SRAM Urban Media Feedback Booklet 2011/2012

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SRAM URBAN MEDIA FEEDBACK

EUROBIKE 2011 - TODAY


KEY FIGURES

OF THE LAST 12 MONTHS

36 different magazines | web & print 10 different countries 72 articles ... to be continued


EUROPE Germany

USA Urbanvelo Bike Rumor Bicycleretailer Momentum Hubalabike Outside

Radmarkt SAZ Aktiv Radfahren Radwelt Fahrrad News Velobiz Stern Fahrradtrends Pressedienst Fahrrad Spoke Radtouren Magazin Spiegel Online Trekkingbike Mountainbike Rider

Netherlands Bike Europe Bike & Trekking Fietsmarkt

France

Bike Eco Celoderoute City Ride Velotaf

UK

Road CC Cycling Info Bike Biz

Switzerland Ride Cyclinfo

Italy

Pianetamountainbike

Denmark

Cykelportalen

Romania Freerider

Poland MBike


SRAM URBAN MEDIA FEEDBACK

EUROBIKE 2011 - TODAY 4


TABLE OF CONTENTS SRAM Urban | 6 - 19 IGH | 20 - 25 Via GT | Centro | 26 - 35 Ematic | 36 - 42 DSD | 44 - 51

For more information about SRAM Urban visit

WWW.SRAM.COM 5


SRAM URBAN SADDLE COVER

Location | AMSTERDAM | NETHERLANDS

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Bike&Trekking | 4.12 | Netherlands

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SRAM URBAN SADDLE COVER Location | MÜNSTER | GERMANY Aktiv Radfahren | Germany

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“SRAM equips bikes in the urban cycling capitals Amsterdam and Münster with 3000 red saddle covers each.” Aktiv Radfahren | Germany

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SRAM URBAN SADDLE COVER on

18.826 Seen 289 Likes 44 Shares 13 Comments “Is there any way to get one?” “great idea!” “Fantastic!”

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facebook.com/Sram facebook.com/BikeEurope

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SRAM URBAN “Without adoubt, the G8 offers the absolutely best shifting performance a SRAM Internal Gear Hub has ever offered.” Michael Bollschweiler | Radmarkt

Radmarkt | 7-2012 | Germany Europe´s biggest Dealer Magazine

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SRAM URBAN “Urban riders now have access to the enjoyment of a sportive shifting witout unnecessary gears.” Aktiv Radfahren | 09.10.12

Aktiv Radfahren | 09.10.12 | Germany

SAZ | Germany

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Fahradnews | Germany

Fietsmarkt | Netherlands

Cycleportalen | Denmark

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SRAM URBAN

Cycleinfo | Switzerland

Trekkinbike | 06.2012 | Germany

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Velobiz | Germany

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SRAM URBAN radmarkt.de | Germany

onetoone.de | Germany

radmarkt.de | Germany

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bike-eu.com | Netherlands

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SRAM IGH

fietsmarkt | Netherlands

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SRAM IGH

Spoke | Germany

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“good choice for a city pedelec: SRAM Automatix� Jan Gathmann | Radtouren

Radtouren | Germany

Urbanvelo | USA

Pressedienst Fahrrad | Germany

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SRAM IGH

ADVERTS

AUTOMATIX Sparta Coop Advert BikeEurope | Netherlands

NAAF

SRAM AUTOMATIX • Veilige automaat met 2 versnellingen • Ontspannen fietsen, zonder schakelhendels en zonder kabels • Onderhoudsarm: dagelijks fietsen in plaats van sleutelen

met 2-versnellingenautomaat

WWW.SRAM.COM

Sram_Automatix_180x131.indd 1

24

18.07.12 12:10


AUTOMATIX ADVERT in BikeEurope | Netherlands BikeEurope | Netherlands

SIMPLY DOUBLE YOUR FUN Two speeds, no shifter needed, simply happens automatic. The new internal gear hub revolution from SRAM. For all who just want to have fun riding their bike. The SRAM Automatix hub has two speeds. The change of gears happens at a pre-fixed speed, which is pre-set. Speed of change between 12 to 18 km/h, depending on the type of bike.

Sram_BikeEurope_11.indd 1

07.11.11 18:53

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SRAM IGH radmarkt.de | Germany

cycleinfo.com | Switzerland

“simple and low-maintenance.� cycleinfo.com | 28.4.11 | Switzerland

bike-eu.com | Netherlands

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bike-eu.com | Netherlands

fahrradnews.com | Germany

“No shifting system offers more comfort to the rider.� fahrradnews.com | 5.5.11 | Germany

radmarkt.de | Germany

27


SRAM VIA GT I Centro “Via GT impresses through its low weight, its sportive 2x10 gear ratio and its exclusive design.” SAZ | No. 13 | 9.7.12

SAZ | Germany

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MBike|Poland

Urbanvelo | USA

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SRAM VIA GT I Centro

Fietsmarkt | Netherlands

Pianeta | Italy

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Radtouren | Germany

CityRide | France

Urbanvelo | USA

Radwelt | Germany

Bicycleretailer | USA

31


SRAM VIA GT I Centro SPIEGEL ONLINE | Biggest political Magazine inGermany | 136 million clics per month

32


BikeRumor | USA

freerider.ro | Romania

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SRAM VIA GT I Centro bikebiz.com / UK

“quick and easy gear changes possible, similar to SRAM’s top road racing groupsets.” “Via GT and Via Centro: Descendant groups of the established Red and X0 families.” Mark Sutton | BikeBiz

34


radmarkt.de | Germany

trekkingbike.com | Germany

bikeandtrekking.nl | netherlands

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SRAM Ematic SAZ | No.24 | Germany

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Radmarkt | Germany

GEAR OF THE SHOW AWARD

for SRAM Ematic! Presented by Outside Magazine at Interbike 2012

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SRAM Ematic Radwelt | Germany

„By the time the SRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“ Radwelt | 5.12

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Radtouren | Germany

BikeEco | France

39


SRAM Ematic “perfect for casual riders not looking to break a sweat on the way to pick up groceries.” Brad | 10.8.2012 Urbanvelo | USA

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“Why is it significant? It seems that SRAM have thought about the e-bike from a road-cyclist’s perspective.” Max Leonhard | 15.03.2012 | Road CC Road CC | UK Outside | USA

IPAD

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SRAM Ematic COOP ADVERT

GERMAN ADVERT in German magazines

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SRAM URBAN YOUTUBE CHANNEL

...CHECK OUT and watch the ...CHECK OUT newest Videos and watch the newest videos

43


SRAM DSD

DEALER SERVICE DIRECT

“A brand to touch” Michael Bollschweiler | Radmarkt

Radmarkt | Germany

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... a normal day at DSD: 120 dealer phone calls and 70 repairs. DSD currently takes care of 2500 dealers

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SRAM DSD

DEALER SERVICE DIRECT DEALER TRAININGS

...last winter over 200 Dealers from 150 different shops participated

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SAZ | 22.12 | Germany

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SRAM DSD

DEALER SERVICE DIRECT

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SAZ | Germany

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SRAM DSD

DEALER SERVICE DIRECT

“When the local dealer can’t help any more, the time has come for SRAM DSD” Martin Donat | Mountainbike Rider

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“There is no place with more SRAM product know-how� Martin Donat | Mountainbike Rider

Mountainbike Rider | Germany

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