´s reliability, handling, cool look, but above all by it´s pure braking power.

And thereby it´s not showing the digital on/off feeling what we experienced at other brakes.“ Freeride

CODE | BRAKE TEST Germany

WORLD OF MTB

WORLD OF MTB

WORLD OF MTB

WORLD OF MTB

CONVERSATION | MEDIA IMPRESSIONS May 2012 WHAT MOUNTAIN BIKE

“ The Elixir 3 is hard to fault given it´s price and performance.“ WHAT MOUNTAIN BIKE

WHAT MOUNTAIN BIKE

ELIXIR | PRO BLEED KIT

TWENTYNININCHES.COM

CONVERSATION | MEDIA IMPRESSIONS May 2012

MTB-NEWS.DE

X0 | X0 TRAIL

MOUNTAIN BIKING

RIDE IT MAGAZINE

CONVERSATION | MEDIA IMPRESSIONS May 2012

WHAT MOUNTAIN BIKE

WHAT MOUNTAIN BIKE

WHAT MOUNTAIN BIKE

CRANK TEST | X0 CHAINGUIDE

MOUNTAIN BIKE ACTION

“ We had zero issues and never once dropped a chain. In short, the X0 chainguide from TRUVATIV delivers.”

Mountain Bike Action

JOIN THE CONVERS

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MTB

FACEBOOK SRAM MTB (SRAM, Avid, TRUVATIV) RockShox Suspension TWITTER @SRAM_mtb @RockShox @AVIDbike YOUTUBE /Studio186 /rockshoxsuspension

MTB

MAY 2012 MEDIA IMPRESSIONS

Copyright 速 2012.

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