Project Proposal
Graduation Project
National Institute Of Fashion Technology, Raibareli Bachelors Of Design
Fashion Communcation 2018-22
Proposed By: Srishti Madan - BD/18/1383 Semester 8
Zeliot Connected
Services
Contents
About Zeliot
About iTriangle The Project
Part - 1 iTriangle
Learning Objective Part - 2 Zeliot
Learning Objective
About Zeliot
Zeliot is a new age deep tech company founded in 2018 with the vision of offering IoT platform-based
solutions to enterprises and Automotive OEMs. Since 2018, Zeliot has successfully developed the platform and has hosted more than 100,000 devices. The
current platform is used by the likes of Royal Enfield, Ashok Leyland, Indian Oil Corporation, Here Maps, and many other marquee customers.
Zeliot is striving hard to create an ecosystem for the partners by allowing more control over what
they would want to sell in turn to their customers. This can be achieved by developing modules on
the fundamental level of software platform, if we
could reimagine how the platform modules like data processing pipelines, Telematics Hub, Microservices are monetized, then the partners will eventually
have more control over how and what they want to sell to their customers, who could be either large enterprises or Auto OEMs.
With this vision in place, we are productizing
each component of the software platform, we are
investing a good amount of time & money to create
a data computation package for the IoT device, this package will eventually run on the edge devices
and will also us to control a lot of data parameters before sending it the cloud. The combination of
platform products and the edge package will bring in a lot more efficiency in the way the IoT data especially telematics data is handled, this will
lead to huge amounts of savings for our partners/ customers in terms of cloud expenses.
The GTM for Zeliot is by offering the above-detailed
solution set as a deep tech product for IoT to all the partners across the globe.
About Itriangle
iTriangle Infotech Private Limited is a Bangalore based company, We are the developers and
manufacturers of GPS-GSM-RFID based Vehicle/
Asset/ Personal Tracking and Monitoring systems.
We provide end to end solutions in the tracking and
monitoring domain. We cater both to end customers as well as to distributors engaged in this business. Our products score very high on stability and are manufactured on par with the highest quality
standards. The product has a compact and sleek
design with high-quality internal antennas for GPS & GSM modules.
Our Services include:
We cater both to end customers as well as to
distributors or dealers engaged in this business. We have customized tracking and monitoring solutions for Schools, IT/BPO companies for
Employee Travel Management, Cash Management Vehicles for Banks and Financial Institutions,
Municipal Waste Carrying Vehicles in City Municipal Corporations, Transport Industry, Taxi/Cab Management
Being manufacturers, we also supply hardware to system integrators.
The Tracking Device could be used in all types of vehicles; from two-wheelers to large trucks.
We have personal tracking devices useful for the safety of Women, Children and old aged people. We have a multi-layer Vehicle Theft Protection
System, with Geo-Lock, the first of its kind in India Our tracking application has all the features
required to effectively and productively track and monitor their assets and vehicles
Zeliot Connected Services procures it’s Tracking
Hardware Majorly from iTriangle Infotech under the name of aquila track.
The Project
My Graduation Project will be worked upon in 2 major parts.
iTriangle Infotech recently rebranded. In the month
of November, I helped develop a logo for the 13 year old company. Our aim was to have a younger, more
powerful approach to the company yet following the long lasted legacy of the company.
My Graduation Project will mostly include the
Rebranding of the company here on. Since the
company currenty just has a logo, I’d have to start
with defining a clear set of guidelines. Following this would be the entire corporate identity of the brand. Since it’s a 14 year old company, There are plenty of assets and materials to be redesigned. There
are over 100 employees, therefore having a native theme template is a must too.
The second part dips back into Zeliot, where in I’m supposed to help create a defined design system for the brand since the logo feels outdated and
doesnt have the strength the company is stepping on to gain in the near future. Since most IT and
IOT companys are rebranding to a more customer
centric and friendly portfolio, Zeliot too wants to fit into the market in a similar way.
This would start with formulating a Proper distinct
color palette for Zeliot. Following that we need a set of predefined illustration assets that can be taken up as assets to create further better illustrations. We also would have to study and update our
primary typeface since Montserrat is currently overused on the web.
On the later stage of the project, I’ll have to work
on a sub logo for Zeliot’s Product, “Zeliot Platform”. Working on the Interface of the latter and it’s info website will also be done.
Part-1 iTriangle
Around the new Logo, Im suppsed to create the following:
Redefine Brand Guidelines Corporate Identity Letter head Envelopes
Visiting Cards
Employee Workbook Company Profile
MS Office Templates Certificates Design In office Signages Product Brochure
Product Data Sheets Hiring Templates Itriangle gazette
Emailers for new & Existing SI clients Projector Templates
Company Merchandise Packaging Design Website Redesign
Learning Objective
Since the logo is already designed, its a reverse engineering step to redefine the guidelines.
The corporate Identity segment doesnt just include designing the assets, I’ll also have to coordinate with vendors, negotiate, visit the print houses multiple times. This will give me an on field
experience of handing pupil alongside the decision making confidence.
The workbook would be a tricky part because the
minute details, even the gap between the lines can act as a hindrance in the user’s experience.
One of the most tricky things to work on would be
the MS office templates. Working on Microsoft Apps extemely user friendly, but making thems for it is where the tricky part lies.
The Product brochure is to be made in both digital and print formats and has to be legible enough to have all the minute tech specs understandable.
Making the projector templates has to be as simple as to be easily used by a complete non designer. The basic drag and drop is something that we’re aiming at here.
The iTriangle Gazette would be one of the most interesting things to work on, since it is to be
inspired by something like an old newspaper.
The research behind it is going to be extremely intriguing along with the design.
Packaging tech deevices is very tricky, since even
the difference of a milimeter could lead to damage in transit. But I’m hoping to learn that as well
Lastly, designing the website and coordinating with the programmer is what im looking forward to.
Part-2 Zeliot
Around the old Logo, Im suppsed to create the
following as the part of the new design system: A new palette (Doesnt have to go with the logo) Define new typography
Create an Illustration Board Corporate Identity Letter head Envelopes
Visiting Cards
Company Profile
Company Merchandise Website Redesign
UI of the OEM Product CV 2022 Branding Stall Design Branding Banners
Merchandise Lanyards
Distributors Kit
Distributor Wall Stickers Pamphlets
Zeliot Platform
Zeliot Platform Website
Learning Objective
The major reason of redesigning the design system is because the current logo withholds a lot of
Professionalism. The logo reeks of authorotative
values, which is the exact opposite of what we want to portray.
We’re discussing on reviewing a palette the
company used in the past for a certain annual event since it capures the steps the comapny is taking. The most tricky part would be creating the
illustration boards since it has to have a very wide variety of elements that have to go together.
Another hurdle would be the OEM product since its a very new arena for me. And since our clients like
Ashok Leyland, Bosch, Royal Enfield are going to be using it, It’s imperative for me to get it perfect.
Alongside there was an annual Telematics event
that was supposed to be held in the month of March, it got postboned to the month of May. So I’m also
supposed to help design the booth of the company their along with the event Lanyards since Zeliot is
sponsoring that. The event crate would also include Banners and social media campaigns.
Zeliot has been purely B to B so we’re onboarding certain distributors as our partners, also having certain concox devices as a part of our kit.
Next we would probably announce our own platform by the name of “Zeliot Platform“. So a basic
structural logo and a style guide would serve it too. There would be a landing page for it too.
Project under the Guidance of:
Industry Mentor: Sachin Kamath (Sr. Product Designer)
Academic Mentor: Mr. Akhilendra Pratap (CC FC Nift Rbl)