A
rtfully uniting‌
‌extraordinary homes with extraordinary lives. Presented by: Stacy Wissman Dock Summit Sotheby’s International Realty
In a time of global communications and global markets, there is only one true international real estate brand to market your home. Your home is unique and successfully marketing such a property takes unique skills. I utilize all that is current to present your home in a most exclusive way. Without fanfare, with grace and expertise, allowing all that is extraordinary to be revealed. Please allow me to tell you more of our story...
Each office is independently owned and operated.
BRAND | HERITAGE
THE BRAND SOTHEBY’S INTERNATIONAL REALTYŽ 8LI ]IEV MW 7SXLIF]´W VIGSKRM^IW XLEX XLI ½VQ GER WIVZI MXW EYGXMSR GPMIRXW MR E ZEPYEFPI RI[ way with a complete package of estate disposition services. Founded on the same commitment to I\GITXMSREP WIVZMGI XLEX GLEVEGXIVM^IH XLI ½VQ´W HIEPMRKW JSV QSVI XLER X[S GIRXYVMIW XLI 7SXLIF]´W International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
STACY WISSMAN DOCK Since starting her full-time business in 2002, Stacy Wissman Dock continues to be one of Salt Lake City’s most successful real estate professionals. Her tenacity combined with expertise, hard work, and passion for real estate makes her the best choice as your representative in today’s challenging real estate environment. Whether purchasing or selling real estate, Stacy is an agent who listens, understands, and is always accessible. Stacy takes an open, honest, and straightforward approach to her clients’ real estate needs earning her respect from her peers and clients. She has a reputation in the Salt Lake real estate market as a REALTOR® [LS LEW XLI ORS[PIHKI I\TIVMIRGI GSR½HIRGI and tools to deliver exceptional results to her clients. She has extensive knowledge of Salt Lake’s most sought after neighborhoods and the expertise to effectively navigate her clients XLVSYKL XLI QSWX GLEPPIRKMRK XVERWEGXMSRW 7XEG]´W XVEGO VIGSVH EW [IPP EW LIV PMWX SJ WEXMW½IH GPMIRXW SZIV[LIPQMRKP] HIQSRWXVEXIW that she has the exper tise to provide a quality and satisfying experience. Stacy was born in Chicago, lived in Santa Fe and Los Angeles before moving to Salt Lake City where she has resided for the past 18 years. Stacy is happily married, a mother of two darling girls, and avidly enjoys all of what Utah has to offer! stacy.wissman@sothebysrealty.com | 801.718.9671 | www.stacywissman.com
Summit Sotheby’s International Realty 2455 E Parley’s Way Suite 240 | Salt Lake City, Utah 84109 p: 801.718.9671 f: 800.382.7183 stacy.wissman@sothebysrealty.com Each office is independently owned and operated.
TESTIMONIALS I’ve bought and sold numerous proper ties for both investment and as a primary residence. There is no one I trust more to act as my agent than Stacy, bar none. She is a straight shooter that is responsive, accurate, and friendly and knows her business extremely [IPP 8S XLMW HE] - WXMPP ½RH Q]WIPJ XLEROMRK 7XEG] JSV TVSTIVXMIW WLI LIPTIH QI FY] SV WIPP ]IEVW FEGO MX MW E XIWXMQSR] XS LS[ KVIEX she is at what she does. —Chris Tabish, Buyer and Seller (The Avenues and Sugarhouse, Salt Lake City, Utah)
7XEG] ]SY LIPTIH QI WIPP Q] LSYWI [MXLMR HE]W ;3; =SY GEQI XLVSYKL [LIR - VIEPP] RIIHIH ]SY HYVMRK E ZIV] HMJ½GYPX XMQI You went above and beyond the call of duty to sell my home. You made sure that every need and detail was taken care of. I could have not have sold my home in the timely matter with out you on my side. Again, thank you. —Christine Barron, Seller (Holladay, Utah)
Stacy was a pleasure to work with. I couldn’t imagine a better realtor. She was on top of everything from the beginning to the end. Stacy has incredible response time. I know that she was selling other homes, but she made it feel like were her top priority from day one. —Amie Reed Demeyer, Buyer and Seller (Sugarhouse, Salt Lake City, Utah)
Customer service is a lost art in today’s society but Stacy Wissman gets it! I have worked with Real Estate Agents who needed me to remind them of deadlines and who required prompting to collect and market information to facilitate the buying and selling of properties. Stacy is on top of things and knowledgeable about current trends, market analysis and pricing models. She stays ahead SJ MWWYIW WS QSPILMPPW HS RSX FIGSQI QSYRXEMRW ERH FSXXPIRIGOW MR GPSWMRK HIEPW - VIGSQQIRH 7XEG] XS JVMIRHW [MXL GSR½HIRGI knowing she will serve them well and close deals in a timely, professional manner. She makes herself available to serve the client during regular business hours, evenings, and weekends doing whatever it takes to get things done. Stacy is simply the best! —Joyce Firestack, Buyer and Seller (The Avenues & Sugarhouse, Salt Lake City, Utah)
I am glad I met Stacy and happy with the great care she took with every detail of marketing and closing the sale of my home. The staging and picture gallery were amazing. Stacy always answered my phone calls and questions. She worked well with the buyer’s agent and she [the buyer’s agent] was impressed with her also. Stacy kept me informed and gave me good ideas when we discussed options. —Pamela Miller, Seller (Lehi, Utah)
Each office is independently owned and operated.
TESTIMONIALS I have known Stacy for many years both personally and professionally. I was so excited for her when she got into the real estate MRHYWXV] FIGEYWI - ORI[ MQQIHMEXIP] XLEX [EW XLI VMKLX ½X JSV LIV ,IV TIVWSREFMPMX] ORS[PIHKI TEXMIRGI ERH EXXIRXMSR XS HIXEMP would prove her to be a very successful agent. I was right. I am not into cookie cutter sales people who just want to “close the deal.” Stacy is a very patient person who only wants the best for her clients and would not “sell” them on anything that she wouldn’t buy herself. Buying a home should be a fun and exciting experience, not a stressful one. It’s a rite of passage! Stacy makes buying a home a fun and exciting experience. While at the same time, she is someone to trust, and someone who takes LIV NSF ZIV] WIVMSYWP] 7LI [IEVW QER] LEXW FYX XLI SRI XLEX ½XW LIV XLI QSWX MW LIV MRXIKVMX] 7SQISRI [LS EKEMR [SYPHR´X HS something that she wouldn’t do herself, and to me that is the number one attribute an agent should have; INTEGRITY. Once I knew I was going to be buying a home, using other agents wasn’t even an option for me. At the end of the day, its about making a “real” connection with someone, and that is exactly what Stacy is all about. She’s the real deal and it doesn’t get any better than that. —Amy Taggar t, Buyer (Sugarhouse, Salt Lake City, Utah)
We’d like to star t by saying that Stacy Wissman Dock is superb! We recently sold a home that we had completely renovated. After interviewing several realtors, it was clear that Stacy was far superior in her attention to detail, honesty and motivation. After we signed on with Sotheby’s, Stacy gave us her full commitment (while juggling her other responsibilities) and sold our house in only a few days over the asking price. We truly believe that it was the marketing efforts combined with the staging (all paid for by Stacy) and Stacy’s knowledge of the area and business that garnered this outcome. In addition, Stacy also found us our dream home here in Salt Lake. Although we were not in a rush to buy, Stacy kept in close contact with us and recognized what we were looking for. ;LIR WLI PIEVRIH SJ E LSQI XLEX [EW RSX ]IX SR XLI QEVOIX FYX TSXIRXMEPP] E KSSH ½X WLI GSRXEGXIH XLI S[RIVW VIEPXSV ERH KSX us in to see it right away. With her help we negotiated a contract before it hit the market. We moved in two weeks ago and could not be happier. Stacy played a pivotal role in helping our family through negotiations and contracts, holding our hands every step of the way. She is available and attentive. We highly recommend Stacy Wissman Dock. —Randy and Erica Bisson, Sellers (Olympus Cove, Salt Lake City, Utah)
Stacy is one of those few hardworking agents we have come across. She invests her time and attention as if she was selling her own home. Thank you so much for everything! We are so happy that we were able to work with you! You are truly the best! —Sean and Nicole Reavy, Sellers (Sugarhouse, Salt Lake City, Utah)
As a busy career woman working 70+ hours per week I had little time (and inclination) to shop around for houses. Stacy was referred to me by a good friend, as someone who would get the job done with the least amount of hassle. After describing what I was looking for over the phone, Stacy found a handful of houses within a week for me to look at. I was amazed at the choices she’d presented as they were pretty much just what I wanted. Within days I made an offer and started the process of buying a house. Having never gone through this process, Stacy walked me through everything that I needed to do, providing me with a manageable
Each office is independently owned and operated.
TESTIMONIALS PMWX SJ EKIRXW GSRXVEGXSVW GSQTERMIW IXG XLEX - RIIHIH XS GPSWI XLI HIEP )ZIR [LIR XLIVI [IVI E GSYTPI SJ QMRSV MWWYIW SR GPSWMRK for the house, Stacy ironed out the kinks before I had a change to stress about them. Describing some of my story to a friend who had purchased her house about a year ago, my friend was amazed (and a little jealous, I think) of how great Stacy was as my realtor. My dogs and I love our new home and it’s not just in a great location but it was also a great buy. I’m constantly recommending 7XEG] XS Q] JVMIRHW ERH GSPPIEKYIW ERH MJ -´Q IZIV MR XLI QEVOIX JSV FY]MRK ERSXLIV LSYWI MR XLI 7EPX 0EOI EVIE WLI´PP FI XLI ½VWX person I contact. —Catherine Loc-Carrillo, Buyer (Sugarhouse, Salt Lake City, Utah)
;I LEH XLI KVIEX JSVXYRI SJ FIMRK VIJIVVIH XS 7XEG] ;MWWQER (SGO JSV XLI TYVTSWI SJ PMWXMRK ERH WIPPMRK SYV LSYWI ;LIR [I ½VWX met Stacy we knew that she was the real estate agent that was going to provide us with the greatest amount of service and get us the highest possible price for our home. She did this through her knowledge of the market, her professionalism, and her willingness to do whatever it took, to ensure the success of this transaction. I would have no reservation whatsoever ; to enlist Stacy’s services at anytime in the future if it presents itself. Having said that, I would recommend Stacy to anyone who has real estate to sell and is looking for someone who will guide him or her through the QSWX HMJ½GYPX TVSGIWW SJ E VIEP IWXEXI XVERWEGXMSR —Jim and Laura Sciumbato, Seller (Cottonwood Heights, Salt Lake City, Utah)
I called on a home I was interested in and Stacy answered my call. The home was not in my price range but she was so nice on the phone that I decided to let her help me. She was so patient with me being picky and even when I had to cancel on her on short notice. She found an investment property that I would never have found on my own and has helped me every step of the way in becoming a landlord. I would not refer to her as my realtor ; I would call her my realtor and very good friend. She went out of her way for me and knowing her now I am sure that is how she treats all of her clients. —Susie Rowe, Buyer (Sugarhouse, Salt Lake City, Utah)
Working with Stacy has been a complete dream. We’ve bought and sold several homes and the quality of Stacy’s service is second XS RSRI ;I´H LEH SYV LSQI SR XLI QEVOIX JSV ½ZI QSRXLW [MXL ERSXLIV ½VQ ERH [LIR 7XEG] WMKRIH SR EW SYV VIEPXSV XLI proper ty sold within two days! She has a clear and realistic understanding of the market value and what buyers are looking for. She MW EPWS I\XVIQIP] VIWTSRWMZI EXXIRXMZI ERH EZEMPEFPI [LMGL MW LEVH XS ½RH XLIWI HE]W - [SYPH SRP] [SVO [MXL LIV JSV ER] JYXYVI VIEP estate needs. —Amy-Rose White, Seller (Sugarhouse, Salt Lake City, Utah)
Each office is independently owned and operated.
BRAND | HERITAGE
SOTHEBY’S ACCESS AUCTION HOUSE’S REVERENTIAL HERITAGE Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has been renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass XLVSYKL 7SXLIF]´W SJ½GIW EVSYRH XLI [SVPH 3YV EWWSGMEXMSR [MXL XLI 7SXLIF]´W &VERH MW XVYP] [LEX WIXW us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
Each office is independently owned and operated.
BRAND | CLIENTELE
SOTHEBY’S CLIENTS UNPARALLELED ACCESS TO THE WORLD’S WEALTHIEST CLIENTELE Sotheby’s clients include: SJ XLI *SVFIW´ ;SVPH´W 6MGLIWX 4ISTPI SJ XLI *SVFIW´ 6MGLIWX %QIVMGERW SJ XLI *SVFIW´ 6MGLIWX %QIVMGERW SJ XLI *SVFIW´ 8ST ')3W %PP SJ XLI *SVFIW´ 8ST &MPPMSREMVI %VX 'SPPIGXSVW SJ XLI %VX 2I[W´ 8ST 'SPPIGXSVW %TTVS\MQEXIP] SJ GPMIRXW EVI JVSQ XLI LIHKI JYRH ½RERGMEP WIVZMGIW MRHYWXV]
Each office is independently owned and operated.
BRAND | NETWORK
WORLDWIDE PRESENCE THE NETWORK’S STRENGTH – 700+ OFFICES IN 54 COUNTRIES AND 15,000 SALES ASSOCIATES 8LI 7SXLIF]´W -RXIVREXMSREP 6IEPX] FVERH [EW IWXEFPMWLIH XS GSRRIGX XLI ½RIWX VIEP IWXEXI GSQTERMIW to the most prestigious clientele in the world. Today our network boasts more than 15,000 sales EWWSGMEXIW PSGEXIH MR ETTVS\MQEXIP] SJ½GIW MR GSYRXVMIW ERH XIVVMXSVMIW WLEVMRK QER] XLSYWERH referrals around the world.
Each office is independently owned and operated.
BRAND | REFERRALS
REFERRALS DISTINGUISHED CONNECTIONS AROUND THE WORLD Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator MW SYV EFMPMX] XS GSRRIGX FY]IVW ERH WIPPIVW KPSFEPP] 3YV ½VQ LEW HIZIPSTIH MRRSZEXMZI QEVOIXMRK XSSPW ERH GSRXEGXW [MXL WSQI SJ XLI QSWX UYEPM½IH GPMIRXW MR XLI [SVPH 3YV VIJIVVEP W]WXIQ FSEWXW LYRHVIHW of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. Above are just a few of those special homes our brand has recently represented.
Each office is independently owned and operated.
BRAND | LOCAL
PARK CITY
MAIN STREET
Old Town of Park City, Utah
SALT LAKE CITY
DEER VALLEY
LOCALLY OWNED AND OPERATED EXPERTS IN UTAH AND AROUND THE WORLD 3YV EJ½PMEXMSR [MXL 7SXLIF]´W -RXIVREXMSREP 6IEPX] TVSZMHIW YW [MXL E LSWX SJ YRMUYI WIVZMGIW XLEX EVI YRTEVEPPIPIH -X MW E ZILMGPI XLEX EPPS[W YW XS GSRRIGX HMVIGXP] XS UYEPM½IH FY]IVW PSGEPP] REXMSREPP] and internationally. Most importantly, we understand the local market and are fully equipped to VITVIWIRX ]SYV TVSTIVX] MR XLI QSWX IJJIGXMZI [E] 3YV VIPEXMSRWLMT [MXL XLMW TVIQMIV FVERH EJ½VQW SYV commitment to provide you a superior level of service, marketing and expertise in Utah and around the world. In addition, we are able to give back to the community with our “Sotheby’s Cares” fund for local charities.
Each office is independently owned and operated.
BRAND | LOCAL
MEET SOTHEBY’S EXPERTS IN UTAH AND AROUND THE WORLD The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts towards the goal of delivering the absolute best & most effective real estate services. Thomas Wright - Owner, President and Principal Broker Bruce Shannon & Scott Webber - Owners David Johnson - Managing Broker Ivan DuBois - Vice President of Operations 8VMWL 2MGLSPW /EXL] (SREPHWSR 2MGSPI 8LMVMSX /EXI 7XIIPI 3J½GI %HQMRMWXVEXSVW Joe Averett, Izzi Magee, Cheryl Bosh & Nick Winters Marketing Director, Advertising Production Manager and Coordinators Kyle Jenkins, Rocky Maloney & Sarah Wilkes - Photographers and Photo Editor 7LEVSR +EV½IPH %GGSYRXMRK ,YQER 6IWSYVGIW Lori Corral, Kristina Pentz & Stephanie Lebold - Transaction Coordinators
Each office is independently owned and operated.
THOMAS WRIGHT President and Principal Broker
Thomas Wright was born and raised in Salt Lake City, Utah. He graduated from the University of Utah in 1997 with Bachelor of Art degrees in Marketing and Russian. Thomas graduated from Quince Orchard High School in the Washington D.C. metro area in 1991 after being selected to be a United States Senate Page by Senator Orrin Hatch and former Senator Jake Garn. %JXIV XLI TVIWXMKMSYW ½VQ SJ 0I[MW ;SPGSXX (SVRFYWL 6IEP )WXEXI [EW EJ½PMEXIH [MXL 7SXLIF]´W -RXIVREXMSREP 6IEPX] 8LSQEW became a partner, where he serves as the President and Principal Broker of Summit Sotheby’s International Realty. Prior to joining Summit Sotheby’s International Realty, he was a top producing agent with Prudential Utah Real Estate where he was licensed for several years. He also served as the marketing director for Coldwell Banker Premier Realty and was responsible for the QEVOIXMRK MRMXMEXMZIW JSV WIZIVEP LYRHVIH VIEP IWXEXI EKIRXW MR SJ½GIW EPP EGVSWW XLI WXEXI SJ 9XEL 8LSQEW LEW MQTPIQIRXIH QER] MRRSZEXMZI ERH WYGGIWWJYP VIEP IWXEXI QEVOIXMRK WXVEXIKMIW ERH ZIRXYVIW XLEX LEZI MRžYIRGIH XLI residential real estate brokerage industry across the country. He was a former partner of the largest real estate photography company in the United States and co-authored two patents related to online lead generation. Thomas has also been a national speaker in the real estate industry, speaking to large and small groups about lead generation, effective management of leads, innovative sales techniques, and web site creation. Thomas is an avid amateur golfer. While in high school, his team won the Maryland State Golf Championship. Thomas then played for the University of Utah, participating in several major NCAA competitions, most of which were won by Tiger Woods. Thomas enjoys traveling the world, which has included a three week safari in Africa, a two week golf excursion to Scotland and an Arctic Circle ½WLMRK EHZIRXYVI JSV 2SVXLIVR 4MOI 8LSQEW MW E GMZMGEPP] QMRHIH GMXM^IR ERH LEW FIIR IPIGXIH ERH ETTSMRXIH XS WIVZI SR WIZIVEP OI] organizations in the community. Thomas is married to Caroline Wright and has three daughters and one son
Summit Sotheby’s International Realty 4SWX 3J½GI &S\ 4EVO %ZIRYI 4EVO 'MX] 98 o 435.649.1884 | f 435.649.6716 thomas.wright@sothebysrealty.com summitsothebysrealty.com Each office is independently owned and operated.
DAVID W. JOHNSON Managing Broker of Summit Sotheby’s International Realty
Summit Sotheby’s International Realty is pleased to announce that David W. Johnson has recently joined as their Managing Broker. David received his undergraduate and law degrees from the University of Utah. He has a very broad background in the real estate industry. David has managed his own title insurance and escrow company and is a past Director of the Utah Division of Real Estate. He is former legal counsel to the Utah Association of REALTORSŽ and to the Park City Board of REALTORSŽ. David has been primarily responsible for the development of most of the standardized real estate forms currently used by real estate agents and brokers in the State of Utah. David discontinued his law practice several years ago to accept an appointment as the Principal Broker for Keller Williams Park City Real Estate. Very involved in the Park City community, David has also served on the Summit County Board of Adjustment. He has been the recipient of several professional awards including: the “Directors Award� and “REALTORŽ of the Year Award� from the Park City Board of REALTORSŽ; and the “President’s Award� from both the Utah Association of REALTORSŽ and the Salt Lake Board of REALTORSŽ.
Summit Sotheby’s International Realty 4SWX 3J½GI &S\ 4EVO %ZIRYI 4EVO 'MX] 98 0 435.649.1884 | f 435.649.6716 david.johnson@sothebysrealty.com summitsothebyrealty.com Each office is independently owned and operated.
BRAND | SUCCESS
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OUR LOCAL SIGNIFICANT SALES UTAH’S TRULY SPECIAL HOMES AND THEIR STORIES 8LI GLEVEGXIV SJ E LSQI MW TIVWSRM½IH F] XLI TISTPI [LS VIWMHI XLIVI 3YV ½VQ LEW HIZIPSTIH MRRSZEXMZI QEVOIXMRK XSSPW ERH GSRXEGXW [MXL WSQI SJ XLI QSWX UYEPM½IH GPMIRXW MR XLI [SVPH ;I have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes our company has recently represented.
Each office is independently owned and operated.
INTERNATIONAL BRAND MARKETING EFFORTS AND ADVANTAGES Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality MW GSRWMHIVIH MRXVMRWMG ;LIVI XLI IWWIRGI SJ XLI I\XVESVHMREV] MW HI½RIH
Each office is independently owned and operated.
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF EXTRAORDINARY IN PRINT SIR PRINT BRAND CAMPAIGN DIRECTS PEOPLE TO SOTHEBYSREALTY.COM Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to SYV RIX[SVO SJ½GIW %HHMXMSREPP] XLMW GEQTEMKR TSWMXMSRW SYV FVERH´W IWWIRGI ¯ XLI EQE^MRK PMWXMRKW VITVIWIRXIH F] SYV RIX[SVO ¯ PMOI RIZIV FIJSVI XS SYV KPSFEP ERH HMZIVWI EYHMIRGI 8LI HMVIGX FIRI½X SJ this effort helps provide exposure for your home to millions of consumers throughout the world.
Each office is independently owned and operated.
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF EXTRAORDINARY ONLINE SIR ONLINE BRAND CAMPAIGN DELIVERS UPWARDS OF 700+ MILLION IMPRESSIONS 3YV WXVEXIKMG SRPMRI TPER EPMKRW SYV )WWIRGI SJ )\XVESVHMREV] GEQTEMKR [MXL VIPIZERX ERH MR他YIRXMEP media partners on prominent, highly-visible platforms. Seamless content integration is also used to create unique consumer interaction opportunities. Designed to deliver in upwards of 700 million impressions, this campaign runs from January through December via well-known media moguls including: The New York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, South China Morning Post, YouTube and Google.
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
SIR CO-OP ADVERTISING SIR PARTNERS WITH THE “BEST OF CLASS” MEDIA PARTNERS Our brand advertising campaign is aligned with “best of class” media partners that boast the most UYEPM½IH WYFWGVMFIV FEWIW 3YV IJJSVX MW XS IJJIGXMZIP] EXXVEGX ERH IRKEKI E XEVKIX EYHMIRGI XLEX LEW XLI greatest propensity to buy your home. These partners have been carefully chosen because they tie into passion points of the Connoisseur of Life. The cumulative effect delivers approximately 700+ million impressions per year which ultimately builds brand awareness and drives leads to our global network SJ SJ½GIW ERH SYV [IFWMXI
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
PARTNERSHIP WITH NEW YORK TIMES DELIVERING A HIGHLY LOYAL AND ENGAGED GLOBAL AUDIENCE OF INFLUENCERS - 300,000,000 ESTIMATE IMPRESSIONS IN 2013 Our partnership with The New York Times provides the ability to develop custom and dominant opportunities XS GVIEXI FVERH E[EVIRIWW ERH HVMZI UYEPM½IH PIEHW XS XLI PMWXMRKW VITVIWIRXIH F] SYV RIX[SVO 8LMW WXVEXIKMG partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty® brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide. The NY Times real estate apps rank #1 downloaded app for NYT mobile audience as the NY Times is the de facto MLS. View our NY Times microsite at www.nytimes.com/sothebysrealty
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
WSJ GLOBAL
WSJ CHINA
WSJ JAPAN
WSJ PREMIER PARTNER WALL STREET JOURNAL POSITIONS SOTHEBY’S REALTY FRONT AND CENTER - ESTIMATED 33,000,000 IMPRESSIONS IN 2013 The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall Street Journal through our “The Business of Extraordinary Living” microsite. This microsite positions our brand front and center to more than 55 million visitors of The Wall Street Journal’s digital network each QSRXL %RH [MXL WMKRM½GERX MRXIVREXMSREP XVEJ½G XS XLIMV [IFWMXI SYV VIPEXMSRWLMT [MXL ;7. TVSZMHIW yet another matchless, superior opportunity to market your home globally. View our WSJ microsite at www.wsj.com/sothebysrealty
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
BBC REACHING THE UNITED KINGDOM AND 133 COUNTRIES ESTIMATED 75 MILLION IMPRESSIONS IN 2013 The BBC is the world’s largest broadcasting corporation and its website, bbc.com has 29 million unique QSRXLP] ZMWMXSVW QMPPMSR TEKI ZMI[W [MXL TIVGIRX SJ XVEJ½G SYXWMHI XLI 9RMXIH /MRKHSQ 3YV YRMUYI TVSKVEQ MW XLI ½VWX SJ MXW OMRH JSV XLI &&' ERH MW KIEVIH XS HIPMZIV QMPPMSR MQTVIWWMSRW 8LMW sponsorship entitled “Living In‌â€? runs the entire year highlighting various cities around the world adjacent to our dynamic banner ads featuring active property listing exclusively.
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
FINANCIAL TIMES & FT.COM 5 MILLION IMPRESSIONS ON ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership. Our robust media plan with the Financial Times provides maximum global exposure JSV SYV RIX[SVO PMWXMRKW [MXL WXVEXIKMGEPP] TPEGIH QIHME VMGL FERRIVW SR XLIMV ¾EKWLMT [IFWMXI *8 GSQ Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions to our brand and thus, your listing.
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
THE DAILY TELEGRAPH EXCLUSIVE. INTEGRATED. TARGETED. ESTIMATED 167 MILLION IMPRESSIONS IN 2013 As the best selling quality newspaper in the United Kingdom, The Daily Telegraph has been delivering an established, elite audience for well over 150 years. Their website, telegraph.co.uk, hosts more than 32 million unique visitors around the world. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network’s listing inventory, making this a powerful and targeted vehicle to reach a global audience. View our exclusive sponsorship at www.telegraph.co.uk/bestplacestolive
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
THE GLOBE AND MAIL CONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE IN BOTH PRINT AND ONLINE CIRCULATION - 900,000 / HOUSEHOLD INCOME - $100K + With over six national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source, GSRRIGXMRK XLI 7SXLIF]´W -RXIVREXMSREP 6IEPX] RIX[SVO XS 'EREHE´W QSWX MR¾YIRXMEP VIEHIVW Your home can be featured in a full color ad in The Globe and Mail, which reaches more high level executives XLER ER] SXLIV 'EREHMER RI[WTETIV -R EHHMXMSR XVEJ½G HVMZMRK [IF FERRIVW PIEHMRK XS WSXLIF]WVIEPX] com are featured on theglobeandmail.com, providing even more valuable exposure for your home to this desirable market.
Each office is independently owned and operated.
INTERNATIONAL | MEDIA PARTNERS
SOUTH CHINA MORNING POST & SCMP.COM ASIA’S WORLD NEWS FRANCHISE Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news franchise, The South China Morning Post. Respected internationally for its objective coverage and insights into Greater China and the region, The South China Morning Post is renowned for its high quality journalism. Our collaboration consists of strategically placed online banner advertisements across SCMP’s award-winning online portal, SCMP.com. Generating over 20 million page views monthly, SCMP.com exposes your home to their loyal online subscribers.
Each office is independently owned and operated.
INTERNATIONAL | PHOTOGRAPHY
PROFESSIONAL PHOTOGRAPHY THE WAY YOUR HOME IS PRESENTED DETERMINES THE SHOWINGS IT RECEIVES, THEREFORE SSIR PROVIDES PROFESSIONAL PHOTOGRAPHY ON ALL ITS LISTINGS. 3ZIV SJ LSQI FY]IVW VEROIH TLSXSKVETL] EW XLI QSWX MQTSVXERX JIEXYVI SR E VIEP IWXEXI website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online technology available today. SothebysRealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 50 high resolution photographs. Obtaining quality photography quickly is our highest priority in the listing process as we can not market your home without it.
Each office is independently owned and operated.
INTERNATIONAL | BROCHURES
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7443 Glenwild Driv e Park City, Utah Inquire for Pricing
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LUXURIOUS LIVING WITH A VIEW 1857 East 2475 South, Bountiful, Utah
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PROPERTY BROCHURE SSIR PROVIDES A COMPELLING MARKETING BROCHURE We understand the unique value of your home and will develop a marketing plan that will provide the EXXIRXMSR ERH I\TSWYVI MX HIWIVZIW 3RI SJ SYV ½VWX MRMXMEXMZIW [MPP FI XS GVIEXI E GSQTIPPMRK TVSJIWWMSREP marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your homeâ&#x20AC;&#x2122;s brochure will act as an essential tool in attracting UYEPM½IH FY]IVW PSGEPP] REXMSREPP] ERH KPSFEPP] 3YV HMWXMRGXMZI QEVOIXMRK TVSGIWW TVSZMHIW EHZERXEKIW for our clients that cannot be duplicated.
Each office is independently owned and operated.
INTERNATIONAL | BROCHURES
GLOBAL DISTRIBUTION EXCLUSIVE BONUS GLOBAL MARKETING OPPORTUNITY Your homeâ&#x20AC;&#x2122;s marketing brochure could be included in our exclusive Global Distribution Program where GSTMIW SJ ]SYV TVSTIVX] FVSGLYVI EVI HMWXVMFYXIH XS LYRHVIHW SJ SJ½GIW [MXLMR SYV VIEP IWXEXI RIX[SVO as well as to each of the 12 Auction House locations globally. No other real estate company has the ability to provide this exposure which means your home will be viewed by potential buyers not only within this market but around the world. Clients may choose to market a 2-page brochure to all global 7-6 SJ½GIW ERH %YGXMSR ,SYWIW [SVPH[MHI JSV EPP MRXIVREXMSREP SJ½GIW JSV EPP 97 SJ½GIW JSV )EWXIVR SJ½GIW JSV SV ;IWXIVR SJ½GIW JSV
Each office is independently owned and operated.
INTERNATIONAL | POSTCARD
Introducing Your Address Your Neighborhood Salt Lake City, Utah
ANNOUNCING YOUR HOME CUSTOM DIRECT MAIL CAMPAIGN 8]TMGEPP] XLI KVIEXIWX MRXIVIWX MR E TVSTIVX] LETTIRW [MXLMR XLI ½VWX [IIOW XLEX MX´W SR XLI QEVOIX 8S effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest MR XEVKIXIH OI] EVIEW [MXLMR ]SYV PSGEP RIMKLFSVLSSH WYVVSYRHMRK EVIE ERH XS Q] WTLIVI SJ MR¾YIRGI By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
Each office is independently owned and operated.
INTERNATIONAL | WEBSITE
SOTHEBYSREALTY.COM 7,000,000+ GLOBAL IMPRESSIONS LEAD BUYERS TO YOUR LISTING ON OUR SITE Averaging 450,000 visitors and 5,500,000 page views per month, sothebysrealty.com features the QSWX EHZERGIH ERH ZIVWEXMPI WIEVGL STXMSRW EZEMPEFPI %PPS[MRK GSRWYQIVW XS HI½RI ERH VI½RI LS[ they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all SZIV XLI [SVPH [MXL SZIV GSQMRK JVSQ GSYRXVMIW SXLIV XLER XLI 9RMXIH 7XEXIW &] TVSZMHMRK advanced functionality that serves a global audience, sothebysrealty.com is a destination for those who seek unique properties from anywhere in the world…a destination that your home is deserving of. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only those properties represented by SIR are featured on SothebysRealty.com.
Each office is independently owned and operated.
INTERNATIONAL | WEBSITE
LIFESTYLE SEARCH 50% OF ALL SEARCHES ON SOTHEBYSREALTY.COM INCLUDE A LIFESTYLE SEARCH The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to ski and waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International 6IEPX] RIX[SVO VITVIWIRXW EPP SZIV XLI [SVPH ERH ½RH E TVSTIVX] XLEX QEXGLIW XLIMV PMJIWX]PI Top lifestyle searches include the following: 3GIER &IEGL
5. Mountain
9. Privacy
2. Island
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10. Beach Resort
3. Waterfront
7. Metropolitan
4. Lakefront
8. Country Living
Each office is independently owned and operated.
INTERNATIONAL | WEBSITE
LANGUAGE & CURRENCY CONVERSION INTERNATIONAL BUYERS APPRECIATE DIGITAL SOPHISTICATION Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in 30+ different languages and view the cost in their own currency. Consumers demand video, so every listing on sothebysrealty.com is accompanied by a unique property slide show video that allows the viewer to not only view the property but listen to narration in their preferred language. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.
Each office is independently owned and operated.
INTERNATIONAL | ONLINE
ONLINE LISTING DISTRIBUTION UNPARALLELED REACH Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search. *
National Association of REALTORS Ž 4VS½PI SJ ,SQI &Y]IVW 7IPPIVW
Each office is independently owned and operated.
INTERNATIONAL | ONLINE
Online Marketing Summary
April 06, 2011 - March 18, 2012 2888 West Deer Pointe Dr Park City, UT 84060, US $5,400,000 MLS # 9986499 Property Id: 4269954
Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com
Web Site Traffic Comparison
Property Views
Inquiries
2,520
0
JamesList
838
0
Wall Street Journal
158
0
NY Times
81
0
PropGOLuxury
15
0
FreedomSoft
0
0
Property Pursuit
0
0
763
0
Web Site
Number of Views - Last 4 Weeks
sothebysrealty.com
Top Cities
City
Property Views
New York, NY Salt Lake City, UT
81
Zillow Network
62
HomeFinder.com
11
0
Chicago, IL Hurst, TX Doncaster, United Kingdom
43
Homes.com
100
0
41
0
Montreal, Canada Saint Louis, MO Houston, TX
31
RealtyTrac
0
0
27
AOL Real Estate
0
0 0
Round Lake, IL Omaha, NE
24
CLRSearch
0
MyREALTY.com
0
0
307
0
4,834
0
36 35
26 22
HotPads
Other Sites
Terms Used Property Views - Occurs when a consumer views the full property detail page on the Web site for the specific listing. Inquiries - The number of times a consumer completes and submits a contact form that is sent via email to the listing broker or agent. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. *Although your property listing is being displayed on these web sites, we are currently unable to track the property views and inquiries for these web sites.
TOTAL
Your Listing is Also Displayed On*
Country Life Daily Telegraph Smarter Agent USAA Xpressdocs Organic Trulia FrontDoor Oodle
Each Office is Independently logo are registered (or unregistered) service marks used with permission. Sotheby's International Realty and the Sotheby's International Realty supplied by third parties, we cannot upon information which we consider reliable, but because it has been Owned and Operated. The information set forth on this report is based and are subject to timing of delivery upon as such. The offerings are subject to errors, omissions, changes, represent that it is accurate or complete, and it should not be relied and updates of reporting metrics and related data.
ONLINE MARKETING SUMMARY A REPORTING SYSTEM FOR OUR ONLINE LISTING DISTRIBUTION Sothebyâ&#x20AC;&#x2122;s Realty has the broadest, most integrated national network for distributing real estate listings SRPMRI ;MXL MXW SRPMRI QEVOIXMRK VITSVXW GPMIRXW GER EWWIWW ZEPYEFPI HEXE WYGL EW [IF WMXI XVEJ½G property views over the past four weeks, number of inquiries on their property, and the source location of the online visitors. Our sales associates can email or print individual listing reports for your home showing the results from the major property search sites.
Each office is independently owned and operated.
INTERNATIONAL | ONLINE
SOCIAL MEDIA NAVIGATING THE WORLD OF SOCIAL MEDIA TO EXPOSE YOUR HOME ;MXL JEGIFSSO GSQ LEZMRK QSVI XLER FMPPMSR EGXMZI YWIVW SJ [LMGL VIWMHI SYXWMHI XLI 9RMXIH States*, it is crucial that we employ social media efforts where appropriate to help drive awareness SJ ]SYV LSQI *EGIFSSO GSQ WSXLIF]WVIEPX] MW ER I\XIRWMSR SJ XLI FVERH´W PIWW MW QSVI TLMPSWSTL] communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. *facebook.com
Each office is independently owned and operated.
INTERNATIONAL | VIDEO
YOUTUBE THE WORLD’S MOST USED VIDEO SEARCH ENGINE Founded in February 2005, YouTube allows billions of people to discover, watch and share originallycreated videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Sotheby’s International Realty has their own YouTube channel - www.YouTube.com/SothebysRealty. By allowing only the highest quality real estate videos online Sotheby’s International Realty and Summit Sotheby’s maintain the extraordinary, exceptional Branding that sets us apart from all others. We can also place videos on our local SSIR YouTube channel - www.YouTube.com/SummitSothebys
Each office is independently owned and operated.
INTERNATIONAL | ADVANTAGES
eGallery at New York Sotheby’s Auction House
eGALLERY SOTHEBY’S INTERNATIONAL REALTY OFFICES AND SOTHEBY’S AUCTION HOUSE eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach JSV EPP TVSTIVXMIW SJJIVIH JSV QMPPMSR ERH LMKLIV )\GPYWMZIP] TVIWIRXIH SR TPEWQE WGVIIR XIPIZMWMSRW MR 7SXLIF]´W -RXIVREXMSREP 6IEPX] SJ½GIW ERH 7SXLIF]´W %YGXMSR ,SYWI PSGEXMSRW EVSYRH XLI [SVPH eGallery’s world-class innovation allows us to uniquely showcase your property like no other company GER 7XST F] SRI SJ SYV SJ½GIW XS WII SYV I\GPYWMZI KEPPIV] SJ ½RI LSQIW JVSQ EPP EVSYRH XLI [SVPH
Each office is independently owned and operated.
INTERNATIONAL | ADVANTAGES
SIR MOBILE APP AVAILABLE ON SMARTPHONES & TABLETS - TEXT “SUMMITSIR” TO 87778 -X LEW FIIR VITSVXIH XLEX EPQSWX E XLMVH SJ -RXIVRIX WIEVGL XVEJ½G [MPP GSQI JVSQ WQEVXTLSRIW ERH XEFPIXW SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view properties based on GPS location, address, city or zip code. The application displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as well as feature phones. When a user is ready to see a property, the “Call” feature connects them with one of our sales associates ready to show your home.
Each office is independently owned and operated.
INTERNATIONAL | ADVANTAGES
NEW YORK TIMES REAL ESTATE iPHONE APP Building on the success of The New York Times’ existing iPhone app, they developed an iPhone app that is dedicated solely to Real Estate content. The New York Times Real Estate iPhone app allows the Sotheby’s International Realty brand to reach an audience of early adopters who are actively searching for real estate listings and content. Developed to include Global Positioning Satellite (GPS) functionality to make local listings more accessible to users, this app has seen extremely strong response from its users to featured advertisements. As one of the sponsors of the app the Sotheby’s International Realty FVERH [MPP LEZI XLI STTSVXYRMX] XS FIRI½X JVSQ XLMW MRGVIEWIH IRKEKIQIRX ERH HIPMZIV XLI EFMPMX] XS search for our listings while on the go.
Each office is independently owned and operated.
OUR LOCAL MARKETING EFFORTS AND ADVANTAGES Our brand is known locally for representing luxury homes throughout Utah. Where the utmost quality is considered intrinsic. ;LIVI XLI IWWIRGI SJ XLI I\XVESVHMREV] MW HI½RIH
Each office is independently owned and operated.
LOCAL | ADVANTAGES
SUMMITSOTHEBYSREALTY.COM REACHING LOCAL â&#x20AC;&#x153;CONNOISSEURS OF LIFEâ&#x20AC;? ;MXL SJ FY]IVW YWMRK XLI -RXIVRIX SV E VIEP IWXEXI TVSJIWWMSREP XS ½RH E LSQI XLI] EGXYEPP] purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home will receive targeted local exposure on summitsothebysrealty.com that complements the worldwide reach from sothebysrealty.com. Your homeâ&#x20AC;&#x2122;s presence on summitsothebysrealty.com will be carefully designed to provide an exceptional showcase to buyers searching for properties not only by location, but also by their desired lifestyle and unique amenities.
Each office is independently owned and operated.
LOCAL | ADVANTAGES
REALTOR.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY ENHANCES ALL OUR LISTINGS ON REALTOR.COM Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each of our listings. Each listing has up to 50 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.
Each office is independently owned and operated.
LOCAL | ADVANTAGES
LUXURYREALESTATE.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY IS THE ONLY FIRM IN UTAH THAT FEATURES THEIR LISTINGS ON LUXURYREALESTATE.COM LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over 97( XLER ER] SXLIV [IFWMXI ERH WLS[W PY\YV] TVSTIVXMIW [MXL ER EZIVEKI TVMGI SJ 97( -X LEW IEVRIH XLI LSRSV SJ FIMRK REQIH ±*SVFIW *EZSVMXI² JSV WIZIVEP ]IEVW -X has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury -RWXMXYXI 00' ER MRHITIRHIRX VIWIEVGL ½VQ 0Y\YV]6IEP)WXEXI GSQ VEROW JSV SVKERMG +SSKPI search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more. Collectively our listings average 80,000 views a year on LuxuryRealEstate.com.
Each office is independently owned and operated.
LOCAL | ADVERTISING
COLLECTIONS
COLLECTIONS SHOWCASING THE LUXURY ESTATES AND HOMES OF UTAH
WINTER 2012 SHOWCASING THE LUXURY HOMES AND ESTATES OF UTAH - 74 WHITE PINE CANYON -
WINTER 2013 7960 RED TAIL COURT, PARK CITY
COLLECTIONS MAGAZINE PRODUCED BY SUMMIT SOTHEBY’S INTERNATIONAL REALTY AND DISTRIBUTED THROUGHOUT PARK CITY, HEBER CITY AND SALT LAKE CITY The Collections magazine is published twice a year in Winter and Summer and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.
Each office is independently owned and operated.
LOCAL | ADVERTISING
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Local Newspaper Advertising SALT LAKE TRIBUNE, DESERET NEWS AND PARK RECORD Summit Sotheby’s features monthly advertisements in the Salt Lake Tribune, Deseret News and locally in the Park Record. For over a century, The Salt Lake Tribune and Deseret News have been an important part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports and business information. Readers also trust The Park Record to keep them informed and “in the know” about local real estate in Park city.
Each office is independently owned and operated.
LOCAL | TECHNOLOGY
ONLINE TRANSACTION REPORT SHOWING FEEDBACK, SIGNED DOCUMENTS AND ADVERTISEMENTS Summit Sotheby’s International Realty enables customer-centric management reports, marketing GSPPEXIVEP ERH QSRMXSVMRK XSSPW ERH IPMQMREXIW HYTPMGEXI HEXE IRXV] IVVSVW &YMPX [MXL GPMIRXW MR QMRH this application automatically reminds our staff and sales associates about critical tasks they need to complete to keep your listing on track. Plus, the system gives online access to their transaction. You can log-in and monitor the showing activity of your listing, see your home’s marketing and advertising efforts, view your home’s competitive listings, and see that your home’s transaction is closing smoothly ERH IJ½GMIRXP]
Each office is independently owned and operated.
LOCAL | TECHNOLOGY
TOP PRODUCER
®
SUMMIT SOTHEBY’S INTERNATIONAL REALTY HAS SELECTED TOP PRODUCER AS ITS CUSTOMER RELATIONS MANAGEMENT PROGRAM Top Producer has long been considered the gold standard for real estate contact management software. It is the central component of a software suite of agent productivity products designed to make our sales associates more productive, assisting them to provide better client services, and help them sell more real estate. It is a completely Internet-based sales and marketing system for sales associates who want more productivity and more sales in today’s increasingly competitive marketplace, Top Producer provides our agents all the tools they need to save time, stay organized, and to control prospecting, follow-up, listing and closing activities.
Each office is independently owned and operated.
LOCAL | TECHNOLOGY
LEADROUTER
™
WE RESPOND TO ALL INQUIRIES IN 10 MINUTES OR LESS
On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process.* Response time to buyer inquiries is greatly enhanced given SYV ½VQ TEVXMGMTEXIW MR 0IEH6SYXIV &Y]IVW MRXIVIWXIH MR ]SYV LSQI VIEGLMRK SYX ZME XLI -RXIVRIX TLSRI SV F] ZMWMXMRK SYV SJ½GI [MPP FI MQQIHMEXIP] GSRRIGXIH XS QI EX ER] XMQI SJ XLI HE] IZIR EJXIV normal business hours which means we can save valuable time and drive interest to your home quickly. **
National Association of REALTORS ® 4VS½PI SJ ,SQI &Y]IVW 7IPPIVW
Each office is independently owned and operated.
MARKETING EXECUTION AND PRICING We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Your home will need to be uniquely positioned to create maximum interest ERH LIPT TVSHYGI XLI LMKLIWX TSWWMFPI ½RERGMEP VIXYVR
Each office is independently owned and operated.
PROPERTY | PRICING
SUCCESSFUL MARKETING As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. OUR COMMITMENT TO YOUR MARKETING PLAN:
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Each office is independently owned and operated.
PROPERTY | PRICING
INFLUENCING THE SALE OF YOUR PROPERTY Your home will need to be uniquely positioned to create maximum interest and help produce the highest TSWWMFPI ½RERGMEP VIXYVR %PXLSYKL XLI PMWXMRK TVMGI ]SY TPEGI SR ]SYV TVSTIVX] [MPP MR¾YIRGI MXW WEPI XLIVI EVI QER] SXLIV JEGXSVW that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL: Your property’s location Recent property market values Expired listings with multiple price revisions Economic and housing marketing conditions Absorption rate FACTORS WITHIN YOUR CONTROL: The listing presentation price and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you
Each office is independently owned and operated.
PROPERTY | PRICING
ACHIEVING THE HIGHEST SELLING PRICE There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.” In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale.
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Each office is independently owned and operated.
PROPERTY | PRICING
YOUR BEST CHANCE TO SELL & ACHIEVE THE HIGHEST PRICE IS YOUR FIRST FEW WEEKS ON THE MARKET NEW: Fresh and excited, focused on value vs. price WAITERS: Seen it all, experienced, very particular, focused on value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
Each office is independently owned and operated.
PROPERTY | PRICING
THE POND CURRENT HOUSING MARKET When a new listing comes to market there is always an initial spike in interest and showings in the ½VWX [IIO SV X[S 8LMW MW XLI ±TIRX YT HIQERH² JVSQ FY]IVW [LS LEZI EPVIEH] PSSOIH EX ERH VINIGXIH your competition. If your listing price is close to its estimated market value, buyers recognize this and interested ones will respond with better offers to a new listing. A properly priced home forces a legitimate buyer to ask the question, “What will it take for me to get this house?” Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking the question, “What’s wrong with that house?”
Each office is independently owned and operated.
PROPERTY | PRICING
LISTING SIDE COMMISSION
SELLING SIDE COMMISSION
COMMISSION BREAKDOWN HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION To understand real estate commissions let’s take a look at how real estate agents are paid and how they share cooperating commissions. The most common type of listing agreement between a seller and their agent gives that agent’s broker the right to exclusively market the home. In return for bringing a buyer to the table, the seller agrees to pay a commission to the broker. Typically, this fee is represented as a percentage of the sales price and is shared between the listing broker and the broker who brings the buyer.
Each office is independently owned and operated.