THE DAILY TELEGRAPH THE UNITED KINGDOM’S NUMBER ONE QUALITY NEWS BRAND
CELEBRATING THE WORLD’S MOST EXTRAORDINARY PLACES Cover property located in: Salerno, Italy
Ever since its launch in 1855, the Daily Telegraph® has
aimed to deliver the latest technologies and messaging to its
customers. As the U.K.’s number one quality news brand for advertising, the Telegraph carried 42% more advertisers than its nearest quality competitor in 2013. They are recent awardwinners for “Weekend Newspaper of the Year” and “Digital Innovation of the Year.” Every day across print and online, the Telegraph reaches 2.3 million people. 3
SERVING AS THE TRUSTED SOURCE: WORLD’S BEST PLACES TO LIVE The Telegraph’s online audience turns to it for trusted insights throughout the day. It was the first European newspaper to develop a website – telegraph.co.uk – which serves as the platform for our integrated collaboration and has been designed to deliver 17 million media impressions throughout 2014.
The World’s Finest Homes micro-site is the focal point of our 2014 collaboration. With its own dedicated url, www.telegraph.co.uk/ sothebysrealty, this micro-site acts as a hub for consumers to experience the most extraordinary locations and lifestyles around the world and interact with listings that are for sale in these locales… listings that ONLY our brand represents. 4
1
2
3
4
This EXCLUSIVE micro-site includes:
1. An interactive map drilling down by continent to
Sotheby’s International Realty office locations worldwide with featured, local content 2. Sotheby’s International Realty provided videos showcasing our markets, lifestyles and listings around the world 3. Featured Sotheby’s International Realty properties and picture galleries via a carousel widget 4. Integrated brand content featuring dozens of Sotheby’s International Realty market overviews designed to drive engagement and create viral interest and appeal
5
5. Responsive ad units that are viewable on all devices 6. Links to sothebysrealty.com and our listings
5
REACHING THEIR AUDIENCE SITE WIDE
In an effort to drive awareness of the World’s Most Extraordinary Places, traffic-driving banner ads will rotate throughout the Daily Telegraph’s website targeting the following: • • • • •
Ads on wine channel showcasing homes with wine cellars and wineries Ads on food channel showcasing homes with great kitchens Ads on golf channel showcasing house on golf courses Ads on racing channel showcasing homes with large garages Ads on gardening channel showcasing homes with great gardens • Ads on property channel • Additional run of site placements designed to appeal to an international audience
6
7
AFFLUENT. LOYAL. INFLUENTIAL. EXCLUSIVE.
The Daily Telegraph offers our brand a targeted and integrated approach to reach their highly engaged audience that is affluent, loyal, influential and exclusive. By heralding the World’s Best Places to Live, not only are we providing visitors with content they demand, we are also positioning listings for sale from our network in a meaningful and relevant manner.
8
KEY INTERNATIONAL MARKETS REGION United Kingdom United States Canada Australia India Unknown France Ireland Germany Philippines Netherlands Spain New Zealand Singapore South Africa Malaysia Italy Sweden United Arab Emirates Pakistan Switzerland Belgium Hong Kong Brazil Norway
TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
11,583,010 8,526,692 1,484,976 1,080,835 790,782 576,211 419,294 408,208 380,870 378,159 288,498 272,300 270,046 264,224 233,198 217,472 201,108 191,293 171,784 167,400 155,607 151,131 144,736 138,062 122,893
28,378,375 19,859,080 5,910,204 4,204,448 2,570,042 2,241,461 2,461,256 2,959,508 2,330,924 1,731,968 1,148,222 1,138,214 1,420,442 1,080,676 1,193,974 743,754 824,543 730,739 584,066 594,103 490,162 646,236 144,736 505,031 503,861
112,094,579 55,061,114 18,617,144 13,033,789 8,121,331 7,284,748 5,045,574 9,322,450 7,225,866 5,473,020 2,353,855 3,585,374 4,403,370 3,414,937 2,447,646 2,342,826 2,556,083 2,309,136 1,197,334 1,871,423 1,519,502 2,042,106 2,344,000 1,035,313 1,587,163
Thailand Japan Turkey Russia Portugal Denmark Indonesia Israel Poland Mexico Romania China Saudi Arabia Finland Greece Austria Hungary Korea Egypt Czech Republic Serbia Vietnam Nigeria Kenya Malta Argentina Taiwan TOTAL
121,525 119,091 114,394 108,170 102,141 100,849 99,868 98,662 98,319 92,236 87,549 86,909 85,520 85,327 84,244 61,987 60,347 58,319 55,994 52,469 49,484 46,869 46,306 44,665 42,252 42,233 42,085
483,670 356,082 455,288 430,517 305,402 390,286 309,591 311,772 319,537 339,428 261,772 347,636 253,139 339,601 335,291 239,890 180,438 225,695 168,542 147,438 139,050 186,539 139,381 125,509 168,163 133,034 91,745
1,499,375 1,125,219 1,798,388 882,559 962,015 1,209,885 309,591 639,132 1,006,541 1,052,228 827,198 712,654 797,388 1,052,765 1,059,520 947,564 369,897 710,938 522,480 465,904 285,053 587,597 432,081 396,607 664,244 525,484 362,394
30,706,603
92,029,139
298,163,101 9
TOP US MARKETS TOTAL UNIQUE VISITORS
TOTAL VISITS
TOTAL PAGES VIEWED
St. Louis
77,764
155,528
622,112
Baltimore
85,694
171,388
685,552
New York
768,129
883,348
4,107,570
Portland
114,882
229,764
919,056
Los Angeles
580,215
1,421,527
6,610,099
Hartford/New Haven
75,178
150,356
451,068
San Fran-Oak-SJ
466,269
1,142,359
5,311,970
Pittsburgh
74,233
148,466
445,398
Wash DC (Hag)
369,873
906,189
4,213,778
Raleigh-Dur(Fy)
87,006
174,012
522,036
Chicago
287,022
703,204
3,269,898
Orl-Dytn B-Mlbn
91,510
183,020
549,060
Boston (Manchr)
255,841
626,810
2,507,242
Sacrmnto-Stk-Mo
88,007
176,014
528,042
Philadelphia
294,580
721,721
2,886,884
Austin
78,016
156,032
468,096
Dallas-Ft.Worth
209,559
513,420
2,053,678
Charlotte
64,674
129,348
388,044
Atlanta
192,662
472,022
1,888,088
Salt Lake City
78,169
156,338
469,014
Seattle-Tacoma
226,092
553,925
2,215,702
TOTAL
5,706,681
12,200,073
50,813,512
Houston
173,812
425,839
1,703,358
Mineapls-St. Pl
143,231
350,916
1,403,664
Denver
166,544
333,088
1,332,352
Phoenix
140,367
280,734
1,122,936
Detroit
119,670
239,340
957,360
San Diego
100,746
201,492
805,968
Miami-Ft. Laude
97,350
194,700
778,800
Cleveland
94,132
188,264
753,056
105,454
210,908
843,632
REGION
Tampa-St P(Sar)
10
© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.