SRAM URBAN MEDIA FEEDBACK
EUROBIKE 2011 - TODAY
KEY FIGURES
OF THE LAST 12 MONTHS
36 different magazines | web & print 10 different countries 72 articles ... to be continued
EUROPE Germany
USA Urbanvelo Bike Rumor Bicycleretailer Momentum Hubalabike Outside
Radmarkt SAZ Aktiv Radfahren Radwelt Fahrrad News Velobiz Stern Fahrradtrends Pressedienst Fahrrad Spoke Radtouren Magazin Spiegel Online Trekkingbike Mountainbike Rider
Netherlands Bike Europe Bike & Trekking Fietsmarkt
France
Bike Eco Celoderoute City Ride Velotaf
UK
Road CC Cycling Info Bike Biz
Switzerland Ride Cyclinfo
Italy
Pianetamountainbike
Denmark
Cykelportalen
Romania Freerider
Poland MBike
SRAM URBAN MEDIA FEEDBACK
EUROBIKE 2011 - TODAY 4
TABLE OF CONTENTS SRAM Urban | 6 - 19 IGH | 20 - 25 Via GT | Centro | 26 - 35 Ematic | 36 - 42 DSD | 44 - 51
For more information about SRAM Urban visit
WWW.SRAM.COM 5
SRAM URBAN SADDLE COVER
Location | AMSTERDAM | NETHERLANDS
6
Bike&Trekking | 4.12 | Netherlands
7
SRAM URBAN SADDLE COVER Location | MÜNSTER | GERMANY Aktiv Radfahren | Germany
8
“SRAM equips bikes in the urban cycling capitals Amsterdam and Münster with 3000 red saddle covers each.” Aktiv Radfahren | Germany
9
SRAM URBAN SADDLE COVER on
18.826 Seen 289 Likes 44 Shares 13 Comments “Is there any way to get one?” “great idea!” “Fantastic!”
10
facebook.com/Sram facebook.com/BikeEurope
11
SRAM URBAN “Without adoubt, the G8 offers the absolutely best shifting performance a SRAM Internal Gear Hub has ever offered.” Michael Bollschweiler | Radmarkt
Radmarkt | 7-2012 | Germany Europe´s biggest Dealer Magazine
12
13
SRAM URBAN “Urban riders now have access to the enjoyment of a sportive shifting witout unnecessary gears.” Aktiv Radfahren | 09.10.12
Aktiv Radfahren | 09.10.12 | Germany
SAZ | Germany
14
Fahradnews | Germany
Fietsmarkt | Netherlands
Cycleportalen | Denmark
15
SRAM URBAN
Cycleinfo | Switzerland
Trekkinbike | 06.2012 | Germany
16
Velobiz | Germany
17
SRAM URBAN radmarkt.de | Germany
onetoone.de | Germany
radmarkt.de | Germany
18
bike-eu.com | Netherlands
19
SRAM IGH
fietsmarkt | Netherlands
20
21
SRAM IGH
Spoke | Germany
22
“good choice for a city pedelec: SRAM Automatix� Jan Gathmann | Radtouren
Radtouren | Germany
Urbanvelo | USA
Pressedienst Fahrrad | Germany
23
SRAM IGH
ADVERTS
AUTOMATIX Sparta Coop Advert BikeEurope | Netherlands
NAAF
SRAM AUTOMATIX • Veilige automaat met 2 versnellingen • Ontspannen fietsen, zonder schakelhendels en zonder kabels • Onderhoudsarm: dagelijks fietsen in plaats van sleutelen
met 2-versnellingenautomaat
WWW.SRAM.COM
Sram_Automatix_180x131.indd 1
24
18.07.12 12:10
AUTOMATIX ADVERT in BikeEurope | Netherlands BikeEurope | Netherlands
SIMPLY DOUBLE YOUR FUN Two speeds, no shifter needed, simply happens automatic. The new internal gear hub revolution from SRAM. For all who just want to have fun riding their bike. The SRAM Automatix hub has two speeds. The change of gears happens at a pre-fixed speed, which is pre-set. Speed of change between 12 to 18 km/h, depending on the type of bike.
Sram_BikeEurope_11.indd 1
07.11.11 18:53
25
SRAM IGH radmarkt.de | Germany
cycleinfo.com | Switzerland
“simple and low-maintenance.� cycleinfo.com | 28.4.11 | Switzerland
bike-eu.com | Netherlands
26
bike-eu.com | Netherlands
fahrradnews.com | Germany
“No shifting system offers more comfort to the rider.� fahrradnews.com | 5.5.11 | Germany
radmarkt.de | Germany
27
SRAM VIA GT I Centro “Via GT impresses through its low weight, its sportive 2x10 gear ratio and its exclusive design.” SAZ | No. 13 | 9.7.12
SAZ | Germany
28
MBike|Poland
Urbanvelo | USA
29
SRAM VIA GT I Centro
Fietsmarkt | Netherlands
Pianeta | Italy
30
Radtouren | Germany
CityRide | France
Urbanvelo | USA
Radwelt | Germany
Bicycleretailer | USA
31
SRAM VIA GT I Centro SPIEGEL ONLINE | Biggest political Magazine inGermany | 136 million clics per month
32
BikeRumor | USA
freerider.ro | Romania
33
SRAM VIA GT I Centro bikebiz.com / UK
“quick and easy gear changes possible, similar to SRAM’s top road racing groupsets.” “Via GT and Via Centro: Descendant groups of the established Red and X0 families.” Mark Sutton | BikeBiz
34
radmarkt.de | Germany
trekkingbike.com | Germany
bikeandtrekking.nl | netherlands
35
SRAM Ematic SAZ | No.24 | Germany
36
Radmarkt | Germany
GEAR OF THE SHOW AWARD
for SRAM Ematic! Presented by Outside Magazine at Interbike 2012
37
SRAM Ematic Radwelt | Germany
„By the time the SRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“ Radwelt | 5.12
38
Radtouren | Germany
BikeEco | France
39
SRAM Ematic “perfect for casual riders not looking to break a sweat on the way to pick up groceries.” Brad | 10.8.2012 Urbanvelo | USA
40
“Why is it significant? It seems that SRAM have thought about the e-bike from a road-cyclist’s perspective.” Max Leonhard | 15.03.2012 | Road CC Road CC | UK Outside | USA
IPAD
41
SRAM Ematic COOP ADVERT
GERMAN ADVERT in German magazines
42
SRAM URBAN YOUTUBE CHANNEL
...CHECK OUT and watch the ...CHECK OUT newest Videos and watch the newest videos
43
SRAM DSD
DEALER SERVICE DIRECT
“A brand to touch” Michael Bollschweiler | Radmarkt
Radmarkt | Germany
44
... a normal day at DSD: 120 dealer phone calls and 70 repairs. DSD currently takes care of 2500 dealers
45
SRAM DSD
DEALER SERVICE DIRECT DEALER TRAININGS
...last winter over 200 Dealers from 150 different shops participated
46
SAZ | 22.12 | Germany
47
SRAM DSD
DEALER SERVICE DIRECT
48
SAZ | Germany
49
SRAM DSD
DEALER SERVICE DIRECT
“When the local dealer can’t help any more, the time has come for SRAM DSD” Martin Donat | Mountainbike Rider
50
“There is no place with more SRAM product know-how� Martin Donat | Mountainbike Rider
Mountainbike Rider | Germany
51