GLOBAL MEDIA
INTELLIGENTLY SHOWCASING PROPERTY
GLOBAL IMPACT: BLENDING EXCLUSIVITY, EFFICIENCY, INNOVATION AND EDITORIAL INTEGRATION Cover property located in: Ibiza City, Spain
OUR 2014 MEDIA PLAN Designed to deliver an astounding 800 million media impressions, our 2014 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value and seek the unique. 3
THE NEW YORK TIMES Our advertising program with The New York Times will remain intact in 2014, delivering nearly 285 million media impressions. Blending exclusivity, dominance and innovative technology, our brand will reach the NYT
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audience using behavioral targeting, a cross platform presence, multiple evergreen placements including The GATEWAY, which will provide a fixed presence across both the U.S. and International real estate home pages. A fixed presence within Times Video, their biggest and most important production introduction since the launch of NYTimes.com provides elegant reinforcement of the brands commitment to innovation.
THE WALL STREET JOURNAL Our ongoing collaboration with The Wall Street Journal provides our brand with a multi-platform approach to reach the global business elite and deliver 170 million media impressions. As the EXCLUSIVE global sponsor of
the Friday Real Estate Section (Mansion), the Sotheby’s International Realty brand “owns” the most highly trafficked day of the week on wsj.com. And for the first time ever, the WSJ has allowed advertising within the editorial space, turning to our brand as the preferred partner for this innovative endeavor.
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GOOGLE Over 350 million brand impressions with Google proper ties provided both expanded global reach and the strategic local targeting that doubled leads sent from SIR .com to affiliates in 2013. The program played a critical role in driving triple digit growth in tablet and mobile based traffic as well. Expected to deliver over
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370 million impressions in 2014, this campaign will run in multiple languages across a dozen countries. And in 2014, we will incorporate a deeper reach across premier news, business and lifestyle sites within key affiliate and feeder markets throughout Europe, the Middle East, Asia and Latin America.
DAILY TELEGRAPH Our 2014 program with the United Kingdom’s powerhouse, Telegraph Media Group, is primed to deliver nearly 17 million media impressions and enables us to target dozens of international destinations considered strong
relocation and second home markets. At the heart of this collaboration is our World’s Best Places to Live EXCLUSIVE sponsorship, which blends extensive content, video, photo galleries, user interactivity…all in one dedicated microsite.
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ARCHITECTUR AL DIGEST Leveraging the success of our par tnership in 2013 — which delivered 77% above projected impression levels— our brand will once again maintain E XCLUSIVE sponsorship of the “Estates for Sale” homepage, the gateway to the #1 read section in the magazine and
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#1 highly visited section of their website. Our 2014 program utilizes an integrated online par tnership approach, comprised of f ive total sponsorship areas, highly targeted banner and pre-roll video rotations and social media units that when combined will deliver 14 million media impressions.
FTCHINESE.COM
The Chinese online publication of the Financial Times, FTChinese.com, is positioned as a leading business and financial website for China’s top business people and decision makers. A must read for China’s business leaders, FTChinese.com gives its readers unrivaled global perspectives combined with outstanding local expertise and reaches over 1.7 million registered users. Utilizing strategically placed banners ads featuring listings for sale, our 2014 plan will garner 600,000 media impressions.
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PROPGOLUXURY.COM is Asia’s leading luxury real estate property portal and provides access to thousands of elite properties from over 35 countries via their digital network. Our listings appear in: English, Simplified Chinese, ▸ ▸ PropGOLuxur y.com ▸ ▸ LP- Luxur yProper ties.com ▸ ▸ Luxur y- Insider.com ▸ ▸ Wall Street Journal – China real estate ▸ ▸ New York Times – China real estate
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Vietnamese and Thai and our brand enjoys dominant presence via their re-designed site, which launched in January. This collaboration will deliver 1.5 million media impressions in 2014.
HONG KONG TATLER As the essential guide to the very best in life, the Hong Kong Tatler covers everything from the best events, fine dining and the most glamorous people, to international fashion and luxury travel. Their website houses a custom real estate and listings platform created EXCLUSIVELY for the Sotheby’s International Realty brand and is primed to deliver 2 million media impressions in 2014.
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JAMESEDITION enables buyers to find items for sale and charter across the luxury lifestyle category. Their listings come from select partners, chosen for their outstanding inventory and reputation. Our brand’s collaboration includes targeted banner ads rotating throughout their site, leading to a delivery of 2.5 million media impressions in 2014.
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© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.