Guide book for making the logo
Graphic Standard manual - by stainley yoel
Representing an Illustator Clarizha Mantarlo
clarizha mantarlo Graphic Standard Manual
4 GSM BOOK table of contents
contents
5 GSM BOOK table of contents
TABLE OF
04
BEHIND THE STORY Overview.............................
4
Philosophy........................... 5
06
LOGO CONSTRUCTION The Logo............................
6
Color....................................
7
Logo in black......................
8
Logo in white.....................
9
Typefaces............................ 10
10
RULES OF THE LOGO Minimun Size.......................
9
Safe Area............................... 10 Distortion...............................
12
11
THE APPLIED DESIGN Backpacker...........................
12
Stationary.............................
13
Motorbike..............................
14
Bike to Work........................
15
6 GSM BOOK behind the story
overview Clarizha Mantaro is an Indonesian Illustrator that still undergo a bachelor’s program in Binus University. She actually in fifth semester that plan her studies to go abroad in the last year. Inspired by Japanese artstyle, she creates artwork by combined them with the her typical style. Compared to use a decorative shape, she prefer to use a minimalist shape. Based on her typical by creates simple and clean design, she usually used geometric shape. Monochrome colors is a choice to completed her design. Through the bachelor degree’s, she improved her tecniques with several design’s software such as; Illustrator, Photoshop, etc. Not only used manual she also combined in digital media.
7 GSM BOOK behind the story
philosophy
Clarizha Mantarlo has a great interest in Japanese culture. She combined it as simple as look good, to creates a minimalist style. She influenced by some Japanese artists to include the style in her design. Clarizha Mantarlo represents clean feelings, so every design that she makes look like simple, which is used based on monochrome color. Although there is a combined between modern and traditional Japanese art culture, she also mastered in geometric shape, as she has a great interest with connecting lines.
8 GSM BOOK logo construction
The logo design was inspired
character. The logo consist of
by the personality of Clarizha
three colors combined, there
Mantarlo, there are square
are black, white and red. The
shapes constructed in ideal
emerging of the bigger square
ratio. Based on the philosophy,
on the left top aims to show
it represents an adaptable
the power of the brand from
character. As the logo easily
CLMA words. While the blank
adapting into many product.
spaces aimed to show clean
Another aim is to support the
style as her typical. This addi-
logo in order to minimalist
tion is strenghten to implied
design. As people can see,
his all characters into a logo
it looks simple, clean and
design.
organize. While the adding of red color represents Japan’s
9 GSM BOOK logo constraction
Related with her design style, black & white is the best choice to shows her characters, completed by red to represents Japan lovers.
Color Pantone
C:0
R:255
C:0
R:255
C:0
R:255
M:0
G:255
M:0
G:255
M:0
G:255
Y:0
B:255
Y:0
B:255
Y:0
B:255
K:0
K:0
K:0
10 GSM BOOK logo construction
Graysclae Applied in black background
11 GSM BOOK logo construction
Grayscale Applied in white background
12 GSM BOOK logo construction
typefaces Biko Regular Can be used for body text, and a play of titles.
ABCDE FGH I JKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrsvwxyz1234 567890.
Biko Black Use only for the title, subtitles, emphasis.
ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrsvwxyz1234 567890.
13 GSM BOOK logo construction
14 GSM BOOK rules of the logo
minimum size & safe area Clarizha Mantarlo has a minimum size logo. A square divided in two spaces. On the left picture, you can see the description which denoted as x-axis. It consist of ratio between 2:3.
2x 5x
You can put the logo in the smallest size as long as the brand name still
3x
visible. Otherwise you can put the logo in the largest size, as much as
y
you need to fit. While the y- axis explain space from two rows of Clarizha Mantarlo.
15 GSM BOOK rules of the logo
The safe area or the exclusion zone is established to create “safe space� between the logo or other objects. It wanted the logo to always be recognizeable and not to be distracted by other company logos, text, or any other design elements. Please refer to the image on the top side for the calculation of the safe area.
16 GSM BOOK rules of the logo
Do not moved the Logotype!
Do not change thethe composiratio! sition
Do not squashed the logo!
Do not used alternated!
Do not only use one color!
Do not moved the elements!
17 GSM BOOK rules of the logo
distortion Clarizha Mantarlo logo should
the brand.On the left side are
never be distored or use alter-
samples of the distortion that
nated. This includes the fixed
you have to avoid when using
rules of other design elements
the Clarizha Mantarlo logo.
logo. Logotype must always be used in all circumstances, other than on brand product applications and on approved marketing materials established bythe brand.Violation to these rules could lead into problem such as unrecognizable logo to misconception of
18 GSM BOOK the applied design
19 GSM BOOK the applied design
backpacker The logo can be applied in
design is perfectly suit with the
many application. For they
essentials design, as the logo is
who has a great interest in
exactly represents strong and
climbing, advanturing and hik-
bold feels. When you need to
ing. As it serves essentials such
see the world by exploring na-
as; backpacker, beanie and
ture, there something missing
sweater. The backpacker appli-
when you are not completed
cations are perfect for some-
by these essentials. So grab
one who wants to feel the
these and let’s get lost!
ventoures moment. The logo
20 GSM BOOK the applied design
21 GSM BOOK the applied design
stationary The logo can be
application in sta-
in gadgets. As a
applied in station-
tionary, as you can
minimalist logo, it
ary. When you
see the logo can
looks suit for some
look at the picture
be put in business
logo application in
beside, there are
card, cd, templates,
gadgets.
stationary essen-
and book notes.
tilas with logo ap-
Even more in this
plication. Clarizha
application, the
Mantarlo provides
logo can be put
22 GSM BOOK the applied design
bikers The logo provides
The minimalist and
products for bikers.
modern logo looks
The logo can be
good and stunning
applied in automo-
at the body part of
tive. For example,
the motor bike, this
this vintage mo-
application also
torbike. The aimed
provides hoodie to
of this application
completed bikers
is to show that the
for a long road.
logo can suit to the old school model.
23 GSM BOOK the applied design
24 GSM BOOK the applied design
bike to work The logo can be applied in essentials for people who likes to do “bike to work� routine. As simple as the logo looks can support to implied in bicycle, by adding the font logo at the body part. It also implied in some essentials such as; bag, pants and helmet. The aimed of this application is facilited bikers with all inventories to protect them. The other aimed is to show that we can bike with sytle.
25 GSM BOOK the applied design
Š copyright2014