DELIVERING THE GLOBAL BUSINESS ELITE AUDIENCE
ACROSS PRINT & DIGITAL, THE WALL STREET JOURNAL DELIVERS TO THE GLOBAL BUSINESS ELITE Cover property located in: Midi-Pyrenees, France
Since 1889 The Wall Street Journal has set the tone for coverage of international business and financial news through its U.S., Asian and European editions. With a circulation of 3.2 million affluent print readers in the U.S. and 3.6 million globally, The Journal is the largest newspaper in the United States and has won the Pulitzer Prize an amazing thirty-four times.
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Their online storefront, The Wall Street Journal Digital Network, attracts 31 million unique visitors at an impressive 18 minutes per session. Their leadership position on business and economic news helps attract top business and global executives worldwide. 34% of its traffic comes from OUTSIDE the United States.
Our relationship with The Wall Street Journal provides an array of unique opportunities to showcase the world’s most sought after properties to a global business elite audience in an environment that provides the critical news, information and opinion they rely upon day in and day out.
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FRIDAY REAL ESTATE SPONSORSHIP Within WSJ’s Digital Network, Friday is the most highly trafficked day of the week. Global Sponsorship of WSJ’s Real Estate homepage throughout 2014 provides the perfect platform to showcase the brand’s finest listings with our EXCLUSIVE and dynamic Portrait Unit featuring showcased properties, exclusive video and
dedicated search, this dynamic ad unit is designed to drive brand awareness and leads. Beginning in late Q1, we will strategically integrate an SIR exclusive: the Lifestyle Tile Unit, which features 30 separate elements, will showcase a select group of the networks premier properties within editorial space. This marks the first time, WSJ has allowed a brand to occupy this space.
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WSJ MANSION CROSS PLATFORM SPONSORSHIP WSJ’s mobile web traffic grew an astounding 180% in 2013. This provides a strategic way to reach WSJ’s elite audience across desktop, tablet and mobile devices, via a unique and exclusive sponsorship developed specifically for our brand. Whether accessing listings, featured properties, exclusive content and elegantly produced video content, the brand will maintain a dominant presence across all platforms and through our sponsorships delivering 4.6 million media impressions in 2014. 6
WSJ PROPERTY WIDGETS To augment audience alignment in China, Europe and Asia, our brand’s property widget banner ad, featuring listings from our worldwide network, is found on the front page of WSJ’s China, Europe and Asia home pages in a FIXED position location,
enjoying 100% share of voice. These relevant and stationary ads are also mighty, delivering an astonishing 235 million media impressions throughout the year, including 120 million in mainland China. 7
REAL ESTATE SEARCH RESULTS With over 3 million consumers turning to WSJ.com to conduct their real estate searches, it is critically important that our brand maintains a significant presence within the real estate search results. Our leaderboard unit rotates in an effort to create incremental brand awareness and generate leads delivering nearly 1 million impressions through a rotational share of voice across 2014.
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PROPERTY LISTINGS Our listings featured on The Wall Street Journal Digital network is a key element to our valuable listing distribution efforts. It is anticipated that we will exceed in driving 3.3 million media impression to our listings… providing targeted, worldwide awareness for the properties we represent through WSJDN’s multi-level and inter-continental platforms. In addition, our dedicated listings in Simplified Chinese are expected to deliver over 1.5 million impressions against China’s business elite throughout 2014.
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EDUCATING THE NEW WORLD With over 200 dedicated journalists set in 80 LEADERS. newsrooms across 58 countries, The Wall Street
Journal continues to invest heavily in the talent and resources needed to produce the world’s most widely read business and finance journalism. Now producing over 70 products (Newspaper, Magazine, Online, Tablet, Mobile, Video and Conferences), The Wall Street Journal is a global media brand that continues to grow.
Required reading for Executives who are defying borders, platforms and competition.
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KEY INTERNATIONAL MARKETS Country United States
TOP US MARKETS
Unique Visitors
Total Visits
Page Views
U.S. Metro
Unique Visitors
Total Visits
Page Views
New York
4,633,053
18,995,517
60,730,021
Los Angeles
2,856,689
11,112,520
25,289,090
42,106,601
189,479,705
394,872,554
China
3,524,843
14,451,856
38,345,282
Canada
2,276,350
7,967,225
21,245,196
San Francisco - Oak-San Jose
3,083,497
13,104,862
21,561,793
Japan
2,499,070
10,246,187
12,644,165
Washington
2,549,313
13,001,496
18,224,925
United Kingdom
1,904,849
6,666,972
9,440,761
Chicago
1,810,613
7,242,452
18,120,708
Germany
855,035
2,479,602
6,056,132
Boston (Manchester)
1,347,419
5,214,512
15,155,547
Hong Kong
402,775
475,275
5,417,984
Philadelphia
1,308,011
5,362,845
13,249,325
Australia
837,959
921,755
4,768,874
Dallas - Ft. Worth
1,365,831
4,985,283
12,154,663
Singapore India
470,282
1,716,529
4,688,470
Atlanta
1,221,434
4,580,378
9,643,133
1,007,161
2,115,038
4,462,098
Seattle - Tacoma
1,137,519
4,402,199
8,797,518
Korea - South
493,039
1,873,548
4,455,764
Houston
911,845
3,875,341
8,252,651
Taiwan
293,281
847,582
3,546,275
Minneapolis - St. Paul
716,813
2,257,961
7,623,249
France
348,940
1,081,714
2,346,244
Denver
826,724
3,100,215
7,347,589
Switzerland
217,390
826,082
2,299,142
Phoenix (Prescott)
695,030
2,689,766
5,711,006
Spain
266,188
1,091,371
2,144,599
Detroit
616,169
2,618,718
5,609,898
Italy
277,602
943,847
2,128,641
San Diego
530,174
1,670,048
4,730,001
Malaysia
295,306
1,104,444
2,005,173
Miami - Ft. Lauderdale
488,079
1,830,296
4,493,493
Mexico
213,835
662,889
1,911,383
Cleveland - Akron (Canton)
495,883
1,919,067
4,250,715
Netherlands
273,478
793,086
1,769,400
Tampa - St. Pete (Sarasota)
458,027
1,717,601
4,119,471
Brazil
271,165
1,057,544
1,562,074
St. Louis
413,596
1,600,617
3,958,239
Israel
136,376
531,866
1,348,532
Baltimore
407,364
1,731,297
3,813,213
Belgium
143,550
387,585
1,286,005
Portland
468,633
1,476,194
3,769,400
Thailand
181,908
563,915
1,243,323
Hartford & New Haven
353,926
1,504,186
3,669,469
Philippines
240,006
984,025
1,215,738
Pittsburgh
362,313
1,141,286
3,456,026
82,304
230,451
1,150,276
Raleigh - Durham (Fayetteville)
393,185
1,521,626
3,435,336
168,319
499,907
1,064,006
Orlando - Daytona Bch - Melbrn
431,721
1,770,056
3,383,180
Argentina Sweden Norway
127,623
510,492
1,052,009
Sacramento - Stockton - Modesto
416,014
1,518,451
3,322,741
Russian Federation
135,586
393,199
987,066
Austin
367,849
1,140,332
3,235,578
Indonesia
181,414
538,800
984,593
Charlotte
324,263
810,658
2,922,011
Poland
88,836
291,204
980,796
Salt Lake City
321,621
723,647
2,672,884
Region
Unique Visitors
Total Visits
Page Views
North America
44,382,951
197,446,930
416,117,750
Asia
10,427,044
35,838,954
83,777,739
4,943,772
16,496,927
32,903,333
567,304
1,950,883
4,623,733
EMEA Latin America
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