For us, fishing is more than a hobby. It’s why we wake up each day. A perpetual itch to get back on-the-water. A drive to catch more, bigger and better fish. Fish you’ve never caught. From water you’ve never fished. It’s that same spirit that SEVIIN brings to bear with our reels. Reels purposely designed and backed by uncompromising service to keep you on the water longer.
THERE ARE SEVEN DAYS IN A WEEK. AND WE WANT TO FISH THEM ALL.
After spending the last seven decades building the best rods on earth, we’ve learned a thing or two about making world-class fishing equipment. We didn’t get here by following others, we got here by die-hard persistence and honest innovation.
Guided by the legacy of our founder, Gordon Schluter, we apply that same Midwest work ethic to the next chapter of our story – one laser-focused on reels and reels alone. Fueled by a decades-long love of fishing that’s only surpassed by our passion to deliver the most reliable and advanced reels on the water. SEVIIN. Purpose-built, one-of-a-kind reels, for anglers of every kind.
PRODUCT DEVELOPMENT
ANGLER FIRST DESIGN
Our team of experts has only one goal — to design the best reels humanly possible. Reels purpose-built to keep you on the water longer. No fluff or unnecessary features because, if it doesn’t make you a better angler, it doesn’t go into SEVIIN reels.
CONCEPT ONE
NO SHORTCUTS DEVELOPMENT AND TESTING
There’s a reason so many reels look alike. Most are sourced from the same factories using the same designs. That’s the lowestcost way to develop reels, but at SEVIIN, we believe starting with a clean sheet is the only way to create a truly unique angler experience. As hard-core anglers ourselves, we strive to create a reel we’d love to have in our boats.
We generate countless sketches before honing in on a more refined design. The ultimate goal is to design a reel that not only looks great in your hand, but delivers the performance and durability you demand.
Proprietary designs are used in every SEVIIN reel. Drag systems, gear trains, structural frames, and critical components, like ball bearings, are built to our exact specifications. If it doesn’t meet our performance and quality standards, our name doesn’t go on it.
While many other brands only do a cursory “on-the-water” trial, we rigorously test each design in our exclusive SEVIIN reel test lab. Each prototype undergoes a battery of tests ranging from gear strength, gear endurance, salt spray, and more to verify that each SEVIIN reel design will perform as expected before production begins.
And to augment our lab testing protocols, hundreds of reels are sent to our pro-staff for extensive testing in real-world conditions with a variety of fishing techniques, lures, and targeted species.
DECADES IN THE MAKING
Our reels are engineered to keep you on the water longer, and any day not spent out there is a day you aren’t fishing. We get it. If you’re like us, you use your gear with purpose (to put it lightly).
First thing’s first, register your product for our standard 1-year warranty. If you have any issues with your reel, you can get in touch with our passionate and experienced angler service team and we’ll do everything we can to get you back on the water faster.
To contact our angler care specialists visit seviinreels.com or call 1 (866) VII-REEL 1 (866) 844-7335
SERVICE & WARRANTY GUARANTEED TO GET YOU BACK ON THE WATER FASTER
ONE-OF-A-KIND REELS FOR ANGLERS OF EVERY KIND.
PRECISION-MACHINED
GF reels are built for harsh conditions with CNC-machined, hard-brass gearing supported by precision stainless steel ball bearings. A stainless steel spool shaft supports the forged aluminum spool, enabling the use of braided line in the heaviest cover.
CARBON-FIBER DRAG
The friction washers in the GF drag are made from woven carbon fiber, which is virtually impervious to wear. The carbon washers are mated to stainless steel washers providing drag lockdown up to 19 lbs while remaining silky-smooth.
CARBON-FIBER
The ultra-light, one-piece, carbon-fiber handle provides extreme strength under even the heaviest cranking conditions. Its sleek, swept design puts the handle knobs closer to the reel’s center line, resulting in less side torque under load.
LINE MEMO
With the unique line memo dial you’ll never have to guess what size line to run. Just pick your line, set the dial, and always keep tabs on line sizes as you rig your rod/reel setups for different techniques.
No matter the fishing situation and technique, there’s a GF Series reel that gives you the perfect balance of castability, smoothness, and comfort. Each model is packed with features engineered to optimize performance without sacrificing durability.
• One-piece graphite frame and side covers
• 4 + 1 stainless steel bearing system
• 32MM forged aluminum spool holds 110 yards of 12 lb mono
• Custom designed carbon fiber handle with EVA grips
• Multi-stack carbon fiber / stainless steel drag system
• Micro-adjustable magnetic cast control
• Precision hobbed hard brass pinion and drive gear
• Line memo indicator dial
SPINNING REELS
ENGINEERED ON LAND. BATTLE -TESTED ON WATER.
The GS Series is designed from the ground up with high-performance features that serious spinning anglers demand. Every model is meticulously engineered to balance smoothness with long-lasting durability.
• Lightweight carbon fiber / polymer body, side cover, and rotor
• 6 + 1 stainless steel bearing system
• Forged and anodized aluminum spool with braid band
• Custom designed aluminum handle with soft-touch knob
• Multi-stack carbon fiber drag / stainless steel drag system
• Precision hobbed hard brass pinion and die-cast helical drive gear
• S-Curve Slow oscillation system
CARBON-FIBER
/ POLYMER CONSTRUCTION
A molded polymer body infused with carbon fiber greatly increases strength and stiffness. This provides an extremely lightweight body, side cover, and rotor system that’s super rigid and won’t flex under heavy loads. The entire drive train is perfectly aligned to maintain smoothness and sensitivity over time.
SLOW OSCILLATION SYSTEM
The S-Curve design features a super-slow oscillation that insures line is stacked evenly on the spool resulting in longer casts and fewer line management issues even when using lighter finesse size lines. An internal support guide insures spool oscillation remains consistent even under heavier drag loads.
BRAID-READY FORGED SPOOL
One-piece forged aluminum spool is machined and hard anodized. The forged design minimizes weight while maintaining strength. A braid band allows the use of braid tied directly to the spool without the need for backing. A unique spool lip design maximizes casting distance by minimizing line contact during the cast.
CARBON FIBER DRAG
The friction washers are made from woven carbon fiber, which is virtually impervious to wear. The carbon washers are mated to stainless steel washers providing a wide drag range with minimal variation to protect against break-offs with lighter lines.
CARBON-FIBER / POLYMER CONSTRUCTION
A molded polymer body infused with carbon fiber greatly increases strength and stiffness. This provides an extremely lightweight body, side cover, and rotor system that’s super rigid and won’t flex under heavy loads. The entire drive train is perfectly aligned to maintain smoothness and sensitivity over time.
SLOW OSCILLATION SYSTEM
The S-Curve design features a super-slow oscillation that insures line is stacked evenly on the spool resulting in longer casts and fewer line management issues even when using lighter finesse size lines. An internal support guide insures spool oscillation remains consistent even under heavier drag loads.
BRAID-READY FORGED SPOOL
One-piece forged aluminum spool is machined and hard anodized. The forged design minimizes weight while maintaining strength. A braid band allows the use of braid tied directly to the spool without the need for backing. A unique spool lip design maximizes casting distance by minimizing line contact during the cast.
The GX Series is more than just a pretty face. Sure, its sleek style is going to stand out on your boat deck, but SEVIIN’S built-from-scratch, angler-centric design gives you a reel built to go toe-to-toe with whatever species you target.
• Lightweight carbon fiber / polymer body, side cover, and rotor
• 10 + 1 stainless steel bearing system
• Forged and anodized aluminum spool with braid band
• Custom designed aluminum handle with soft-touch knob
• Multi-stack carbon fiber drag / stainless steel drag system
• Precision hobbed hard brass pinion and die-cast helical drive gear
• S-Curve Slow oscillation system
• High-strength 1-piece titanium bail wire resists bending
CARBON FIBER DRAG
The friction washers are made from woven carbon fiber, which is virtually impervious to wear. The carbon washers are mated to stainless steel washers providing a wide drag range with minimal variation to protect against break-offs with lighter lines.
SALTWATER SPINNING REELS
BRINGING YOURSELF IN SHOULD BE THE HARDEST PART.
ALUMINUM CONSTRUCTION
The body and side cover of the GSW Series are precision die-cast from a special corrosion-resistant aluminum, then anodized and painted with a multi-step process to further protect it from saltwater damage. The rotor on the larger 6000 and 8000 sizes are also aluminum die-cast to prevent any flex under higher drag settings with heavier lines.
IPX5 WATER-RESISTANT DESIGN
Seals located at critical points on the body and spool insure that both gearbox and drag system stay saltwater free. With IPX5 sealing, critical components remain protected from boat spray or wash downs at the dock, insuring your reel is always in top shape and battle-ready. Its sealed drag system keeps saltwater out so your drag is at peak performance when it matters most.
BRAID-READY FORGED SPOOL
A one-piece, forged aluminum spool is machined and hard anodized. This highly skeletonized design minimizes weight, while maintaining strength. A braid band allows the use of braid tied directly to the spool without the need for backing. A unique spool lip design maximizes casting distance by minimizing line contact during the cast.
No doubt about it, Mother Ocean is one tough mother. That’s why the GSW Saltwater Series is designed to keep her corrosive tendencies out, and dependability in. Every component in every reel is engineered to withstand the harshest saltwater conditions on earth and dependability when it counts.
• Corrosioin resistant aluminum alloy die-cast body and side cover
• Aluminum die-cast rotor on 6000 & 8000 size
• 6 + 1 shielded stainless steel bearing system
• Forged aluminum spool with braid band
• Custom designed aluminum handle with oversized power knob
• Multi-stack carbon fiber drag / stainless steel drag system
• Precision hobbed hard brass pinion and die-cast drive gear
• S-Curve Slow oscillation system
• Oversized paddle knob on 3000 / 4000 sizes
• Round power knob on 6000 / 8000 sizes
• Designed with an IPX5 water-resistance rating
CARBON FIBER DRAG
Features friction washers made from woven carbon fiber, which is virtually impervious to wear. The drag stack is sealed to prevent saltwater intrusion from affecting performance. Multiple carbon and stainless steel washers provide a wide drag range with higher lockdowns for use with heavier braids. The 6000 and 8000 sizes contain an additional oversized carbon washer on the rear of the spool that increases drag performance and heat dissipation with larger fish.