Graphic Standard Manual - Clarizha Mantarlo Branding

Guide book for making the logo

Graphic Standard manual - by stainley yoel

Representing an Illustator Clarizha Mantarlo

clarizha mantarlo Graphic Standard Manual

4 GSM BOOK table of contents

contents

5 GSM BOOK table of contents

TABLE OF

04

BEHIND THE STORY Overview.............................

4

Philosophy........................... 5

06

LOGO CONSTRUCTION The Logo............................

6

Color....................................

7

Logo in black......................

8

Logo in white.....................

9

Typefaces............................ 10

10

RULES OF THE LOGO Minimun Size.......................

9

Safe Area............................... 10 Distortion...............................

12

11

THE APPLIED DESIGN Backpacker...........................

12

Stationary.............................

13

Motorbike..............................

14

Bike to Work........................

15

6 GSM BOOK behind the story

overview Clarizha Mantaro is an Indonesian Illustrator that still undergo a bachelor’s program in Binus University. She actually in fifth semester that plan her studies to go abroad in the last year. Inspired by Japanese artstyle, she creates artwork by combined them with the her typical style.

Compared to use a decorative shape, she prefer to use a minimalist shape.

Based on her typical by creates simple and clean design, she usually used geometric shape.

Monochrome colors is a choice to completed her design. Through the bachelor degree’s, she improved her tecniques with several design’s software such as; Illustrator, Photoshop, etc. Not only used manual she also combined in digital media.

7 GSM BOOK behind the story

philosophy

Clarizha Mantarlo has a great interest in Japanese culture. She combined it as simple as look good, to creates a minimalist style. She influenced by some Japanese artists to include the style in her design.

Clarizha Mantarlo represents clean feelings, so every design that she makes look like simple, which is used based on monochrome color.

Although there is a combined between modern and traditional Japanese art culture, she also mastered in geometric shape, as she has a great interest with connecting lines.

8 GSM BOOK logo construction

The logo design was inspired

character. The logo consist of

by the personality of Clarizha

three colors combined, there

Mantarlo, there are square

are black, white and red. The

shapes constructed in ideal

emerging of the bigger square

ratio. Based on the philosophy,

on the left top aims to show

it represents an adaptable

the power of the brand from

character. As the logo easily

CLMA words. While the blank

adapting into many product.

spaces aimed to show clean

Another aim is to support the

style as her typical. This addi-

logo in order to minimalist

tion is strenghten to implied

design. As people can see,

his all characters into a logo

it looks simple, clean and

design.

organize. While the adding of red color represents Japan’s

9 GSM BOOK logo constraction

Related with her design style, black & white is the best choice to shows her characters, completed by red to represents Japan lovers.

Color Pantone

C:0

R:255

C:0

R:255

C:0

R:255

M:0

G:255

M:0

G:255

M:0

G:255

Y:0

B:255

Y:0

B:255

Y:0

B:255

K:0

K:0

K:0

10 GSM BOOK logo construction

Graysclae Applied in black background

11 GSM BOOK logo construction

Grayscale Applied in white background

12 GSM BOOK logo construction

typefaces Biko Regular Can be used for body text, and a play of titles.

ABCDE FGH I JKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrsvwxyz1234 567890.

Biko Black Use only for the title, subtitles, emphasis.

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrsvwxyz1234 567890.

13 GSM BOOK logo construction

14 GSM BOOK rules of the logo

minimum size & safe area Clarizha Mantarlo has a minimum size logo. A square divided in two spaces. On the left picture, you can see the description which denoted as x-axis. It consist of ratio between 2:3.

2x 5x

You can put the logo in the smallest size as long as the brand name still

3x

visible. Otherwise you can put the logo in the largest size, as much as

y

you need to fit. While the y- axis explain space from two rows of Clarizha Mantarlo.

15 GSM BOOK rules of the logo

The safe area or the exclusion zone is established to create “safe space� between the logo or other objects.

It wanted the logo to always be recognizeable and not to be distracted by other company logos, text, or any other design elements.

Please refer to the image on the top side for the calculation of the safe area.

16 GSM BOOK rules of the logo

Do not moved the Logotype!

Do not change thethe composiratio! sition

Do not squashed the logo!

Do not used alternated!

Do not only use one color!

Do not moved the elements!

17 GSM BOOK rules of the logo

distortion Clarizha Mantarlo logo should

the brand.On the left side are

never be distored or use alter-

samples of the distortion that

nated. This includes the fixed

you have to avoid when using

rules of other design elements

the Clarizha Mantarlo logo.

logo. Logotype must always be used in all circumstances, other than on brand product applications and on approved marketing materials established bythe brand.Violation to these rules could lead into problem such as unrecognizable logo to misconception of

18 GSM BOOK the applied design

19 GSM BOOK the applied design

backpacker The logo can be applied in

design is perfectly suit with the

many application. For they

essentials design, as the logo is

who has a great interest in

exactly represents strong and

climbing, advanturing and hik-

bold feels. When you need to

ing. As it serves essentials such

see the world by exploring na-

as; backpacker, beanie and

ture, there something missing

sweater. The backpacker appli-

when you are not completed

cations are perfect for some-

by these essentials. So grab

one who wants to feel the

these and let’s get lost!

ventoures moment. The logo

20 GSM BOOK the applied design

21 GSM BOOK the applied design

stationary The logo can be

application in sta-

in gadgets. As a

applied in station-

tionary, as you can

minimalist logo, it

ary. When you

see the logo can

looks suit for some

look at the picture

be put in business

logo application in

beside, there are

card, cd, templates,

gadgets.

stationary essen-

and book notes.

tilas with logo ap-

Even more in this

plication. Clarizha

application, the

Mantarlo provides

logo can be put

22 GSM BOOK the applied design

bikers The logo provides

The minimalist and

products for bikers.

modern logo looks

The logo can be

good and stunning

applied in automo-

at the body part of

tive. For example,

the motor bike, this

this vintage mo-

application also

torbike. The aimed

provides hoodie to

of this application

completed bikers

is to show that the

for a long road.

logo can suit to the old school model.

23 GSM BOOK the applied design

24 GSM BOOK the applied design

bike to work The logo can be applied in essentials for people who likes to do “bike to work� routine. As simple as the logo looks can support to implied in bicycle, by adding the font logo at the body part. It also implied in some essentials such as; bag, pants and helmet.

The aimed of this application is facilited bikers with all inventories to protect them. The other aimed is to show that we can bike with sytle.

25 GSM BOOK the applied design

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