ARCHITECTURAL DIGEST THE INTERNATIONAL DESIGN AUTHORITY
A PREMIER AND GLOBAL DESTINATION FOR THE BEST IN DESIGN Cover property located in: Beverly Hills, Califor nia, United States
Our collaboration includes EXCLUSIVE OWNERSHIP positions on AD.com’s home page, the Estates For Sale Section and DesignFile, which experienced a stellar reception upon its late 2013 launch. Highly-visible digital exposure points as well as social media efforts that have been closely aligned with AD’s editorial calendar will run throughout the year. Together, this multi-platform approach provides year-long exposure leveraging new innovative ad units, optimized technology and a richer content experience to properly position the listings represented by our network to the most inspirational home enthusiasts worldwide and deliver 14 million media impressions throughout the year.
3
ESTATES FOR SALE [Brand Exclusive] The digital adaptation of AD’s most read print section has now also become the MOST VISITED area of their website providing online visitors with a premier look inside celebrity homes and an ongoing tour of the extraordinary properties in the world.
4
As the marquee partner of the Estates for Sale, Sotheby’s International Realty is the EXCLUSIVE sponsor enjoying 100% share of voice where our banner ads and impactful, interactive portrait ad unit are dominantly positioned throughout this section of the site. 5
6
FURTHER BRAND ALIGNMENT, INNOVATION AND CATEGORY EXCLUSIVITY Our integrated online partnership with AD includes various additional sponsorships that will run throughout the course of the year including featured AD home page banner advertising as well as integration into AD’s latest innovation, DesignFile. AD DesignFile is the ultimate online resource for inspiring renovation and decorating ideas. This easy-to-use tool enables users to search thousands of images from the Architectural Digest and Conde Nast archives, then save and share their favorite spaces. And Sotheby’s International Realty is the category exclusive partner during the course of our sponsorship.
7
In 2013, AD’s online & social media strategies integrated and blossomed, resulting in 30+% growth.
8
CONNECTING SOCIALLY AD’s exceedingly popular suite of blogs, provide the foundation to feature our brand in a very powerful and eloquent manner. Custom “blogvertorials” combine engaging banner ad units along with brand provided editorial that runs periodically throughout the year to keep readers engaged with our brand and drive awareness of our listing inventory. Content is deliberately aligned with AD’s editorial calendar and features the extraordinary lifestyles, destinations and properties represented by our brand worldwide.
9
TOGETHER WE ARE INSPIRING AFFLUENT HOME ENTHUSIASTS around the world utilizing an all-encompassing, multi-platform approach with evergreen placements and exclusivity that combine will deliver 14 million media impressions worldwide in 2014. architecturaldigest.com Monthly Uniques: 630,328 Visits: 785,237 Total Site Page Views: 7.5 million Page Views per Visit: 19.5 Time Spent per Visit Session: 5.9 mins %(´W TEKI ZMI[W GSQI JVSQ MRXIVREXMSREP XVEJ½G social growth [last 7 months] 30% increase in Twitter followers 35% “likes increased” on Facebook Source: Omniture, June 2013
10
KEY INTERNATIONAL MARKETS
United States Canada United Kingdom Italy Australia Germany Brazil France Spain Mexico India China Greece Russian Federation Portugal Philippines Netherlands Argentina Switzerland South Africa Sweden Turkey Poland Belgium New Zealand Singapore
TOP US MARKETS
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
REGION
241,377 31,337 21,741 11,280 12,474 8,229 6,766 8,815 5,501 5,642 9,066 2,686 3,626 3,157 2,281 3,773 3,385 1,763 2,484 2,474 2,790
3,832,707 498,001 264,749 202,376 194,988 130,185 117,478 112,153 111,096 107,528 90,479 89,969 81,637 68,829 56,832 55,001 50,860 45,188 39,335 38,951 36,493
644,477 43,528 30,809 17,611 19,113 12,365 9,877 12,521 8,827 10,249 11,322 4,871 5,860 6,822 3,801 5,399 5,231 2,875 3,577 3,549 4,197
New York Los Angeles Chicago Houston San Francisco Washington DC Dallas, TX Atlanta, GA Seattle, WA San Diego, CA Minneapolos, MN Miami, FL Philadelphia, PA Austin, TX Phoenix, AZ Denver, CO Boston, MA Portland, OR San Antonio, TX St. Louis, MO San Jose, CA
2,474
36,488
3,585
2,139 2,274 2,361 2,400 402,295
33,213 32,059 31,052 30,198 6,387,845
3,215 3,281 3,430 3,484
Las Vegas, NV
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
30,622 9,678 5,804 5,147 4,213 3,634 3,102 3,079 2,906 2,821 2,412 2,364 2,347 2,330 2,254 2,247 2,176 1,981 1,714 1,651 1,592
45,805 13,025 7,427 6,113 5,671 4,739 3,802 3,720 3,884 3,734 2,718 3,256 3,072 3,125 2,667 2,758 3,020 2,544 2,086 2,081 1,935
441,190 130,235 78,431 66,848 57,764 58,876 41,729 36,891 38,317 39,463 23,426 34,459 31,150 33,259 27,707 27,701 37,721 29,525 23,877 22,841 22,880
1,530
1,989
22,475
11
© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.