Cultivating Ideas [Portfolio]

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Cultivating Ideas

{SELECTED WORKS}

Stacy Huang, MFA {PROJECT 01}

Seventeen {PROJECT 02}

Blank Space Filled {PROJECT 03}

Magical Connection {PROJECT 04}

L i t t l e Fa nt a s y {PROJECT 05}

Anti Microfiber Action {PROJECT 06}

Light Therapy {PROJECT 07}

Beyond the Past {PROJECT 08}

Motion Graphics {PROJECT 09}

Got It

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Cultivating Ideas

{SELECTED WORKS}

Stacy Huang, MFA {PROJECT 01}

Seventeen {PROJECT 02}

Blank Space Filled {PROJECT 03}

Magical Connection {PROJECT 04}

L i t t l e Fa nt a s y {PROJECT 05}

Anti Microfiber Action {PROJECT 06}

Light Therapy {PROJECT 07}

Beyond the Past {PROJECT 08}

Motion Graphics {PROJECT 09}

Got It

{PUBLISHER}

Stacy ( Wei) Huang Graphic Designer +1 415.629.2240 stacyhuang.wh@gmail.com stacywhuang.com

Copyright Š 2019 by Stacy Wei Huang All rights reserved. No part of this publication may be reproduced, stored, in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission of the copyright holder. This book was produced as part of a student portfolio and other projects developed through the program.

Concept

{ C U LT I VAT I N G I D E A S }

Cultivating ideas is like growing seeds.

It takes enduring effort and persistent devotion to harvest the best results.

As an aspiring graphic designer, I have been striving to cultivate small ideas into something powerful and beautiful.

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

Table of Contents

01

{EVOLUTION OF A BRAND}

02

{ A S O F I A C O P P O L A F I L M F E S T I VA L }

03

{A PERSONAL JOURNAL DESIGN}

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{ M U S I C I N T E R P R E TAT I O N P O S T E R }

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{ A N O C E A N - F R I E N D LY B R A N D }

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{BOOKLET DESIGN}

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{BOOK AND EDITORIAL DESIGN}

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{ A N I M AT E D G R A P H I C S }

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{ M FA T H E S I S }

Seventeen

Blank Space Filled

Magical Connection

Little Fantasy

Anti Microfiber Action

Light Therapy

Beyond the Past

Motion Graphics

Got It

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2016 –2019

01

Seventeen

{PROJECT}

Evolution of a Brand {CONCEPT }

Helping Teen Girls Overcome Difficulties and Build Self-Confidence

. {COURSE}

Nature of Identity {INSTRUCTOR}

Hunter Wimmer {YEAR}

Spring 2019

P R O J E C T | E VO LU T I O N O F A B R A N D

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SEVENTEEN

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{C AT E G O RY }

Branding, Strategy, Logo Design {KEYWORDS}

Teenager, Positivity, Confidence { T Y P E FAC E S }

Gilroy, Archer

...... {COLOR}

{DELIVERABLES}

Three books, 8x10 Inches {RECOGNITION}

2019 Adobe Design Achievement Awards TOP TALENT

{OBJECTIVE}

Identify the essence of a dying or defunct brand, and then transform it by providing a new direction. {APPROACH}

I chose Seventeen magazine to rebrand. It was the first teen magazine established in the United States. The brand wanted to promote self-confidence in teen girls.

The new Seventeen goes far beyond a teen magazine and is about helping teen girls overcome difficulties, building self-confidence, and encouraging them to be resourceful, confident and hopeful.

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02

Blank Space Filled

{PROJECT}

A Sofia Coppola Film Festival {CONCEPT }

Revealing the Unexpected Connections That Stay with Us Forever

. {COURSE}

Integrated Communications {INSTRUCTOR}

Christopher Morlan {YEAR}

Fall 2018

P R O J E C T | A S O F I A CO P P O L A F I L M F E S T I VA L

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B L A N K S PA C E F I L L E D

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{C AT E G O RY }

Print, Packaging, Art Direction {KEYWORDS}

Loneliness, Gloom, Shimmer { T Y P E FAC E S }

Gill Sans Condensed, Caecilia, Kamikage

..... {COLOR}

{DELIVERABLES}

Poster, 30x40 Inches Catalog, 8x12 Inches Advertisement, Tickets Soundtrack, Website

{OBJECTIVE}

Create promotional collateral for a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films. Conceptualize it into a visual system and coordinate a complex set of materials as a whole. {APPROACH}

To convey the importance of the journey of spiritual satisfaction, I largely used gloomy blue to render a lonely and empty atmosphere, and used yellow as a pop color to suggest the shimmer in life. To create a feeling of solitude and disconnectedness, I used wall texture and acrylic board to deliver the feeling of an empty room.

I also brought a blurry effect to the acrylic board to show the misunderstanding between people and places.

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P R O J E C T | A S O F I A CO P P O L A F I L M F E S T I VA L

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P R O J E C T | A S O F I A CO P P O L A F I L M F E S T I VA L

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Magical Connection

{PROJECT}

A Personal Journal Design {CONCEPT }

Describing My Daily Life with Housemates

. {COURSE}

Type Experiments {INSTRUCTOR}

Stanley Zienka {YEAR}

Spring 2018

P R O J E C T | A PERSONAL JOURNAL DESIGN

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M A G I C A L CO N N E C T I O N

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{C AT E G O RY }

Book Design, Illustration {KEYWORDS}

Friendship, Personalities, Daily Life, Colorful { T Y P E FAC E S }

Knockout, Sentinel

...... {COLOR}

{DELIVERABLES}

Book, 7 x 10 Inches, 47 Pages {RECOGNITION}

2019 Adobe Design Achievement Awards TOP TALENT

{OBJECTIVE}

Research an environment or habitat and record things that are seen, heard, touched and smelled during daily routines. {APPROACH}

I documented the stories of my roommates by collecting our daily photos and creating graphic elements according to our different personalities. There are four of us living together. We cook, play and study. Each of us is unique and special. We have different characters and different habits, but we can still create harmony and fun. This book is for our friendship.

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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M A G I C A L CO N N E C T I O N

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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2016 –2019

P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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P R O J E C T | A PERSONAL JOURNAL DESIGN

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04

Little Fantasy

{PROJECT}

Music Interpretation Poster {CONCEPT }

Dreaming of a Utopia Entitled City of Stars

. {COURSE}

Type Experiments {INSTRUCTOR}

Stanley Zienka {YEAR}

Spring 2018

P R O J E C T | MU S I C I N T E R P R E TAT I O N P O S T E R

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L I T T L E FA N TA S Y

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{C AT E G O RY }

Photography, Abstract Arts {KEYWORDS}

Fantasy, Dream, Utopia { T Y P E FAC E S }

Steelfish, Georgia

...... {COLOR}

{DELIVERABLES}

Poster, 18x24 Inches

{OBJECTIVE}

Develop a rationale for expressing a piece of music through typography, imagery, and layout. Gather ideas, emotions, and visuals that would be associated with the song, and bring the ideas to life through photography. {APPROACH}

My chosen music was City of Stars. Originally, the song was from the movie La La Land, and it delivered a sense of romantic love between two characters in the movie.

When I listened to the melody and lyrics, I pictured a fantastic utopia in my mind, where everyone was loved by others. My goal was to convey this utopia to viewers and evoke their happy and relaxed emotions.

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2016 –2019

P R O J E C T | MU S I C I N T E R P R E TAT I O N P O S T E R

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P R O J E C T | MU S I C I N T E R P R E TAT I O N P O S T E R

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P R O J E C T | MU S I C I N T E R P R E TAT I O N P O S T E R

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2016 –2019

In the city of stars, everyone has intense love for one another.

They are hospitable to both guests and strangers.

They are all cheerful givers who believe they should not owe anything to anyone except love.

In the city of stars, no one shall steal, deceive nor rob.

In the city of stars, everyone is loved.

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05

Anti Microfiber Action {PROJECT}

An Ocean-Friendly Brand {CONCEPT }

Stop Eating Your Own Clothes

. {COURSE}

Visual Thinking {INSTRUCTOR}

Sandra Isla {YEAR}

Fall 2017

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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{C AT E G O RY }

Branding, Art Direction {KEYWORDS}

Playful, Ironic, Vibrant { T Y P E FAC E S }

Frutiger

.... {COLOR}

{DELIVERABLES}

Trade Show App

{OBJECTIVE}

Identify a problem that can be solved though the design process. Conduct audience research and integrate a variety of media to create awareness about a problem and help alleviate the issue. {APPROACH}

I designed a project to bring understanding to a type of ocean plastic pollution called “microfiber pollution.”

Every time we wash our synthetic clothing, thousands of tiny pieces of plastic are released into the ocean and become the source of food for marine animals, which eventually become our food. In order to raise people’s awareness, I combined a variety of actual seafood with different synthetic clothing on plates, which underscored the issue in a bold and direct graphic way.

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S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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117

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118

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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119

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12 0

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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121

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P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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123

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12 4

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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127

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12 8

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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129

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13 2

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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1 35

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136

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N O C E A N - F R I E N D LY B R A N D

01 | 02 | 03 | 04 | 0 5 | 06 | 07 | 08 | 09

A N T I M I C RO F I B E R A C T I O N

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1 37

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138

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

0 |

140

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

06

Light Therapy

{PROJECT}

Booklet Design {CONCEPT }

Advancing the Future of Healing

. {COURSE}

Type Systems {INSTRUCTOR}

David Hake {YEAR}

Fall 2017

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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141

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{C AT E G O RY }

Typography, Layout Design {KEYWORDS}

Gradient, Light, Therapy { T Y P E FAC E S }

Frutiger, Serifa

...... {COLOR}

{DELIVERABLES}

Chapbook, 5.5x8 Inches

{OBJECTIVE}

Design a thirteen-page booklet to experiment with designing a variety typographic layouts. Assume a possible future in the next ten years for a chosen topic. {APPROACH}

I created an informative booklet about light therapy in the future. Based on my research, I found that there is a new therapy that can cure people both physically and mentally by just using light. Fascinated by that, I used various gradients to suggest that light therapy can be applied in a wide range of fields and also to create an emotional impact for the viewers.

|

142

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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143

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1 44

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

|

145

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146

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

|

147

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148

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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149

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15 0

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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151

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152

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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153

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15 4

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | BOOKLET DESIGN

01 | 02 | 03 | 04 | 05 | 0 6 | 07 | 08 | 09

LIGHT THERAPY

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155

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0 |

15 6

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

07

Beyond the Past

{PROJECT}

Book and Editorial Design {CONCEPT }

Planning the Future of Higher Education

. {COURSE}

Type Systems {INSTRUCTOR}

David Hake {YEAR}

Fall 2017

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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157

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{C AT E G O RY }

Book Design, Editorial Design {KEYWORDS}

Higher Education, Future, Tech { T Y P E FAC E S }

Gotham, Mercury

...

{COLOR}

{DELIVERABLES}

Book, 8x10 Inches, 74 Pages

{OBJECTIVE}

Create a comprehensive book to experiment with designing various typographic layouts. Assume a possible future in the next ten years for a topic received at random. {APPROACH}

My assigned topic was “Education.” I generated related articles online and used shapes as visual cues to illustrate different phases of higher education. Through this project, with a futuristic style, I reveal what higher education will look like a decade from now.

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158

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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159

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162

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 63

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164

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 65

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166

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 67

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168

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 69

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172

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 73

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174

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | B O O K A N D E D I TO R I A L D E S I G N

01 | 02 | 03 | 04 | 05 | 06 | 0 7 | 08 | 09

B E YO N D T H E PA S T

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1 75

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176

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

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1 77

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0 |

180

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

08

Motion Graphics

{PROJECT}

Animated Graphics {CONCEPT }

Animating a Music and Print Publication

. {COURSE}

Topics in Motion Graphics {INSTRUCTOR}

Colin Sebestyen {YEAR}

Spring 2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 81

|

{C AT E G O RY }

Motion Graphics, Animation {KEYWORDS}

Fun, Playful, Relaxed { T Y P E FAC E S }

Handwriting

.. .. .. .. . {COLOR}

{DELIVERABLES}

30-second Video 15-second video

{OBJECTIVE}

Build a professional project with dynamic and fluid transitions. Concept, research, design, and preproduction techniques for motion graphics projects are covered, focusing on animating with story, graphic symbols, shapes, and colors. {APPROACH}

This project includes two motion graphics. The first one tells an interesting story with a chosen song.

The second one redesigns the cover of IDN print magazines by animating the concept to bring the graphics to life.

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18 2

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 83

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184

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

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1 85

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186

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 87

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188

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 89

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190

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

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1 91

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192

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 93

|

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 95

|

Feature: |

196

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 97

|

|

198

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

1 99

|

|

2 00

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | E VO LU T I O N O F A B R A N D

0 1 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09

SEVENTEEN

|

201

|

|

202

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | A N I M AT E D G R A P H I C S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 0 8 | 09

M OT I O N G R A P H I C S

|

203

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0 |

204

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

09

Got It

{PROJECT}

MFA Thesis {CONCEPT }

Supporting Designers to Present Efficiently and Confidently

. {COURSE}

MFA Thesis {INSTRUCTOR}

Wioleta Kaminska Christine George Phil Hamlett {YEAR}

Fall 2018–Fall 2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

205

|

{C AT E G O RY }

Event Design, UI/UX {KEYWORDS}

Communication, Sympathy, Achievement { T Y P E FAC E S }

Faible, FF Kievit Pro

..... {COLOR}

{DELIVERABLES}

Workshop App Website

{OBJECTIVE}

Explore a chosen topic that identifies a real-world issue and defines the problem. Through a year-long process, distill information, conduct research, analyze strategies and develop a solution through a design approach. The solution will reach its intended audience across multiple design platforms that demonstrate design thinking and practices. {APPROACH}

“Got It” is a brand that helps designers prepare and practice professional presentations. This project is divided into three parts—an app that helps designers exercise and practice essential presentation skills step-by-step; a workshop that assists them to learn presentation skills and gives them opportunities to practice with peers; and a website that generates experiences and suggestions from design experts and presentation pros to encourage and inspire designers.

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206

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P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

207

|

|

208

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

209

|

+

|

2 10

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

+

G

S E L E C T E D W O R K S O F S TA C Y H U A N G

=

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

211

|

|

2 12

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

213

|

|

214

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

215

|

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

217

|

|

2 18

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

219

|

|

22 0

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

221

|

|

222

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

01

|

226

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

Learn skills step by step

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

227

|

|

228

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

02

Practice and get feedback

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

229

|

03

|

23 0

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

Share with your peers

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

2 31

|

|

232

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

2 33

|

|

234

|

P O R T F O L I O | C U LT I VAT I N G I D E A S

S E L E C T E D W O R K S O F S TA C Y H U A N G

2016 –2019

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

2 35

|

P R O J E C T | M FA T H E S I S

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 0 9

G OT I T

|

2 37

|

Acknowledgements

{ A P P R E C I AT I O N }

I would like to thank all of my instructors at the Academy of Art University who gave me constructive feedback and helped me grow as a designer. I am grateful for my friends who always stood by my side, worked with me and supported me. Special thanks to my mom and dad who have always believed in me and encourage me through this very challenging journey.

{ FA M I LY }

{INSTRUCTORS}

Wenhua Huang

Scott Rankin

Yongmei She

David Hake

Dingchao Huang

Hunter Wimmer Andrew Loesel

{FRIENDS}

Sandra Isla

Wen Teng

Phil Hamlett

Mengyi Shao

Bob Slote

Shiying Sun

Stanley Zienka

Yijing Yan

Joohye Jubilo

Marwa Al Bahrani

Christopher Morlan

Peter Asadamongkol {SUPPORT TEACHERS}

Susan Pasley Monica Berini Hilaire Fong

Wioleta Kaminska Christine George Colin Sebestyen Mary Scott

Colophon

{DESIGNER}

Stacy (Wei) Huang +1 415.629.2240 stacyhuang.wh@gmail.com stacywhuang.com {SCHOOL}

Academy of Art University 79 New Montgomery St. San Francisco, CA 94105, USA {MAJOR}

MFA, Graphic Design & Digital Media {INSTRUCTOR}

Mary Scott

. {PHOTOGRAPHY}

Stacy Huang { B I N D E RY }

The Key Printing & Binding { PA P E R }

Red River Paper 50lb. Premium Matte Double-Sided {FONT}

FF Milo Serif FF Milo Sans Bodoni 72 Oldstyle