APP Design Process Work
Stephanie Roche Fall 2012
Final Presentation Explaining how my APP works
Practical Application When a customer brings in a package for shipping, use EZ Ship to quickly compare competitor rates.
EZ Ship
Home Screen Shows icon in context
Loading Screen
compare. decide. send.
New Package Favorites Past Shipments
Main Screen Depending on the user, there are three path options.
my account
user one
1
Tim brings in a new package and does not know which company to ship with. How much will each cost? How fast will it be delivered? Does he want insurance?
New Package Dimensions of Box Address City, State Zipcode Insurance? Optional: Y
N
Weight of Package
New Package Tim inputs the specific info about his package and hits submit.
SUBMIT
Deliver By
Shipping Options list view
graph view USPS — Express Mail $12.27
UPS — Ground $14.55
UPS — Next Day Air $15.76
Shipping Results The options show up in a list view, but Tim is curious to see a more visual representiation.
FedEx — 2nd Day Air $17.55
Shipping Options list view
graph view
-
DELIVERY DATE
+
USPS Express Mail $12.27
Shipping Results After seeing his options, Tim makes a descision and selects his choice to see more.
- PRICE +
UPS Next Day Air
Selected Method Tim is presented with his shipping label and can choose to print or email the label to himself.
Confirm Shipment by selecting one of the following:
user two
2
Saundra needs to print a shipping label for her package quickly and already knows which method she is going to choose.
Favorite Method Quick Selection option. Select one of the below:
USPS Express Mail UPS Ground UPS Next Day Air
Favorite Method Saundra can quickly choose which method she is going to ship with.
add new
USPS Express Dimensions of Box Address City, State Zipcode Insurance? Y
N
Weight of Package
Input Screen After she selected USPS Express, she can input the information about her package.
SUBMIT
USPS Express
Selected Method Saundra is presented with his shipping label and can choose to print or email the label to herself.
Confirm Shipment by selecting one of the following:
user three
three
Chris has been shipping a lot of packages and needs to keep track of how much he’s spent on each. He also needs to know if his packages have been delieverd.
Previous Shipments Delivered?
Select one to see more details: 10/31/12 USPS — Express Mail $12.27
10/27/12 UPS — Ground $14.55
10/23/12 UPS — Next Day Air $15.76
Previous Shipments Chris can scroll through his previous shipments and select one to see more information.
10/20/12 FedEx — 2nd Day Air $17.55
10/31/2012
Print/Email He can then reprint or email himself the printing label and reciept.
Reprint or e-mail by selecting one of the following:
compare. decide. send.
Part One: Persona
About my persona and what they need
WHO IS TIM ROCHE?
OWNER OF THE MAILROOM
EVERYDAY TASKS
APP IDEAS
a way to: save time, help customers faster, become more organized
Part Two: AEIOU Planning and APP idea
my shipping app inspired by Tim Roche
Easily compare prices and other relevant information regarding the shipping of one’s package through the mail between companies such as USPS, UPS and FedEx.
A: Activities/Actions
Could be used in a shipping store (such as the Mailroom)
E: Environment
Someone who works at the Mailroom (...Tim Roche) and needs to compare prices for customers in a timely fashion
I: Individual/User
iPhone or iPad with an attachable scale to record the weight of a package
O: Objects
The shipping app compares viable information regarding the best method of mailing a package in a concise and quick manner between competitors.
U: Understanding
Persona
USPS Mobile
Track Packages
Delivery Status Touch
Access popular USPS.com® tools on the go with USPS Mobile®. Find Post Offices™ and collection boxes, look up ZIP Codes™, calculate prices, schedule pickups, order supplies, scan labels (available on certain devices), hold your mail, and use the Track & Confirm tool anywhere you go.
Receive push notifications of package progress and easily enter packages with barcode scanner. See video demo at: http://bit.ly/bwdF7b
Track packages all around the world. Supports 25 major domestic and international shipping carriers.
Only allows users to get information from one company (USPS). Does not show comparisons between competitors.
Only allows users to get track packages. Does not provide information on shipping options or insurance availablity. For use after shipping package, not prior to.
Competitor Analysis
“The best app for tracking deliveries” — Tap! Magazine “an essential tool for your package-tracking arsenal” — Gizmodo
Like Track Packages, this is an app for after shipping a package. I like that this app give more options though on domestic and international shipping carriers — a good feature I should consider.
Competitor Analysis: The “look”
Orbitz of the shipping world: Unlike other shipping apps, this APP allows users to compare shipping costs, insurance options, reliability, and estimated delivery time between multiple shipping companies at one time with the input of specific information regarding their package.
Zag Statement
ship mail direct options compare deliver package shipment post analyze collate address forward haul
_ _ _ _ _ _
Naming my App
ShipIt AnalyzeMail DirectMail EasyHaul EasyShip ComparePost
Part Three: Initial Icons Icon/Logo Ideas
Weigh In WISO Ship Out Weigh In
Blank Label UCanShipIt
Compare N’ Ship
Compare, Ship, Save Ship It Size Up
EZ
SHIP
ShipIt Out Shipability
weighing authentic material precise/clean
sturdy/reliable scale efficient
cute-sy get-the-job-done simple
Part Four: Screens Initial Screen Layout/Run Through
Shipping Application Visual Board: efficient, reliable, precise, get-the-job-done
EZ
SHIP
Different Paths through the APP
Loading Screen
EZ
SHIP
Home Screen (choose from three options/paths)
EZ
SHIP
New Package Favorite Shipping Method
Past Shippments
PATH ONE New Package Path (input info about package, submit)
New Package Dimensions of Box Address City, State Zipcode Insurance? Optional: Y
N
Deliver By
Weight of Package
SUBMIT
Shipping Options (list view, with graph view option)
Shipping Options USPS — Express Mail $12.27
UPS — Ground $14.55
UPS — Next Day Air $15.76
FedEx — Second Day Air $17.55
view as graph
Shipping Options (graph view, with list view option)
Shipping Options
DELIVERY DATE
USPS Express Mail $12.27
- PRICE +
view as list
Selected Method (available info about shipping method chosen, email/print option)
UPS Next Day Air
PATH TWO Fav Method Path (a few fav methods for quick selection option)
Favorite Method
USPS Express Mail UPS Ground UPS Next Day Air
Fav Method Input (after selecting fav method, input the specific shipping information)
USPS Express Dimensions of Box Address City, State Zipcode Insurance? Y
N
Weight of Package
SUBMIT
same screen as in other path
Selected Method (available info about shipping method chosen, email/print option)
USPS Express
PATH THREE Previous Shippments (list organized by date, tracking options, delivery confirmation)
Previous Shippments
10/31/12 USPS — Express Mail $12.27
10/27/12 UPS — Ground $14.55
10/23/12 UPS — Next Day Air $15.76
10/20/12 FedEx — Second Day Air $17.55
Email/Print (re-print or email reciept to self)
10/31/12
Part Five: More Icons Further Icon Development
Part Six: Final Screens Final APP and Screen Design
EZ Ship
compare. ship. efficient.
New Package Favorites Past Shipments my account
PATH ONE
New Package Dimensions of Box Address City, State Zipcode Insurance? Optional: Y
N
Weight of Package
SUBMIT
Deliver By
Shipping Options list view
graph view USPS — Express Mail $12.27
UPS — Ground $14.55
UPS — Next Day Air $15.76
FedEx — 2nd Day Air $17.55
Shipping Options list view
graph view
sooner
DELIVERY DATE
later
USPS Express Mail $12.27
- PRICE +
UPS Next Day Air
Confirm Shipment by selecting one of the following:
PATH TWO
Favorite Method Quick Selection option. Select one of the below:
USPS Express Mail UPS Ground UPS Next Day Air
add new
USPS Express Dimensions of Box Address City, State Zipcode Insurance? Y
N
Weight of Package
SUBMIT
USPS Express
Confirm Shipment by selecting one of the following:
PATH THREE
Previous Shipments Delivered?
Select one to see more details: 10/31/12 USPS — Express Mail $12.27
10/27/12 UPS — Ground $14.55
10/23/12 UPS — Next Day Air $15.76
10/20/12 FedEx — 2nd Day Air $17.55
10/31/2012
Reprint or e-mail by selecting one of the following:
compare. ship. efficient.