St. John's Board of Trade March 2014 Business News by St. John's Board of Trade

On Labrador’s Horizon; Alderon’s Kami Project

VOLUME 29, NUMBER 2, 0834-2014

MARCH 2014

contents Business News is a monthly publication of the St. John’s Board of Trade. Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade. Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions. Editor: Printed by: Layout:

Alisha Morrisey British Group of Companies Roxanne Abbott

ST. JOHN’S BOARD OF TRADE EXECUTIVE Sharon Horan Chair Kim Keating Senior Vice-Chair Des Whelan First Vice-Chair Dorothy Keating Second Vice-Chair Denis Mahoney Immediate Past Chair Derek Purchase Secretary-Treasurer

BOARD OF DIRECTORS Andrea Stack William Griffin Paddy Phillips Craig Ennis Janis Byrne Jim Fallon Kim Sparkes Kevin Peters

COVER STORY CHAIR’S MESSAGE FEATURES Policy Matters Around the Board MEMBERSHIP NEW MEMBERS UPCOMING EVENTS

2 3 4 10 16 22 27 28

Is your office healthy?

STAFF Nancy Healey Chief Executive Officer Manager of Finance and Compliance Jennifer Chaytor Lori Coleman Business Affairs Manager Margie Davis Executive Sales Director Alisha Morrissey Communication and Advocacy Specialist Rhonda Tulk-Lane Policy and Advocacy Specialist Wanda Palmer Director of Sales and Member Fulfillment Jackie Bryant-Cumby Member Relations Administrator Erika Stockley Mentor for Labrador Northern Opportunities St. John’s Board of Trade 34 Harvey Road P.O. Box 5127 St. John’s, NL A1C 5V5 Canada Tel: (709) 726-2961 Fax: (709) 726-2003 E-mail: mail@bot.nf.ca Website: www.bot.nf.ca

Winner of the 2014 Business Excellence Award for... ”Customer Service and Reliability”

CLEAN MATTERS

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Cover story

ALDERON’S KAMI PROJECT;

THE NEXT GREAT ECONOMIC OPPORTUNITY FOR LABRADOR WEST

lderon Iron Ore Corp. (Alderon) is poised to begin construction of the Kamistiatusset (Kami) Mine located in western Labrador, on schedule in 2014. The construction of a new transmission line announced last month by the provincial government was one of the last remaining critical milestones to see the mine hit its goal of commercial production in 2016. “Premier Marshall’s commitment to construct this additional transmission capacity into Labrador West means that our project will be moving full steam ahead, infusing billions of dollars into the provincial economy and direct employment for 800 workers during construction and 500 during operations phase,” said Tayfun Eldem, president and CEO of Alderon. For more than 2 years, Alderon’s team have worked tirelessly to see this project come to fruition. Representing the next significant iron ore development in the Labrador Trough, Kami stands to contribute massive benefits to the region and the province as a whole. “With a total investment of almost $12 billion over the 30-year life of the mine, this project will generate $3.9 billion in tax revenues and add more than $25.4 billion to the province’s GDP. We are so proud to be a part of the world-class iron ore industry in the province and equally pleased that people are starting to really gain an appreciation for the economic contributions of the mining industry.” The Kami Mine will be located entirely within Labrador and will include an open-pit mine, waste rock disposal areas,

processing infrastructure, a tailings management facility and a rail spur line. The mine will initially produce eight million metric tonnes of iron ore concentrate per year, with a potential to expand up to sixteen million metric tonnes per year. Concentrate will be transported on existing rail lines to the Port of Sept-Îles in Québec where Alderon will build and own material handling facilities located on the Federal Government Port Authority Lands. Critical project milestones completed to-date also include acquiring a strategic investment by Liberty Metals & Mining Holdings, LLC., and a partnership and long term concentrate offtake agreements with Hebei Iron & Steel Group, China’s largest steelmaker. It has been a major priority for Alderon’s executive team to maximize social and economic benefits to the communities of Wabush, Labrador City, Fermont and Sept-Îles, and to a number of Aboriginal communities. Alderon recently concluded an Impact Benefits Agreement with the Innu Nation of Labrador, as well as benefit agreements with Labrador City and the NunatuKavut Community Council. “We have been diligent in working with all stakeholder groups and have concluded several MOUs and formal agreements to define benefits and opportunities for stakeholder groups,” said Mr. Eldem. “The result will mean jobs, economic spin offs and unprecedented opportunities for the region.” The project also completed a comprehensive environmental assessment

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review, and through that process completed extensive work to ensure both federal and provincial regulations were met and the project is constructed with utmost commitment to sustainable development principles. “With final sign off from both the federal and provincial governments, we can conclude the usual construction stage permits and get to work building the next iron ore mine in the province,” said Mr. Eldem. “Given the idling of Wabush Mines last month, we are particularly pleased that we are able to offer residents and workers in the region some hope for the future and we look forward to starting construction in earnest and to getting this project underway.” “There are a million pieces of a puzzle that you must juggle to see a new project like this succeed, especially when commodity markets are volatile,” said Mr. Eldem. “Substantial financing is required, off take agreements are needed for the final product, environmental concerns must be addressed, power is required for production and the list goes on. We have worked long and hard to bring it all together and finally the pieces of the puzzle are falling into place. This is good news for our company, for our shareholders, but most of all this is great news for the people of Labrador West.” Newfoundland and Labrador’s place on the world stage as a major iron ore producer remains firmly intact with the Kami project on the horizon.

Chair’s message Boom! Pow! It’s a bird, it’s a plane, it’s … a business owner! hen meeting new people say at a dinner party or through a mutual friend, the conversation inevitably will lead to the question, what do you do? The look I get, when I tell people I’m a business owner is always a bit unnerving. It’s the same look you get when you tell people you own 15 cats, or that you spend your vacations jumping out of planes, or that you’re a staunch Republican when they are obviously a Liberal. That raised eyebrow, the crook of their head; it’s a look says you’re different and I can’t imagine why you’d choose to be that way. Every time I get that look, I wonder what that person thinks my job is all about, and how far it might be from what my job really is. Most days I don’t think about why or even how I chose to be a business owner. Most days I don’t have time; dealing with the long-term happiness of my employees, keeping customers happy day-to-day, and managing the growth of the company keeps me far too active to contemplate it. It’s hard enough to balance finding time to work out, to look after our family, be a good friend, and ensure there is something to eat in the refrigerator. That look I described can sometimes have a hint of awe, sometimes contempt, but I’m neither a superhero, nor a villain – just a human being trying to make a difference. If that’s the definition of superhero though, I would argue that most of the business owners I’ve met have a little bit of superhero in them. We’re a tenacious bunch, to start. We strive to have clarity of vision, and we seem to have courage to take great risks, even when we’re scared of failure. Our successes often feel like making the impossible possible. Our strength can be boundless and thankfully, we seem to always wrap up a major project just in the nick of time. Businesspeople know that to those that much has been given, much is expected. And like superheroes, many business people are shrouded in mystery, often avoiding the spotlight because we feel that talking about our success may jinx it or make us appear boastful. We don’t want to do anything that might change the course and impact our success.

In this province though, we have to emerge from the shadows and share the truth to neutralize the myth that we may actually be the villain in the province’s story. And if you think your business is too small to be part of this campaign to profile business in Newfoundland and Labrador, think about this – how many people do you employ? Even if it’s one – even if it’s just you – that’s one person who has an income because you had an idea and hung out your shingle. What about what you sell? How does it get here? It could take thousands of people, from the truck drivers to the ferry operators, to the people who package it and market it. If you sell a service, it’s the same concept – you had to purchase computers, surely someone has had to fix one for you in the past? If you use phones in your business, and we all do, a whole network of infrastructure and people are behind that. There’s a whole forestry industry and a pretty significant retail trade behind that box of printer paper you just picked up. OK this is quite macro-economic – it could go to infinity … and beyond! But let’s put some local numbers behind it. Between 2009 and 2012, we added 11,800 new jobs to the province. Between 2001 and 2011, business invested more than $50 billion into infrastructure – almost five times as much as the provincial government in the same period. That means that for every man woman and child, businesses invested $98,294 worth of infrastructure. The government invested $20,703 on infrastructure for each of us in the province. We employ 150,000-165,000 people every year and the wages we pay are up 51 per cent over the last 10 years. Holy success, Batman! Despite these facts, the people of Newfoundland and Labrador (including those working in the private sector themselves) often fail to recognize and appreciate the importance of the private sector and the huge contributions that they make to the province. We are so often portrayed as the villain and not the hero, mostly because we have the courage to do the hard thing and make tough choices. Of course there are always stories of bad employers, but the vast majority are just

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Chair, Sharon Horan and fair; we use our superpowers to protect those who work with, and for us. But we keep our identities secret and try and do as much good as possible without any collateral damage. I think it’s time though that we step out of the shadows, remove our masks, and proudly declare the impact we make on Newfoundland and Labrador. We contribute financially, we offer skills, knowledge, and the things you buy and use every day. Without us there would be no jobs, no prosperity. Without your business and mine, there would be something missing from Newfoundland and Labrador. We’re practically saving the world every day! OK, so I may not have a cape or a lasso that makes people tell the truth, but when I have a big success at work, I certainly feel like Wonder Woman, so why shouldn’t I share that? This is why her catchphrase is one I can get behind. She said, “Change their minds and change the world,” and boy, is that my goal as Chair of the Board of Trade. It’s in our strategic plan that we have to promote the private sector, and during this year, my mission – and I have chosen to accept it – is to help every Newfoundlander and Labradorian to see the value and celebrate the success of our business superheroes. Have no fear, the Boom is here!

Show a little appreciation

ppreciation is a core human need. All people are driven to feel part of a group, and recognition validates a person’s contribution and value to the group. Last month saw the celebration of Valentines Day, when we appreciate our loved ones, friends and family. But what about appreciation in the workplace? Effective recognition activity in organizations has been linked to stronger employee retention and performance as well as customer satisfaction and loyalty. Many organizations tie recognition activity in with yearly performance Jessica Chapman reviews, or length of service anniversaries. However, frequent recognition is important, with some research suggesting that employees need to receive recognition every seven days for it to have a tangible impact on motivation and engagement levels. So how do you turn everyday recognition into great recognition? The basics of great recognition are simple: 1. Make it specific To recognize people, we often give positive strokes; comments such as good job or well done. These give people a boost and are helpful, but you can add even more value with specifics about what was great about the contribution, and to encourage repeat effective behaviour. Try switching from good job to; “I love how you made eye contact and engaged the audience in that presentation, it really worked. Keep that up.”

2. Make it immediate The more immediate you can make recognition, the better. Of course, it’s always nice to hear that you did a good job, but the closer you give recognition to the event, the more likely it is the person will remember the recognition, and repeat the good behaviour. 3. Make it meaningful What matters to one person may not matter to someone else. The easiest thing is to ask your team how they like to be recognized. Don’t fall into the money trap either – according to a number of surveys, genuine verbal thanks and demonstrated appreciation matters more to most people than rewards or gifts do. Once you have mastered the basics there are a few other things you might want to consider to take your recognition practices to the next level. 4. Foster peer-to-peer recognition We tend to think of recognition as topdown or leader-to-employee. However in today’s matrix workforce, collaboration and working effectively with colleagues is taking on increasing significance in people’s choices to join, and stay with organizations. How often do you provide great recognition to your colleagues and encourage that in your organization? 5. Use recognition to promote the attributes you want We tend to use recognition reactively, responding positively to things people do well, but recognition can also be a key driver of change. Establishing recognition

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mechanisms for behaviour you want people to display (e.g. being collaborative, being creative, developing others etc.) can help to reinforce positive change and support the kind of culture that attracts talent. 6. Think about involving your employees in shaping recognition If you want people to start recognizing each other more, ask them for their input in how your recognition works. People are always more invested in things they feel they have a hand in shaping. Try asking a cross-section of your workforce “How can we make recognition and appreciation a bigger part of what we do?” Or build an employee group to help keep recognition front and center. Employee involvement in this way can ensure that your recognition efforts really speak to your workforce, and deliver the maximum benefit for your organization. All in all, giving recognition is a nice thing to do and it can positively impact business results, so, unless someone in your team is telling you they get too much recognition, turning up the dial on how you appreciate others can only be beneficial. So show a little appreciation today. Jess Chapman is an independent consultant specializing in leadership, engagement and change. For more information about her consulting business, ethree Consulting, or to subscribe to the ethree monthly newsletter with useful articles and tips, email her at contact@ethree.ca

behind the boom. Oceanex Connaigra 27 Changing to meet the needs of the Boom

ceanex and predecessor companies have been providing transportation services to Newfoundland and throughout Eastern Canada for over 100 years. The company recently introduced the Oceanex Connaigra to its service, the largest Canadianflagged con-ro ship in the country. The custom-designed vessel was built to meet the company’s and the region’s anticipated growth for the next 30 years. The Oceanex Connaigra is one of the most modern, innovative, environmentally friendly and adaptable ConRo ships in the world. It carries containers varying in size from 20’ to 53’ as well as trucks, trailers, cars, and over dimensional cargo. Other custom features include movable vehicle decks and

a wide, reinforced side ramp, thereby improving the versatility of the vessel. For crew comfort and cargo safety, the ice-class Oceanex Connaigra has been outfitted with anti-roll passive stability tanks and a fin stabilizer system, which ensures a stable platform and performance reliability. Classed by DNV as a “clean ship,” the Oceanex Connaigra already meets stricter environmental regulations which will come into effect in 2015. The Oceanex fleet, comprised of the Oceanex Connaigra, Oceanex Avalon, and Oceanex Sanderling, provides three (and seasonally, four) calls per week to St. John’s from the Ports of Montreal and Halifax. Through connections with major International container lines, Oceanex is Newfoundland’s transportation link not only to the rest of the country but indeed the entire world.

As a leading intermodal transportation solution provider, Oceanex’s services include door to door pickup and delivery for both full truckload and less than truckload shipments between points in Newfoundland and throughout North America.

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The Internet has revolutionized the world of marketing and sales. In just a few years, it has become a critical tool for finding and keeping customers. But many Canadian businesses still don’t have a website or Four steps to success social media properties. And those that do often Dindayal, whose team of BDC consultants don’t use them effectively, resulting in advises businesses on all aspects of digital marketing and sales, recommends four poor returns on investment and steps to boost your web success. frustration for busy entrepreneurs. 1. Start small

Huge opportunities “This is how customers find products and services these days. The first thing they do is go online,” says Ravi Dindayal, BDC’s Director of Internet Consulting. “There can be an immense return on investment, but you have to be committed and devote the resources—time and money—to make it work.” The good news: It’s never been easier to create a web presence with free and low-cost services that require no programming know-how. Easy-to-create social media pages have also made it simpler to get online. At the same time, Dindayal cautions, many companies create a basic website and social media properties, but then put little effort into maintaining them. They also resist hiring the expert help they need. The result is poor performance and frustration.

Don’t waste time and money on a big, costly website. What’s key is simply to get started. Begin small and build incrementally as you learn. 2. Focus on design Your site and social media pages should be simple, easy to navigate and not overly text-heavy. Prominently feature attractive photos, a clear call to action (e.g. Download Now) and your contact information on every page. 3. Create a community Use value-added content to foster an online community. Think of content that’s fun and educational—rather than blatantly promotional. Position yourself as an expert in your field by offering how-to articles, eBooks, infographics and informative videos. Visitors are more likely to share such content with their online networks and ideally become advocates for your company. 4. Measure, learn and optimize

Four steps to unlock the power of

online marketing

The real beauty of the Internet, Dindayal says, is that you get immediate feedback on your online efforts from information on web traffic available through your website and social media pages. The data lets you easily test the performance of different site designs, content and promotional campaigns to see what attracts the most visitors, gets shared the most—and leads to the most sign-ups or sales. To learn more, download BDC’s free eBook Boost Your Sales with Online Marketing: A Guide for Entrepreneurs atwww.bdc.ca/onlinemarketing. With the help of real-life stories from Canadian entrepreneurs, the eBook shows you how to unlock the power of online marketing for your business.

N orthern L ights …T he O pportunities S hine S o B right

here are bright times ahead with opportunities in the North. The Northern Lights Conference and Trade Show held in Ottawa last month demonstrates just how many prospects there are for business development. The conference strives to strengthen partnerships and is the ideal platform to learn about the many opportunities emerging in our prosperous and thriving northern regions. It’s a business and cultural showcase celebrating Canada’s North and the Eastern Arctic, including the regions of Nunavut, Nunavik, and Labrador/ Nunatsiavut.

At the event, the St. John’s Board of Trade partnered with the Department of Innovation, Business and Rural Development, Nalcor Energy and the Labrador North Chamber of Commerce to hold an Icebreaker Reception, which drew in approximately 250 people. “This reception was held to get people talking about working together to facilitate successful business development in and with the north, or ‘break the ice’, so to speak,” says Board Chair Sharon Horan. “Providing forums like

this, helps us form essential partnerships with these regions and aids in successful sustainability for the development of economic prosperity in our province and for our members. It helps to sustain the Boom.” The St. John’s Board of Trade and our members say their businesses have benefited from the five-day event. Here’s what some of our members had to say about Northern Lights:

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Nancy Healey, CEO, Sharon Horan, Chairperson and Erika Stockley, Mentor for Labrador and Northern Opportunities promote “The Boom Campaign” at the St. John’s Board of Trade Booth during the Northern Lights Trade Show.

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“Northern Lights 2014 was a conference that anyone who is interested in doing business in Labrador or northern Canada should not have missed. With over 1,500 delegates in attendance and an informative conference agenda, Innu DMC was able to secure new business opportunities, gather valuable leads, and build on our knowledge of doing business in the North. To top it off, the cultural pavilion provided an opportunity to see and purchase amazing products and experience northern culture. I can’t wait to go back in 2016.”

Jennifer Aspell, Innu DMC Consulting

“Northern Lights is about building relationships. It is a powerful place to reconnect and catch up with those you know; to learn about progress and plans on Arctic opportunities; and mostly to realize the sheer breadth of things in the eastern arctic - the size of the projects, the challenges of building connections and communities in an immense landscape and the deep grounding in unique languages and cultures. We had a chance to join gracious people and see the world from their perspective.”

Marilyn Butland, Marilyn Butland Communications Northern Lights attendees Marilyn Butland, Elaine Dunphey and Jennifer Aspell discuss building business relationships in Labrador with a round table group.

“The excitement and energy at this event was amazing. The opportunities for our members to do business in the North are boundless. The Ottawa location also enabled us to meet with a number of federal officials to discuss the Board’s platform.”

Sharon Horan, Chair, St. John’s Board of Trade

This was Inmarsat’s first year attending Northern Lights. The caliber of speakers at the conference sessions was second to none. The benefit of attending as a member of the St. John’s Board of Trade was having the convenience of the booth as home base. The connections made at this show were excellent and we look forward to attending the next conference.” Kirk Tilley, Department of Innovation Business and Rural Development; Roseanne Williams, Nalcor; Brian Fowlow, Labrador North Chamber of Commerce; Erika Stockley, St. John’s Board of Trade during the successful Icebreaker Reception during Northern Lights.

Sharon Horan, St. John’s Board of Trade; Gilbert Bennett,Nalcor; Sterling Peyton, Labrador North Chamber of Commerce and Allister O’Rielly, Department of Innovation Business and Rural Development at the co-hosted Icebreaker Reception during Northern Lights

“I am consistently amazed by is the scope of both opportunities and challenges in the North. One presenter talked about the tens of thousands of dollars it cost when an emergency evacuation of one person from a vessel. That’s both a challenge to the operator and an opportunity for an entrepreneur to set up a system to lower that cost through technology, or through preventative health care for an aging and remote workforce. …Being associated with the Board of Trade always opens new doors, whether spending time at the trade show booth or seeing someone who’s part of my network because of the Board.”

Craig Ennis, Atlantic Lottery

Elaine Dunphy, Inmarsat

“This is a very important market for our property and a new market for me. I found the conference to be the perfect forum to network, make new connections, learn about issues, as well as ongoing projects. I would highly recommend this conference as it was really informative and very engaging. A big thank you to the St. John’s Board of Trade staff, especially, Erika Stockley, who encouraged me to attend as well as numerous BOT members who went out of their way to introduce me to so many of the key players in this market.”

Tina Taylor, Holiday Inn St. John’s

The St. John’s Board of Trade will continue to provide venues for Northern business development opportunities for our members. For more information contact Erika Stockley, Mentor for Labrador and Northern Opportunities at estockley@bot.nf.ca or 726-2961 ext 116.

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Courage to do the Right Thing The St. John’s Board of Trade has participated in provincial pre-budget consultations for several years with the consistent message of getting back to the basics and growing the population. This year is different; we are concerned that sustaining the prosperity we are currently experiencing will be impossible unless the province changes course. The Board delivered three key messages during 2014 consultations: 1. Focus on the delivery of core mandate services; 2. Reduce spending; and 3. Realign resources to grow the population.

Federal Budget Good News for Business Highlights for local businesses include: - A freeze of Employment Insurance premiums - A focus on balancing the books and the promise of a surplus in 2015 - Investments in training through interestfree loans for Red Seal Trades, and First Nations training - Tariff elimination on offshore oil and gas development - Investment in up-skilling workers through the Canada Job Grant - A focus on Northern opportunities for Canadian businesses Board chair Sharon Horan cautions that the devil is in the details and that a further review of the budget will be undertaken by staff and businesses engaged in the Board.

Your Voice in Ottawa During the recent Northern Lights conference, Board Chair Sharon Horan and CEO Nancy Healey had the opportunity to meet with several federal ministers to discuss areas of key concern for the business community in Newfoundland and Labrador. Issues discussed included; - Increasing immigration rates to build a sustainable population in Newfoundland and Labrador;

- The incoming Expression of Interest Model for Canada’s immigration system;

- Federal spending restraint, including getting back to balanced budgets and the need to address pension debt in the public sector; as well as

- Newfoundland and Labrador businesses’ role in the Canada Jobs Grant, and

- The federal presence in Newfoundland and Labrador.

Board Chair Sharon Horan and CEO Nancy Healey met with Immigration Minister Chris Alexander, Employment and Social Development Minister Jason Kenney, and Minister of State (ACOA) and regional Minister for Newfoundland and Labrador Rob Moore.

2014 Booth Prize winners Grand Prize Draw Winner – Trip for Two – Halifax Getaway, Sponsored by LeGrow’s travel & Partners. Winner: Sandra Follett of WHSCC Exhibitor VIP Pass Prize Draw Trip for two anywhere Provincial Airline flies. Winner: Jennifer Duffett of Capital Contracting Ltd.. Shred Guard - $ 100 Gift Certificate to Uptown Restaurant & Yuk Yuks. Winner :Tina Thistle of Cre8iv Design Studio Simply for Life - Gift Basket and Complimentary Consultation Winner – Allison Tilley Service Master Clean – $ 50 Keg Gift Card : Winners: Kayla Chippett, RBC Royal Bank and Katie Manojlovich, Altus Group Rogers Business Solutions - $ 100 Keg Gift Certificate : Winner ; Chris Dunne of Prime Creative Maderra Engineering - $ 300 Gift Certificate for Raymond’s. Winner: Bill Donovan, Research Development Corporation The Co-Operators – Gift Basket – Winner: Kathy Mahon, Advanced Education & Skills

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Resource Centre for the Arts / LSPU Hall – 2 Hall Passes. Winner: Rosie Frey, Tata Steel Minerals Canada Desjardins Financial Security – IPod Shuffle and a $ 25 iTune gift Card. Winners: Martin Gibbons, Oceanex and Jeff Lush, The Telegram Media Group. Max. Arts. Athletics – 3 month Free Gym Membership Winner: David Shortall, Rogers Media Inc. and 1 Free Nutrition Seminar – Winner: Melanie Fitzpatrick , Wood Group PSN Faculty of Business, Memorial & Gardiner Centre – Jacket: Allison Tilley-MacKey, Travel Mug : Stephen Barker, NL Quarterly Package & Travel Wallet : John McDonald ad and Portfolio : Sharon Myler. Pattison Outdoor- $ 2000 towards digital billboard advertising – Winner: Melissa Harris, Chartered Professional Accountants. Cal LeGrow Insurance – iPad Mini - Winner: Eileen Greenslade British Group – 40” Samsung TV – Winner: Krista Hazlie, Hampton Inn & Suites Forget me Not Seniors – Gift Basket- Winner; David T. Soucy, First Aid CPR Instructor

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What are you@? Kerri Whelan retweeted a Tweet you were mentioned in Hey @stjohnsbot Mile One is The Boom! http:// www.betheboom. ca pic.twitter.com/ IJu1MU2ttX

Chris Alexander @MinChrisAlan 29 Productive meeting w/ @stjohnsbot re: shared commitment to supporting small businesses & creating economic growth. pic.twitter.com/ojuV58pEbG

Destination SJ and 4 others retweeted you #BellLetsTalk @stjohnsbot chair Sharon Horan talks about mental heath in the workplace at today,s luncheon. Check out our youtube channel for these videos!: Why come to the BOT tradeshow?: http:// youtu.be/KkQZbNmUvns?a

atte r m y c i l po po te rs t a m y c i polic pol Swedish Delegation visits @stjohnsbot

A business delegation visited Newfoundland and Labrador from Varmland, Sweden last month with FBK, Farjestads BK hockey team. The team was in St. John’s for the AHL All Star Game. We snapped this shot during meeting at our offices. L-R; Ulrika Evermark, event co-ordinator, Farjestads hockey club representative, Joachim Gustafsson, director of communications and external relations, Karlstads University, Member of Parliament Erik A. Eriksson, Sharon Horan, Chair of the Board, Des Whelan, second vice-chair of the Board and Nancy Healey, CEO of the Board.

Speedpro Signs@SpeedproNL We designed and produced some great banners for yesterday’s @stjohnsbot trade show! pic.twitter.com/GROf8PvOIm

Rob Moore@RobMoore_CPC Spoke to the @stjohnsbot about our Govt’s landmark Canada-EU trade deal that will bring many economic benefits to NL pic.twitter. com/6uYxH3BJ3o

A Wake up Call The Conference Board of Canada predicts the province’s population will fall from about 527,000 now to 482,000 by 2035. For the last three years the province has recorded more deaths than births – 268 more last year. The Board has been calling on government to create a coordinated approach to population growth – with a

focus on increasing birth rates, keeping youth in the province, provincial migration and international immigration. A multipronged approach is necessary for the future of Newfoundland and Labrador. The Board looks forward to the results of the province’s Population Growth Strategy and hopes to see a swift implementation of actions which will increase the population of our province

WHINK@ThinkWhink @DcDesignHouse @stjohnsbot great to finally meet you! Yah to India adventures #betheboom

Andrea Stack@andrea_stack Jim Keating providing great insight @NalcorEnergy. Looking forward to Mark Brand @stjohnsbot #2014businessdevelopmentsummit

MW@mandywoodland Great @stjohnsbot luncheon today with @TheAHL Pres David Andrews! Exciting to have the #AHLAllStar events in St. John’s.

Business News MARCH 2014

Margie Davis, Executive Sales Director Leading Business Forward

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AHL PESIDENTS LUNCH

around the board

Sandra Follett of WHSCC won the Grand Prize Draw from LeGrow’s travel and Partners – A Halifax Getaway and a new suitcase.

David Andrews, the President of the American Hockey League (AHL) spoke to the St. John’s Board of Trade about the history of hockey in the province as well as the decision to move the IceCaps team to Ontario.

TATA LUNCH

Jennifer Duffett of Capital Contracting Ltd was the winner of the Exhibitor VIP Pass prize draw sponsored by Provincial Airlines a trip for two anywhere Provincial Airlines flies.

Rajesh Sharma, CEO and Managing Director of Tata Steel Minerals Canada Limited spoke to the St. John’s Board of Trade about the challenges and opportunities for the company in Labrador.

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outlook conference 2014

Kim Keating, senior vice-chair of the St. Johnâ&#x20AC;&#x2122;s Board of Trade, launches Business Outlook 2014.

Mark Morabito of Alderon gave a rousing update of whatâ&#x20AC;&#x2122;s going on with that Project

Jim Keating, vice-president oil and gas at Nalcor, highlighted the bright future for offshore development in Newfoundland and Labrador.

Mark Brand our keynote speaker entertained and educated us on the need for social ties to business.

Our Panelists may have changed at the last minute due to an unexpected illness, but our pitch hitters Sharon Horan and Mark Brand really added some spontaneity and excitement to the discussion.

Business News MARCH 2014

outlook tradeshow 2014 Sharon Horan cuts the ribbon to launch the opening of the annual Trade Show

Fortis got to show off its properties.

Legrowâ&#x20AC;&#x2122;s Travel were a great sponsor and good sports for the camera.

The always expressive Helena Lawlor from Hill View Terrace Suites was on hand to offer information and a great attitude.

Business News MARCH 2014

outlook 2014 Steers Insurance was all fun and games at their booth.

The Office to Advance Women Apprentices brought props!

Sweet treats and smiles at the Service Master Clean booth.

GeoCentre was promoting its wine tasting event, but there were no free samples. Check out their upcoming events

Katie Hussey?Is that you? Triware brought a cut out of one of their employees to surprise us.

Sean Kwakenboom proudly showed off his namesake business â&#x20AC;&#x201C; Boom IT.

All fun and games at our trade show

A driving vision Whether planning the life of a mine many years in advance or overseeing an operation that spans two provinces, we never underestimate the importance of vision. Or the many partners that help us turn that vision into a reality. We owe our success to the men and women who support us every day and to the many community partners who have helped us achieve our goals. As we move forward working together, we know you will continue to guide us towards a sustainable and prosperous future. For more information, please visit www.ironore.ca.

Business News MARCH 2014

A cuppa for the gentleman? Van Houtte provided hot drinks for all.

Outlook 2014 The Colemanâ&#x20AC;&#x2122;s Booth wins for tastiest snacks!

Cal Legrow knows how to host in its booth.

Exit Realty was well represented.

Take your meeting anywhere with these cool modular office equipment from Staples Advantage

Business News MARCH 2014

outlook 2014

Chatting about opportunities at the Oceanex Booth.

Charlie at Telelink served up a snack, as he does every year.

Our grand prize draw was exciting as always. Thanks for helping make it special Legrowâ&#x20AC;&#x2122;s Travel!

Being successful is more than knowing a good thing when you see one. Itâ&#x20AC;&#x2122;s knowing when to invest in it.

The essential link between capital and emerging opportuntites

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Business News MARCH 2014

member news United Way offers community support

Hilti (Canada) Corp moves into St. John’s Hilti, an international manufacturer and supplier of industrial equipment, is expanding into St. John’s, and is inviting you to the ribbon cutting A grand opening event and tour of the facility will be held Mar. 26 at 10:30 am at the St. John’s Hilti Centre at 18 Mews Pl., in Pippy Place Business Park. While Hilti has worked in the province for more than 30 years, the growing construction market has created a demand to open the 2,500 square foot Hilti Centre.

CNA opens more seats for sheet metal workers To combat the need for trained workers, CNA has added another offering of the Sheet Metal Worker program at its Seal Cove campus. This offering is in addition to the existing offering at Burin campus. Sheet Metal Workers International, Local 512 is beginning to provide workers for the Hebron Project, which they anticipate will need 60-80 sheet metal workers, while phase two of the Long Harbour (Vale Inco) project is expected to start in the spring and will require 80-90 workers. The union says nearly all of its workers are already on the job.

The United Way of Newfoundland and Labrador is accepting proposals for its Community Fund grants. This funding is available due to the support of individuals and organizations throughout the province during the United Way’s 2013 workplace campaign. The St. John’s-based organization is encouraging registered charities to submit proposals supporting the areas identified by United Way. In 2013, more than 50 groups in the province received grants totalling $650,000. The deadline for applications is April 30. For more information and eligibility requirements visit www.nl.unitedway.ca. Since its launch in Newfoundland and Labrador in 2005, United Way of Newfoundland & Labrador’s Community Fund has directly invested over $3.3 million in 151 Registered Charities located in various communities throughout our province. This is in addition to almost $1.8 million invested in charitable organizations through United Way’s Donor Choice service.

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Business News MARCH 2014

Marine Atlantic rates rise As of April 1st, all commercial and passenger rates at Marine Atlantic will increase by three percent. Hospitality Newfoundland and Labrador, the St. John’s Board of Trade, and the provincial government have all spoken publicly about concerns about the increase in rates. Board Chair Sharon Horan is calling on Marine Atlantic to consider ways to cut costs rather than increase rates. Marine Atlantic is a critical link in the supply chain for Newfoundland and Labrador and transports one-half of all goods including 90 per cent of all perishable food items and 27 per cent of incoming passenger traffic to the province. Tourism Minister Terry French says the increase could harm the province’s tourism sector as well as businesses that depend on Marine Atlantic to ship goods.

Partnership to advance oceans and economic development in Holyrood The Fisheries and Marine Institute (MI) of Memorial University has signed a memorandum of understanding (MOU) with the Town of Holyrood to provide a framework for advancement of oceans-related education, training, applied research and economic development. The five-year agreement will drive co-operation and creative solutions to economic and sustainable development challenges facing the Town of Holyrood and surrounding area. It will also focus activities on education, research and scholarly initiatives to build an oceans knowledge base to address the growth of a local and regional ocean economy. Through combined expertise, MI and the Town of Holyrood will foster closer relationships with ocean industry partners and explore opportunities for expansion of collaborative agreements within Newfoundland and Labrador, Canada and internationally.

member news CNA program recognized for excellence

Rainmakers take top prize in Business Case competition Team Rainmakers from Grand Falls-Windsor campus took first place in College of the North Atlantic’s annual Business Case competition this past weekend. The competition included six teams from CNA, one from the college’s Distributed Learning Service and another from College of the North AtlanticQatar.

College of the North Atlantic’s (CNA) Textiles: Craft and Apparel Design program has been recognized by the Atlantic Canada Craft Awards for Excellence in the Industry Leader/ Supporter category – a designation presented by the Craft Alliance Atlantic Association. CNA was nominated by the Craft Council of Newfoundland and Labrador, which in its nomination packet described the longstanding program as committed to craft development, working hard to make the program relevant and inspiring to students to the professional industry. The college’s Textiles: Craft and Apparel Design program is housed in the Anna Templeton Centre for Craft, Art and Design, in St. John’s which contains dedicated studio spaces and offers recreational programming to students of all ages, as well as professional development opportunities for practicing craftspeople and artists.

2013 Rock Award winners announced The Newfoundland & Labrador Construction Association (NLCA) handed out its annual Rock Awards following its 2014 Construction Outlook Seminar recently. The winners are; • Provincial Safety Award - N.D. Dobbin Ltd. • Subcontractor Award of Excellence – Harris Rebar • General Contractor Award of Excellence - Chimo Construction Management Ltd • Supplier Award of Excellence - Battlefield Equipment Rentals, The CAT Rental Store • Community Leader Award - Laura Synyard • Hall of Fame Inductee – John McCarthy

The competition was an excellent learning opportunity as the students had to think quickly under stressful situations and were challenged by two panels of industry judges on business solutions and strategies. Second place was awarded to team RockSolid, also from Grand FallsWindsor campus, while third place went to Distributed Learning team 709 Solutions.

College of the North Atlantic held its annual Business Case competition on Jan. 17-18. Members of the winning team, Rainmakers, from Grand Falls-Windsor campus are, from left: Holly Pinsent of Edmonton, Kevin Oberholster of South Africa, Stephanie Whelan of Bishop Falls and Sacha Curlew of St. Anthony.

BDC announces awards application for young entrepreneurs The 2014 BDC Young Entrepreneur Award contest is back, with a $100,000 grand prize and a second prize of $25,000 in consulting services. Eligible entrants must be a Canadian entrepreneur between 18 and 35 years old; responsible for the company’s day-to-day management for a minimum of two years; and hold at least 20 per cent of the company’s capital stock. Visit bdc.ca/yea to get all the contest details, eligibility criteria and application requirements. Application period ends April 3, 2014 at noon.

Business News MARCH 2014

Husky Energy looks East Husky Energy is sending Newfoundland and Labrador oil east. The oil company is selling one million barrels of crude from its White Rose offshore field east of Newfoundland to Indian Oil Corp. This is India’s first purchase of Canadian crude and that White Rose’s light oil has been approved for Indian refineries. More oil may be headed to India once TransCanada Corp.’s pipeline between Alberta and New Brunswick starts up, as the company says the cost of sending crude from Western Canada to India via the Atlantic Ocean doesn’t differ much from the Pacific route.

industry news Highlights from the City of St. John’s economic review of 2013 and outlook for 2014 Growth in population and personal income resulted in solid increases in retail sales in the St. John’s Census Metropolitan Area (CMA) in 2013. The annual Economic Review for 2013 notes: • Real GDP in the St. John’s Census Metropolitan Area (CMA) grew by 4.4 per cent in 2013 largely due to rising oil revenues caused by production increases at all three of the producing fields. • Real GDP in the rest of the economy, excluding oil production, grew by two per cent. In comparison, total real GDP increased by 5.8 per cent for the province as a whole. • The construction and professional scientific and technical services sectors posted strong gains while a decline was registered in the public sector.

• Some economic indicators, such

• Since the decline in the labour force was

as employment and housing starts experienced modest declines in 2013 while others such as income and retail trade showed continued strong growth. • Despite the strong gains in GDP, employment in the St. John’s CMA decreased by 1.1 per cent (or 1,200) to 108,000 in 2013 and the labour force fell by 2.3 per cent to 115,000. • Labour markets were weakened by uncertainty created by public sector restraint, the winding down of construction at Long Harbour and the slowing housing market.

greater than that in employment, the unemployment rate decreased by 1.1 percentage points to 6.1 per cent. • Personal income increased 4.7 per cent to $9.6 billion, driven by wage increases. • Retail sales increased by 3.9 per cent to $3.9 billion. • Housing starts fell by 19.5 per cent but still remain high on a historical basis. • In 2013, the St. John’s CMA once again recorded an annual population increase. As of July 1, 2013 the population of the St. John’s CMA is estimated to have been 203,600.

Husky Energy, together with its co-venturers, is developing the White Rose Extension Project with a concrete gravity structure. The wellhead platform will serve as a fixed drilling rig and will be located in the White Rose field.

Learn more about this project at wrep.huskyenergy.com

Business News MARCH 2014

Outlook for 2014 • Economic growth – as measured by real GDP – is expected to increase again in 2014 but at a much slower pace than seen in 2013. • Gains in exports stemming from higher oil production will be offset by a weaker performance in the rest of the economy particularly in the service sector. • Employment gains stemming from increased activity at the Hebron and Muskrat Falls developments will be

partially offset by lower development employment at Hibernia and White Rose and the winding down of construction activities at Vale’s nickel processing plant in Long Harbour. • Personal income is expected to continue to grow driven by continued wage gains. This in turn is expected to bolster consumer spending with retail trade expected to continue to record steady growth.

Further information about the 2013 economic review and forecast for 2014 can be found at

www.stjohns.ca. Data prepared by Government of Newfoundland and Labrador, Department of Finance (Economic Research and Analysis Division) and the City of St. John’s (Office of Strategy & Engagement), January 2014. Full report (Economic Review 2013) available online in the publications section at www.stjohns.ca.

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Business News MARCH 2014

member profiles

Eighty-seven per cent of Canadians are likely to be personally affected by a major illness like cancer, heart disease or diabetes in their lifetime. Our health profoundly impacts every facet of our lives: at work, at home, and in the community. And it is a key driver of business success, affecting employee morale, job performance, productivity, absenteeism, and benefits expense. As a partnership of 16 of Canada’s most recognized health charities, Healthpartners delivers simple, tailored workplace giving campaigns that personally engage your employees and help create a healthier, more productive workplace. Funds raised reduce the impact of major diseases while improving the health of your employees and their families, your business, your customers and communities.

Shred-it provides our customers peace of mind by delivering unparalleled security and service for the information they value. Whether you’re looking for document destruction services to protect privacy and confidentiality or need to safely destroy data on outdated hard drives, Shred-it keeps your confidential information secure. We tailor our solutions to the specific needs of our diverse customers, while helping them comply with stringent privacy laws. Get started securing your confidential information and protecting privacy today. Contact – Ashley Saunders T: 1-709-747-8244 E: ashley.saunders@shredit.com

Krista Hearn and Anne Marie Murphy are the co-owners of Quality Care Hearing, we have a combined 33 years of experience in the hearing health care industry. We bring a true sense of passion, ethics, and morals to our business. Quality Care Hearing provides hearing assessments, hearing aids, custom hearing protection and a wide array of other services. Everything we do is dedicated to providing clients with the best information, the best choice of product and the best knowledge to help them make informed decisions regarding their hearing. We are strong believers that customer service and building relationships is very important. We promise you will come in as a client and leave as a friend.

Keep business growing in Newfoundland & Labrador.

57 Old Pennywell Road (Corner of Columbus Drive and Old Pennywell in the Wallnuts building) St. John’s, NL A1E 6A8 (709) 739-0999 info@qualitycarehearing.ca

The Hilti Group is a world-leading manufacturer and supplier of quality, innovative and specialized tools and fastening systems for the professional user. The worldwide headquarters for Hilti Corporation are located in Schaan, Principality of Liechtenstein. Headquarters for Hilti (Canada) Corporation are located in Mississauga, Ontario, Canada. In Hilti Canada, approximately 450 highly trained team members in sales, engineering, marketing and other support roles work together to help construction professionals get the job done faster, safer and more productively. Hilti expertise covers the areas of powder-actuated fastening, drilling and demolition, diamond coring and cutting, measuring, firestopping, screw fastening, adhesive and mechanical anchoring, and strut and hanger systems as well as dust containment systems.

Business News MARCH 2014

Passion speaks louder than words Explore more at neversatisfied.statoil.com

Always exploring Never satisfied

new members Central Consulting Services Inc. – Whey R & D

George Whey, President / CEO Lindsay Earle, COO 216 Airport Road Gander, NL A1V 1W6 709-651-7733 709-651-3197 gwhey@wheygroup.com learle@wheygroup.com

InMotion Health Centre Inc. Pamela Dolomount, Manager 179 Hamlyn Road St. John’s, NL A1E 5Z5 709-747-5945 709-747-5946 pam@inmotionhealthcentre.ca

Canadian Youth Business Foundation (CYBF)

Nicole Osmond, Director, Atlantic 540 Southgate Drive, Suite 204 Bedford, NS B4A 0C9 902-407-7709 902-405-8577 nosmond@cybf.ca

Hilti (Canada) Corporation

Avi Kahn, President and General Manager 2360 Mississauga, ON L5N 6S2 905-813-6745 Avraham.kahn@hilti.com

Bloom Wealth

Andrea Hounsell, Owner / Financial Planner 17 Cherry Hill Road St. John’s, NL A1A 1X2 709-691-9480 andrea@bloomwealth.ca

Grand Productions Inc.

Joy Moyles, President & Creative Director 2 First Avenue Suite “B” St. John’s, NL A1B 1N4 709-341-7034 Joy@grandproductions.ca

www.NMLiron.com TSX : NML OTCQX : NWLNF

HSE Integrated

Darin Rendell, Station Manager 21 Dundee Avenue Mount Pearl, NL A1K 1B1 709-739-6490 709-368-6464 drendell@hseintegrated.com

J.W. Trask Group of Companies Inc. Jason W. Trask, President 835 Blackmarsh Road St. John’s, NL A1B 4J8 709-726-5864 709-726-0585 jason@jwtrask.com

Newfoundland Blossoms Inc. Joseph Bowers, Owner 10 Forbes Street St. John’s, NL A1E 3L5 709-237-8222 nlblossoms@nl.rogers.com

Provincial Advisory Council on the Status of Women Linda Ross, President / CEO 15 Hallett Crescent, Suite 103 St. John’s, NL A1B 4C4 709-753-7270 709-753-2606 lindaross@pacsw.ca

Quality Care Hearing

Krista Hearn, Owner 57 Old Pennywell Road St. John’s, NL A1E 6A8 709-739-0999 709-739-0919 Krista@qualitycarehearing.ca

DSO: A joint venture with Taconite: KéMag and LabMag deposits Resources: A huge iron ore district controlled by NML St. John’s Office 215 Water Street (Atlantic Place), Suite 809 St. John’s, NL A1C 6C9 709-722-5714

Business News MARCH 2014

Montreal Office 1303 Greene Avenue, 2nd Floor Montreal, QC H3Z 2A7 514-935-3204

h c r a M

upcoming events Luncheon

“Building a Positive Energy Outlook for Today and Tomorrow” Join Jamie Long, president of Hibernia and Development Corporation, and Bonnie Schmidt, president of Let’s Talk Science, for lunch. They will discuss the current energy outlook and the importance of engaging youth to develop skills that align with our careers in our economy We are inviting all members, whether you have and the lucrative energy industry. recently joined or are a long standing member to Date: Thurs., March 6 join the staff of the Board of Trade for a detailed Time: 12:30 pm – networking orientation/refresher on how to make the most out of 1 pm - luncheon your membership. Cost: $42.50+HST members Date: Fri., March 7 $85+HST non members Time: 9 – 10 am Location: Delta St. John’s Cost: Included as a benefit of your membership Location: Board of Trade Office 34 Harvey Rd., 3rd Floor

St. John’s Board of Trade 101

Breakfast

“Research from Canada’s independent think tank: Innovation and better decision making” Dr. Daniel F. Muzyka, president and CEO of The Conference Board of Canada and the RBC Financial Group Professor of Entrepreneurship at the University of British Columbia’s Sauder School of Business will speak at a Board of Trade breakfast. Date: Thurs., March 13 Time: 8 am– registration 8:30 am – breakfast Cost: $42.50+HST members $85+HST non members Location: Ramada Hotel

St. Patrick’s Day Business Mixer O’Reilly’s Irish Newfoundland Pub is one of a kind and is delighted and excited to celebrate one of their biggest DANIEL F. MUZYKA holidays of the year with Board of Trade members. Join us for complimentary hors d’oeuvres, happy hour prices, live music, Dr.networking Daniel F. Muzyka is the President and Executive Officerfor of and a chance to win two St.Chief Patrick’s VIP passes The Conference Board of Canada and the RBC Financial Group the St. Patrick’s weekend. www.oreillyspub.com Make sure you Professor Entrepreneurship at the University of British come inof spirit and dress in green.

Columbia’s Sauder School of Business.

Date: Thurs., March 13 Time: 4:30 – 6:30 pm HeCost: was previously the Dean at the Sauder School of Business at Included as a benefit of your membership UBC. Prior to 1999, Dr. Irish Muzyka taught and held Location: O’Reilly’s Newfoundland Pub,senior George Street

administrative positions at a number of universities and institutions, including the Harvard Business School, INSEAD, Babson College, Northeastern University, Wharton School (University of Pennsylvania) and Williams College.

Luncheon

“Heading for Broke – The State of Newfoundland’s and Labrador’s Pension System”

Dr. Muzyka has extensive experience in academics, finance, and

Come have lunch with Bill Tufts, Canada’s Pension business, and has participated on a number of boards of Reform advocate as he discusses the state of companies, venture capital funds, as well as not-for-profit and government organizations. He worked pensions in our province andinprovides us with the and was a strategy consultant, with Braxton in industry with General Electric finance and strategy insight we need on pension issues. Associates. In addition, he has been a board member and consultant to several other business and

not-for-profit organizations, Vice Chair and a public director of the Investment Industry Date: Thurs., Marchincluding 27 Regulatory (IIROC), the Vancouver Board of Trade (Past Chair), Graduate Time: Organization 12:30 pmof– Canada networking Management Admissions Council (GMAC), New Ventures B.C., and the European Venture Capital 1 pm - luncheon Cost: Dr.$42.50+HST members Association. Muzyka chaired NSERC’s Expert Advisory Committee on Partnerships and Innovation. $85+HST non members Location: Holiday Inn St. John’s Dr. Muzyka currently serves or has served on various government councils, including The Natural

Sciences & Engineering Research Council (NSERC), the B.C. Competition Council, and the B.C. Premier’s Technology Council, among others.

Muzyka contact holds a Doctorate of Business from Harvard University, an MBA ext. with 9 To register for these eventsDr.please Wanda PalmerAdministration at events@bot.nf.ca or 726-2961

concentration in Strategic Planning from the University of Pennsylvania, and a BA with Honours in Physics and Astronomy from Williams College. He has been awarded the National Order of Merit Business News MARCH 2014 (Chevalier de l’Ordre National du Merite) by the Government of France.