DESIGN RESEARCH AND BUSINESS IDEA ON PROMOTION OF BLOGGERS

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 A new way to style yourself as your favourite blogger


A Fashion Blogger

With Instagram gaining popularity in recent times, fashion bloggers are believed to be the one with the best fashion sense. Many Indian women are doing great as fashion bloggers. They have encouraged a lot of women and men to be open about themselves. Share their personal style, break stereotype, explore with international styles and bring the flavours from the root of the nation. Now a days a lot of brands prefer bloggers over celebrities to showcase their product. They are part of the strongest market strategy and that is why they are more importantly called fashion influencers


Promblems faced by the bloggers

 1. Buying unnecessary clothes only for a particular look. 2. The expensive price of clothes in trend. 3. Their followers don't always find similar clothes to match up to their favorite bloggers. 4. Lack of recognition. 5. Lack of forum. 6. Followers don't understand many brands.


Thoughts as a fashion blogger

Being a fashion blogger always is a great thing. When you see people influenced by your style. When you identify your fashion and work towards it, it is a great feeling. Choosing it as a career is really tough, in the initial days you have to go through a lot of criticism, a huge expense and choosing your style and brands.


S O L U T I O N S

EXPOSURE

A FORUM

RECOGNITION

COLLABORATION

PARTOCIPATION


Execution

A weekend ( Friday, Saturday and Sunday) event in Pheonix mall, Bengaluru It will be an event where each day different bloggers will be showcasing her style and associated brands will put up their store so that people interested can pick up their blogger style . Also. a paid booth where the blogger herself will get her team to style his/ her follower


STYLING AS 5 EVIDENT BLOGGERS OF BENGALURU









AFTER BEFORE




AFTER

BEFORE




BEFORE

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MALOBIKA MUKHERJEE AS HARSHITA RUDRESH


BEFORE

AFTER


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