01 ISSUE
Fall / Winter 2009
Baldwin Denim is the creation of Standard Style Boutique’s owner, Matt Baldwin. This luxury denim collection is designed in Kansas City and uses the finest selvage denim and custom tailored fits for Men and Women produced in the USA.
Kansas City . USA www.baldwindenim.com
Kansas City’s Fashion Resource Standard Style is pleased to bring you Kansas City’s first fashion magazine.
The inaugural publication will bring the key elements and trends from the Fall/Holiday 2009 season. Standard Style is committed to bringing you the most current designers and giving you inspiration to make the runway looks your own. Standard Style Boutique opened its first store in October 2003 at Town Center Plaza in Leawood, KS, and opened the Country Club Plaza location in November 2006. With a variety of price points and product mix, the styling teams in both boutiques aspire to find each individual’s personal style regardless of size, age, or budget. Standard Style has recently published StandardSocial.com, an online lifestyle publication created to keep you informed on all events, clothing trends, celebrity wardrobes, makeup tips, and music. Standard Style is also proud to introduce Baldwin Denim, designed in Kansas City by owner Matt Baldwin and produced in the U.S.A. It will be available in our boutiques this fall. Standard Style is actively involved in the community through charities, philanthropic efforts, and events. In addition, to help promote local businesses, Standard has launched the campaign Build Kansas City, Shop Local. For more on this local loyalty movement to help our great community thrive, please visit BuildKansasCity.org. Look for us again in Spring/Summer 2010.
PHOTOGRAPHY & ART
RYAN STRONG MAKE-UP ARTIST
Alexia Culton Gina Battle ON THE COVER
WOMENS
3.1 BY PHILLIP LIM Military Frock Coat 3.1 BY PHILLIP LIM Accordian Necklace LAROCK Woodstock Weekend Jacket
MENS
STANDARD STYLE BOUTIQUE TOWN CENTER PLAZA 5076 W 119th St. Leawood, KS 66209 COUNTRY CLUB PLAZA 451 W. 47th St. Kansas City, MO 64112 VISIT US ONLINE Standard Style www.StandardStyle.com
J. Lindeberg Suit Jacket STEVEN ALAN Woven Shirt J. Lindeberg Tie
Standard Social www.StandardSocial.com
SPONSORS
Build Kansas City www.BuildKansasCity.org
SPACES MAGAZINE BOMBORA VODKA MAZZARESE JEWLERY
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This fall/holiday season has a variety of trends to once again ensure that you will find the right items to fit your own look. Fall is a favorite time to
shop because of the cooler weather, changing schedules, and numerous events. Women love to find a new coat, a day-to-night dress, or the perfect pair of denim to modernize their closets for the current season.
We have chosen six looks to highlight the main trends that were seen at fashion week and are now available for you to incorporate into your personal style. As you will notice in fashion magazines throughout the world, designers have been influenced by a variety of cultures and experiences. Standard Style edits all the collections to accommodate every age and every budget.
Letter From The Stylist Emily Baldwin
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As we scoured the fashion scene, we have found new collections and styles while also focusing on timeless classics. As Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” If an edgy look is not for you, the classic Diane Von Furstenburg black skirt might be. We have gathered all the great pieces in this industry and can ensure, whether you are the classic grandmother, the working woman, the mom, the young professional, or the hipster, that the looks are fresh and in our boutiques. Our favorite thing is helping you feel confident and comfortable in the current looks from our designers. This season, the key pieces that we found included in many collections included black blazers, white dress shirts, vintage cardigans, fur and leather, men’s dress shirts with a feminine twist, sequins, floral patterns, and plaids. With these materials and styles in mind, we have grouped the pieces to help you visualize what the designers creatively constructed into unique wearable garments. Enjoy the season!
EMILY BALDWIN Owner & Stylist of Standard Style Boutique
REBECCA TAYLOR Fly Away Blouse GOLDSIGN Frontier Skinny HOUSE OF HARLOW Jewelry
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Woodstock THE Bohemian
From Wo o d s t o c k , the modern-day hippie-chic has emerged again this season.
However, the colors are not as muted this time around and include floral patterns and jewel tones. Designers also incorporated silk into the materials. The hot denim trend this year is the boyfriend jean. Layering is an important part of this look, so pile on the sweaters and accessories, and finish it off with a great pair of boots. Keep the nails natural or light pink. Makeup should consist of light glossy lips and natural eye makeup to keep this trend cohesive.
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JOIE Justina Shirtdress
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TRINA TURK Becky Top VINCE Belted Wrap Cardigan CURRENT ELLIOT Rolled Short
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12th STREET BY CYNTHIA VINCENT Belted Wrap Dress VINCE Cardigan Coat
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theondon
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g n i l l Ca
THE UNDERGROUND
When you look around the most fashionable cities in the world, you see the grunge influence on the streets. The history of grunge has been around since the 70s with the underground punk
movement, think The Clash. Take this trend to this season by mixing plaid button-downs, silk tops, black wrap sweaters, and leather coats paired with black leggings, leather pants, harem pants or dark skinny denim. With pieces primarily in blacks and grays, this look is comfortable and edgy. Try a pair of bootie
heels, fingerless gloves, scarves, a beanie or a fedora to finish off the look. Lacquer your nails with dark purple, pair a dark eye with light lips and natural hair texture to complement this trend.
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REBECCA TAYLOR
Ruffle Me Up Long Tank
VINCE
Cardigan
BRIXTON Gain Fadora
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VINCE Oversized Plaid Shirt VINCE Button Up Vest TWENTY 8 TWELVE Lupin Fingerless Gloves
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ELIZABETH & JAMES Degas Dress HOUSE OF HARLOW Jewelry SPANX Tights
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MIKE & CHRIS Leather jacket MARC BY MARC JACOBS Little Plaid Jersey Top THEORY Eunice B pant
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MIKE & CHRIS Gillespie Jacket STEVEN ALAN Reverse Seam Shirt ELLA MOSS Leggings TWENTY 8 TWELVE Lupid Gloves CYNTHIA VINCENT Vera Boot
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12th STREET BY CYNTHIA VINCENT Jewel Neck Dress CYNTHIA VINCENT Shoes
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Opera
A Night At The
THE SOCIAL QUEEN For the lady on the society scene, the options are glamorous but wearable.
You will find specialty pieces to take you from benefit brunches to charity galas. The opera look is sophisticated and vintage this season with touches of sequins and beading. Find colors from pastels to bold jewel tones. Get the perfect clutch and cocktail rings to emphasize the elegance of this season’s event wear. Look to old Hollywood beauty for inspiration on red nails, red lips, and loose chignon hairstyles to polish this trend.
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ALICE & OLIVIA Bow Dress with Beaded Hem
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TRINA TURK Savy Top ELIZABETH & JAMES Hall Skirt RACHEL LEIGH Necklace
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3.1 PHILLIP LIM Beaded Flapper Mini Dress
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HAUTE HIPPIE Embellished Cape Dress
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VINCE Fur Vest VINCE Beaded Panel Blause CITIZENS OF HUMANITY Xene Avedon 40 | Standard Style Boutique
LIKE A ROLLING STONE ROCK & ROLL The rockstar look has been revamped for an encore season.
Key elements are abundant in fur accents, leather coats pants and skirts, rolled denim shorts with hosiery underneath, and sequin embellishments. Studded accessories are a must and are prevalent on shoes belts and handbags. Mix luxurious soft silks and fur with hard leather and metal chains. Think all the glamour of Elizabeth Taylor meets the legendary rock status of Mick Jagger. Black nails, smokey eyes and a dark lip intensify the look.
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12th STREET BY CYNTHIA VINCENT Strapless Fringe Dress SPANX Tights
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ELIZABETH & JAMES Elizabeth IV Blazer PARKER Snake True Waist Blouse RAY BAN Wayfarer
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HAUTE HIPPIE Mosaic Dress EVER Leather Vest RAY BAN Wayfarer
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The Boy's Club FOR THE
Working Women Men’s wear resurfaces this season but without the androgynous undertones... keep the look distinctly feminine with polished button downs, blazers, and classic skirts. The Boy’s Club extends to causal wear in the form of slouchy skinny jeans, pinstriped shirts, and double-breasted jackets. Girls make their mark in the workplace and can take this trend to the office by pairing a boyish blazer over a feminine dress. Partner traditional materials like tweed or cashmere with tailored pants. Accessorize with belts, glasses, and cross-body bags. Keep nails short and natural with makeup and hair polished but natural.
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ALC Ascot Blouse ALC Hooker Cardi STEVEN ALAN Dora Pant KOOBA Natasha Patent Tote
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ELIZABETH & JAMES Cohen Shirt THEORY Regency Skirt 3.1 PHILLIP LIM Handknit Cardigan MARC BY MARC JACOBS Groove Bag SPANX Tights
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ELIZABETH & JAMES Cohen Shirt MARC BY MARC JACOBS Pocket Pouchette ERNEST SEWN Cigerette Leg
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MARC BY MARC JACOBS Wool Stripe Dress ELIZABETH & JAMES Blazer
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THEORY Edyhas Blazer ELIZABETH & JAMES Edith Short SPANX Printed Tights T BY ALEXANDER WANG Double V Neck Tee JUICY COUTURE Chain Link Cuff
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Jackie, Oh! TIMELESS
PIECES
Just as Jackie Kennedy used fashion to portray an image of class, today’s sophisticated woman can do the same. This season’s modern vintage look captures a refined era of classic femininity. Look for tie-neck blouses, wool coats, subdued prints, and fitted silhouettes. Day dresses are conservative, yet flattering, and can be taken to night with tights and patent leather pumps. Add pearls and rhinestones and a vintage inspired wool hat. Red lips and black eye-liner on the upper lid, with loose curls for the hairstyle, will tie together this timeless look.
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BLACK HALO Grace Halter CITIZENS OF HUMANITY Avedon Skinny - Dark Paris MARC BY MARC JACOBS Large Selma Satchel
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DIANE VON FURSTENBURG Leja Dress
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MARC BY MARC JACOBS Dottie Top RACHEL LEIGH Jewelry
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REBECCA TAYLOR Runway Ruffle Coat PARKER Ruffle Blouse CITIZENS OF HUMANITY Avedon Skinny Jean
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This is my favorite season to date for Fall clothing. Not only because I am launching my first denim collection, Baldwin Denim but I think that American menswear is really starting to step up its game and make a mark in this world of fashion. It has been really cool to be apart of the transition over the last 10 years of my life. Going from a very mass market shopping experience; baggy boxy fits to clean classic and modern fits in small specialty store shopping environments has been rapid change. Given the information on social networking sites: blogs, magazines and television, information on trends and connection with new fresh ideas or common consensus is faster than ever. This is exciting times for me because the modernist is really heading back in time to the sixties, where design was fresh and now can be considered classic. Clean lines in architecture and clothing were happening simultaneously, which made 2009 a great year to revisit our heritage and the classics of the past.
Letter From The Stylist Matt Baldwin
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Dressing up is more common amongst the trendsetters. This trend is key from being able to wear a great fitting oxford in place of my old go to t-shirt. And, instead of grabbing the pair of denim with the kitschy pocket that I retired in 2007 I go to a pair of dry logo-less pair of denim. My once go to (even with a suit) sneaker is being replaced with a dress shoe or boat shoe. I have always tried to strike the line between dressy and casual but I have been focusing on the side of dressy as I get older. Maybe it’s the knowledge of how to pair colors or just knowing how proportions work in menswear. Whatever the case… tailored clothing is here to stay. From fitted work wear to distressed preppy we are going back in time to grab a great pair of Ray-Ban shades and classic pair of denim. “It is all about the masculinity of a man and not some on the fence attempt to stand out of the crowd”, Said Daniel Cummings, Men’s Buyer. Walking billboards for a clothing line does not equal arrival on the fashion scene. So away with the metro sexual, and say goodbye to Ed Hardy and his best friend Christian Audigier. American men… grow some facial hair. Pull out the Ray Bans, Redwing work boots, and throw on a pair of dry selvage denim… Let’s go back to our roots of what this country was built on… hard work and dressing the part.
MATT BALDWIN Owner & Stylist of Standard Style Boutique
EVER Shirt Jacket RXMANCE T-shirt BALDWIN DENIM The Rogan REDWING Boot
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For The Working Man FITTED WORK WEAR
Fall ‘09 is all about being a man.
Menswear is coming back to the roots of America and the hard work that built this country. So take your flannels, military jackets, and sweatshirts to your tailor. Layer it up and wear it with American pride. It’s a perfect blend of practical function and fashion. For the past few years, when men’s style is mentioned, images of over embellished clothing and highlighted hair probably come to mind. Not the case for this season. Think more Steve McQueen than Brett Michaels, with designers grabbing inspiration from classic American masculinity. With fitted work wear, we give a nod to blue-collar workers. The difference is the modern fit. Gone are the days of a one-size-fits-all mentality; instead we see a more fitted (not tight) approach. But these aren’t clothes meant to be kept pristine; they’re meant to be worn, worked in, and loved.
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LEFT TO RIGHT
J. LINDEBERG Peacoat STEVEN ALAN Shirt BALDWIN DENIM The Henley RED WING Boots EVER Parka EVER Sweater BALDWIN DENIM The Rogan RED WING Boots RAY BAN Glasses
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NICE COLLECTIVE Jacket NICE COLLECTIVE Sweater BALDWIN DENIM The Rogan NICE COLLECTIVE Boot
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The Industrial Modernist CLASSICS REVISITED
The modern suit is here to stay. Each season, designers are getting closer to true made-to-measure fits for ready-towear. This season Shades of Greige and J. Lindeberg are dropping the bombs on menswear with classic looks and great modern fits. Grey and black is the palette for industrial modern. The black penny loafer and the oxford can be paired with the suits, or a pair of wax-coated Nudie jeans worn with a blazer as a suit separate.
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SHADES OF GREIGE Tux Suit J. LINDEBERG Button Down
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SHADES OF GREIGE Shirt SHADES OF GREIGE Sweater SHADES OF GREIGE Pant
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The Selvage Movement
As our country continues to press forward in our quest for the perfect pair of denim, we are getting better fits, fabrics, construction, and washes. 78 | Standard Style Boutique
2009 is the year of dry selvage. Here’s the 411 on selvage. It’s a type of denim that forms a clean natural edge that does not unravel. It is commonly presented in the unwashed or raw state. Typically, the selvage edges will be located along the out-seam of the pants, making it visible when cuffs are worn. Although selvage denim is not completely synonymous with unwashed denim, the presence of selvage always implies that the denim used is a higher quality. The word selvage comes from the phrase “self-edge,” the natural edge of
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a roll of fabric. As applied to denim, it means that which is made on old-style shuttle looms. Selvage is desirable because the edge can’t fray like lower-grade denims that have separate wefts which leave an open edge that must be stitched. Shuttle looming is a more time-consuming weaving process that produces denim of a tighter weave, resulting in a heavier weight fabric that lasts.
If your next pair of denim is selvage, then your dollars will be well spent. Wear them dressed up or casual. Bring this one and only pair on a trip. There is no need to pack anything else. Wash only when you can’t wait any longer and watch them age to the best pair of denim you have ever bought. Cheers!
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LEFT TO RIGHT
J. LINDEBERG Peacoat BALDWIN DENIM The Henley REDWING Boot J. LINDEBERG Sweater CURRENT ELLIOT Denim NICE COLLECTIVE Boot
EVER Outerwear Jacket BALDWIN DENIM The Rogan REDWING Boot SHADES OF GREIGE Jacket NUDIE JEANS Denim SPERRY TOPSIDER Shoe
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SHADES OF GREIGE Shirt KSUBI Denim NICE COLLECTIVE Boot RAY BAN Sunglasses
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The Triumph ODE TO THE AMERICAN BIKER Steve McQueen showed up in 2009 in a big way. So in his honor we are taking his favorite hobby and giving you options to pull off the look of the classic American biker. The Nice Collective combat boot is the house favorite here at Standard Style. Every American male needs a tailored leather jacket and a pair of dry denim in his closet. Throw your favorite black tee in the mix and get ready to ride.
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EVER Leather Jacket EVER T-shirt BALDWIN DENIM The Henley RAY BAN Sunglasses
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SHADES OF GREIGE Trench STEVEN ALAN Shirt BRONSON FOR BALDWIN DENIM Belt NUDIE JEANS Denim 86 | Standard Style Boutique
Americana TIMELESS TRADITION
Now is the time to embrace the past of this great country-
-taking pride in our heritage, from a great bottle of Kentucky bourbon to Red Wing work boots and other American-made products. As Americana continues, we look to keep our dollars on our own soil and keep it classic. Denim is a part of our heritage as we use it for the basis of American style. Layering plaid shirts and work boots evoke the sense of years past while also looking to great times ahead.
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J. LINDEBERG Sweater EVER Shirt BRONSON FOR BALDWIN DENIM Belt BALDWIN DENIM The Henley JOHN VARVATOS Boot
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EVER Military Jacket NICE COLLECTIVE Shirt BALDWIN DENIM The 77 Red Wing Boot
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jacket and sweater by nice collecive jeans by nudies boots by nice collective
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01 ISSUE
Fall / Winter 2009