Standing Room Only NZ is primarily focused on: · Providing consumer information - highlighting companies involved with the sport in New Zealand and their services, equipment and products; · Showcasing paddling destinations throughout New Zealand; · Profiling the country’s internationally recognised paddlers; and · Encouraging increased participation in paddling. Standing Room Only NZ bridges the gap between the experienced paddlers, and those taking their first strokes, while encouraging others to take up the sport as part of an active and healthy lifestyle.