THE CRAFT PROJECT

The Craft Project IIAD X RANGSUTRA

About The craft project is collaborated with Rangsutra Craft India limited.It was group project with indivisual outcome and deliverables,in which we have to build the collection with the Indian context of craft.The project’s aim to understand the rich tradition of the craftsmanship(Bikaner and Lucknow) in rapidly changing urban market and targeting the spring summer 2021 season.According to the brief which was given by Rngsutra,we were divided into two groups one for Rangsutra retail and one for Fab India,Fab India is the biggest client of Rangsuta.

Sumita Ghose is the founder and managing director of Rangsutra, a social enterprise which seeks to bringabout socio economic development and inclusive growth in rural India by engaging both: the community and the market.

Rangsutra is owned by 1800 rural artisans- most of whom are women. Other owners are like minded organizations and people committed to ensuring sustainable livelihoods for rural artisans in India. Rangsutra provides design, marketing, technical and organizational support needed to make crafts and allied rural industries into viable enterprises, so that they provide regular home / village based employment to 3500 rural artisans.

Rangsuta act as a bridge between rural artisans and global consumers in order to develop sustainable livelihoods and revive India’s rich craft heritage. We believe that our communities of artisans, particularly women, deserve economic opportunities.

RangSutra sells a range of handcrafted products to Fab India, which has been a partner and promoter of village handlooms work and traditional crafts and skills. Its is the single biggest buyer of the company. Currently, more than 90% of its sales are made to FabIndia.

URNUL

URMUL Rural Health, Research and Development Trust, Bikaner was initiated by URMUL Dairy (Uttari Rajasthan Cooperative Milk Union Ltd.), Bikaner in 1983. URMUL Trust represents a family of organizations working towards social and economic change in the lives of the people in the harsh, inhospitable and interior regions of western Rajasthan Support to Immigrant Craftspersons in Bajju, some similar activities were going on in Bajju block of Bikaner district There were

JUNAGARDH

FORT

Junagarh Fort, previously known as Chintamani, is situated in Bikaner. Karan Chand, the prime minister of Raja Rai Singh, supervised the construction of the fort. The construction of the fort was started in 1589 and ended in 1594. The fort was attacked many times and only Kamran Raza, son of Mughal Emperor Babur, was able to win it and that too for one day only. At that time, Bikaner was ruled

by Rao Jait Singh. The fort includes palaces, temples, gates and many other structures.

Experiencing the vast culture of rajasthan...food ,embridery,jewellery,colourful garment , roka ceremonyand their lifestyle

SAMPLES DEVELOPED ON THE FIELD

These embroidery samples were developed by bikaner group in our field visit.

BRAND STUDY

Fab India was founded in 1960 by John Bissel.

First retail store was opened in Greater Kailash, New Delhi in 1976.It is a largest private platform for the product that are made from traditional technique, skills and hand based product.The early eighties Fab India was already known for garments made from hand woven and hand printed fabrics .

In 2000, the non textile range was added .Today with pan –India presence ,Fab India is the largest private platform for products that derive from traditional craft .

Fab India links over 55,000craft based rural producer to modern urban market , creating a base for skilled ,sustainable rural employment and preserving India’s traditional handicrafts in the process.

In 2005 , Fab India become a founder member of ALL INDIA ARTISANS AND CRAFT WALFARE ASSOCIATION (AIACA ) . More than 180 stores Colour story across India as well as abroad and managed

by Willam Bissel.

COLOUR STORY

DESIGN DETAIL

Design Details

Innovative buttons

Innovative Embroidered simplistic buttons Embroidered simplistic floral motifs

Key-hole details experimented With necklines.

Key-hole de-

tails experimented With necklines.

Emphasis on placements Emphasis on on sleeves Decorative patterns placements and on prints often in a contrasting sleeves colours Decorative patterns and prints often in a contrasting colours

Highlighting pockets

through embroidery Highlighting pockets through embroidery

Dessert embroidery placed on menswear plackets Dessert em-

broidery placed on mensw ear plackets

Use of gussets in ethnic

silhouettes complimenting Use of gussets with embroidery and print in ethnic silhouettes complimenting with embroidery and print

Illusion necklines with muted

Illusion neckbutton details lines with muted button details

Fagoting is used as an

Interesting joinery Fagoting is used Gathers were observed in asseveral ansilhouettes Interestin order to add volume where ing joinerydesired Gathers were observed in several silhouettes in order to add volume where desired

Fabindia was established with the strong belief that a medium was needed to market India's vast and diverse craft traditions and thus help fulfil the need to provide and maintain jobs.They mix traditional art practices with modern silhouette. Our goal is to offer customers a handcrafted products with modern touch in it

COMPETION

BRANDS

Setting up the path of revival and resurgence of the Ikat textile Empowering and providing consistent employment to the sixth generation artisanal communities Transformation of the craft to comfortable timeless clothing and lifestyle

Inspired by the nostalgic memories of fables that Karan Torani’s grandmother told him while growing up The tales that the garments tell resonate deeply with Indian mythology and its characters

100% natural

Ethically developed susta

Hand-constructed and w

Retail arm of the organisa Etah, UP.

100% natural Ethically developed sustainable alternatives Revival of traditional textile skills

Hand-constructed and well-ventilated fabrics Retail arm of the organisation, Sarvoday Ashram in Etah, UP.

Blending contemporary sensibilities with tradition Open and honest relationship with its craftspersons.

Luxury retailer Aim to offer the richness of Indian textile in contemporary silhouettes Bridging the gap between craft and luxury, a platform for craftspeople to connect with global craft enthusiasts

ble alternatives

entilated fabrics

n, Sarvoday Ashram in

Known as one of the India's most creative textile companies Combining contemporary design with the inspiring workmanship of traditional craft The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colours, and the inventive, unexpected use of surface treatment

COLOUR

PALLET

EKMATRA

SHADES OF INDIA

TORANI

PRICING

Pricing

1500RS

8,000RS

15,000RS

20,000RS

30,000RS

INSPIRATION BOARD

For the concept we took ‘KATHPUTLI ’ - the folk art of puppetry in rajasthan as an inspiration and also connecting it from our journey where we saw and observed the artisan‘s daily routine in the village, how she plays different roles at the same time , from doing embroidery (kasida) to taking care of her child ,family andpets , earning money , following their rituals .

MOOD BOARD

TREND BOARD

COLOUR BOARD

FABRIC BOARD

MOOD BOARD

Cotton slub , Chanderi, Khadi,Cotton cambric,Mangalgiri.We used these fabric for our final collectin .I used cotton mangalgiri fabric.The price of mangalgiri fabric is 250 rs per/m. and the production price is 100 rs per/m.,bought it from Charu creation pvt.ltd, nehru place

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KEY SILHOUETTES

Variation of kalidar kurta with volume

Variation of kurta top

A -line

Variation of kalidar kurta

Away from body

DETAIL

YOKE

PANNELS

GATHERS

INSEAM POCKET KNOTS BY THREAD

MOTIF EXPLORATION AND DEVELPOMENT

These all motif developed by group members and then made it on CAD .

MOTIF BOARD

These are the motifs we finalised on the basis of its aesthics as in not the common one that we used to see and posibilites of doing it , wheather it’s possible on pakka(embroidery) or not .

IDEATIONS WOMEN’S ETHANIC

RANGE OF THE DESIGN

COLOUR VARIATIONS OF FINAL DESIGN

ILLUSTRATION

FINAL COLLECTION